scarecrow
Scarecrow Reliance Group?blur=25

This is Scarecrow’s second stint with the Reliance Industries after having handled Reliance Digital, Only Vimal and other brands from the RBL portfolio

exchange4media Staff Jun 20, 2020 12:05 PM

Manish Bhatt?blur=25

Manish Bhatt, Founder-Director, Scarecrow M&C Saatchi, says challenges of the lockdown period have thrown up new aspects of marketing and communication, which is an opportunity for brands

Srabana Lahiri Jun 11, 2020 8:48 AM

Wagh Bakri Tea Eid 2020?blur=25

The digital campaign aims to remind us to have more empathy and be thankful for what we have during these challenging times

exchange4media Staff May 25, 2020 8:44 AM

The Free Press Journal and Mogae Media?blur=25

Creative minds from agencies such as Bang In The Middle, Havas Group, Laqshya, Publicis, Rediffusion, RK Swamy BBDO, Scarecrow M&C Saatchi & Wunderman Thompson delivered a total of 10 campaigns

exchange4media Staff May 11, 2020 7:06 PM

HelpAge India Ad?blur=25

The ad film was created 14 years ago by Manish Bhatt & Raghu Bhat, and was directed by Shoojit Sircar

Misbaah Mansuri Apr 2, 2020 8:33 AM

Sony Sports Cricket?blur=25

The campaign conceptualised by Scarecrow M&C Saatchi tells the poignant, heartwarming story of cricket fan Charles Rao

exchange4media Staff Nov 20, 2019 1:25 PM

Nickelodeon India?blur=25

The campaign is aimed at encouraging kids to be themselves and speak openly without any fear or filter

exchange4media Staff Nov 14, 2019 2:33 PM

Halloween and Brands?blur=25

Moment marketing during festivals like Halloween is a great way for brands to leverage and connect with the millennial consumer

Noel Dsouza Nov 1, 2019 8:24 AM

Tourism Australia?blur=25

The entire campaign will run across three stages: awareness, consideration & booking, and is intended to drive visitation to Australia during 2020 and beyond

Misbaah Mansuri Oct 17, 2019 9:05 AM

Change in the role of a Creative Director?blur=25

Advertising industry experts say that data and analytics tools won’t curb creativity, in fact, creative directors can leverage these marketing tools to reach out better to their target audience

Noel Dsouza Sep 17, 2019 8:24 AM

Personalization in Advertising?blur=25

Ad industry experts share insights on the importance of personalisation in ad campaigns

Noel Dsouza Aug 12, 2019 7:57 AM

Copywriting?blur=25

Creative Heads say in this digital age copywriting is about keywords and real-time content but human creativity still triumphs and one needs to adapt with the evolving media environment

Noel Dsouza Aug 1, 2019 8:37 AM

Consumer Neuroscience?blur=25

Experts on how ‘consumer neuroscience’ can help understand consumers' conscious and non-conscious engagements and enable brands to create impactful campaigns

Noel Dsouza Jul 25, 2019 8:20 AM

retaining clients?blur=25

Raghu Bhat, Scarecrow M&C Saatchi; Rohit Ohri, FCB India; Priya Choudhary, MediaCom; Sulina Menon, OMD India and Gopa Kumar, Isobar, on how to garner long-term relationships with clients

Noel Dsouza Jul 1, 2019 8:52 AM

TATA Sky TVC?blur=25

Industry experts believe that while the TVC has a good cast, the message could have been more impactful

Noel Dsouza Jun 17, 2019 8:28 AM

RobertDowneyJrOnePlus?blur=25

Industry experts believe that although it made sense strategically, it didn't create a lasting impact

Noel Dsouza May 27, 2019 9:52 AM

burger king?blur=25

Industry experts say that the ad film was able to connect with the audience through empathy

Noel Dsouza May 7, 2019 8:37 AM

Amit Sharma?blur=25

Amit Sharma, Director, Producer & Co-Founder, Chrome Pictures talks about the campaign for Lloyd's Grande air conditioners featuring Deepika Padukone and Ranveer Singh

Noel Dsouza Apr 10, 2019 8:49 AM