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In the second part of Rajeev Beotra’s ‘Chronicles from Mehra World’, the journey continues with humour, fitness, self-discovery and reinvention
Rajeev Beotra Jul 14, 2026 5:00 PM
For marketers, the luxury housing category is moving beyond lead generation with developers increasingly focusing on creating distinct brand identities
Sunidhi Vijay Jul 14, 2026 8:25 AM
Across categories, brands are shifting towards creators with distinctive content styles, whose audiences engage with them for a unique storytelling approach rather than follower count or mass appeal
Shalinee Mishra Jul 11, 2026 8:41 AM
Prior to joining Ogilvy, she served as Vice President and Lead – Luxury & Lifestyle at MSL Group India
e4m Staff Jun 18, 2026 11:46 AM
Guest Column: Dr. Suresh Gaur explains how the approach of the PMs reflected their distinct personalities and the specific communication tools of their time
Dr. Suresh Gaur May 29, 2026 1:31 PM
The much-anticipated third season of fashion extravaganza yet again felicitated the most stylish, influential, and glamorous personalities from the Bengali entertainment industry
e4m Staff May 18, 2026 3:48 PM
The appointment will be for the period of May 06, 2026 to May 05, 2031
e4m Staff May 12, 2026 6:33 PM
The show is powered by Himalaya Purifying Neem Face Wash, Polycrol, and VZY Smart TV
e4m Staff May 5, 2026 11:27 AM
Isha Mathur, Lead – PR & Comms at Apollo Health and Lifestyle, explains the evolving PR landscape and how professionals can adapt to a new era shaped by technology
Isha Mathur Apr 16, 2026 5:11 PM
The tool is expected to provide curated travel experiences and global offers from Mastercard within MakeMyTrip’s Myra
e4m Staff Mar 23, 2026 2:06 PM
As part of the partnership, Myntra Jabong India Private Limited will extend its design and brand-building expertise to Maejoy
e4m Staff Mar 15, 2026 8:00 AM
The crossover between tech and motorsport quickly sparked reactions online
Vaishnavi Deshpande Mar 11, 2026 6:07 PM
Before joining Raymond Lifestyle, Kalpana Singh was with Hindustan Unilever Limited
e4m Staff Mar 10, 2026 3:53 PM
Havas Media India to oversee full-spectrum online and offline media strategy, planning, and buying and expand presence in South India
e4m Staff Mar 10, 2026 2:32 PM
‘The Song of Spring’ campaign highlights the new Chikankari collection
e4m Staff Feb 20, 2026 4:17 PM
Khanna earlier served as the Chief Marketing Officer at Raymond Limited’s Lifestyle Division
Ruhail Amin Feb 20, 2026 7:39 AM
Applicants interested in this position should have four to seven years of experience
e4m Staff Feb 19, 2026 3:56 PM
A new digital film has been unveiled, conceptualised in collaboration with The Germ
e4m Staff Jan 28, 2026 12:47 PM
Sam Balsara, Chairman, Madison World, writes on his association with CVL Srinivas who will be retiring as Country Manager, WPP India, in March
Sam Balsara Jan 22, 2026 9:02 AM
He joins Raymond Lifestyle Limited from the Aditya Birla Group, where he most recently served as Chief Executive Officer – Cellulosic Fashion Yarn, Grasim Industries
e4m Staff Jan 19, 2026 4:27 PM
The leadership changes follow the exit of Sunil Kataria in April 2025
e4m Staff Jan 19, 2026 12:02 PM
Once a European Christmas tradition, advent calendars are now a booming premium gifting trend in India, spanning beauty, food, toys and festive experiences
Soumya Gawri Dec 23, 2025 9:27 AM
Venkataramana Seshagirirao Gorti has held senior leadership positions at companies including ABB, Oracle, GE, Flextronics, Wipro Hydraulics, Honeywell and Homag
e4m Staff Dec 16, 2025 6:15 PM
Beardo challenges outdated narratives around masculinity in its latest campaign featuring actor Bobby Deol
e4m Staff Oct 13, 2025 9:02 AM
The mandate spans all sub-brands like Dixcy Scott, Enamor and others
Tasmayee Laha Roy Oct 1, 2025 8:39 AM
Gaurav Nayyar has served as boAt’s Chief Operating Officer for the past three years
e4m Staff Sep 30, 2025 5:25 PM
Guest Column: Trupti Vasudev, Director, Actimedia PR & Digital and Board at Travel Lifestyle Network, shares insights on sustainable fashion and the revival of Indian crafts
Trupti Vasudev Aug 21, 2025 4:48 PM
In a country where Bollywood once ruled, Indian creators are now building a parallel K-culture universe, one that speaks Korean but still feels proudly desi
Soumya Gawri Jul 24, 2025 1:32 PM
With over a decade at Aditya Birla Fashion and Retail Ltd., Bidisha Karmakar most recently led design for the casualwear segment
e4m Staff Jun 27, 2025 8:47 AM




















