scarecrow
Change in the role of a Creative Director

Advertising industry experts say that data and analytics tools won’t curb creativity, in fact, creative directors can leverage these marketing tools to reach out better to their target audience

Noel Dsouza Sep 17, 2019 8:24 AM

Personalization in Advertising

Ad industry experts share insights on the importance of personalisation in ad campaigns

Noel Dsouza Aug 12, 2019 7:57 AM

Copywriting

Creative Heads say in this digital age copywriting is about keywords and real-time content but human creativity still triumphs and one needs to adapt with the evolving media environment

Noel Dsouza Aug 1, 2019 8:37 AM

Consumer Neuroscience

Experts on how ‘consumer neuroscience’ can help understand consumers' conscious and non-conscious engagements and enable brands to create impactful campaigns

Noel Dsouza Jul 25, 2019 8:20 AM

retaining clients

Raghu Bhat, Scarecrow M&C Saatchi; Rohit Ohri, FCB India; Priya Choudhary, MediaCom; Sulina Menon, OMD India and Gopa Kumar, Isobar, on how to garner long-term relationships with clients

Noel Dsouza Jul 1, 2019 8:52 AM

TATA Sky TVC

Industry experts believe that while the TVC has a good cast, the message could have been more impactful

Noel Dsouza Jun 17, 2019 8:28 AM

RobertDowneyJrOnePlus

Industry experts believe that although it made sense strategically, it didn't create a lasting impact

Noel Dsouza May 27, 2019 9:52 AM

burger king

Industry experts say that the ad film was able to connect with the audience through empathy

Noel Dsouza May 7, 2019 8:37 AM

Amit Sharma

Amit Sharma, Director, Producer & Co-Founder, Chrome Pictures talks about the campaign for Lloyd's Grande air conditioners featuring Deepika Padukone and Ranveer Singh

Noel Dsouza Apr 10, 2019 8:49 AM

Ad Agencies

We ask ad industry experts if growing trend of in-house agencies will change the game for mainstream ad agencies going forward

Noel Dsouza Apr 9, 2019 9:07 AM

Mother'sReciepe

The ad campaign by Mother’s Recipe produced two ad films drawing insight from the evolving consumer's tastes and leveraged on their change in behaviour and trends

Noel Dsouza Mar 26, 2019 8:58 AM

Scarecrow MC Saatchi

Employees were asked to share where they see themselves in the next 9 years

exchange4media Staff Feb 11, 2019 1:13 PM

The new campaign is an extension of FunFoods’ ‘Food Mein Dalo Magic’ campaign that encourages consumers to enjoy delicious food guilt-free

exchange4media Staff Jul 28, 2018 9:54 AM

The agency strengthens its portfolio winning the accounts of Lactalis Group’s Anik range, Germany’s Baby Sebamed, Wagh Bakri - Mili Tea, and brands from Emami Group

exchange4media Staff Jul 16, 2018 8:55 AM

BBH’s campaign films for BookMyShow on the themes of Tiger Zinda Hai, Padmavat, Padman, Raid, and now cricket have added an unmistakable quirky character to brand BookMyShow.

Venkata Susmita Biswas Apr 18, 2018 9:00 AM

M&C Saatchi hopes to leverage Scarecrow’s strategic and creative prowess said Richard Morewood, APAC regional CEO, M&C Saatchi.

exchange4media Staff Apr 11, 2018 8:50 AM

A 2015 ad for Wagh Bakri Tea, conceptualised by Scarecrow Communications, was plagiarised by Gujarat-based brand Jay Jawan Tea

exchange4media Staff Dec 1, 2017 8:45 AM

A 2015 ad seems to been plagiarised by a Gujarati tea brand - Jay Jawan Tea. The Wagh Bakri Tea Group legal team is investigating the case.

exchange4media Staff Nov 25, 2017 8:58 AM

Prior to this, Naik was a Senior Creative Director at Ogilvy & Mather (Mumbai), where he served for 12 years

exchange4media Staff Oct 3, 2017 8:46 AM

The first leg of the campaign comprising a film and digital activation is already underway

exchange4media Staff Sep 15, 2017 7:43 PM