Indian Institute of Human Brands has also released a report on celebrity compensation which states brands expect celebrity fee to drop by 20-30 per cent

exchange4media Staff Jul 2, 2020 8:36 AM

Sandeep Goyal, Founder, Mogae Media and Chairman of Forum for Ethical Use of Data on how the coming together of Technology-Media-Telecom will play out

Dipali Banka Jun 26, 2020 7:01 PM

The newly set up Authority will look at attracting funds and streamlining various corporate social responsibility activities in the state

exchange4media Staff Jun 5, 2020 5:23 PM

Advertising experts note that brands need to take precautions to not seem insensitive or opportunistic in their communication

Misbaah Mansuri May 28, 2020 8:17 AM

Creative minds from agencies such as Bang In The Middle, Havas Group, Laqshya, Publicis, Rediffusion, RK Swamy BBDO, Scarecrow M&C Saatchi & Wunderman Thompson delivered a total of 10 campaigns

exchange4media Staff May 11, 2020 7:06 PM

We asked industry experts whether the food & grocery chain’s Apnepan Ka Rang campaign manages to tick the right boxes when it comes to festive advertising

Misbaah Mansuri Mar 9, 2020 8:28 AM

Address your questions at ASK THE DOCTOR to interact@exchange4media.com or to sandeep@goyalmail.com

exchange4media Staff May 29, 2018 8:53 AM

The network has been quite tactical in using the winning combination of cricket and bollywood along with the widespread reach of Hindi GEC to garner maximum viewership for the finale

Sonam Saini and Madhuwanti Saha May 26, 2018 10:08 AM

Address your questions at ASK THE DOCTOR to interact@exchange4media.com or to sandeep@goyalmail.com

exchange4media Staff May 22, 2018 9:15 AM

Address your questions at ASK THE DOCTOR to interact@exchange4media.com or to sandeep@goyalmail.com

exchange4media Staff May 15, 2018 8:54 AM

Address your questions at ASK THE DOCTOR to interact@exchange4media.com or to sandeep@goyalmail.com

exchange4media Staff May 8, 2018 8:52 AM

FEUD has been formed in response to the current vitiated sentiment, both globally and in India, as a result of all the data leak controversies

exchange4media Staff May 5, 2018 9:00 AM

Sandeep Goyal is an author, media entrepreneur, ad man, and the owner of Mogae Group. He has over 30 years experience in the advertising and media industry.

exchange4media Staff May 1, 2018 8:57 AM

Insecurity in the workplace due to the idea of AI encroaching on your job, or being sidelined at work because of your small town background? Sandeep Goyal has the right answers to help you deal with workplace woes.

exchange4media Staff Apr 24, 2018 8:54 AM

Made to move cities (which you hate), to resign or not to resign, have a boss that is over-qualified but knows less than you? Read on to get the best advice from Sandeep Goyal

exchange4media Staff Apr 17, 2018 8:55 AM

In the midst of lukewarm reception for his new show and his abusive phone call to journalist, can Brand Kapil Sharma revive himself?

Sonam Saini and Madhuwanti Saha Apr 13, 2018 8:58 AM

This week, Sandeep Goyal has all the answers be it quitting your secure job and starting your own business or even being overworked and under-appreciated in your work sphere

Sandeep Goyal Apr 10, 2018 8:54 AM

Sync is India’s leading ad-first technology platform measuring, segmenting and offering targeted audiences to brands, syncing mainstream media with mobile

exchange4media Staff Apr 3, 2018 11:36 AM

Boss trouble? Overworked? Should you shift jobs or no? Sandeep Goyal answers all this and more in this week's column

exchange4media Staff Apr 3, 2018 8:55 AM

What to do if you are an Indian whistleblower caught in a global ad fraud speculation or need to join a company that was supposed to take over your current company but didn't? Sandeep Goyal answers...

exchange4media Staff Mar 27, 2018 8:55 AM