The promo has created a great deal of buzz since the launch and the serial is likely to the hit the television screens soon

exchange4media Staff 1 day ago

Radio City maintained the lead in Bangalore and Radio Mirchi in Kolkata

exchange4media Staff Sep 25, 2020 3:58 PM

The group intends to accelerate the adoption of real-time audience measurement in OOH with the move

exchange4media Staff Sep 25, 2020 2:18 PM

Today, a virtual panel of industry experts will share insights on how brands and marketers treat audio as part of their media strategy 

exchange4media Staff Sep 25, 2020 7:53 AM

The partnership marks Myntra’s latest addition to its celebrity brand ambassadors

exchange4media Staff Sep 24, 2020 12:48 PM

Th videos will now be 30-second long instead of 15 seconds

exchange4media Staff Sep 24, 2020 9:09 AM

Three months after shooting resumed, show makers recount the everyday obstacles caused by COVID and restricted production budgets

Sonam Saini Sep 24, 2020 8:52 AM

Adland reflects on Anupriya Acharya's ascent as the first woman president of the AAAI in 35 years after Nargis Wadia took on the mantle in 1976-77 and Tara Sinha in 1984-85

Naziya Alvi Rahman & Misbaah Mansuri Sep 23, 2020 8:48 AM

MX Player CCO Gautam Talwar talks to e4m about their record-breaking show Aashram and shares insights into holding on to a growing user base and sustaining numbers

Tasmayee Laha Roy Sep 23, 2020 8:36 AM

It is an omni-channel campaign that will be aired on leading TV channels as well as online mediums like YouTube and OTT platforms

exchange4media Staff Sep 22, 2020 6:17 PM

While the account has been with Madison Media since 2004, McDonald’s has renewed the agreement for another 3 years adding Digital to Madison’s kitty

exchange4media Staff Sep 22, 2020 12:04 PM

Anchored by Kishore Ajwani, Managing Editor, News18 India, the special line-up will showcase numerous sides of Shri Ram and many age-old tales for the first time on television

exchange4media Staff Sep 19, 2020 9:02 PM

The new campaign by Lowe Lintas Bangalore evokes nostalgia, capturing everyday situations made sweeter with Indian desserts

exchange4media Staff Sep 19, 2020 7:59 AM

The brand campaign with Salman Khan will also showcase Somany’s tag line ‘Zameen se Judey’

exchange4media Staff Sep 18, 2020 1:59 PM

In association with Times OOH, the brand targets niche flying travellers to promote Germ Shield tiles powered by Germ Shield Technology

exchange4media Staff Sep 17, 2020 6:38 PM

The campaign traces the journey of two friends - Semiya and Bonda

exchange4media Staff Sep 17, 2020 1:55 PM

Radio City maintained its lead in Bangalore and Radio Mirchi topped in Kolkata

exchange4media Staff Sep 16, 2020 8:34 AM

Ad experts say the new draft guidelines, if enforced, may hit surrogate advertising, and pose a challenge to agencies who, along with brands, can be pulled up in case of non-compliance

Neeta Nair Sep 16, 2020 8:33 AM

The campaign has been conceptualised by Tilt Brand Solutions

exchange4media Staff Sep 14, 2020 11:44 AM

Mariam Mammen Mathew, CEO, ManoramaOnline, during a conversation with Nawal Ahuja, Co-founder, exchange4media Group, spoke on how tech and innovation can help build sustainable online business

exchange4media Staff Sep 12, 2020 8:35 AM