pride
Brands are increasingly participating through experiences, partnerships and cultural platforms but creators note that true representation cannot be restricted to a single month
Shalinee Mishra Jun 22, 2026 1:29 PM
Guest Column: Dr. Sandeep Goyal decodes the Japanese philosophy of ‘Osoji’ and the cultural pillars it is built on
Sandeep Goyal Jun 22, 2026 8:26 AM
‘The film has had a very successful re-release internationally, so we were eager to offer fans in India the same cinematic experience,’ shares Niharika Bijli, Lead Strategist, PVR INOX
e4m Staff Jul 16, 2025 4:40 PM
In India’s vibrant and ever-evolving advertising landscape, more brands are beginning to shed tokenism for authenticity
Soumya Gawri Jul 1, 2025 8:22 AM
Conceptualized by Enormous, the campaign was brought to life in association with The Humsafar Trust
e4m Staff Jun 30, 2025 11:33 AM
From vibrant Pride-themed displays to witty billboards promoting OTT shows, June saw brands making bold statements in public spaces
Chehneet Kaur Jun 30, 2025 8:32 AM
A round-up of brand campaigns that didn’t stop at rainbows, instead, they built platforms, sparked conversations, and backed Pride with purpose. Not just colour-coded, campaigns that carried weight
Antora Chakraborty Jun 28, 2025 8:45 AM
In response to Britannia's front-page ad, calling Parle Monaco to 'share a cause', the latter has responded that it serves 'India’s diversity not just for one month, but every month, every day'
e4m Staff Jun 26, 2025 9:42 AM
The ad featured multiple Good Day variants in Pride colours, with an empty slot left open for Parle Monaco
e4m Staff Jun 23, 2025 10:45 AM
The analysis accounts for hundreds of millions of views by readers of news articles on the Taboola publisher network
e4m Staff Jun 20, 2025 12:45 PM
From heartwarming narratives to quirky humour, here’s a look at how brands fared with their campaigns this week
Soumya Gawri Apr 19, 2025 9:08 AM
Released digitally, the film will air on leading Tamil GECs and news channels
e4m Staff Dec 16, 2024 7:07 PM
The paucity of marketing campaigns this Pride Month, brand experts say reflects a quieter approach and a strategic sidestep
Payal Gwalani Jun 29, 2024 8:46 AM
With June marking Pride Month, we take a look at some brands that have consistently spoken up for the LGBTQ+ community
Payal Gwalani Jun 27, 2024 4:00 PM
At the e4m Pride of India (South) Brands Summit held in Chennai, experts discussed about Bharat region and how it is growing multi-fold
Tanzila Shaikh Jan 26, 2024 11:18 AM
At the e4m Pride of India summit held in Chennai, industry leaders came together to discuss their journey of being a homegrown brand and promoting Bharat in the world
Tanzila Shaikh Jan 26, 2024 10:55 AM
At the e4m Pride of India Summit in Chennai, N Chittibabu, Chief Innovation Officer, Star Health and Allied Insurance Company, shared his life experience of understanding different sectors
Chehneet Kaur Jan 26, 2024 10:16 AM
Business models that can unlock the hidden value using technology will emerge as the winners, said CK Kumaravel, Co-founder & CEO, Naturals Salon at the e4m Pride of India (South) Brands Summit
Sohini Ganguly Jan 25, 2024 3:25 PM
Anupam Katheriya, CEO, Cholayil, spoke at the e4m Pride of India (South) Brands Summit on scaling a local brand to the global stage
Shantanu David Jan 25, 2024 8:42 AM
Adland experts discussed what sets South Indian markets apart from their North counterparts at the e4m Pride of India Summit held in Chennai on January 24
Paawan Sunam Jan 25, 2024 8:09 AM
Among the awardees were Medimix by Cholayil, Star Health and Allied Insurance, CaratLane, Ramraj Cotton, Zebronics, TVS Credit and TTK Prestige
e4m Staff Jan 24, 2024 9:43 PM
The exclusive report was unveiled by TAM Media Research CEO LV Krishnan at the e4m Pride of India Brands - Tamil Nadu on Wednesday
e4m Staff Jan 24, 2024 11:51 AM
The fourth edition of the conference will be held in Chennai on 24 January 2024
e4m Staff Jan 23, 2024 8:25 AM
The ‘Words of Pride’ campaign highlights the importance of choosing appropriate terminology when addressing the LGBTQIA+ community
exchange4media Staff Sep 6, 2023 6:55 PM
Despite muted celebrations, here's how brands showcased their support to the LGBTIQA+ community
exchange4media Staff Jun 30, 2023 9:15 AM
With #AllHairIsNotStraight campaign, the brand aims to encourage conversations and celebrate the importance of hair in self-expression
exchange4media Staff Jun 15, 2023 12:17 PM
At the e4m Pride of India Brands-North conference, experts delved into the success stories of some leading Indian brands
exchange4media Staff Jan 21, 2023 7:26 PM
At e4m Pride of India Brands: The Best of North conference, Co-Founder, Chairperson and COO Upasana Taku shared MobiKwiK’s journey with Mona Jain, Chief Revenue Officer, ABP Network
exchange4media Staff Jan 20, 2023 4:39 PM
At the e4m Pride Of Brands – North, a panel of industry heads shared insights on powerful marketing strategies
exchange4media Staff Jan 20, 2023 1:39 PM
At the e4m Pride Of Brands – North, a panel of experts discussed the all-pervasive power of TV even in the age of digital
exchange4media Staff Jan 20, 2023 1:14 PM
At the e4m Pride of India Brands – North conference, a panel of industry heads deliberated on ‘Data & Digital: Tools for new Bharat’
exchange4media Staff Jan 20, 2023 8:40 AM
The awards celebrated brands that demonstrated leadership, strategic accomplishments, creativity and constant innovation in their product, processes and marketing practices
exchange4media Staff Jan 19, 2023 9:32 PM
At e4m Pride of India South, a panel chaired by Baagyalakshmi Nagarajan - Executive Director - Advertising Sales, Star Vijay, discussed how brands are growing business with the power of TV
exchange4media Staff Aug 31, 2022 9:03 AM
At e4m Pride of India Brands – South conference, a panel discussion was held on brand journeys, expansion strategies and more
exchange4media Staff Aug 29, 2022 12:19 PM
Speaking at the Pride of India - South conference, Sharechat & Moj Chief Commercial Officer Ajit Varghese shared that the Sharechat ecosystem reaches 2/3rds of active internet users in South India
exchange4media Staff Aug 29, 2022 8:41 AM
At e4m Pride of India Brands - The Best of South conference, Ashwinder R Singh, CEO-Residential, Bhartiya Urban, spoke on the topic ‘The New Frontiers of Marketing’
exchange4media Staff Aug 29, 2022 8:41 AM
The Director of Tata Sons delivered the opening keynote at Pride of India - South conference
exchange4media Staff Aug 29, 2022 8:37 AM
At the e4m Pride of India Brands - Best of South conference, a panel discussion saw industry leaders speak on how technology can help businesses ace marketing campaigns
exchange4media Staff Aug 29, 2022 8:35 AM
The brands were recognized for demonstrating leadership, creativity and innovation in their products, processes and marketing practices
exchange4media Staff Aug 26, 2022 8:48 PM
The conference and award ceremony, to be held in Bengaluru, will commence at 10:30 AM
exchange4media Staff Aug 26, 2022 8:43 AM
The campaign is Fastrack’s take on questioning the accepted understanding of the gender binaries
exchange4media Staff Jul 4, 2022 2:06 PM
The brand has collaborated with Ogilvy Content Force for the #ExpressWithPride campaign
exchange4media Staff Jun 28, 2022 11:28 AM
In today’s edition of ‘e4m Pride of India Brands’ series, Gupta, Jumboking founder, shares the brand's journey and how a strong research backing keeps it relevant in a highly competitive space
Mansi Sharma Apr 26, 2022 8:53 AM
We bring you a roundup of the news that made headlines this past week
exchange4media Staff Apr 23, 2022 8:18 AM