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As India's First Influencer Reality Show, the property brings together some of the region's most popular digital creators, who collectively command millions of followers across platforms
Binda Dey, Global Chief Marketing Officer, Knight Riders Sports, shares her experience of judging the Entertainment Lions for Sports
Simran Sabherwal Jun 26, 2026 12:36 PM
As Zee bets big on football and brands like Mahindra, Diageo and Apple line up FIFA campaigns, industry heads say Indian marketers are chasing fans, cultural relevance and a global audience
Aryendra Khan Jun 17, 2026 8:55 AM
Brands including Mahindra, Diageo, Apple, Pernod Ricard & Mondelez partner with ‘Z’ across Linear and Digital platforms
e4m Staff Jun 10, 2026 9:58 PM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, decodes RCB’s emotional bonding fans
Ganapathy Viswanathan Jun 2, 2026 12:40 PM
Arun Kumar Rao has previously worked with HAVAS PLAY, Disney India, The Times of India Group, among others
e4m Staff May 13, 2026 3:46 PM
While some experts see TAM’s cross-platform push as a unified lens for sponsorship analytics, others view it less as a turning point and more as the start of a longer transition
Aditi Gupta Apr 16, 2026 8:27 AM
JK Lakshmi Cement logo will be very visible on the back of the Rajasthan Royals match jersey
e4m Staff Mar 16, 2026 4:22 PM
The partnership will extend across stadium branding, fan engagement zones, and integrated digital campaigns throughout the season
e4m Staff Feb 13, 2026 3:49 PM
Guest Column: Krishna Prasad, Co-founder and Chief Product Officer at nhance, shares his views on the evolution of Indian broadcast sponsors during the T20 World Cup and more
Krishna Prasad Feb 12, 2026 10:39 AM
Sonal Shah was previously associated with Zee Entertainment Enterprises Limited
e4m Staff Feb 10, 2026 9:59 AM
Sun Pharma logo will feature prominently on the front of RCB’s playing jersey, the official green match kit, and training apparel
As Title Sponsor, Nothing Smartphones will feature as the primary brand across RCB’s match jerseys, digital platforms, stadium presence, and fan experiences throughout the season
‘MTV Splitsvilla Season X6’ is streaming on JioHotstar and airing on MTV
e4m Staff Jan 28, 2026 12:24 PM
A wide spectrum of brands has lined up behind the WPL this season, cutting across FMCG, automotive, consumer durables, BFSI, technology, lifestyle and home-improvement categories
Kanchan Srivastava Jan 12, 2026 8:51 AM
Kajaria will strengthen engagement during the Women’s T20 League through digital campaigns in collaboration with the RCB Women’s team
e4m Staff Jan 8, 2026 12:46 PM
As part of the association, VIDA will power several high-impact fan engagement initiatives throughout the season
e4m Staff Dec 16, 2025 2:32 PM
After a frenzied run courting real-money gaming platforms, Team India and the IPL are now swinging back to legacy brands
Kanchan Srivastava Dec 9, 2025 9:08 AM
Prateek Roy will lead Cinema, Sponsorship, and Non-Traditional Media business for the agency
e4m Staff Dec 1, 2025 12:14 PM
Mandira Bedi became the team’s ‘invisible sponsor’ by sacrificing her entire endorsement fee to keep the game alive
Text ads on Google Search will now appear together under one ‘Sponsored results’ label
The ICC Women’s World Cup 2025 kicked off on September 30 and will culminate on November 2
Snapchat highlights two key monetisation paths for creators: on-platform revenue sharing and off-platform brand partnerships, though access remains limited for many
e4m Staff Sep 30, 2025 9:19 AM
Experts say many creators now function as “one-stop shops”, handling venue, curation, promotion, and integration, reducing the need for agencies
Shalinee Mishra Sep 24, 2025 9:31 AM
Advertisers like Swiggy, Astrotalk, and Tata Neu have partnered with Dream11
e4m Staff Sep 24, 2025 8:31 AM
Season 4 of the RR Kabel Prime Volleyball League powered by Scapia will kick off on October 2 in Hyderabad
e4m Staff Sep 17, 2025 4:28 PM
This agreement grants Apollo Tyres the Title Sponsor Rights for all Bilateral and ICC (both men’s and women’s teams) home and away matches
e4m Staff Sep 16, 2025 3:35 PM
The BCCI has stated that a bidder must not provide online money gaming, betting or gambling services, and should not have any investment or ownership interest in betting or gambling services
The sponsor roster so far has Shriram Finance Limited, UltraTech Cement, Birla Tilestix and Red Bull
e4m Staff Aug 25, 2025 5:08 PM
The cricket body is now expected to float a fresh tender to secure a replacement
e4m Staff Aug 25, 2025 7:59 AM
Brands across FMCG, auto, real estate, lifestyle and retail back the biggest reality show of the year across digital streaming and TV
e4m Staff Aug 21, 2025 3:45 PM
The 13th edition of IMPACT '50 Most Influential Women 2025' list will spotlight trailblazing women who are shaping the future of the advertising, media and marketing industries in India
e4m Staff Jul 28, 2025 4:58 PM
Sponsored Snaps is a new advertising format that enables businesses to engage customers through visual messaging
e4m Staff Mar 12, 2025 11:00 AM
Sponsored TV enables brands to run streaming TV campaigns through Amazon’s exclusive and premium streaming content, starting with Amazon MX Player
According to highly places sources, the deal is valued at Rs 200-250 crore
e4m Staff Feb 21, 2025 2:47 PM
Reliance Consumer Products’ Raskik Gluco Energy & Spinner to debut at TATA IPL 2025
e4m Staff Feb 17, 2025 3:12 PM
While SonyLIV talks of ‘returning sponsors as proof of brand value’, industry observers say although Shark Tank delivers high brand engagement, the pricing isn't cost-efficient
Aditi Gupta Feb 5, 2025 9:00 AM
Other options include co-powered sponsorships at Rs 7 crore and partner sponsorships at Rs 3 crore, say sources
Aditi Gupta Jan 22, 2025 9:03 AM
Delhi SG Pipers will display Somany Ceramics’ name on the collars of the men's and women's team jerseys
e4m Staff Dec 31, 2024 4:26 PM
EaseMyTrip will provide exclusive travel opportunities and special benefits for cricket enthusiasts, players and fans
e4m Staff Dec 16, 2024 6:34 PM
'Sponsored TV is designed to bring premium video advertising to businesses of every size,' said Girish Prabhu at the Amazon Sambhav event in Delhi today
e4m Staff Dec 10, 2024 7:14 PM
Once the shining stars of sports sponsorship, edtech, betting and crypto firms have gradually restricted their involvement, leaving media platforms to look for other advertisers
e4m Staff Oct 28, 2024 9:26 AM
By joining forces with Kerala Blasters FC, the brand is poised to connect with a larger, younger audience, the company said
e4m Staff Oct 18, 2024 5:40 PM
Some of the names are Dream11, Shriram Finance, ROFF, Parimatch Sports, HP Lubricants and Mother Dairy
e4m Staff Oct 15, 2024 3:31 PM
The sponsorship will provide vital funding for Hyderabad FC’s operations which will include player development, augmenting infrastructure and enhancing fan engagement
e4m Staff Sep 30, 2024 12:50 PM