sandeep-goyal
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Industry watchers feel that while the ad managed to reach out through the credible print medium, it has done little to instil trust in users

Misbaah Mansuri Jan 14, 2021 8:22 AM

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While some industry leaders laud the move saying that self-regulation in advertising is a myth, others feel that the blame for promoting 'obscenity' on television shouldn't be borne by TV ads alone

Misbaah Mansuri Nov 30, 2020 8:13 AM

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Tanya Goyal will be VERSA India’s Chairperson; India operations to be launched on Diwali day and will go commercial live from early 2021

exchange4media Staff Nov 12, 2020 9:09 AM

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Guest Column: Sandeep Goyal, Chairman of Mogae Group, recounts the industry's previous brushes with TRP tampering and shares his views on the recent controversy

Sandeep Goyal Oct 13, 2020 9:12 AM

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Industry observers weigh in on why the former Indian cricket team is the most popular face of IPL advertising this season

Misbaah Mansuri Oct 12, 2020 9:12 AM

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Guest Column: Sandeep Goyal, Founder & Chairman of the Mogae Group, remembers DK Bose as a man who lived more by his heart than his rational mind

Sandeep Goyal Oct 10, 2020 8:11 AM

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Adland reflects on Anupriya Acharya's ascent as the first woman president of the AAAI in 35 years after Nargis Wadia took on the mantle in 1976-77 and Tara Sinha in 1984-85

Naziya Alvi Rahman & Misbaah Mansuri Sep 23, 2020 8:48 AM

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Admen weigh in on the McCann ad on optimism during bleak times that has garnered over 6 million views on YouTube

Misbaah Mansuri Aug 13, 2020 7:40 AM

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Indian Institute of Human Brands has also released a report on celebrity compensation which states brands expect celebrity fee to drop by 20-30 per cent

exchange4media Staff Jul 2, 2020 8:36 AM

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Sandeep Goyal, Founder, Mogae Media and Chairman of Forum for Ethical Use of Data on how the coming together of Technology-Media-Telecom will play out

Dipali Banka Jun 26, 2020 7:01 PM

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The newly set up Authority will look at attracting funds and streamlining various corporate social responsibility activities in the state

exchange4media Staff Jun 5, 2020 5:23 PM

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Advertising experts note that brands need to take precautions to not seem insensitive or opportunistic in their communication

Misbaah Mansuri May 28, 2020 8:17 AM

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Creative minds from agencies such as Bang In The Middle, Havas Group, Laqshya, Publicis, Rediffusion, RK Swamy BBDO, Scarecrow M&C Saatchi & Wunderman Thompson delivered a total of 10 campaigns

exchange4media Staff May 11, 2020 7:06 PM

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We asked industry experts whether the food & grocery chain’s Apnepan Ka Rang campaign manages to tick the right boxes when it comes to festive advertising

Misbaah Mansuri Mar 9, 2020 8:28 AM

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Address your questions at ASK THE DOCTOR to interact@exchange4media.com or to sandeep@goyalmail.com

exchange4media Staff May 29, 2018 8:53 AM

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The network has been quite tactical in using the winning combination of cricket and bollywood along with the widespread reach of Hindi GEC to garner maximum viewership for the finale

Sonam Saini and Madhuwanti Saha May 26, 2018 10:08 AM

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Address your questions at ASK THE DOCTOR to interact@exchange4media.com or to sandeep@goyalmail.com

exchange4media Staff May 15, 2018 8:54 AM

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Address your questions at ASK THE DOCTOR to interact@exchange4media.com or to sandeep@goyalmail.com

exchange4media Staff May 8, 2018 8:52 AM