safety
Messaging platform submits its reply to the Centre's notice, while officials assess whether the proposed feature adequately addresses concerns over online fraud, impersonation and cybercrime
e4m Staff Jul 10, 2026 1:23 PM
While for marketers WhatsApp handles could now become recognisable as website URLs or Instagram accounts, the feature has also reopened the debate around impersonation and phishing concerns
Shantanu David Jul 7, 2026 9:21 AM
The IT minister has signalled a fresh legal framework for artificial intelligence while balancing innovation, safety and economic growth
e4m Staff Jun 10, 2026 1:12 PM
Prior to this, Sangeeta Bavi was with YourStory Media as Chief Operating Officer
The EU is tightening scrutiny on TikTok and Meta over addictive design features such as endless scrolling, autoplay & push notifications that regulators believe fuel compulsive usage among young users
Kanchan Srivastava May 14, 2026 8:48 AM
The Federal Trade Commission in US has accused major global agency networks of coordinating advertising boycotts against certain media platforms under the umbrella of ‘brand safety’
Kanchan Srivastava May 1, 2026 9:17 AM
As synthetic content increasingly features logos and brand identities without authorisation, brands are being forced to rethink how they safeguard their assets online
Aryendra Khan Mar 12, 2026 8:38 AM
BARS has been envisioned as a collaborative forum that connects volunteers, industry leaders, policymakers, civil society organisations, and community stakeholders
e4m Staff Feb 25, 2026 2:51 PM
In a social media post, Mrinank Sharma wrote the ‘world is in peril’ due to a ‘whole series of interconnected crises unfolding’
e4m Staff Feb 10, 2026 3:33 PM
New features launched include insights into how teens spend time on Snapchat and details on new friend connections
e4m Staff Jan 22, 2026 5:57 PM
At the centre of this shift is the Advertising Standards Council of India, which is developing an AI-ready regulatory roadmap
Anuja Jain Dec 25, 2025 9:19 AM
New governance guidelines outline a balanced, innovation-first approach to AI with strong guardrails for safety, accountability and public trust
e4m Staff Dec 9, 2025 10:29 AM
Nitin Gadkari Calls for collective responsibility to make roads safer
e4m Staff Aug 20, 2025 6:45 PM
With big brands like McDonald's, Burger King, Domino's and even Gauri Khan's Torii restaurant being accused of using fake paneer, legal experts dish out advice for both brands and influencers alike
Shalinee Mishra May 2, 2025 9:15 AM
Under the latest update, teens under 16 will no longer be able to go Live on Instagram or disable the feature that blurs images with suspected nudity in Direct Messages without parental approval
e4m Staff Apr 10, 2025 9:04 AM
Artist Subodh Kerkar showcases his ‘most ignored painting’ for Volvo’s National Road Safety Month campaign
e4m Staff Feb 16, 2025 10:00 AM
ISA in its ‘Brand Safety Playbook’ has called for brands to choose a structured approach to assess and enhance brand safety practices
The OOH campaign has been executed in collaboration with Posterscope India
e4m Staff Sep 13, 2024 5:22 PM
After Ghatkopar and Navi Mumbai, another billboard collapsed in Kalyan City, even as the drive to conduct structural audit and remove illegal hoardings continues in the state
Kanchan Srivastava Aug 6, 2024 8:17 AM
The regulatory body said that many companies have been selling or marketing reconstituted juices as '100% fruit juice', which can be misleading for consumers
Payal Gwalani Jun 7, 2024 7:22 PM
Given the large number of elections taking place across the globe, Google said that poll ads will be under scrutiny with an increased focus on election advertisers
Shantanu David Mar 27, 2024 6:35 PM
The EY M&E report notes that 95% of respondents had taken some precautions regarding the placement of ads in unsafe environments/ platforms
Sohini Ganguly Mar 6, 2024 2:20 PM
Sushant Chopra, an expert in digital ad space and Director of Sales (North) at Hybrid India, shares how AI-driven contextual targeting leads to brand safety in online advertising ecosystems
e4m Staff Feb 28, 2024 1:44 PM
Experts say it's a wild ride as brands struggle to keep their good names intact in the unpredictable world of social media algorithms
Sohini Ganguly Dec 8, 2023 9:01 AM
The 3 minute song 'Road Paatu' highlights Kerala's alarming road fatality stats
Khullar, AVP and Vertical Head of Marketing, Hyundai Motors, lets us in on the carmaker's latest marketing campaign, media mix, product launches and more
Aditi Gupta Oct 30, 2023 9:37 AM
The film, which has been created in partnership with NGO MISSING, is supported by NCPCR
exchange4media Staff Aug 21, 2023 2:48 PM
This campaign is further supported by a 9-part YouTube series
exchange4media Staff Apr 21, 2023 6:36 PM
Artists of popular show Bhabiji Ghar Par Hai urge commuters to follow safety rules
exchange4media Staff Jan 19, 2023 4:51 PM
Kanpur to host opener on September 10; final to be played in Raipur on Oct 1, 2022
exchange4media Staff Sep 2, 2022 4:10 PM
Kaul, Bumble Head of Public Policy, APAC, says the ‘Stand for Safety’ campaign was launched in response to growing safety concerns, especially since the onset of the pandemic
Mansi Sharma Jul 14, 2022 8:36 AM
Through our policies, products, and partnerships, we’re already seeing progress happen, and we’ll continue to invest in brand safety to make Twitter a safer place for all
Twitter Marketing india Dec 15, 2021 9:02 AM
The company is launching a new and updated Google Safety Centre that will serve as a single destination dedicated to educating and empowering users on the importance of digital safety
exchange4media Staff Aug 26, 2021 8:30 AM
The safety app from Truecaller claims the total number of downloads has crossed one million; India accounts for 60% of this
exchange4media Staff Aug 11, 2021 6:36 PM
The joint initiative will include a nation-wide social media awareness campaign, and capacity building for 100,000 school children on online safety, digital literacy, and psychosocial support
exchange4media Staff Aug 9, 2021 3:41 PM
As part of the agreement, ASCI will identify contentious ads and FSSAI will investigate them
exchange4media Staff Jul 6, 2021 8:48 AM
Experts to discuss the challenges advertisers are facing with the proliferation of digital media channels/platforms & explore the best practices in ensuring brand safety
exchange4media Staff Jun 16, 2021 8:42 AM
The pin login feature will help the parents monitor children's viewing habits and protect them from unsuitable content for the age group
exchange4media Staff Apr 30, 2021 12:12 PM
The company has updated standard operating procedures for the prevailing second wave with the focus on expediting vaccinations, providing support to affected employees and their family members
exchange4media Staff Apr 26, 2021 6:19 PM
Over 99 million of these ads were from bad actors trying to capitalize on the pandemic, stated Google's annual Ad Safety Report
exchange4media Staff Mar 17, 2021 5:17 PM
Bangladesh Legends replaces Australia Legends who pulled out of the series and England Legends have been included as the sixth team
exchange4media Staff Feb 18, 2021 11:25 AM
Media Rating Council (MRC) is a United States-based non-profit organisation that manages accreditation for media research and rating purposes
exchange4media Staff Feb 10, 2021 5:23 PM
The series that was launched last year had come to a halt after four games on March 11, 2020, due to COVID-19
exchange4media Staff Feb 10, 2021 12:01 PM
Guest Column: Pankaj Sharma, Country Head of MGID, India, discusses in detail the steps taken to ensure keeping a brand’s reputation safe when they advertise online
Pankaj Sharma Jan 28, 2021 8:43 AM
The objective of this campaign is to reiterate the effective measures against the pandemic
exchange4media Staff Jan 15, 2021 5:00 PM
BIG FM RJs will interview a talking Parrot who will respond to the RJ on the issue
exchange4media Staff Jan 14, 2021 5:41 PM
OTTs with their regulated content and stringent quality checks have made them a favourite of advertisers. But lack of a common system of measurement has been hindering their ad potential, say experts
Javed Farooqui Jan 6, 2021 8:38 AM
The 360-degree campaign amplification plan will leverage print, radio, digital, social media, and other channels to ensure widespread awareness about Uber’s safety standards
exchange4media Staff Nov 9, 2020 4:50 PM
The campaign brings to light the considerable increase in child pornography material that has been put across various social media platforms in the past five months
exchange4media Staff Oct 31, 2020 9:51 PM