Radio City and Big FM took the lead in Bangalore while Radio Mirchi topped in Kolkata

exchange4media Staff 18 hours ago

Vinay Subramanyam, VP-Marketing, Britannia Industries, talks about their latest campaign that tackles the issue of bullying and tells us why the brand decided to collaborate with Sonu Sood and Udemy

Simran Sabherwal 1 day ago

In terms of genre-wise ad volumes, news had the highest share at 32% followed by GEC (25%)

Javed Farooqui Mar 2, 2021 7:57 AM

The campaign aims to cover the urban audiences of major 15 cities of India, where poor air causes the greatest number of respiratory health issues

exchange4media Staff Mar 1, 2021 6:32 PM

The report further stated that television ad volumes grew by 34% in the second half of 2020 compared to the first half

exchange4media Staff Mar 1, 2021 4:01 PM

Radio City and Big FM took the lead in Bangalore while Radio Mirchi topped in Kolkata

exchange4media Staff Feb 25, 2021 8:47 AM

India is the first country where the feature to view reels will be available to people

exchange4media Staff Feb 24, 2021 2:38 PM

The rules also mandate that OTT platforms carry ratings such as U (universal) or A (adult)

exchange4media Staff Feb 24, 2021 12:14 PM

In his previous stint, he was the Associate Editor and Resident Editor - West of The Economic Times

exchange4media Staff Feb 23, 2021 3:22 PM

Ramirez will be based out of H&M India’s head office in New Delhi

exchange4media Staff Feb 23, 2021 2:15 PM

The digital out of home campaign for HDFC Life Click 2 Wealth was unveiled at Mumbai and Delhi airports using dynamic ads in sync with the flight schedule

exchange4media Staff Feb 23, 2021 12:36 PM

Filmmaker Ramesh Sippy spoke to Kailashnath Adhikari, MD, Governance Now, as part of Visionary Talk series

exchange4media Staff Feb 23, 2021 8:50 AM

Experts say a pre-emptive negotiation is the best solution for the Indian digital news ecosystem as most publishers cannot afford the loss of reach and referrals the tech giants offer

Tasmayee Laha Roy Feb 22, 2021 8:39 AM

The senior BJP leader was speaking at the launch of his new book 'Because India Comes First: Reflections on Nationalism, Identity and Culture'

exchange4media Staff Feb 21, 2021 6:05 PM

At the unveiling of the Pitch Madison Advertising Report 2021, the FICCI president Shankar spoke about how the role media & entertainment industry can play in the larger scheme of things

exchange4media Staff Feb 19, 2021 1:41 PM

Radio City and Big FM took the lead in Bangalore while Radio Mirchi ruled airwaves in Kolkata

exchange4media Staff Feb 18, 2021 2:08 PM

Ramdev took to Twitter to hail Sharma for setting an example in leadership

exchange4media Staff Feb 18, 2021 12:34 PM

Shankar was speaking to Vikram Sakhuja on the occasion of the unveiling of Pitch Madison Advertising Report 2021

exchange4media Staff Feb 18, 2021 8:31 AM

Digital to grow 25%, TV 17%, Print 35%, Outdoor 90%, and Radio 38%

exchange4media Staff Feb 17, 2021 4:06 PM

A single-judge Bench comprising Justice PD Naik witnessed the arguments presented by Special Public Prosecutor Shishir Hiray after Senior Advocate Aabad Ponda's submissions

exchange4media Staff Feb 17, 2021 9:13 AM