As part of the agreement, ASCI will identify contentious ads and FSSAI will investigate them

exchange4media Staff Jul 6, 2021 8:48 AM

Experts to discuss the challenges advertisers are facing with the proliferation of digital media channels/platforms & explore the best practices in ensuring brand safety

exchange4media Staff Jun 16, 2021 8:42 AM

The pin login feature will help the parents monitor children's viewing habits and protect them from unsuitable content for the age group

exchange4media Staff Apr 30, 2021 12:12 PM

The company has updated standard operating procedures for the prevailing second wave with the focus on expediting vaccinations, providing support to affected employees and their family members

exchange4media Staff Apr 26, 2021 6:19 PM

Over 99 million of these ads were from bad actors trying to capitalize on the pandemic, stated Google's annual Ad Safety Report

exchange4media Staff Mar 17, 2021 5:17 PM

Bangladesh Legends replaces Australia Legends who pulled out of the series and England Legends have been included as the sixth team

exchange4media Staff Feb 18, 2021 11:25 AM

Media Rating Council (MRC) is a United States-based non-profit organisation that manages accreditation for media research and rating purposes

exchange4media Staff Feb 10, 2021 5:23 PM

The series that was launched last year had come to a halt after four games on March 11, 2020, due to COVID-19

exchange4media Staff Feb 10, 2021 12:01 PM

Guest Column: Pankaj Sharma, Country Head of MGID, India, discusses in detail the steps taken to ensure keeping a brand’s reputation safe when they advertise online

Pankaj Sharma Jan 28, 2021 8:43 AM

The objective of this campaign is to reiterate the effective measures against the pandemic

exchange4media Staff Jan 15, 2021 5:00 PM

BIG FM RJs will interview a talking Parrot who will respond to the RJ on the issue

exchange4media Staff Jan 14, 2021 5:41 PM

OTTs with their regulated content and stringent quality checks have made them a favourite of advertisers. But lack of a common system of measurement has been hindering their ad potential, say experts

Javed Farooqui Jan 6, 2021 8:38 AM

The 360-degree campaign amplification plan will leverage print, radio, digital, social media, and other channels to ensure widespread awareness about Uber’s safety standards

exchange4media Staff Nov 9, 2020 4:50 PM

The campaign brings to light the considerable increase in child pornography material that has been put across various social media platforms in the past five months

exchange4media Staff Oct 31, 2020 9:51 PM

The SOP mandates that all transactions be digital and show timings be staggered to avoid crowding

exchange4media Staff Oct 6, 2020 11:36 AM

As more and more users are making OTT platforms their primary source of entertainment, brands too are shifting their media budgets towards OTT

exchange4media Staff Sep 26, 2020 11:47 AM

The brand has launched a digital video campaign to announce the same

exchange4media Staff Sep 13, 2020 10:00 AM

The production house for the film is Content Factory while it has been directed by Tarannum Pasricha

exchange4media Staff Aug 28, 2020 1:28 PM

The SOP mandates the compulsory use of Aarogya Setu app, maintaining social distancing and following respiratory etiquette

exchange4media Staff Aug 23, 2020 11:48 AM

Varun Alagh, Co-founder of Mamaearth talks about the brand’s first campaign film and explains why its purpose-driven approach will find resonance with millennial consumers

Christina Moniz Aug 7, 2020 11:40 AM