Industry watchers share their perspectives on the rationale behind roping in an eclectic mix of Bollywood stars and cricketing greats for India's biggest sporting event

Aditi Gupta 2 minutes ago


The IIHB has just released the TIARA South Research Report 2023, covering 18 celebrities from the South of India

exchange4media Staff Jan 16, 2023 9:55 AM


The font was launched over the Independence Day weekend by Mahindra Group Chairman Anand Mahindra

exchange4media Staff Aug 17, 2022 9:54 AM


The announcement on a Chief Executive will be made later this month

exchange4media Staff Aug 12, 2022 3:29 PM


The scope of the account includes Glucon-D’s brand extensions

exchange4media Staff Jul 7, 2022 9:42 AM


MD Sandeep Goyal has said that the relaunch will take place later this year

exchange4media Staff May 7, 2022 10:01 AM

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Guest Column: Dr. Sandeep Goyal, MD Rediffusion, writes on how accurate consumer targeting will be the No. 1 requirement for brands & the other trends in advertising that will define the years ahead

Sandeep Goyal Jan 11, 2022 9:12 AM


Pratik Gandhi, Rajkumar Rao, Amit Sadh and others were also featured in the list of top male stars of the OTT world

exchange4media Staff Jul 31, 2021 10:06 AM

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Mogae Group Founder and Chairman Goyal opens up on why he leaned towards Rediffusion particularly, how the merger will resonate culturally, and more

Misbaah Mansuri May 20, 2021 8:58 AM


Industry watchers talk about the factors that hinder brands from connecting with the consumers in the Holy Month

Misbaah Mansuri May 10, 2021 8:56 AM


The consumer survey conducted on IPL addressed viewer sentiments on the tournament with respect to its venue and timing among other things

exchange4media Staff May 5, 2021 11:04 AM

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The dedicated unit will be specialising in consumer understanding, consumer behaviour and trend spotting that can lead to brand solutions

exchange4media Staff May 5, 2021 8:18 AM


Diwan Arun Nanda will continue as Chairman and Ajit Balakrishnan will focus his attention on

exchange4media Staff May 3, 2021 10:00 AM

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Reports also say that Goyal will be the managing director at the newly acquired agency

exchange4media Staff May 2, 2021 1:40 PM


Industry observers note that for ed-tech brands' big bet at IPL to pay off, their offer needs to be sufficiently differentiated with a strong value proposition in their communication

Misbaah Mansuri Apr 29, 2021 8:18 AM


The latest IPL report by IIHB also noted that Rahul Dravid's association with CRED was more recalled by the respondents than Jackie Shroff's or Kumar Sanu's

exchange4media Staff Apr 27, 2021 8:37 AM

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Industry watchers note that the secular credentials of Kumar remain intact despite the donation appeal

Misbaah Mansuri Feb 3, 2021 8:35 AM


Industry watchers feel that while the ad managed to reach out through the credible print medium, it has done little to instil trust in users

Misbaah Mansuri Jan 14, 2021 8:22 AM

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While some industry leaders laud the move saying that self-regulation in advertising is a myth, others feel that the blame for promoting 'obscenity' on television shouldn't be borne by TV ads alone

Misbaah Mansuri Nov 30, 2020 8:13 AM