sandeep-goyal
ramdan?blur=25

Industry watchers talk about the factors that hinder brands from connecting with the consumers in the Holy Month

Misbaah Mansuri May 10, 2021 8:56 AM

IPL?blur=25

The consumer survey conducted on IPL addressed viewer sentiments on the tournament with respect to its venue and timing among other things

exchange4media Staff May 5, 2021 11:04 AM

Red Lab?blur=25

The dedicated unit will be specialising in consumer understanding, consumer behaviour and trend spotting that can lead to brand solutions

exchange4media Staff May 5, 2021 8:18 AM

rediffusion?blur=25

Diwan Arun Nanda will continue as Chairman and Ajit Balakrishnan will focus his attention on Rediff.com

exchange4media Staff May 3, 2021 10:00 AM

sandeep goyal?blur=25

Reports also say that Goyal will be the managing director at the newly acquired agency

exchange4media Staff May 2, 2021 1:40 PM

edtech?blur=25

Industry observers note that for ed-tech brands' big bet at IPL to pay off, their offer needs to be sufficiently differentiated with a strong value proposition in their communication

Misbaah Mansuri Apr 29, 2021 8:18 AM

IIHB?blur=25

The latest IPL report by IIHB also noted that Rahul Dravid's association with CRED was more recalled by the respondents than Jackie Shroff's or Kumar Sanu's

exchange4media Staff Apr 27, 2021 8:37 AM

akshay kumar?blur=25

Industry watchers note that the secular credentials of Kumar remain intact despite the donation appeal

Misbaah Mansuri Feb 3, 2021 8:35 AM

whatsapp?blur=25

Industry watchers feel that while the ad managed to reach out through the credible print medium, it has done little to instil trust in users

Misbaah Mansuri Jan 14, 2021 8:22 AM

ad censorship?blur=25

While some industry leaders laud the move saying that self-regulation in advertising is a myth, others feel that the blame for promoting 'obscenity' on television shouldn't be borne by TV ads alone

Misbaah Mansuri Nov 30, 2020 8:13 AM

Mogae Versa?blur=25

Tanya Goyal will be VERSA India’s Chairperson; India operations to be launched on Diwali day and will go commercial live from early 2021

exchange4media Staff Nov 12, 2020 9:09 AM

sandeep goyal?blur=25

Guest Column: Sandeep Goyal, Chairman of Mogae Group, recounts the industry's previous brushes with TRP tampering and shares his views on the recent controversy

Sandeep Goyal Oct 13, 2020 9:12 AM

dhoni?blur=25

Industry observers weigh in on why the former Indian cricket team is the most popular face of IPL advertising this season

Misbaah Mansuri Oct 12, 2020 9:12 AM

dk bose?blur=25

Guest Column: Sandeep Goyal, Founder & Chairman of the Mogae Group, remembers DK Bose as a man who lived more by his heart than his rational mind

Sandeep Goyal Oct 10, 2020 8:11 AM

Anupriya Acharya?blur=25

Adland reflects on Anupriya Acharya's ascent as the first woman president of the AAAI in 35 years after Nargis Wadia took on the mantle in 1976-77 and Tara Sinha in 1984-85

Naziya Alvi Rahman & Misbaah Mansuri Sep 23, 2020 8:48 AM

nescafe?blur=25

Admen weigh in on the McCann ad on optimism during bleak times that has garnered over 6 million views on YouTube

Misbaah Mansuri Aug 13, 2020 7:40 AM

sonusood?blur=25

Indian Institute of Human Brands has also released a report on celebrity compensation which states brands expect celebrity fee to drop by 20-30 per cent

exchange4media Staff Jul 2, 2020 8:36 AM

Sandeep Goyal?blur=25

Sandeep Goyal, Founder, Mogae Media and Chairman of Forum for Ethical Use of Data on how the coming together of Technology-Media-Telecom will play out

Dipali Banka Jun 26, 2020 7:01 PM

Sandeep Goyal?blur=25

The newly set up Authority will look at attracting funds and streamlining various corporate social responsibility activities in the state

exchange4media Staff Jun 5, 2020 5:23 PM