Reliance Jewels says #DaughtersAreDreamers

The campaign, conceptualised by Scarecrow M&C Saatchi, is for a Daughter’s Day collection inspired by dream catchers

e4m by exchange4media Staff
Updated: Sep 26, 2020 8:40 AM

Commemorating Daughter’s Day, Reliance Jewels has launched a campaign #DaughtersAreDreamers to launch their Alora Collection, inspired by dream catchers. The campaign celebrates daughters, women with dreams, yearning to learn and explore and fill lives with joy and hope.

Conceptualized by Scarecrow M&C Saatchi, the idea behind the campaign is to encourage the daughters who are chasing their dreams and their parents who are their rock solid support system. #DaughtersAreDreamers ad film by Reliance Jewels showcases the relationship between parents and daughters with moments where they encourage their daughter to pursue her passions, dreams – right from learning judo to becoming a travel influencer.

Commenting on the collection, Sunil Nayak, CEO of Reliance Jewels said: “Daughters have a special place in our lives and with the campaign #DaughtersAreDreamers and the Alora collection, Reliance Jewels makes a small gesture to convey how wonderful daughters are and how important their dreams are. The campaign is to motivate more and more people to believe in their daughters and encourage them in different walks of life. We have designed the collection keeping in mind the preferences of the modern Indian daughters and we aim to encourage dreams of all the daughters of the nation through the launch of this intricate collection inspired by dream catchers.”

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