Heather Hopkins Freeland joins LinkedIn as its first Chief Brand Officer
Prior to this, Heather Hopkins Freeland was with Spotify as CMO Advisory Council (Soundboard)CMO Advisory Council (Soundboard)
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Published: Sep 4, 2025 12:50 PM | 2 min read
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Heather Hopkins Freeland has been appointed as LinkedIn’s first Chief Brand Officer. She shared the news of her new role through a LinkedIn post. “I’m thrilled to share that I’m joining LinkedIn as its first Chief Brand Officer, overseeing Brand and Consumer Marketing”, the LinkedIn post read.
“I’ve been a member of LinkedIn about as long as I can remember and I’ve been a fan of the brand just as long. It’s a brand that stands for helping people discover their perfect job, find the information and connections they need to be successful, build their skills, and grow their business. Fun fact: I actually got my job at Lyft from replying to a job listing on LinkedIn”, she added.
Expressing excitement about the new role, she said, “I am so grateful to have the opportunity to work with this incredible brand. I've long believed that brands are built by telling powerful stories and finding insightful ways to connect with people in ways that speak to their head, their heart, their aspirations, and their funny bone. Brands are remembered for making that authentic connection and it's a privilege for me to be able to connect with the more than one billion members and customers on LinkedIn”.
Prior to this, Heather Hopkins Freeland was with Spotify as CMO Advisory Council (Soundboard)CMO Advisory Council (Soundboard).
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