summer
Changing consumer discovery patterns have led brands to optimise products around occasions & end-use scenarios, going beyond seasonal promotions to storytelling & creator ecosystems, say marketers
Shalinee Mishra Jun 8, 2026 9:14 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, discusses how harsher summers are making air conditioners a practical necessity for more families, not just a luxury
Ganapathy Viswanathan May 25, 2026 7:53 AM
Up to 60% drop in interest across key corridors raises concerns over April-June recovery window for travel and hospitality
Anuja Jain Apr 25, 2026 8:30 AM
From ‘chipchipi garmi’ to ‘taptapi heat,’ the campaign uses AI to tailor messaging across regions
Vaishnavi Deshpande Apr 23, 2026 12:53 PM
Although the category faces regulatory pressures, including a 40% GST on carbonated beverages, brands are focusing on increasing consumption frequency rather than relying solely on penetration
Shalinee Mishra Mar 24, 2026 9:59 AM
Tommy Hilfiger Watches & Jewellery has introduced its Spring Summer 2026 collection
e4m Staff Mar 17, 2026 3:43 PM
Industry experts say early heatwaves and unseasonal rain are prompting brands in beverages, ACs, personal care, and QSR to front-load summer campaigns ahead of competitors
Sunidhi Vijay Mar 2, 2026 9:31 AM
WPP will apply its global expertise in creative transformation, strategic marketing, and data-driven insights to shape TeamNL’s brand in the Netherlands and abroad
e4m Staff Feb 13, 2026 7:50 AM
As part of the two-year association, the actor will promote the brand’s cooler range along with its soon-to-be-launched refrigerator and air conditioner lines
e4m Staff Aug 22, 2025 2:15 PM
Since advertisers now have the luxury to tweak their messaging at different times of the day, brands should leverage real-time data and modify their campaigns, noted market watchers
Sunidhi Vijay Jun 11, 2025 8:11 AM
Marketing experts and industry players note that brands are allocating nearly 30% of ad spends on UGC, creator collabs, thanks to strong rebound in travel and seasonal spikes in FMCG consumption
Shalinee Mishra May 22, 2025 9:22 AM
The film showcases how Interio helps consumers turn inspiration into reality
e4m Staff May 12, 2025 4:25 PM
Campaign highlights the ‘ease and convenience’ of flexible financial solutions for home appliances
e4m Staff Apr 30, 2025 3:38 PM
With Campa Cola’s aggressive entry into the race, legacy players will need to do more than just advertise—they’ll need to innovate, inspire trust, and stay culturally relevant to hold their ground
Chehneet Kaur Apr 24, 2025 9:08 AM
Blue Star expects 50% growth in AC sales next year. The company is likely to increase prices from April, said Managing Director B Thiagarajan
e4m Staff Mar 27, 2025 7:35 PM
The campaign invites customers to step into a world where tradition meets modernity
e4m Staff Mar 27, 2025 4:49 PM
The inclusion of gaming tournaments on major platforms such as Star Sports and Jio Cinema demonstrates the mainstream appeal and commercial viability of esports content
Shantanu David Jul 26, 2024 9:18 AM
The campaign, by Wavemaker, promotes imagination among kids through the concept of animated virtual friends
e4m Staff Mar 27, 2024 1:02 PM
#LiveTheIndulgence campaign will run nationally across various collaborative mediums, including social media, OTT and other digital platforms
exchange4media Staff May 22, 2023 6:56 PM
As travel heats up, the industry finds smarter ways to use its marketing and ad budget to come out as a winner this season
Nilanjana Basu May 17, 2023 8:39 AM
Designer Siddartha Tytler will showcase his iconic prints and signature silhouettes
exchange4media Staff May 8, 2023 2:52 PM
The campaign has been conceptualized by Saatchi & Saatchi Propagate
exchange4media Staff Apr 26, 2023 12:18 PM
This is part of the brand’s collaboration with multi-faceted pop culture icons
exchange4media Staff Apr 8, 2023 8:42 AM
The campaign has been conceptualised by What’s Your Problem
exchange4media Staff Apr 4, 2023 10:44 AM
In the campaign, Yash encourages everyone to challenge the noise around them, follow their hearts and just rise
exchange4media Staff Mar 23, 2023 1:19 PM
The TVC will be aired across national and regional GEC, movie, music, news and kids channels
exchange4media Staff Mar 15, 2023 4:16 PM
The campaign features four inspiring women from different walks of life, breaking stereotypes and social norms and rising above it all
exchange4media Staff Apr 25, 2022 6:46 PM
The campaign will be promoted extensively across digital mediums
exchange4media Staff Apr 24, 2022 4:00 PM
The Tokyo 2020 Summer Paralympic Games, set to take place between 24 August and 5 September, will be the first time Eurosport broadcasts a global multi-sport event in India
exchange4media Staff Aug 11, 2021 2:50 PM
There's a lot to gain from the sporting extravaganza for brands and athletes alike, say industry watchers
Mansi Sharma Jul 26, 2021 9:13 AM
A medley of ways in which brands extended support to the Indian contingent
exchange4media Staff Jul 23, 2021 8:31 AM
The campaign features a film in multiple languages with stars of the Indian contingent like PV Sindhu, Bajrang Punia, Bhavani Devi and Manu Bhaker
exchange4media Staff Jul 21, 2021 12:16 PM
Categories and brands that have significant reliance on summers for their volumes will most likely be impacted by this second wave of Covid
Mansi Sharma Apr 22, 2021 8:53 AM
The new campaign assures consumers that no summer challenge is too big for the after-sales service company
exchange4media Staff Mar 16, 2021 11:22 AM
The Summer Different convoy will travel through South Africa’s nine provinces to shine a spotlight on some of the spectacular parts of the country
exchange4media Staff Dec 1, 2020 4:45 PM
The International Olympic Committee has announced that the new schedule for the games will be worked out in the coming weeks
exchange4media Staff Mar 24, 2020 8:48 AM
The partnership comes ahead of a busy year for sports in India, with the upcoming Indian Premier League and the Tokyo Summer Olympics 2020
exchange4media Staff Feb 13, 2020 6:16 PM