sap

From circulating campaign videos on apps like Sharechat, TikTok, Helo and Samosa, parties have also been creating content for WhatsApp, Facebook and Twitter

Shweta Raaj Singh 02-May-2019

Dr Roy, Co-Founder & Executive Co-Chairperson, NDTV Group spoke about the issue of fake news, the growing interdependence between social feeds and newsrooms and the future of TV news in India.

Ruhail Amin 01-April-2019

This new "Share Joy, Not Rumors" campaign will educate people on the controls available in WhatsApp so they are empowered to stop the spread of misinformation

exchange4media Staff 25-March-2019

Chris Cox is the latest in a string of key Facebook executive departures over the past year

exchange4media Staff 15-March-2019

Announcements signify moves to advance Publicis Sapient’s position as leader in digital business transformation space

exchange4media Staff 14-February-2019

Vaz was previously the CEO of Publicis Sapient International, EMEA & APAC

exchange4media Staff 11-February-2019

The platforms will continue to be stand-alone apps, but the services will be connected so that the messages can move between platforms

exchange4media Staff 28-January-2019

FMCG majors Hindustan Lever, Reckitt Benckiser and ITC Ltd. featured among top three advertisers

exchange4media Staff 07-January-2019

With the general elections a few months away, parties have been using platforms like Facebook and WhatsApp to woo voters, especially the youth

Dolly Mahayan 31-December-2018

The events that unfolded this year put the spotlight on data security and privacy, social media’s role in propagating fake news and misinformation, and brand safety issues. 

exchange4media Staff 27-December-2018

One sapling to be planted for every copy of Hindu dropped in boxes placed at malls

exchange4media Staff 26-December-2018

Centre mulling amendments in section 79 of Information Technology Act; may also ask for breaking of end-to-end encryption

exchange4media Staff 26-December-2018

BARC Week 50: WhatsApp, which recently launched its first TV campaign in India, has entered the list of Top 10 Brands at the sixth spot

exchange4media Staff 21-December-2018

Kandhari will lead AdGlobal360’s Sitecore Centre of Excellence as Vice President

exchange4media Staff 13-December-2018

Mehta will leverage Isobar’s global network to connect talent and drive complex and strategic business transformation projects for clients

exchange4media Staff 06-December-2018

We chatted with Neeraj Kanitkar, Creative Director, Taproot Dentsu to understand what went behind conceptualising the brand’s first-ever TVC

Misbaah Mansuri 06-December-2018

WhatsApp partnered with Taproot Dentsu and filmmaker Shirsha Guha Thakurta in an effort to combat misinformation and pernicious rumours

exchange4media Staff 03-December-2018

Arora’s departure follows the exit of founders Jan Koum and Brian Acton after it was taken over by Facebook

exchange4media Staff 27-November-2018

We bring you a roundup of the top stories making headlines this past week

exchange4media Staff 24-November-2018

Ezetap co-founder and CEO, Abhijit Bose, has been appointed as the WhatsApp India head on Thursday

Venkata Susmita Biswas 22-November-2018

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