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Pooja Sabharwal?blur=25

Prior to this elevation, Sabharwal was serving as Vice President – Corporate Communications at Dream Sports

e4m Desk 1 day ago

SEBI's New Bond Ad Rules Aim to Enhance Credibility for Finfluencers?blur=25

For the creator economy, the impact may depend largely on the type of financial content being produced

Shalinee Mishra Aug 25, 2026 9:12 AM

Celebrating Jaikishin Chhaproo: A Marketing Visionary's Impact?blur=25

Jaikishin Chhaproo, Head of Media & Brand PR at ITC Limited, who celebrates his birthday today, is one of the industry’s most consistent and thoughtful voices

e4m Staff Aug 13, 2026 11:39 AM

MIB mulls fresh accessibility norms for TV channels, may ease compliance timelines?blur=25

The ministry first issued the Accessibility Standards for Persons with Disabilities in Television Programmes on September 11, 2019

Imran Fazal Aug 13, 2026 8:59 AM

Aditi Nagar Joins News24 as Executive Editor for Political Coverage?blur=25

Prior to joining News24, Aditi Nagar was Political Editor at Bharat24, and Editor at First India News

e4m Staff Aug 12, 2026 1:33 PM

Mayukh Ranjan Ghosh Leaves Republic Media Network After 6 Years?blur=25

Ghosh has stepped down as Senior Editor and Head of Input, Senior Anchor - Republic Bangla

e4m Desk Aug 7, 2026 9:59 AM

OTT Platforms Face Confusion Over Accessibility Regulations?blur=25

While the MIB relies on a three-tier self-regulatory grievance mechanism, the DEPwD proposes a statutory, penalty-backed enforcement framework

Imran Fazal Aug 6, 2026 8:54 AM

OTT Video?blur=25

The draft has been placed in the public domain for objections and suggestions for 30 days from the date the Gazette notification is made available

Imran Fazal Aug 5, 2026 3:10 PM

Sneha Ashok?blur=25

She will lead the company's internal communications function, focusing on employee engagement, content strategy and storytelling across the organization

e4m Staff Jul 28, 2026 10:21 AM

Elio Kassab Promoted to Associate Director of Strategy at WPP Media MENA?blur=25

Prior to his elevation, Elio Kassab held the role of Senior Strategy Manager at the company

e4m Desk Jul 20, 2026 3:51 PM

Parliament Questions Government on BARC and TV Ratings Overhaul?blur=25

Parliament has also turned its attention to the government's proposed Telecommunications (Television, Radio and Associated Services) Rules, 2026

Imran Fazal Jul 20, 2026 8:38 AM

MIB Mandates Accessibility Disclosures for Movie Ticketing Platforms?blur=25

The directive has been issued to all major online movie ticketing platforms and ticket aggregators

e4m Staff Jul 15, 2026 8:17 AM

Pooja Salunke Takes on Marketing Role at ROYCE' Chocolate India?blur=25

Prior to this, Pooja Salunke was with House of Masaba as Assistant Manager Marketing Communications

e4m Desk Jul 8, 2026 5:57 PM

Nisaba Godrej, Anand Piramal back The Func. Lab in $1.5M Seed Round?blur=25

The capital will be used to accelerate product innovation, expand distribution, strengthen supply chain capabilities, and support the brand’s growth

e4m Staff Jun 30, 2026 1:44 PM

gameskraft?blur=25

The ED has relied on a spreadsheet allegedly recovered from the mobile phone of Gameskraft co-founder Deepak Singh Ahlawat

Imran Fazal Jun 18, 2026 11:03 AM

The Rise of Dark Ads: How Covert Campaigns Are Changing Marketing?blur=25

Guest Column: M. Gautham Machaiah writes on how the Asian Paints controversy exposes the mechanics of anonymous digital smear campaigns designed to sabotage corporate rivals

M. Gautham Machaiah May 28, 2026 12:57 PM

Saurabh Sabikhi joins Leo as Executive Creative Director, Delhi?blur=25

IMPACT has learnt that Sabikhi joins Leo from Famous Innovations, bringing close to two decades of experience across agencies including JWT, Cheil, Lintas & MediaMonks

Neeta Nair May 27, 2026 10:06 AM

IIMC, Rajya Sabha, journalism, Harivansh Narayan Singh?blur=25

Rajya Sabha Deputy Chairman Harivansh Narayan Singh recently launched the first special internship programme in collaboration with Sansad TV and IIMC

e4m Staff May 12, 2026 9:57 AM

WPP CEO Cindy Rose?blur=25

After dismantling its holding structure, consolidating brands and targeting £500 mn in savings, WPP CEO Cindy Rose is now pushing a leadership reset rooted in wellness and performance psychology

Kanchan Srivastava May 6, 2026 9:00 AM

National PR Day?blur=25

This National PR Day, industry leaders decode the transformation of PR in India; its growing influence, expanding mandate, and what lies ahead

Ritika Upmanyu Apr 21, 2026 11:50 AM

CDPs: The Next Wave of Customer Data Strategy?blur=25

Customer data strategy is shifting beyond CDPs toward modular, AI-driven architectures focused on unified, privacy-first, and activation-ready data systems.

Brij Pahwa Apr 17, 2026 1:11 PM

Allied Blenders and Distillers appoints Pradipta Basu as CMO?blur=25

In his most recent role, Basu was Vice President – Marketing & Business Development at Radico Khaitan

e4m Staff Apr 16, 2026 12:14 PM

Sandeep Sharma to retire from R K Swamy Media Group after 14 years?blur=25

He will continue as a Senior Consultant with the Brand & Marketing Consulting Group of R K SWAMY

e4m Staff Apr 15, 2026 3:43 PM

Ravikant Sabnavis steps down as CEO Arha Media AHA platform?blur=25

Sabnavis’ next move is yet to be announced; Arha media has not named his successor yet

e4m Staff Apr 14, 2026 10:37 AM

Anne-Isabelle Choueiri WPP Chief Transformation Officer?blur=25

Anne-Isabelle joins from The Estée Lauder Companies to take up this newly created role

e4m Staff Apr 11, 2026 8:41 AM

Harivansh Narayan Singh?blur=25

Harivansh's name has been included among those leaders who came directly from journalism to politics and have made their own identity in both the fields

e4m Staff Apr 10, 2026 12:43 PM

Sudhir Chaudhary?blur=25

The project titled as ‘The Terror Report’ will serve as a sequel to ‘The Sabarmati Report’

e4m Staff Mar 24, 2026 6:40 PM

gaming?blur=25

Murugan informed the Lower House that the government has invited feedback from stakeholders as part of its consultative approach to policymaking

e4m Staff Mar 18, 2026 7:03 PM

waves?blur=25

The information was shared by Minister of State for Information and Broadcasting Dr. L. Murugan in a written reply in the Lok Sabha

e4m Staff Mar 18, 2026 5:51 PM

Ashwini Vaishnaw?blur=25

Union Minister for Electronics and IT Ashwini Vaishnaw said this in the Lok Sabha on Wednesday

e4m Staff Mar 11, 2026 3:00 PM

TRAI, Digital Addressable Systems Audit Manual 2026?blur=25

According to TRAI, stakeholders had raised several concerns during their interactions with the regulator

e4m Staff Mar 11, 2026 10:54 AM

Can AI Really Think? Inside the Biggest Debate on AI?blur=25

Can AI truly reason or is it advanced pattern matching? Experts debate reasoning models, hallucinations, and what today’s AI can actually understand.

Brij Pahwa Mar 9, 2026 6:29 PM

MADDYS 2026 Jury Chairs?blur=25

To qualify for this year’s MADDYS, work must have been first released between 1st April 2025 and 31st March 2026

e4m Staff Mar 3, 2026 1:09 PM

Sir Demis Hassabis at India AI Impact Summit 2026?blur=25

At the India AI Impact Summit 2026, Sir Demis Hassabis delivered a speech that ranged from the mysteries of ancient philosophy to the imminent arrival of Artificial General Intelligence

e4m Staff Feb 19, 2026 12:50 PM

Sabarinath M, Founder and Managing Director of P4C?blur=25

In e4m Love x PR & Comms feature, Sabarinath M, Founder and Managing Director of P4C shares how he discovered that communication was not just a skill, but his true calling

Ritika Upmanyu Feb 13, 2026 6:12 PM

MIB?blur=25

All fresh content released on streaming platforms must, within 36 months of the notification, include at least one accessibility feature each for viewers with hearing and visual impairments

e4m Staff Feb 9, 2026 6:12 PM

Super Bowl 2026 ads feature Ben Affleck, Emma Stone, Sabrina Carpenter and more?blur=25

With 30-second ad spots reportedly averaging $8 million and top spots going past $10 million in this year’s NBCUniversal broadcast, brands are going all out to make their commercials memorable

Vaishnavi Deshpande Feb 5, 2026 6:43 PM

SABTNL x Aqylon Nexus Limited?blur=25

The company, long established under the Sri Adhikari Brothers banner, has started updating its name across all statutory and regulatory records

e4m Staff Jan 27, 2026 8:56 AM

Vivek Sabharwal, Head - Marketing & PR, Woodland?blur=25

In today’s In the Spotlight feature, Vivek Sabharwal, Head - Marketing & PR, Woodland shares his career journey, 14-year tenure with Woodland, leadership lessons, and more

Ritika Upmanyu Jan 20, 2026 2:13 PM

Srivatsava Sunkara appointed Chairperson of Sri Adhikari Brothers Television Network?blur=25

The Board of Directors of SABTNL has accepted the resignation of Kiran Kumar Inampudi from the role of Chairperson

e4m Staff Jan 6, 2026 5:00 PM

Disability-Inclusive Ads?blur=25

Nearly 48% of Indian consumers want more inclusive representation in advertising, well above global averages, highlighting a clear demand for inclusivity

Soumya Gawri Jan 6, 2026 9:04 AM

doordarshan?blur=25

Modernization and upgradation of Prasar Bharati are being undertaken under with an outlay of Rs 2,539.61 crore

e4m Staff Dec 22, 2025 9:34 AM

waves?blur=25

The information was submitted by the Minister of State for Information and Broadcasting Dr. L. Murugan in the Lok Sabha

e4m Staff Dec 18, 2025 9:25 AM

Film Shoot?blur=25

The government also highlighted the launch of the India Cine Hub portal in the Rajya Sabha

e4m Staff Dec 16, 2025 4:05 PM

MIB?blur=25

The enhanced revenue inflow, the MIB told Parliament, will help sustain print operations, particularly for regional and smaller publications

e4m Staff Dec 10, 2025 1:39 PM

TV?blur=25

Minister of State for Information & Broadcasting L Murugan informed Rajya Sabha that all suggestions received have now been examined

e4m Staff Dec 5, 2025 3:00 PM