sales
As per the company’s FY26 annual report, higher marketing investments were supported by cost efficiencies despite inflationary pressures
e4m Staff Jul 10, 2026 1:13 PM
From FIFA’s global scale to Wimbledon’s younger audiences and pickleball’s growing appeal, non-cricket sports are opening new opportunities for brands across campaigns, sponsorships and advertising
Sandhi Sarun Jul 9, 2026 9:03 AM
Consumers are researching, comparing and making purchase decisions for categories like consumer electronics, beauty, gaming, fintech & personal care late at night, say marketers
Sunidhi Vijay Jul 9, 2026 8:42 AM
Industry executives said today's IBDF meeting is expected to focus on preparing a common industry position before engaging with the ministry
Imran Fazal Jul 6, 2026 11:47 AM
Premjeet Sodhi, Global Analytics Lead at WPP Media, writes attention measurement, as it currently exists, has brought new knowledge but is only a promising first draft
Premjeet Sodhi Jun 30, 2026 12:17 PM
Shveta Singh, Founder of Iridescent Lens & independent marketing consultant, questions whether the latest creator economy trend is genuine marketing innovation or simply direct selling in new clothes
Shveta Singh Jun 29, 2026 9:30 AM
Guest Column: Adman Prabhakar Mundkur decodes whether there is such a thing as ‘creative that sells’ and ‘creative for creative's sake’
Prabhakar Mundkur Jun 26, 2026 11:56 AM
With rising acquisition costs and hyper-competition, consumer brands are now talking conversion rates, basket size, and repeat purchase frequency, share industry heads
Anuja Jain Jun 22, 2026 8:45 AM
As per the central bank said the objective was to ensure that incentive structures do not encourage aggressive sales practices or lead to the mis-selling of products
e4m Staff Jun 16, 2026 12:15 PM
A high stakes gamble on microtech influencer accompanied by the meme culture completely rewriting the rule of consumer electronics launches
NATIVE CONTENT Jun 11, 2026 2:41 PM
Vishwajeet Singh brings over 16 years of experience across sales, marketing, business development, and customer relationship management
e4m Staff Jun 11, 2026 1:53 PM
Ranjani Krishnaswamy, CMO, Analog Watches, at Titan Company, spoke to e4m on gap between digital discovery and offline conversion, how discovery phase is now decisively digital, winning GenZ & more
Anuja Jain Jun 3, 2026 9:10 AM
Previously, Colin Fleming served as EVP, Chief Marketing Officer at ServiceNow
e4m Staff May 28, 2026 8:39 AM
Shipra Wahi will report to Sandeep Mehrotra, Chief Operating Officer – Advertisement Revenue
e4m Staff May 26, 2026 4:28 PM
Industry sources say Rawat has been among the key commercial leaders at the network during its aggressive expansion phase, particularly in the Hindi news market
e4m Staff May 25, 2026 2:42 PM
AI agents are reshaping modern marketing through autonomous campaign management, customer engagement, media buying, analytics, and personalised experiences.
Brij Pahwa May 21, 2026 6:26 PM
Previously, Rahul Pandey served as Head – Sales & Distribution for the Foods Division at Dabur India Limited
e4m Staff May 20, 2026 12:39 PM
Previously, he held leadership positions at OYO, Ola (Weddingz.in), Amazon India, Cummins India and Johnson & Johnson (Bangladesh)
e4m Staff May 19, 2026 3:06 PM
Sunita Rajan, MD – APAC Media Sales, Bloomberg Media, talks about the shift towards premium influence-led advertising and more
Ruhail Amin May 14, 2026 9:19 AM
Prior to this, Junaid Khwaja was with Amazon as Lead - Agency Partnership
e4m Desk May 13, 2026 11:48 AM
Ameet Dhanda joins Dainik Bhaskar Group from The Times of India, where he led Times Experience (West)
e4m Staff May 6, 2026 10:40 AM
Abhay Duggal’s past roles include stints at Zee Entertainment Enterprises Limited, Reliance Broadcast Network, Havells India Ltd among others
e4m Staff Apr 24, 2026 12:31 PM
AudiencePro is enabling CPG advertisers with a clear way to connect media activation to real brand growth and business outcomes
NATIVE CONTENT Apr 23, 2026 9:02 AM
Prior to this, Sanjay Joshi was Sales Head of Govt Business - North, West & East Regions at Radio City India
e4m Staff Apr 23, 2026 8:58 AM

























