reel
As feeds grow noisier and user behaviour becomes more reflexive, advertisers are rethinking what meaningful attention actually looks like
Aryendra Khan May 15, 2026 8:16 AM
Since the ease of accessibility creates a misconception that content is freely available for commercial use, brands must build clear intellectual property compliance rules, share industry observers
Shalinee Mishra May 12, 2026 9:15 AM
With the new feature, creators can tag products directly within Reels by either pasting a product URL, including affiliate links, or selecting items from a brand’s catalogue
e4m Staff Apr 13, 2026 3:27 PM
To mark International Women’s Day, diplomats recreated the viral ‘Dhurandhar’ trend, blending Bollywood flair with a tribute to the women working at the mission
Vaishnavi Deshpande Mar 10, 2026 2:49 PM
The trend was sparked by a viral clip from influencer Amulya Rattan, which drew backlash as many argued that public spaces are meant for everyone, not private filming
Vaishnavi Deshpande Jan 27, 2026 6:30 PM
Creators can use Meta AI to transform their Reels so they sound and appear fluent in some of the world’s most widely spoken languages
e4m Staff Jan 16, 2026 3:29 PM
According to the Meta blog, Instagram for TV is built for shared viewing and content standards will be applied suitable for a broad audience
The association with Sreeleela reflects Naturals’ intent to strengthen its relevance among Gen Z and millennial consumers
e4m Staff Dec 16, 2025 3:57 PM
‘Your Algorithm’ marks a major shift toward transparency, giving users direct control over what shapes their Reels experience
e4m Staff Dec 12, 2025 12:47 PM
Thriving on audience curiosity and emotional engagement, micro-dramas are emerging as a new storytelling tool for brands
Soumya Gawri Dec 3, 2025 8:40 AM
Employees sharing real workplace moments have become key storytellers, offering lifestyle glimpses of company culture and becoming integral to the brand’s narrative
Soumya Gawri Nov 26, 2025 8:46 AM
The growing misuse of unlicensed music has become one of the biggest legal and financial risks for creators, brands and agencies in India
Shalinee Mishra Nov 18, 2025 8:38 AM
Previously, Koreel Lahiri has held leadership roles at Bloomberg TV India and CNBC TV18
e4m Staff Nov 14, 2025 12:46 PM
Meezaan, who is Jaaved Jaaferi’s son, brings the generational connection full circle — carrying his father’s legacy with his own fresh swag
Meta’s exploration into the connected TV space comes as its competitors continue to strengthen their positions
e4m Staff Oct 15, 2025 1:31 PM
The company has expanded its AI-powered dubbing and translation tools for Reels to include Hindi and Portuguese, in addition to English and Spanish
e4m Staff Oct 10, 2025 1:04 PM
As festive ad spend peaks, experts say influencers are key to engagement and conversions, with quick commerce platforms leaning heavily on creators for their festive push
Shalinee Mishra Oct 10, 2025 8:42 AM
Shoppers are turning to Reels as their top choice for discovering the latest trends, says Meta’s festive playbook
e4m Staff Sep 24, 2025 1:04 PM
Conceptualised by Talented and animated by Paper Boat Studios, ‘Glow Mode On,’ transforms actress Sreeleela into an anime warrior
e4m Staff Sep 17, 2025 1:45 PM
Prior to this, Heather Hopkins Freeland was with Spotify as CMO Advisory Council (Soundboard)CMO Advisory Council (Soundboard)
From last-minute briefs to payment delays, creators share what’s going wrong — and how both sides can make it work
Shalinee Mishra Aug 12, 2025 8:30 AM
In July, a deadpan canoe dance by a 11-year-old went viral in India, drawing 12M+ views and sparking brand collabs
Shalinee Mishra Aug 9, 2025 10:14 AM
As part of this festive collaboration, Kalyan Jewellers is also retailing its exclusive collection of silver rakhis on Instamart
Over the past 12 months, the company achieved a 13% drop in freelance usage, and deployed over 50,000 AI Agents, reveals its financials
As the average attention span shrinks to just six seconds, creators and brands have a narrow window to make an impact
Shalinee Mishra Jul 22, 2025 8:01 AM
Skitvertising is the internet’s smoothest soft-sell. It feels authentic, especially when it’s delivered through the voice of a creator that audiences already trust
Soumya Gawri Jul 14, 2025 8:41 AM
Whether it’s a short clip, a multi-minute vlog, or even a livestream, the content gets funnelled into the Reels format
e4m Staff Jun 18, 2025 11:10 AM
Emerging local players like Flick TV, Reelies, and ReelSaga seek to compete with Instagram and YouTube shorts, brands are taking note
Kanchan Srivastava Jun 17, 2025 8:19 AM
Apart from being budget-friendly, marketers are latching on to micro-series as it builds daily cultural relevance with regional audiences, particularly for fashion & FMCG brands, note industry players
Shalinee Mishra Jun 13, 2025 8:35 AM
The Meta-commissioned study by GWI also says that 6 in 10 shoppers follow national influencers
e4m Staff Jun 12, 2025 11:52 AM
With AI-powered storytelling gaining momentum, influencer marketing is moving beyond top-of-the-funnel awareness to driving full-funnel impact — from brand discovery to purchase and retention
Shalinee Mishra Jun 6, 2025 9:02 AM
The capital will fuel app development and high-quality, localized content production
e4m Staff May 14, 2025 3:21 PM
Nazara's board has granted in-principle approval for Openplay Technologies to provide an unsecured loan of up to Rs 20 crore to Moonshine
As per reports, Instagram CEO Adam Mosseri has briefed his team about the separate app
e4m Staff Feb 27, 2025 11:12 AM
Productions houses have started working on microdramas and shorter web series to woo consumers with dwindling attention span, industry players told e4m
Kanchan Srivastava Jan 20, 2025 9:07 AM
Experts say the success of this new format will hinge on the tech giant's ability to balance advertiser needs with user experience
Sohini Ganguly Jul 19, 2024 9:18 AM
'Actor Sreeleela perfectly embodies the essence of Neude's Hi-Glazers—dynamic, witty, and effortless,' said the brand
e4m Staff Jun 24, 2024 2:18 PM
Nearly half of casual gamers and 43% of real-money gamers coming from non-metro geographies, stated the study
e4m Staff Mar 14, 2024 7:39 PM
IAS will now provide viewability and invalid traffic measurement for Meta’s Reels video feed inventory
exchange4media Staff Jun 20, 2023 2:12 PM
IWMBuzz Digital Awards X ReelStar promises a revolutionary initiative for aspiring content creators
exchange4media Staff Jun 17, 2023 10:08 PM
Arun Srinivas, Director & Head, Ads Business, Meta India, spoke to e4m on the role of Meta in the MadeOnReels programme, the scope for brands to work with creators and more
Kanchan Srivastava May 11, 2023 8:22 AM
The tech company said that in the coming weeks, it will be testing a similar program on Instagram
exchange4media Staff May 10, 2023 12:59 PM
#MadeonReels is a programme that will help brands across verticals to supercharge their businesses through reels by leveraging the power of creator ecosystem
exchange4media Staff May 9, 2023 3:00 PM
The campaign encourages soon-to-wed couples to take a Rental Health Day together
exchange4media Staff Dec 7, 2022 12:11 PM
From Cadbury to Coca-Cola, many big brands are investing in Insta Reels
Industry experts say there has been a tectonic shift of preference towards short-form videos in comparison to other entertainment platforms, including OTTs
Javed Farooqui Oct 20, 2022 8:48 AM
In the near future, brands looking for more premium, niche audiences will prefer to be on IG and brands looking for massier, regional associations will prefer the home-grown partners, say experts
Javed Farooqui Oct 6, 2022 8:19 AM