Balasubramanian brings experience spanning technology, consulting and communications

e4m Staff Aug 31, 2026 11:21 AM

At Knack RCM, she will oversee the company’s brand positioning and marketing initiatives across channels

e4m Staff Aug 31, 2026 10:08 AM

At Rs 150 per 10 seconds, the prescribed CTV video rate is more than twice the Rs 70 rate applicable to mobile and desktop video

e4m Staff Aug 31, 2026 9:50 AM

The government is trying to create a competitive ratings market while simultaneously making the ratings business more heavily regulated

Imran Fazal Aug 31, 2026 9:00 AM

He was previously serving as Associate Director - Digital Buying

e4m Staff Aug 29, 2026 8:39 AM

The upcoming merger of Resulticks with Diginex is a maiden effort to bring to the table business models as different as chalk and cheese, writes R Chandra Mouli

R Chandra Mouli Aug 28, 2026 11:34 AM

From LinkedIn BROs to rigged roulette wheels, brands turned this Raksha Bandhan into their most inventive sibling showdown yet

Aryendra Khan Aug 28, 2026 9:06 AM

As brands rush to react to the same cultural moments, industry experts warn that the format that makes one response sharp can turn the next ten into template work, putting distinctiveness at risk

Aryendra Khan Aug 28, 2026 8:29 AM

DTDC has elevated Aditya Vikram, Vinod Khatri, Santanu Chakraborty and Nikhil Abhishek

e4m Staff Aug 27, 2026 4:35 PM

Guest Column: Marketing veteran Shubhranshu Singh says the decision shaping how Facebook and Instagram engage with teenagers is bigger news than the fine

Shubhranshu Singh Aug 27, 2026 2:54 PM

ShareChat and Moj, in partnership with Kantar, launched the ‘State of Microdrama in India’ Report at the Culture Intelligence Summit 2026

e4m Staff Aug 27, 2026 10:49 AM

The order clears way for implementation of the repayment plan under the Insolvency and Bankruptcy Code

e4m Staff Aug 27, 2026 9:45 AM

From JK Super Cement to Meesho and RuPay to Tinder and P&G, brands are moving beyond product placement, betting on serialised storytelling to build deeper engagement with mobile-first audiences

Kanchan Srivastava Aug 27, 2026 9:30 AM

The investment question is becoming more difficult because the television market itself faces structural pressure

Imran Fazal Aug 27, 2026 9:25 AM

WPP and Omnicom named first agency partners; self-serve Ads Manager to open on September 4 with daily budgets starting at ₹725

e4m Staff Aug 27, 2026 7:03 AM

The landmark settlement resolves claims brought by 29 US states and ends a federal trial in Oakland, California

e4m Staff Aug 26, 2026 7:52 PM

Himanshu joins Bullet from Eloelo Group

e4m Staff Aug 26, 2026 12:52 PM

The trial is part of mounting legal pressure on social media companies over their treatment of younger users

e4m Staff Aug 26, 2026 8:51 AM

Rajkumar Remalli’s birthday today marks a personal milestone and offers a chance to look back at a professional journey shaped alongside India’s evolving media and advertising landscape

e4m Staff Aug 26, 2026 8:24 AM

Willeke is currently Vice President-Marketing -Sparkling Flavours Europe at Coca-Cola

e4m Staff Aug 24, 2026 6:44 PM

The regulator's consultation paper proposes a revised advertising framework for online bond platform providers

e4m Staff Aug 24, 2026 12:52 PM

For regional and MSME advertisers, the combination of a large-screen environment and local targeting is particularly attractive

Imran Fazal Aug 24, 2026 9:00 AM

Explore this week's standout ad campaigns from Flipkart, Google, and more, showcasing creativity, humour, and a courtroom clash in the advertising world.

Aryendra Khan Aug 22, 2026 10:03 AM

The new system will take effect globally from August 24 and apply across all YouTube formats, including long-form videos, Shorts, podcasts and livestreams

e4m Staff Aug 22, 2026 9:02 AM

Ramesh Krishnan is currently the Founder and CEO of Medagg Healthcare

e4m Staff Aug 21, 2026 1:33 PM

Vikkramm Chandirramani, astrologer, psychic and Founder of Futurescopes, writes on how celebrity endorsements were considerably less sophisticated a few decades ago

Vikkramm Chandirramani Aug 21, 2026 11:01 AM

From YRF to Applause and from EPIC Studios to Pratilipi, big content companies are moving into microdramas, signalling a shift from short-form experimentation to scaled production and IP creation

Kanchan Srivastava Aug 21, 2026 8:55 AM

The report identifies household-level identity as one of the key building blocks for the next phase of CTV planning

e4m Staff Aug 19, 2026 6:05 PM

Brands may now have to place greater emphasis on outcomes, meaningful engagement and quality of reach rather than treating every additional minute inside a platform as equally valuable

Shantanu David Aug 19, 2026 9:24 AM

The Culture Intelligence Summit 2026 was hosted by ShareChat and Moj in Mumbai and Delhi

e4m Staff Aug 18, 2026 4:35 PM

The case stems from litigation brought by a coalition of 29 US state attorneys general against Meta in 2023

e4m Staff Aug 18, 2026 7:58 AM

Vasundhara Raje Scindia and Ram Madhav appointed National Vice Presidents

e4m Staff Aug 17, 2026 6:17 PM

With 100 million users in under a year and microdrama already contributing 30% of revenue just months after monetization began, Neha Markanda breaks down the growth story

Sandhi Sarun Aug 17, 2026 8:51 AM

From Netflix's early K-drama push to Prime Video's CJ ENM partnership, platforms are turning to Korean content to deepen engagement; as local originals turn costlier, global IP next competitive moat

Kanchan Srivastava Aug 17, 2026 8:48 AM

Vikkramm Chandirramani, astrologer, psychic and Founder of Futurescopes, writes how Brand India is evolving into a confident, youth-driven global identity

Vikkramm Chandirramani Aug 15, 2026 11:05 AM

A popular cultural segment returns to the digital space, years after its successful run on ETV Urdu

e4m Staff Aug 14, 2026 1:54 PM

Prior to this, Ashwini Ramakrishnan was with Cleartrip as Head of Brand Marketing

e4m Desk Aug 14, 2026 1:25 PM

Instagram head Adam Mosseri unveiled the redesign on Thursday

e4m Staff Aug 14, 2026 8:54 AM

Stuti Ramachandra currently serves as Director, Head of Production & Post- International Originals, India

e4m Desk Aug 13, 2026 1:46 PM

The ministry first issued the Accessibility Standards for Persons with Disabilities in Television Programmes on September 11, 2019

Imran Fazal Aug 13, 2026 8:59 AM

Guest Column: Gargi Sarkar, Founder & MD of RA Brand Consultant, writes that popcorn shows how brands can turn everyday products into memorable experiences

Gargi Sarkar Aug 12, 2026 5:31 PM

Singh was previously VP - Head of Marketing & Growth at Haldiram’s

e4m Staff Aug 12, 2026 3:27 PM

The platform said creators will need to demonstrate sustained audience engagement to remain eligible for revenue sharing from Shorts

e4m Staff Aug 12, 2026 1:32 PM

The awards aim to recognise and celebrate innovative campaigns that have demonstrated creativity, effectiveness and cultural relevance in South India

e4m Desk Aug 12, 2026 12:58 PM

The curriculum for the initiative has been jointly designed and developed by the Indian Institute of Creative Technologies (IICT) and private-sector partners

Imran Fazal Aug 12, 2026 12:44 PM

Krishnan Sundaram joins Bajaj Electricals from Vini Cosmetics, where he served as Chief Executive Officer

e4m Staff Aug 12, 2026 11:51 AM

Her previous roles include stints at S R Batliboi (an EY affiliate firm), Haribhakti & Co., and Price Waterhouse

e4m Staff Aug 11, 2026 7:01 PM

According to media reports, Paramount is offering theater operators a three-year agreement under which the company will promise to release at least 30 films annually

e4m Desk Aug 11, 2026 11:23 AM

Continuing as ABDL Group Chief Marketing and Innovation Officer, Basu will oversee ABD Maestro’s operations while driving marketing and innovation across both businesses

e4m Staff Aug 11, 2026 11:10 AM

Knowing who saw an ad isn't worth much on its own anymore; advertisers also want to know the exposure was real, that it did something, and where the next dollar should go

Shantanu David Aug 11, 2026 8:54 AM