Scarecrow M&C Saaatchi elevates Mustafa Kapasi to ECD

He has spent seven years in Scarecrow

e4m by exchange4media Staff
Published: Jan 24, 2023 3:46 PM  | 2 min read
mustafa kapasi

Ad agency Scarecrow M&C Saatchi has announced the elevation of Mustafa Kapasi to the role of Executive Creative Director.

Kapasi brings with him a rich experience of nearly 21 years of writing and leading a copy team, the agency said.

He has spent seven years in Scarecrow and has handled an eclectic mix of brands including Future Generali, Adani Gas, Mahindra Trakstar, Wagh Bakri, Business Standard, Vimal, Spykar and many more.

Says Raghu Bhat, Co-founder of Scarecrow M&C Saatchi, “Mustafa is an exceptional human being who thoroughly deserves this promotion. He has a unique combination of creativity, resilience and a hunger for learning that sets him apart. What I’m most impressed about is his ability to adapt and re-invent himself in the ever-changing digital landscape, which is a testament to his commitment to always get better, at whatever he does.”

Says Manish Bhat, Co-founder of Scarecrow M&C Saatchi, “Mustafa is a true leader who can inspire, motivate and improve his team members. He is a great listener and his life experience allows him to come up with great insights in our conversations. One of his best qualities is that he inspires trust and has a fantastic work ethic, which is very rare to find. I wish and hope that Mustafa will continue to blossom in Scarecrow and create some more great campaigns.”

Says Mustafa Kapasi,"I am continually impressed by the agency's focus on simplicity and creating disruptive yet effective campaigns. Even after eight years, this approach remains as refreshing as it was when I first joined. The culture of adapting and evolving while constantly pushing boundaries and avoiding comfort zones suits me quite well. I am grateful to Raghu and Manish for entrusting me with this opportunity. And a shout-out to my current and previous bunch of crazy creative colleagues who helped me make this possible."

Some of his most visible campaigns in Scarecrow include the award-winning Spykar Blue Film Festival campaign, Varuna Pumps’ Rukmi Bai, Republic Day film for Ambuja Cements, the LSF campaign for Nahar Amrit Shakti, MumBye for Adhiraj Developers and the Insight Out campaign for Business Standard. 

 

Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)

For more updates, be socially connected with us on
Instagram, LinkedIn, Twitter, Facebook & Youtube

Vikas Agarwal named Co-Founder and CBO of Credit Fair

Before joining Credit Fair, Agarwal founded an SME-focused NBFC, SSA Finserv in 2019 and served as MD & CEO

By exchange4media Staff | Jan 30, 2023 2:02 PM   |   2 min read

vikas agarwal

Credit Fair, a consumer lending fin-tech start-up, has appointed Vikas Agarwal as its Co-Founder and Chief Business Officer (CBO). In this new role, he will lead the Supply of Capital initiatives including partnerships with Co-lending and Independent Financial Advisors (IFAs).  In addition, he will also lead strategic alliances (fintech) and merchant relationship developments to accelerate the business growth for Credit Fair.  Vikas will be closely working with Aditya Damani, Founder and CEO, Credit Fair. 

Before joining Credit Fair, Vikas founded a SME-focused NBFC, SSA Finserv in 2019 and served as MD & CEO. He also founded Shree Krishna Corporate Advisors LLP in 2010, where he advised over 300 SMEs on raising debt worth over Rs. 500 crs. A chartered accountant from ICAI, Agarwal started his career in 2009 with Ernst & Young (EY), India. 

Vikas brings to the table over a decade of experience in the financial services sector, especially in business development, debt raise, project finance, working capital finance and advisory to micro, small and medium enterprises (MSME). 

Welcoming Vikas, Aditya Damani, Founder and CEO, Credit Fair said, “Vikas is joining us at an exciting phase of our journey, as we are witnessing a huge demand uptick for credit both at the business and consumer levels. With a proven combination of strategic thinking and strong execution capacity, he will help Credit Fair continue to deliver value to its customers and all the key stakeholders. He will be responsible for driving the operational excellence of the company, thus helping in achieving our mission of enabling Fair Finance for Every Indian!” 

Commenting on his appointment, Vikas Agarwal, Cofounder and CBO, Credit Fair said, “I am excited to join Credit Fair and look forward to playing my role in effectively scaling up our credit delivery ecosystem across the country. I believe that the company is making a significant difference in the lives of individuals and small businesses by providing fair and accessible credit.  I look forward to working with the team to introduce new-age innovations in financing and capture emerging opportunities such as green financing.”

Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)

For more updates, be socially connected with us on
Instagram, LinkedIn, Twitter, Facebook & Youtube

Sreenivasan Jain moves on from NDTV

The senior journalist was associated with the network since 1995

By exchange4media Staff | Jan 28, 2023 11:29 AM   |   2 min read

sreenivasan jain

Senior journalist Sreenivasan Jain has announced his decision to move on from NDTV after close to three decades with the institution. The channel's Group Editor said that he will be stepping down through a Tweet earlier today: "Hi all. An amazing, nearly three-decade-long run at NDTV comes to an end today. The decision to resign wasn’t easy, but .. it is what it is. More later."

Jain has been working with NDTV since 1995. He anchors the weekly show Truth vs Hype on NDV 24x7. He was the network's Mumbai bureau chief from 2003-2008 and was briefly the Managing Editor of NDTV's business channel Profit. He has also authored op-ed columns for the Business Standard. He has not announced what his next career move will be.

Jain's tweet was followed by reactions by industry peers:

Jain's exit comes close on the heels of NDTV's acquisition by the Adani Group. Back in November 2022, Ravish Kumar, Senior Executive Editor of NDTV India, also stepped down. NDTV Founders Prannoy Roy and Radhika Roy have also divested most of their shares in NDTV to Gautam Adani's AMG Media Network, which is the single-largest shareholder in NDTV. 

Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)

For more updates, be socially connected with us on
Instagram, LinkedIn, Twitter, Facebook & Youtube

Škoda Auto India's Head of Marketing and Head of Sales resign

Top execs Tarun Jha and Ajay Raghuvanshi have reportedly stepped down

By exchange4media Staff | Jan 28, 2023 8:41 AM   |   1 min read

Tarun Jha and Ajay Raghuvanshi

Škoda Auto India's Head of Marketing Tarun Jha and Head of Sales (India) Ajay Raghuvanshi have reportedly moved on from the Czech auto company.

News reports say that Jha will be in office till February 17 and Raghuvanshi till March end of this year.

Reports also say that the company has communicated the news of the top executives' exits to its dealer partners.

Jha, who joined the company as DGM of Marketing, has been with Škoda since 2008. Raghuvanshi has previously worked for automakers like Nissan, Hyundai and Honda and joined the company in 2019.

This come at a time when Škoda has been seeing a series of top-level exits. The company reportedly posted its highest-ever sales in the calendar year 2022 and had also appointed a new brand director Petr Šolc. He took over from Zac Hollis who moved on to German carmaker Volkswagen.

Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)

For more updates, be socially connected with us on
Instagram, LinkedIn, Twitter, Facebook & Youtube

Radio Mirchi CEO Prashant Pandey moves on

He will be joining the venture capital space

By exchange4media Staff | Jan 27, 2023 5:10 PM   |   1 min read

Prashant pandey

CEO of Radio Mirchi Prashant Pandey has moved on. He will be joining the venture capital space, he shared.

Sharing the news, Pandey said, “And it’s a wrap! After 23 years, I’m leaving Mirchi….the most exciting brand and company in the World! I can’t thank my lovely team enough-and all who have worked here since the beginning. We’ve together created this awesomeness! I am eternally grateful to the visionary Vineet Jain and to my mentor and first boss Amba Preetham Parigi! Without them, none of this magic would have happened! I’m joining the venture capital space in a small way. I’m sure our paths will cross again.”

e4m had reported the development in October 2022. Then, ENIL had announced that Pandey will retire soon and Yatish Mehrishi will be joining the company back as the new CEO. Pandey will however continue as Managing Director.

“I would thank Prashant for his invaluable contributions to the company and building Brand Mirchi into a power brand over the last 22 years,” Vineet Jain Chairman of ENIL hasd said in a statement then.

Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)

For more updates, be socially connected with us on
Instagram, LinkedIn, Twitter, Facebook & Youtube

Haldiram's appoints Harshit Gupta as Deputy Manager – Digital Marketing

He joins from RepIndia

By exchange4media Staff | Jan 27, 2023 5:15 PM   |   2 min read

Harshit Gupta

Haldiram's recently appointed Harshit Gupta as Deputy Manager – Digital Marketing to further strengthen its digital team. Reporting directly to Divya Batra, Head of Marketing, Harshit will be in charge of digital activities and carving the larger brand story across digital.

Harshit comes with over 7 years of work experience in the advertising industry and previously worked with RepIndia, an independent digital agency from Delhi, as Account Director – Client Strategy. He was responsible for Digital Strategy planning, Content & Influencer Management, and Audience Outreach for award-winning campaigns for various brands. In his past work experience, he has worked with reputed brands like Sleepwell, Kajaria, Canon, Amazon MiniTV, and various others from different industries.
On joining Haldiram’s, Harshit commented, “I am excited to join the brand. I am glad to bring a fresh digital perspective to the heritage brand. In my new role, I look forward to moving the needle by creating data-driven and insightful strategies that will help us drive sales and consumer engagement.”

Regarding Harshit’s appointment, Divya Batra, Head of Marketing at Haldiram’s, said, “We are delighted to welcome Harshit to Haldiram’s family. The company focuses on expanding its digital footprint in India and has appointed Harshit to do the same. He has diverse experience in leading Digital Strategy with consumer trends & insights and has rich experience in digital activations and audience outreach programs. We are confident that his expertise in Digital Innovation and vast knowledge of brand building through content & influencer management will help us to take Haldiram’s to newer heights and reach newer audiences.”

Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)

For more updates, be socially connected with us on
Instagram, LinkedIn, Twitter, Facebook & Youtube

CMS IT Services hires Sanjeev Singh as CEO and MD

Singh joins from Wipro Limited where he was Chief Operations Officer and a member of Wipro Executive Board

By exchange4media Staff | Jan 27, 2023 4:14 PM   |   2 min read

Sanjeev Singh

CMS IT Services announced today that its Board of Directors has appointed Sanjeev Singh as Chief Executive Officer & Managing Director of the company effective 16 January 2023.

 Commenting on the appointment of  Sanjeev Singh, Mathew Cyriac, Chairman of the Board said, “We are excited to welcome Sanjeev as the CEO & MD of CMS IT Services. Sanjeev has an exceptional leadership track record, strong exposure to Indian and Global markets, deep strategic expertise, a unique ability to forge long standing client relationships, and proven track record of driving transformation and turning around underperforming businesses. We believe that Sanjeev is the right person to lead CMS IT in its next phase of growth.” 

Commenting on his appointment, Sanjeev Singh said, “I’m honoured to be invited to lead CMS IT Services, an extraordinary company with deep technology heritage built on strong foundation of values. I look forward to working closely with Mathew, the Board, senior leadership and the highly talented employees of CMS IT to enter a new phase of growth and build a better tomorrow for all our stakeholders, including customers and employees.” 

Sanjeev will be based in Bangalore. Sanjeev joins CMS IT Services from Wipro Limited where he was Chief Operations Officer and a member of Wipro Executive Board. Till recently, he was a Member of CII Karnataka Council & Chairman of CII Karnataka CEO Forum. Before joining Wipro, Sanjeev was the CEO at Aegis Ltd for its India & Sri Lanka businesses, and did senior leadership stints at Mphasis and Genpact. 

Sanjeev is an alumnus of Indian Institute of Technology, Madras (IIT-M) and Indian Institute of Management, Kozhikode (IIM-K), where he was awarded the Gold Medal for academic excellence. He was recently awarded with the Distinguished Alumnus Award by his alma mater IIM-Kozhikode.

Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)

For more updates, be socially connected with us on
Instagram, LinkedIn, Twitter, Facebook & Youtube

Ipsos India makes senior appointments in marketing functions

Pallavi Mathur Lal named Senior Director, Content and Communications; Madhurima Bhatia to lead Media Engagement & Partnerships with additional APAC role (excluding Greater China)

By exchange4media Staff | Jan 27, 2023 10:16 AM   |   1 min read

Ipsos

Ipsos India has announced leadership changes in Marketing Communications and Operations.

Pallavi Mathur Lal, Senior Director Client Organization, takes up the role of Senior Director, Content and Communications. Madhurima Bhatia from Marketing and Communications Lead now moves to Media Engagement and Partnerships for Ipsos India, with the additional role of media engagement for the Asia Pacific region (excluding Greater China).

Both Bhatia and Mathur will report to Amit Adarkar, CEO, Ipsos India.

“Ipsos India has aggressive growth plans charted for the next 3 years, and these senior appointments in both Marketing and Operations will further elevate the status of Ipsos in India providing greater visibility and continue to transform our Operation business,” says Adarkar.

Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)

For more updates, be socially connected with us on
Instagram, LinkedIn, Twitter, Facebook & Youtube