safety
The SOP mandates that all transactions be digital and show timings be staggered to avoid crowding
exchange4media Staff Oct 6, 2020 11:36 AM
As more and more users are making OTT platforms their primary source of entertainment, brands too are shifting their media budgets towards OTT
exchange4media Staff Sep 26, 2020 11:47 AM
The brand has launched a digital video campaign to announce the same
exchange4media Staff Sep 13, 2020 10:00 AM
The production house for the film is Content Factory while it has been directed by Tarannum Pasricha
exchange4media Staff Aug 28, 2020 1:28 PM
The SOP mandates the compulsory use of Aarogya Setu app, maintaining social distancing and following respiratory etiquette
exchange4media Staff Aug 23, 2020 11:48 AM
Varun Alagh, Co-founder of Mamaearth talks about the brand’s first campaign film and explains why its purpose-driven approach will find resonance with millennial consumers
Christina Moniz Aug 7, 2020 11:40 AM
The partnership will enable a fully Immersive movie viewing experience for the customers with safety & sanitisation measures powered by Dettol
exchange4media Staff Jul 24, 2020 12:57 PM
The network has said it is working closely with production partners to ensure shoots resume in a controlled environment with strict compliance to protocols
exchange4media Staff Jun 25, 2020 8:26 AM
The brand has also started an initiative to educate the barber community about COVID safety as they return to business
exchange4media Staff Jun 22, 2020 7:14 PM
An advantage that OTT platforms have over other online video streaming platforms is brand safety as the content that goes live on OTT platforms is already checked
exchange4media Staff Jun 18, 2020 6:06 PM
John Montgomery, Global Executive Vice President of Brand Safety, GroupM, spoke to exchange4media Editor Naziya Alvi Rahman on the changes brought about by COVID-19, news & advertising and much more
Naziya Alvi Rahman Jun 12, 2020 8:18 AM
The report highlights social, technological and political factors that will impact brand safety in future
exchange4media Staff Jun 10, 2020 6:33 PM
The film focuses on the safety measures that the packaged foods manufacturer is following during production and distribution
exchange4media Staff May 12, 2020 12:00 AM
The campaign urges families to keep problems out of their homes by not stepping out -- not even for their TV bill
exchange4media Staff Apr 24, 2020 12:41 PM
The new controls help limit screen time, restrict certain features and stop the direct messaging function on the app
exchange4media Staff Apr 17, 2020 8:50 AM
The Leo Burnett India campaign is based on the outer grid of HDFC Bank’s logo; physical markers have been created on the ground to help people follow social distancing
exchange4media Staff Apr 15, 2020 4:46 PM
Parents can tailor their children's viewing experience by PIN protecting individual profiles and turning off autoplay options
exchange4media Staff Apr 8, 2020 11:43 AM
Offering holistic ad-fraud elimination and brand safety analytics to brands across 14 countries help them take real-time actions saving millions
exchange4media Staff Mar 3, 2020 3:43 PM
A series of engaging content and promotions have been designed by COLORS Cineplex across 60 network and non-network channels
Sonam Saini Feb 27, 2020 8:27 AM
The new feature helps parents control screen time, limit or turn off direct messaging and restrict age-inappropriate content on their children's TikTok accounts
exchange4media Staff Feb 20, 2020 8:30 AM
