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Prime Video and MX Player Unite for Enhanced Advertising Solutions?blur=25

Brands can opt for shoppable formats integrated in the shows or sponsor premium content, Prime Video has said

e4m Staff Jul 16, 2026 5:49 PM

Nishant Daptardar Beyond Communication Solutions, Sonal Karolia Satav launch, Integrated Marketing Solutions, Brand Strategy Agency, Entertainment Communications, Public Relations Innovation, Creative Ideation Services, Strategic Partnerships in Marketing?blur=25

Beyond Communication Solutions brings together strategic communications, marketing, creative ideation, brand building and business solutions under one roof

e4m Staff Jul 15, 2026 5:02 PM

Ajay Gupte Joins Dentsu India as New COO to Drive Transformation?blur=25

Partnering closely with Harsha Razdan, CEO, South Asia, Ajay will accelerate dentsu's transformation by advancing strategic priorities and strengthening a future-ready operating model

e4m Staff Jul 15, 2026 4:23 PM

Beyond Communication Solutions?blur=25

Beyond Communication Solutions is a new-age communications, marketing and brand strategy company designed to help businesses, brands, creators and studios

e4m Staff Jul 15, 2026 3:54 PM

Hiren Shah, Founder and MD, Vertoz?blur=25

The fourth patent filing reinforces Vertoz’s focus on building proprietary technology that connects intelligence, automation, media, and execution across the advertising value chain

e4m Staff Jul 15, 2026 3:31 PM

Rubbal Datta Joins Mandrake Tech Labs as CEO-Designate?blur=25

Datta has over 26 years of leadership across government relations, media, and sports broadcasting, with senior roles at JioStar, Sahara India, Moser Baer, EuroKids, and Mahindra & Mahindra

e4m Staff Jul 15, 2026 12:49 PM

India's Media Agencies Race for Trusted Data in the AI Era?blur=25

Rohiet Ghildyaal, AVP of Business Development for APAC at Eyeota, a Dun & Bradstreet company, writes agencies need to prove their data can be trusted at speed, across channels, and complex ecosystems

NATIVE CONTENT Jul 14, 2026 10:03 AM

thumpN?blur=25

thumpN plans to use the fresh capital to expand its AI-powered platform

e4m Staff Jul 11, 2026 5:18 PM

google?blur=25

With the new Platform Properties feature, creators and brands can view key performance metrics such as clicks, impressions and search queries that drive traffic to their social content

e4m Staff Jul 10, 2026 2:53 PM

Naveen Kundu Takes Majority Stake in VOYAGE 1 to Transform Travel?blur=25

Naveen Kundu will lead the integrated business as Board Chairman & CEO

e4m Staff Jul 10, 2026 2:26 PM

FIFA World Cup 2026 Sees 95% Ad Inventory Filled Ahead of Knockouts?blur=25

According to the network, 10-second advertising rates have reached ₹20-25 lakh during the knockout stage; over 22 brands have partnered across television and digital platforms

e4m Staff Jul 10, 2026 8:03 AM

Neetika Aggarwal Appointed Managing Partner at Kinnect?blur=25

Aggarwal previously served as Managing Partner at Leo Burnett Mumbai

e4m Staff Jul 9, 2026 3:55 PM

M Q Syed Invests ₹24 Crore in Exhicon Group's Equity Shares?blur=25

The board has cleared preferential allotment at Rs 479 per share for the capital infusion

e4m Staff Jul 9, 2026 9:23 AM

Blue Buzz Partners with Vembu Technologies for Strategic Communications?blur=25

The partnership aims to strengthen Vembu Technologies' corporate reputation, thought leadership, and media presence across India

e4m Staff Jul 8, 2026 12:48 PM

Pushpendra Mehra Returns to PI Industries as Head of Marketing Portfolio?blur=25

Prior to this, Pushpendra Mehra held the role of General Manager - Sales Marketing at FMC India

e4m Desk Jul 6, 2026 10:54 AM

AI Suggested Title : Cable Operators Shift Focus to Platform Services for Ad Revenue Growth?blur=25

MSOs are proposing the creation of a unified Platform Services advertising network that will allow brands to execute campaigns  across multiple cable operators

Imran Fazal Jul 6, 2026 8:52 AM

Gandharv Sachdeva Steps Down as Country Head of Hybrid AdTech India?blur=25

Gandharv played a key role in strengthening Hybrid's presence in the Indian digital advertising ecosystem

e4m Desk Jul 3, 2026 1:12 PM

Stephanie Antonelli Takes Charge as Global Chief Transformation Officer at WPP?blur=25

Prior to this, Stephanie Antonelli was with VML as Global Chief Business Transformation Officer

e4m Desk Jul 2, 2026 6:42 PM

Kunal Chitravanshi Joins Zee Media as AVP for Brand Solutions?blur=25

Kunal Chitravanshi most recently served as Assistant General Manager – Creative Brand Solutions at TV9 Network

e4m Staff Jul 2, 2026 4:43 PM

Mudit Kalia Joins MSM Unify as Associate VP for CampusOS in India?blur=25

Kalia joins MSM Unify with more than 14+ years of experience spanning higher education, business development, strategic partnerships, and business transformation

e4m Staff Jul 2, 2026 11:18 AM

Abhishek Joshi Takes Helm as CEO of KLAY for Early Childhood Growth?blur=25

Joshi has held senior leadership roles at Licious, Jubilant FoodWorks HUL and GCMMF

e4m Staff Jul 2, 2026 10:37 AM

Tilt Brand Solutions appoints Abhimanyu Mathur as Chief Business Officer?blur=25

Mathur was earlier the Chief Marketing Officer at Mahindra Lifespaces

e4m Staff Jul 2, 2026 10:20 AM

Cannes Lions 2026: Creative Revolution Focuses on Real-World Impact?blur=25

From business-first ideas to creator equity and a growing appetite for AI-era humanity, has Cannes Lions 2026 charted advertising's next chapter?

Aryendra Khan Jul 2, 2026 9:14 AM

Elton Ollerhead Takes Charge as Head of EMEA Sales at Uber Advertising?blur=25

Prior to this, Elton Ollerhead was with Ascendant Network as RMN Europe council member

e4m Desk Jul 1, 2026 2:58 PM

IBM Selects Stagwell as Lead Creative Partner for New Campaign?blur=25

Stagwell’s first work with IBM is expected in August 2026

e4m Staff Jul 1, 2026 2:06 PM

Maggie Mu and Laura Liang Take Leadership Roles at OMD China?blur=25

The appointments aim to accelerate growth, sharpen strategic capabilities, and expand the company's AI-enabled client offerings

e4m Desk Jul 1, 2026 1:43 PM

Vashi Integrated Solutions appoints Pitchfork Partners as communications partner?blur=25

The partnership with Pitchfork Partners spans across corporate communications, media engagement, and visibility

e4m Staff Jun 30, 2026 3:23 PM

IBM Appoints Omnicom Media as Global Media Agency of Record?blur=25

The appointment includes media planning and buying responsibilities across the Americas, EMEA, Japan and APAC regions

e4m Staff Jun 30, 2026 11:32 AM

Shresht Kapur Joins NDTV as Regional Head for Brand Studio North?blur=25

Shresht Kapur joins NDTV from TV9 Network, where he served as Territory Head – North, Content Revenue

e4m Staff Jun 30, 2026 10:32 AM

Chandradeep Kumar Joins Efficacy Worldwide as National Head of Media & Growth?blur=25

Kumar will spearhead Efficacy Worldwide's national media operations and growth agenda

e4m Staff Jun 29, 2026 1:39 PM

NDTV Reappoints Senthil Chengalvarayan to Board Amid Strategic Shift?blur=25

NDTV CEO and Editor-in-Chief Rahul Kanwal outlined the broadcaster's future strategy centred on digital expansion, innovation and sustainable growth at an AGM

e4m Staff Jun 27, 2026 9:44 AM

George Manas on Omnicom's Agile Future Post-IPG Acquisition?blur=25

Can bigger really mean better? George Manas of Omnicom on the Omnicom-IPG integration, his hopes for India and why Cannes Lions 2026 became one of his favourites

Neeta Nair Jun 27, 2026 9:27 AM

Ashok Kumar Das?blur=25

Manish Porwal, Group Managing Director of Alchemist Marketing Solutions, remembers Ashok Das as one of the finest and the most beautiful minds in the Indian research industry

Manish Porwal Jun 26, 2026 3:18 PM

Havas Media Takes Charge of Samsung India's Rs 300-Crore ATL Business?blur=25

The move reflects an increasingly common collaboration model in India's advertising ecosystem, where lead agencies partner with specialist media networks to deliver large, integrated mandates

Imran Fazal Jun 26, 2026 1:46 PM

Steve Jarrett Leaves Orange to Join Anthropic as Chief AI Officer?blur=25

Steve Jarrett will take up the new role at Anthropic on August 25 and will be based in Paris

e4m Desk Jun 25, 2026 6:40 PM

Leadwise?blur=25

Leadwise transforms every channel partner into a digitally empowered extension of a developer's sales and marketing organisation

e4m Staff Jun 25, 2026 1:18 PM

Mia Karlsson, SVP Marketing & Communications, Wirepas?blur=25

In this conversation, Mia Karlsson, SVP Marketing & Communications, Wirepas, explores the tensions, trade-offs, and opportunities that define the glocalisation challenge today

Ritika Upmanyu Jun 25, 2026 12:20 PM

Hakuhodo Nears Acquisition of Auburn Digital Solutions by July 2024?blur=25

The move is consistent with Hakuhodo's strategy of expanding through acquisitions and strategic partnerships across Asia and India

Imran Fazal Jun 25, 2026 9:17 AM

Sandeep Nair Joins Tilt Brand Solutions as EVP & Head of Consulting?blur=25

Sandeep Nair has worked across India, the UK and APAC at P&G, Reckitt Benckiser, Tata Consumer Products, Swiggy, and most recently as Co-Founder & Chief Strategy Officer at David & Who

e4m Staff Jun 23, 2026 9:45 AM

Sarah O'Leary Rejoins Initiative as Melbourne Managing Director?blur=25

Sarah O'Leary is a strategic and people-focused leader with over 17 years of experience in media, marketing, and client service

e4m Desk Jun 22, 2026 2:17 PM

Edelman Creator Marketing Leaders?blur=25

Sushant Vithaldas, Head of Creator Marketing, India and Vimlarithan (Rithan) Vijaya as Creator Marketing Leader, Southeast Asia will lead Edelman’s creator marketing offering

e4m Staff Jun 22, 2026 2:13 PM

Anupriya Acharya: Leading Publicis South Asia Through Change?blur=25

Anupriya Acharya, CEO, Publicis South Asia, spoke to Neeta Nair, Editor of IMPACT, on how they cranked up the volume and pushed the growth agenda for the Group in half a decade

Neeta Nair Jun 22, 2026 8:56 AM

Frodoh's Russhabh Thakkar Highlights CTV Ad Spend Gap in India?blur=25

At e4m CTV Conference, Russhabh R. Thakkar, Founder and CEO of Frodoh, spoke on the growing disconnect between audience consumption patterns and advertising investments

e4m Staff Jun 18, 2026 7:04 PM

Arijit Dey Joins Zoom as Channel Leader for India & SAARC?blur=25

Prior to joining Zoom, Arijit served as director of strategic partnerships at Genesys

e4m Staff Jun 17, 2026 2:28 PM

Anand Malkan Elevated to Director of Brand Solutions at JioStar?blur=25

Malkan was earlier Associate Director- Brand Solutions, Sports, National Execution Lead.

e4m Staff Jun 16, 2026 1:50 PM