scarecrow
Sony Sports Cricket?blur=25

The campaign conceptualised by Scarecrow M&C Saatchi tells the poignant, heartwarming story of cricket fan Charles Rao

exchange4media Staff Nov 20, 2019 1:25 PM

Nickelodeon India?blur=25

The campaign is aimed at encouraging kids to be themselves and speak openly without any fear or filter

exchange4media Staff Nov 14, 2019 2:33 PM

Halloween and Brands?blur=25

Moment marketing during festivals like Halloween is a great way for brands to leverage and connect with the millennial consumer

Noel Dsouza Nov 1, 2019 8:24 AM

Tourism Australia?blur=25

The entire campaign will run across three stages: awareness, consideration & booking, and is intended to drive visitation to Australia during 2020 and beyond

Misbaah Mansuri Oct 17, 2019 9:05 AM

Change in the role of a Creative Director?blur=25

Advertising industry experts say that data and analytics tools won’t curb creativity, in fact, creative directors can leverage these marketing tools to reach out better to their target audience

Noel Dsouza Sep 17, 2019 8:24 AM

Personalization in Advertising?blur=25

Ad industry experts share insights on the importance of personalisation in ad campaigns

Noel Dsouza Aug 12, 2019 7:57 AM

Copywriting?blur=25

Creative Heads say in this digital age copywriting is about keywords and real-time content but human creativity still triumphs and one needs to adapt with the evolving media environment

Noel Dsouza Aug 1, 2019 8:37 AM

Consumer Neuroscience?blur=25

Experts on how ‘consumer neuroscience’ can help understand consumers' conscious and non-conscious engagements and enable brands to create impactful campaigns

Noel Dsouza Jul 25, 2019 8:20 AM

retaining clients?blur=25

Raghu Bhat, Scarecrow M&C Saatchi; Rohit Ohri, FCB India; Priya Choudhary, MediaCom; Sulina Menon, OMD India and Gopa Kumar, Isobar, on how to garner long-term relationships with clients

Noel Dsouza Jul 1, 2019 8:52 AM

TATA Sky TVC?blur=25

Industry experts believe that while the TVC has a good cast, the message could have been more impactful

Noel Dsouza Jun 17, 2019 8:28 AM

RobertDowneyJrOnePlus?blur=25

Industry experts believe that although it made sense strategically, it didn't create a lasting impact

Noel Dsouza May 27, 2019 9:52 AM

burger king?blur=25

Industry experts say that the ad film was able to connect with the audience through empathy

Noel Dsouza May 7, 2019 8:37 AM

Amit Sharma?blur=25

Amit Sharma, Director, Producer & Co-Founder, Chrome Pictures talks about the campaign for Lloyd's Grande air conditioners featuring Deepika Padukone and Ranveer Singh

Noel Dsouza Apr 10, 2019 8:49 AM

Ad Agencies?blur=25

We ask ad industry experts if growing trend of in-house agencies will change the game for mainstream ad agencies going forward

Noel Dsouza Apr 9, 2019 9:07 AM

Mother'sReciepe?blur=25

The ad campaign by Mother’s Recipe produced two ad films drawing insight from the evolving consumer's tastes and leveraged on their change in behaviour and trends

Noel Dsouza Mar 26, 2019 8:58 AM

Scarecrow MC Saatchi?blur=25

Employees were asked to share where they see themselves in the next 9 years

exchange4media Staff Feb 11, 2019 1:13 PM

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The new campaign is an extension of FunFoods’ ‘Food Mein Dalo Magic’ campaign that encourages consumers to enjoy delicious food guilt-free

exchange4media Staff Jul 28, 2018 9:54 AM

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The agency strengthens its portfolio winning the accounts of Lactalis Group’s Anik range, Germany’s Baby Sebamed, Wagh Bakri - Mili Tea, and brands from Emami Group

exchange4media Staff Jul 16, 2018 8:55 AM

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BBH’s campaign films for BookMyShow on the themes of Tiger Zinda Hai, Padmavat, Padman, Raid, and now cricket have added an unmistakable quirky character to brand BookMyShow.

Venkata Susmita Biswas Apr 18, 2018 9:00 AM

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M&C Saatchi hopes to leverage Scarecrow’s strategic and creative prowess said Richard Morewood, APAC regional CEO, M&C Saatchi.

exchange4media Staff Apr 11, 2018 8:50 AM