real
As per the report, of the 1,609 influencer ads processed 97.3% required modification, with over 54% promoting categories prohibited by law or where advertising is restricted
e4m Staff May 28, 2026 11:20 AM
For months, the Additional Solicitor General became the face of the Union government’s aggressive push against the real money gaming (RMG) industry
Imran Fazal May 28, 2026 8:08 AM
The dispute is whether states can impose blanket prohibitions on online games played for stakes
Imran Fazal May 26, 2026 8:55 AM
The central question is whether online skill gaming platforms should be taxed at 28% on the entire contest entry amount pooled from users or only on the platform fee retained by operators
Imran Fazal May 15, 2026 8:46 AM
Pawan Sarda, Marketing & Sales Leader, in conversation with Shripad Kulkarni on why the performance obsession is scary — and why the 1-to-100 journey is not the same as 100-to-1000
Shripad Kulkarni May 12, 2026 8:33 AM
Industry executives say higher property prices, cautious consumers and ad inflation across digital platforms have made acquisition significantly more expensive, especially in metros
Sunidhi Vijay May 8, 2026 9:18 AM
Legal experts say the missing refund safe harbour has left both consumers and companies exposed
Imran Fazal Apr 27, 2026 8:55 AM
Tata Realty and Infrastructure Limited's Sarthak Seth highlights that integrated OOH allows brands to leverage audience data, map traffic patterns, and retarget potential buyers more effectively
e4m Staff Apr 24, 2026 9:01 AM
MeitY Secretary S Krishnan stated that promotions of unregistered platforms will be treated as a key offence alongside their operation and associated financial transactions
Imran Fazal Apr 22, 2026 6:25 PM
Krishnan explained that most games which are not money games should be able to operate with no obligation to necessarily either be determined or registered
Imran Fazal and Anuja Jain Apr 22, 2026 5:17 PM
The revised rules remove the earlier provision for a Grievance Appellate Committee, streamlining the appeal process
Imran Fazal Apr 22, 2026 4:49 PM
From Insta reels video walkthroughs to influencer and creator collaborations, real estate brands are crafting narratives that allow prospective buyers to experience properties long before a site visit
Sunidhi Vijay Apr 20, 2026 9:42 AM
Before this move, Setia was associated with the Mumbai-based Rustomjee Group as President for sales, marketing and CRM
e4m Staff Apr 17, 2026 6:21 PM
Before joining Dosti Realty, she served as Chief Marketing and Communication Officer and Head of Pre Sales Revenue at Suraj Estate Developers Limited
e4m Staff Apr 17, 2026 6:19 PM
Sarthak Seth, Senior Vice President and Chief Sales and Marketing Officer at Tata Realty, will share key insights on the topic ‘OOH in the Real Estate Marketing Mix’
Prior to this, Poulomi has held key roles across real estate and hospitality industry like Signature Global, DLF Limited, Paras Buildtech, MGM International USA, Hilton hotels
e4m Staff Apr 17, 2026 4:06 PM
Kini was earlier with L'Oréal as Senior Manager (Lead) – External, Internal Communications & Engagement
e4m Staff Apr 10, 2026 6:23 PM
The move comes as the brand looks to strengthen its digital communication
Swapnil Lal has earlier led media strategy and corporate branding at Lodha Group
e4m Staff Mar 28, 2026 9:14 AM
With RMG out of the IPL advertising mix, the tournament's ad inventory is up for grabs, and tech giants and quick-commerce players are already at the door
Aryendra Khan Mar 25, 2026 9:41 AM
The reported surge across outdoor, radio and digital platforms, social media and influencer-led promotions comes at a time when the government has put restrictions on real-money gaming advertisements
Imran Fazal Mar 25, 2026 9:04 AM
The refreshed identity strengthens Mana Projects’ commitment to creating homes that inspire modern living while respecting ecological balance
e4m Staff Mar 15, 2026 5:00 PM
While real estate was the largest advertising category on radio last year at Rs 393 crore, auto sector’s ad spends on radio rose 13 per cent in 2025 to Rs 299 crore
Chehneet Kaur Mar 13, 2026 9:11 AM
OOH’s resilience is predominantly due to the convergence of infrastructure and mobility, note industry leaders, with Real Estate and BFSI emerging as the primary growth drivers
Chehneet Kaur Mar 2, 2026 8:54 AM
Before joining Emaar India, Rahul Taneja worked at M3M India Private Limited
e4m Staff Feb 26, 2026 1:00 PM
Data from e4m dentsu Digital Advertising Report 2026 highlights that while overall real estate ad spends expanded 22% year-on-year, television’s share of the media mix stood at 42% in 2025
Aditi Gupta Feb 24, 2026 9:08 AM
Most recently, Bhatia was with Amazon, leading its global video advertising business
e4m Staff Feb 19, 2026 8:01 AM
Yashasvi Jaiswal’s integration into Real Cricket goes beyond traditional brand presence
e4m Staff Feb 17, 2026 12:16 PM
Bobby Kuramdas has previously held senior leadership roles at Prime Developments, Conscient Infrastructure, Kingfisher Airlines, among others
e4m Staff Feb 16, 2026 11:49 AM
The partnership will extend across stadium branding, fan engagement zones, and integrated digital campaigns throughout the season
e4m Staff Feb 13, 2026 3:49 PM
Experts say the medium remains unmatched for scale, trust and mass storytelling — particularly in semi-urban and rural markets where household purchase decisions dominate
Aditi Gupta Feb 5, 2026 8:39 AM
Audiences no longer want passive viewing, they seek participation; plus reality formats attract higher-value sponsorships, marquee advertisers and celebrities, note broadcast experts and players
Aditi Gupta Jan 29, 2026 8:51 AM
As younger buyers gravitate towards premium homes, the industry’s playbook is shifting from aspiration-led advertising to intent-driven, content-first marketing
Anuja Jain Jan 29, 2026 8:33 AM
Manoj Shroff and Khvafar Vakharia take charge of key divisions at Equinox Films
e4m Staff Jan 28, 2026 1:21 PM
Earlier, Pantvaidya was Business Head - Sony Entertainment Television (SET)
She joins L&T Realty after spending over three years at Akasa Air where she most recently served as Vice President and Head of Corporate Communications and CSR
e4m Staff Jan 9, 2026 12:47 PM
Start-up shows offer real stakes, real money and real consequences, something scripted reality formats had begun to lack, note industry experts
Aditi Gupta Jan 8, 2026 9:23 AM
Fastvertising is real-time marketing that joins live cultural moments with relevance, letting brands earn attention rather than buy it in a market of scarce focus
Anuja Jain Jan 7, 2026 9:33 AM
Subsequent episodes will air every night at 8 PM on Colors Marathi and JioHotstar
Prior to joining Mayfair Housing, Nagpal was associated with Dosti Realty Ltd
e4m Staff Dec 18, 2025 4:33 PM
Farrhana Bhatt finished as the first runner-up in ‘Bigg Boss 19’, with comedian Pranit More taking the second runner-up spot
Shalinee Mishra Dec 8, 2025 9:23 AM
Shaikh has in the past worked with M3M India Pvt. Ltd., Mantra Properties DPL, Solitaire Group, and Kolte-Patil Developers Ltd
The app centres on creator-led watch-alongs, interactive fan engagement, and ad-supported revenue, with advertising set as a key near-term revenue driver
Sunidhi Vijay Dec 5, 2025 9:00 AM
Affidavit to Supreme Court links unregulated online gaming to fraud, money laundering, tax evasion and rising social harm
e4m Staff Nov 27, 2025 11:16 AM
Marketers report that CPCs have risen sharply, in some cases by up to 70% in competitive micro-markets and consistently by 15–30% across major geographies
Sunidhi Vijay Nov 25, 2025 9:15 AM
Realty+ Conclave & Excellence Awards 2025 brought industry leaders to talk about growth, technology and design and to celebrate the year’s best real estate work
e4m Staff Nov 22, 2025 2:50 PM