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Guest Column: M. Gautham Machaiah writes on how the Asian Paints controversy exposes the mechanics of anonymous digital smear campaigns designed to sabotage corporate rivals
M. Gautham Machaiah May 28, 2026 12:57 PM
IMPACT has learnt that Sabikhi joins Leo from Famous Innovations, bringing close to two decades of experience across agencies including JWT, Cheil, Lintas & MediaMonks
Neeta Nair May 27, 2026 10:06 AM
Rajya Sabha Deputy Chairman Harivansh Narayan Singh recently launched the first special internship programme in collaboration with Sansad TV and IIMC
e4m Staff May 12, 2026 9:57 AM
After dismantling its holding structure, consolidating brands and targeting £500 mn in savings, WPP CEO Cindy Rose is now pushing a leadership reset rooted in wellness and performance psychology
Kanchan Srivastava May 6, 2026 9:00 AM
This National PR Day, industry leaders decode the transformation of PR in India; its growing influence, expanding mandate, and what lies ahead
Ritika Upmanyu Apr 21, 2026 11:50 AM
Customer data strategy is shifting beyond CDPs toward modular, AI-driven architectures focused on unified, privacy-first, and activation-ready data systems.
Brij Pahwa Apr 17, 2026 1:11 PM
In his most recent role, Basu was Vice President – Marketing & Business Development at Radico Khaitan
e4m Staff Apr 16, 2026 12:14 PM
He will continue as a Senior Consultant with the Brand & Marketing Consulting Group of R K SWAMY
e4m Staff Apr 15, 2026 3:43 PM
Sabnavis’ next move is yet to be announced; Arha media has not named his successor yet
e4m Staff Apr 14, 2026 10:37 AM
Anne-Isabelle joins from The Estée Lauder Companies to take up this newly created role
e4m Staff Apr 11, 2026 8:41 AM
Harivansh's name has been included among those leaders who came directly from journalism to politics and have made their own identity in both the fields
e4m Staff Apr 10, 2026 12:43 PM
The project titled as ‘The Terror Report’ will serve as a sequel to ‘The Sabarmati Report’
e4m Staff Mar 24, 2026 6:40 PM
Murugan informed the Lower House that the government has invited feedback from stakeholders as part of its consultative approach to policymaking
e4m Staff Mar 18, 2026 7:03 PM
The information was shared by Minister of State for Information and Broadcasting Dr. L. Murugan in a written reply in the Lok Sabha
e4m Staff Mar 18, 2026 5:51 PM
Union Minister for Electronics and IT Ashwini Vaishnaw said this in the Lok Sabha on Wednesday
e4m Staff Mar 11, 2026 3:00 PM
According to TRAI, stakeholders had raised several concerns during their interactions with the regulator
e4m Staff Mar 11, 2026 10:54 AM
Can AI truly reason or is it advanced pattern matching? Experts debate reasoning models, hallucinations, and what today’s AI can actually understand.
Brij Pahwa Mar 9, 2026 6:29 PM
To qualify for this year’s MADDYS, work must have been first released between 1st April 2025 and 31st March 2026
At the India AI Impact Summit 2026, Sir Demis Hassabis delivered a speech that ranged from the mysteries of ancient philosophy to the imminent arrival of Artificial General Intelligence
e4m Staff Feb 19, 2026 12:50 PM
In e4m Love x PR & Comms feature, Sabarinath M, Founder and Managing Director of P4C shares how he discovered that communication was not just a skill, but his true calling
Ritika Upmanyu Feb 13, 2026 6:12 PM
All fresh content released on streaming platforms must, within 36 months of the notification, include at least one accessibility feature each for viewers with hearing and visual impairments
With 30-second ad spots reportedly averaging $8 million and top spots going past $10 million in this year’s NBCUniversal broadcast, brands are going all out to make their commercials memorable
Vaishnavi Deshpande Feb 5, 2026 6:43 PM
The company, long established under the Sri Adhikari Brothers banner, has started updating its name across all statutory and regulatory records
e4m Staff Jan 27, 2026 8:56 AM
In today’s In the Spotlight feature, Vivek Sabharwal, Head - Marketing & PR, Woodland shares his career journey, 14-year tenure with Woodland, leadership lessons, and more
Ritika Upmanyu Jan 20, 2026 2:13 PM
The Board of Directors of SABTNL has accepted the resignation of Kiran Kumar Inampudi from the role of Chairperson
Nearly 48% of Indian consumers want more inclusive representation in advertising, well above global averages, highlighting a clear demand for inclusivity
Soumya Gawri Jan 6, 2026 9:04 AM
Modernization and upgradation of Prasar Bharati are being undertaken under with an outlay of Rs 2,539.61 crore
e4m Staff Dec 22, 2025 9:34 AM
The information was submitted by the Minister of State for Information and Broadcasting Dr. L. Murugan in the Lok Sabha
e4m Staff Dec 18, 2025 9:25 AM
The government also highlighted the launch of the India Cine Hub portal in the Rajya Sabha
e4m Staff Dec 16, 2025 4:05 PM
The enhanced revenue inflow, the MIB told Parliament, will help sustain print operations, particularly for regional and smaller publications
e4m Staff Dec 10, 2025 1:39 PM
Minister of State for Information & Broadcasting L Murugan informed Rajya Sabha that all suggestions received have now been examined
The MPs argued that brands continue to bypass existing restrictions by advertising through lookalike extensions
Government stresses on the need to strengthen legal framework to curb fake news and AI-driven deepfakes
The resignations have taken place due to Change in Management and change in control
e4m Staff Nov 18, 2025 3:03 PM
Earlier this year, India’s Got Latent, a popular comedy show hosted by Raina, drew ire for jokes targeting people with disabilities, particularly those with spinal muscular atrophy
e4m Staff Oct 28, 2025 1:26 PM
He understood that real magic happens when people don’t just see an ad but feel it, writes Joseph
e4m Staff Oct 27, 2025 8:48 AM
Madhukar Sabnavis remembers Piyush Pandey as a boss who led with trust, kindness, and timeless creative wisdom
e4m Staff Oct 25, 2025 1:55 PM
Hemlata Yederi joins B4U after a 14-year stint at Sri Adhikari Brothers Group
e4m Desk Oct 22, 2025 12:17 PM
We take a look at iconic campaigns that have captured the essence of Diwali in all its warmth, chaos, and joy
Soumya Gawri Oct 18, 2025 9:40 AM
Dr. Anurag Batra, Founder of 'Exchange4Media' and Chairman of 'BW Businessworld' will be present at the event as a special guest
In IPRCCA special series, Nidhi Sabbarwal shares PRtainment’s journey from boutique operation to now a full-fledged PR consulting firm
Ritika Upmanyu Sep 8, 2025 12:23 PM
Markand Adhikari, a pioneer in Indian broadcasting, introduced sponsorship-based programming and led the group to become India’s first publicly listed TV production company
e4m Staff Aug 26, 2025 8:24 AM
The company’s total income dropped to ₹37 lakh in Q1 FY26, compared to ₹1.09 crore in the same quarter last year
e4m Staff Aug 25, 2025 2:43 PM
Union Minister for Electronics and Information Technology Ashwini Vaishnaw said this in written reply to a question in Lok Sabha
e4m Staff Aug 20, 2025 4:11 PM
Rajya Sabha MP and ITV Media Founder Kartikeya Sharma highlights urgency of adapting to rapid technological shifts at e4m Revenue Leaders Conference 2025
e4m Staff Jul 31, 2025 9:01 AM
The selection is part of the Centre’s intent to modernize citizen outreach and engage digital-savvy audiences through platforms like Instagram, YouTube and X
e4m Staff Jul 30, 2025 3:01 PM