Naturals Salons names actress Sreeleela as brand ambassador

Naturals Salons has announced actor Sreeleela as its new brand ambassador. The association with Sreeleela reflects Naturals’ intent to strengthen its relevance among Gen Z and millennial consumers, who are increasingly shaping consumption patterns in the beauty services category.

Known for her youthful energy and rising national presence, Sreeleela aligns with the brand’s aspiration to stay contemporary while scaling responsibly across India’s large and under-penetrated salon market.

Over the years, Naturals has differentiated itself by building a sustainable ecosystem of independently owned salons supported by centralised training, technology, and quality systems.

Commenting on the association, K Veena, Founder of Naturals Salons, said, “Our earlier brand faces - Genelia D’Souza, Kareena Kapoor and Dipika Pallikal - have each represented important phases of our purpose-driven journey. As we look ahead, we wanted someone young, energetic and aspirational who resonates strongly with Gen Zs and millennials. Sreeleela perfectly fits this vision. Her growing popularity in the PAN India movies and her foray into Hindi films will help us connect with a wider audience across India as we scale aggressively.”

Veena added, “Our focus is on building depth and scale within India. The vision of creating 1,000 entrepreneurs and thousands of skilled jobs is rooted in the belief that the country itself offers immense growth potential for structured, high-quality service brands.”

Expressing her excitement about the association, Sreeleela, Brand Ambassador of Naturals Salon said, “Naturals represents a brand with a purpose beyond beauty. It stands for opportunity, aspiration and livelihoods. Being part of a brand that is enabling opportunities for hundreds of entrepreneurs, creating employment for thousands of stylists, and serving millions of customers is truly meaningful.”