sandeep-goyal
Guest Column: Dr. Sandeep Goyal decodes the ‘democracy of advertising awards’
Sandeep Goyal Jul 1, 2026 9:42 AM
Guest Column: Dr. Sandeep Goyal explains that the rebellion against personalisation is not a rejection of technology, but a demand for boundaries
Sandeep Goyal Jun 29, 2026 9:03 AM
Guest Column: Dr. Sandeep Goyal explains what marketers can imbibe from the concept of the Japanese manga series - Blue Lock
Sandeep Goyal Jun 25, 2026 8:49 AM
Guest Column: Dr. Sandeep Goyal decodes the Japanese philosophy of ‘Osoji’ and the cultural pillars it is built on
Sandeep Goyal Jun 22, 2026 8:26 AM
Guest Column: Dr. Sandeep Goyal compares the rise, mindset and impact of prodigies Vaibhav Sooryavanshi, Sachin Tendulkar and Naomi Osaka
Sandeep Goyal Jun 3, 2026 5:32 PM
Urban middle-class sentiment is weakening faster than rural, which is hurting brands badly. This has begun to impact their media plans, say industry experts
Kanchan Srivastava May 28, 2026 9:02 AM
Guest Column: Dr. Sandeep Goyal writes on what Goafest can borrow from other global festivals of media and creativity
Sandeep Goyal May 27, 2026 8:26 AM
Guest Column: Dr. Sandeep Goyal shares why Goafest must adopt the Cannes Lions playbook to become a world-class creative festival
Sandeep Goyal May 26, 2026 8:52 AM
Guest Column: Dr. Sandeep Goyal shares his take on the recently concluded Goafest 2026 - what worked and what could be improved
Sandeep Goyal May 25, 2026 8:27 AM
The Rajasthan Royals teen’s IPL run is turning him into a Gen Alpha–Gen Z brand asset, with early endorsement deal reportedly in the Rs 75–80 lakh range—even as experts advise a calibrated approach
Kanchan Srivastava Apr 14, 2026 8:42 AM
In a candid conversation with Dr Annurag Batra, Rediffusion's MD looks back on his 40 years in the industry, and what lies ahead
e4m Staff Apr 11, 2026 8:18 AM
Dr. Sandeep Goyal, Chairman of Rediffusion, comments on Cars24’s recent spoof of competitor Spinny’s campaign, and the exit of Cars24 CEO Himanshu Ratnoo
Sandeep Goyal Mar 12, 2026 9:07 AM
As Sandeep Goyal, MD of Rediffusion, marks four decades in the business today, he speaks to e4m candidly about the gut, the grind, and where he feels Indian advertising lost its way
Aryendra Khan Mar 10, 2026 9:35 AM
How a baker, a ship captain, and a spin bowler on a volcanic rock are winning the internet — one savage-sweet tweet at a time, writes Sandeep Goyal Chairman, Rediffusion
Sandeep Goyal Mar 2, 2026 8:01 AM
On his birthday, we extend our wishes to a truly multifaceted leader across advertising, entrepreneurship, academia, and public service
Dr. Sandeep Goyal, Chairman of Rediffusion, speaks exclusively to e4m about the AI Association of India’s positioning as an architect, his take on ‘ethical AI’ and more’
Ruhail Amin Nov 24, 2025 9:13 AM
Dentsu’s aggressive Merger & Acquisition strategy (2021–2024) faced integration challenges and heightened cost pressures, it acknowledged in its FY2025 annual report
Kanchan Srivastava Sep 9, 2025 8:18 AM
Sandeep Goyal, Chairman of Redifussion, confirmed to e4m that he was in active discussions with investment bankers and potential strategic partners to evaluate the deal
Dr. Sandeep Goyal remembers Diwan Arun Nanda, Rediffusion’s former Chairman, for his impeccable sartorial style and why he was Indian advertising’s royalty
Sandeep Goyal Sep 8, 2025 8:01 AM
Advertising across sectors has long associated slimness with aspiration, prompting critical reflection on where aspirational messaging ends and potential harm begins
Soumya Gawri Sep 1, 2025 9:04 AM
Guest Column: Dr. Sandeep Goyal, Chairman of Rediffusion, on how Cheteshwar Pujara embodied ‘discipline, patience and perseverance’
Sandeep Goyal Aug 25, 2025 12:30 PM
Guest Column: Dr. Sandeep Goyal, Chairman of Rediffusion, writes on the impact of the ban on real money gaming, the estimated loss and who will be affected
Sandeep Goyal Aug 22, 2025 1:03 PM
Guest Column: Dr. Sandeep Goyal, Chairman of Rediffusion and Chief Mentor of the Indian Institute of Human Brands, shares how consumers – mostly cricket fans – see Brand Mohammed Siraj
Sandeep Goyal Aug 6, 2025 11:39 AM
The event showcased Fireback’s promise of authentic Thai flavours at its new address inside Nilaya Anthology, Peninsula Corporate Park, Lower Parel West
e4m Staff Jul 16, 2025 7:43 PM
Guest Column: Dr. Sandeep Goyal, Chairman, Rediffusion, reflects on Cindy Rose’s appointment as WPP Media CEO and if advertising tomorrow will be vastly different from the advertising of yesterday
Sandeep Goyal Jul 15, 2025 4:35 PM
Rediffusion's legacy continues to stand tall as a testament to bold ideas and impactful communication
Tanya & Dr. Sandeep Goyal hosted a sumptuous lunch to celebrate the launch of their new Gen AI company - Aesthetic Intelligence Lab
Goyal contends that existing redressal mechanisms are too slow to counter the real-time impact of such ads
e4m Staff May 30, 2025 10:06 AM
Surveying 2,125 individuals across Bharat, the study reveals that a first salary is not merely a financial event, it is a rite of passage shaped by culture, family and evolving personal values
e4m Staff May 26, 2025 9:41 AM
Industry watchers reflect on the many wrongs of brands and influencers tapping into public sentiments during topical marketing under the guise of patriotism during trying times
Soumya Gawri May 22, 2025 9:03 AM
Dr. Sandeep Goyal, Chairman of Rediffusion, remembers his “great colleagues, wonderful clients” as he completes 39 years in advertising
Sandeep Goyal Mar 10, 2025 2:27 PM
Dr. Sandeep Goyal, Chairman of Rediffusion, recalled his first meeting with Bhaskar Das and how their friendship evolved over the years
Sandeep Goyal Jan 15, 2025 6:31 PM
Experts are divided on Oyo's policy for Meerut, UP where unmarried couples will be denied rooms. While some believe Oyo will lose out on its core customers, others have termed the move 'medieval'
Soumya Gawri Jan 9, 2025 9:33 AM
As per the Rediffusion ‘Hits of the Year’ survey, opening of the Ram Mandir, quick commerce, Ratan Tata and D. Gukesh topped the research findings
e4m Staff Dec 31, 2024 9:57 AM
Guest column: Adland veteran Sandeep Goyal reflects on the three important issues that confront the advertising industry today: global mergers, AI and the survival of small agencies
Sandeep Goyal Dec 30, 2024 9:08 AM
The lunch hosted by Dr. Sandeep Goyal, adman and Chairman of Rediffusion, was a gathering of the who’s who of the industry. Catch a few precious moments
e4m Staff Dec 20, 2024 10:15 AM
In an increasingly fragmented market, quick comm platforms with deep pockets and operational efficiencies are the ones to sustain in the long run, say experts
Soumya Gawri Dec 6, 2024 9:22 AM
Podcasts by stars like Kareena Kapoor and Ananya Panday give brands access to their loyal fan bases and an intimate engagement format that direct advertising can't offer
Soumya Gawri Nov 6, 2024 8:47 AM
Dr Sandeep Goyal, Managing Director at Rediffusion, is one of the nominees for e4m Influencer of the Year 2023 award
Sandeep Goyal, MD of Rediffusion Media, recalls a pivotal encounter with the former Chairman of Tata Group
e4m Staff Oct 10, 2024 3:40 PM
An encore of Neeraj Chopra's 2021 win today would naturally boost his brand, say experts. However, some believe there has been an overestimation and brands queuing up are blind betting
Chehneet Kaur Aug 6, 2024 9:23 AM
These allocation could enhance economic activity and ad industry growth, provided implementation is effective, say experts
e4m Staff Jul 24, 2024 9:01 AM
India’s awards tally at Cannes Lions has shrunk to 18 this year, from 25 in 2023 and 47 a year before. The downward trend has sparked a debate about the state of India's creative prowess
Kanchan Srivastava Jun 24, 2024 8:24 AM
Female cricketers may have limited exposure and score low on recall, but they can endorse a much wider variety of brands than their male counterparts, say experts
Chehneet Kaur Mar 29, 2024 8:47 AM
In this edition of ‘She is Strength’, Dr. Sandeep Goyal, Chairman of Rediffusion, shares why Shashi Vandrevala is even today his Shero
Sandeep Goyal Mar 13, 2024 8:25 AM
Dr. Sandeep Goyal, the Chairman of Rediffusion, muses about the supremacy of Lalitaji among mascots in the Indian ad world such as Gattu, Rasna Girl, Onida Devil and Chintamani
Sandeep Goyal Feb 21, 2024 8:34 AM
The Rediffusion Board met in Tokyo and unanimously approved the appointment of Oshima
e4m Staff Oct 23, 2023 11:52 AM
A steep drop in the popularity of 'Twitter killer' has surprised the media and ad industry. Experts discuss what went south for the app, which was launched with a lot of promise
Kanchan Srivastava Aug 22, 2023 8:47 AM
Dr. Sandeep Goyal to be Rediffusion’s new Chairman & Managing Director
exchange4media Staff Jul 8, 2023 12:03 AM