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Guest Column: Independent Writer/ Editor Sandipan Deb shares his take on Christopher Nolan’s The Odyssey and why he was disappointed
Meta’s push to replace phone numbers with usernames for its Indian user base has run into a wall in Delhi. But the real story is what one identity, shared across 3 apps, does for a single advertiser
Anuja Jain Jul 11, 2026 8:55 AM
Messaging platform submits its reply to the Centre's notice, while officials assess whether the proposed feature adequately addresses concerns over online fraud, impersonation and cybercrime
e4m Staff Jul 10, 2026 1:23 PM
As Meta pushes a username-led identity system for its messaging app, India's decision to pause the rollout is forcing brands to rethink customer acquisition, CRM and conversational commerce
Anuja Jain Jul 8, 2026 8:57 AM
While for marketers WhatsApp handles could now become recognisable as website URLs or Instagram accounts, the feature has also reopened the debate around impersonation and phishing concerns
Shantanu David Jul 7, 2026 9:21 AM
The government issued a notice to Meta seeking an explanation within three days on why regulatory action should not be taken over the feature
Dubey will be based in New York and report into Publicis Sapient CEO Nigel Vaz
The Meta-owned messaging platform will now begin allowing users to reserve usernames, with the feature set to roll out globally later this year
For years, WhatsApp has enjoyed what every digital platform dreams of: unparalleled scale with more than 500 million users in India. Commerce, however, has remained elusive
Shantanu David Jun 25, 2026 8:39 AM
In a social media post entrepreneur Arnab Mitra writes that celebrations around Kunal Shah's rise at WhatsApp have overshadowed questions on data ownership, consent and regulatory oversight
e4m Staff Jun 23, 2026 1:26 PM
Shah will take over from Will Cathcart who is exiting the platform after heading WhatsApp for 7 years
e4m Staff Jun 22, 2026 7:21 PM
Under the deal, Meta will acquire about a 20 per cent minority stake in CRED
e4m Staff Jun 22, 2026 7:14 PM
Cred founder Kunal Shah is expected to take on an operating role within the company
e4m Staff Jun 19, 2026 1:23 PM
The Experience Edit is founded by Khushbu Vaid, Riyaz Sayed, and Sapangeet Rajwant
Vohra is currently Executive Vice President and Chief Executive Officer of the Pizza Hut business at Sapphire Foods
e4m Desk May 30, 2026 10:52 AM
The company has introduced Instagram Plus and Facebook Plus at $3.99 a month each, while WhatsApp Plus will be priced at $2.99 a month
e4m Staff May 28, 2026 10:45 AM
ONAM gives every participating publisher ownership of their data and fair pricing of their audiences
e4m Staff May 21, 2026 6:38 PM
Meta also says it plans to roll out Side Chat feature on WhatsApp over the next few months
e4m Staff May 16, 2026 7:35 AM
ad impressions delivered across our Family of Apps increased by 19% year-over-year
e4m Staff Apr 30, 2026 9:21 AM
Sapphire Foods posted revenue of about Rs 790 crore in Q4 FY26, up 9% year-on-year from Rs 724 crore
e4m Staff Apr 28, 2026 7:00 PM
Srikanth Velamakanni succeeds Sindhu Gangadharan, Managing Director, SAP Labs India, who completes the term as Chairperson in April 2026
e4m Staff Apr 27, 2026 2:47 PM
The subscription is positioned as an optional add-on focused largely on personalisation
e4m Staff Apr 21, 2026 4:19 PM
900 member WhatsApp network busted; Police have frozen ₹20 lakh in a bank account belonging to an accused involved in handling financial transactions
Imran Fazal Apr 6, 2026 3:58 PM
Update also include AI replies, better storage control tools, and multi-account access
e4m Staff Mar 27, 2026 1:56 PM
Comscore’s Year in Review 2025 – India Edition reveals year-on-year consumption dips across YouTube, WhatsApp, Facebook and Instagram, signalling the industry is nearing market saturation
Kanchan Srivastava Mar 24, 2026 9:25 AM
The playful thread among three police departments gave India’s T20 win an unexpected viral highlight
Vaishnavi Deshpande Mar 9, 2026 5:55 PM
WhatsApp said it would implement the user-choice framework by March 16 and would not press its plea for interim relief
e4m Staff Feb 23, 2026 5:59 PM
With this mandate, Sapphire Media will spearhead brand partnerships, advertiser outreach, and strategic monetisation initiatives for CTV Scale
e4m Staff Feb 17, 2026 5:54 PM
The block on WhatsApp coincides with a continuing pattern of digital restrictions in Russia
e4m Staff Feb 13, 2026 3:32 PM
A quick dive into the potential impact from a regulatory, revenue and market perspective
Gajendra Upadhyay Feb 9, 2026 10:09 AM
Sapphire Foods India’s total income rose 7% year-on-year to Rs 820 crore in the quarter, up from Rs 767 crore in Q3 FY25
The court was examining challenges to a National Company Law Appellate Tribunal order that upheld the CCI’s finding against WhatsApp’s 2021 privacy policy
According to reports, the paid users will get access to additional features and expanded AI capabilities
e4m Staff Jan 27, 2026 1:06 PM
Meta and WhatsApp approached the NCLAT, which in January 2025 granted interim relief by staying both the Rs 213-crore fine and the CCI’s five-year restriction on data-sharing
e4m Staff Jan 13, 2026 6:48 PM
Prior to this, Sapna Ahluwalia held the role of Group Creative Director
Brands are experimenting with text-led, status-style posts and humour-driven formats, tapping everyday digital behaviours and shared experiences to engage audiences
Vaishnavi Deshpande Jan 7, 2026 5:01 PM
Both companies are franchise partners of Yum Brands and together operate KFC and Pizza Hut
e4m Staff Jan 2, 2026 12:20 PM
The messaging platform, owned by Meta Corporation, has introduced New Year-themed features to make the celebrations even more engaging
Vaishnavi Deshpande Dec 31, 2025 4:15 PM
The tribunal said its earlier findings on user choice, transparency, and revocable consent apply to all non-WhatsApp data uses, correcting an order mismatch and giving WhatsApp three months to comply
e4m Staff Dec 16, 2025 8:36 AM
The update brings enhanced Meta AI image creation, reactions in voice chats and more, making it easier for users to stay connected this holiday season
e4m Staff Dec 12, 2025 12:30 PM
Snapchat, WhatsApp, YouTube, and Instagram are running high-profile campaigns—ranging from brand films and creator spotlights to experiential events
Shalinee Mishra Dec 10, 2025 9:23 AM
DoT’s fresh mandate forces platforms like WhatsApp and Telegram to bind services to active SIM cards and restrict multi-device access in a bid to curb cyber fraud
e4m Staff Dec 1, 2025 10:28 AM
Whether its diamonds speaking of individuality, fried chicken giving a wink, or cars getting roasted online, it’s clear that holiday-era advertising has arrived early
Soumya Gawri Nov 29, 2025 8:45 AM
Regulator asks appellate tribunal to specify whether WhatsApp–Meta ad-related data use must follow the same privacy standards outlined in its recent ruling
e4m Staff Nov 19, 2025 9:17 AM
Meta has won its antitrust battle after a US judge ruled the company does not hold a social media monopoly
e4m Staff Nov 19, 2025 8:26 AM
The case dates back to November 2024, when the CCI concluded that WhatsApp had abused its dominant position by mandating users to accept its 2021 privacy policy update
Tribunal overturns CCI’s findings on dominance and data sharing but upholds Rs 213 crore penalty over WhatsApp’s 2021 privacy policy
Conversational commerce and paid messaging emerge as Meta’s fastest-growing revenue channels in Q3 2025
e4m Staff Oct 30, 2025 11:47 AM