Happening Today: e4m Pride of India Brands – The Best of North conference & awards

The event will be held in Delhi

e4m by exchange4media Staff
Published: Jan 19, 2023 8:44 AM  | 5 min read
POI North

exchange4media group is hosting the Pride of India Brands - The Best of North conference and awards ceremony today in Delhi. The half-day conference will be followed by a felicitation ceremony recognising the brands of north Bharat.  The e4m Pride of India Brands Awards 2023 will celebrate and felicitate brands from the Northern belt of India that have been game-changers.

The theme of the conference is “Building brands for Bharat: Investing in Bharat’s future & reshaping the growth story.” The conference and awards are presented by ABP News and are Co-powered by Star Plus.  Fancode is the Co-Gold Partner while the knowledge partner for the event is TAM.

The agenda of the conference is a power-packed one with various brand leaders sharing their seasoned insights. The programme will witness a report unveiling, five panel discussions and a fireside chat.

The conference will be opened with the unveiling of a report by LV Krishnan, CEO, TAM Media Research. In today’s competitive landscape with escalating margin pressures, scaling profitability and gaining an edge over the competition requires advertising campaigns that are relatable, accessible and most importantly feasible for the businesses. Our speaker will share an exclusive report on ‘Advertisement spending and the future of brands of north Bharat’.

While there is no doubt that digital has essentially become a must-have for brands today and is growing exponentially, it is also no secret that TV’s audience scale and presence are massive & all pervasive whether it be large metros or Heartland Bharat. Panellists will try to understand the power that TV holds in building brands and successful Indian Businesses in the first panel discussion on ‘Power of TV building brands and successful Indian businesses’. The session chair for the discussion will be Amrutha Nair, Head - Entertainment Ad Sales & Strategy, Disney Star

 

The panel members are:

  • Charu Malhotra, VP & Head of Marketing, Hindware Limited
  • Jaikishin Chhaproo, Head Media & PR, ITC
  • Samir Sethi, VP & Head Of Brand Marketing, Policybazaar
  • Archana Aggarwal, VP- Media, Airtel
  • Priti Murthy, President, GroupM Nexus

The above-mentioned panel will be followed by another panel discussion on the topic “Powerful marketing strategy: A key to success”. Through the evolution of time, marketing has remained a very important part of the brand-building process. However, marketing has time and again diversified and classified itself owing to the various stakeholders involved and the need of the hour. In this panel, the aim will be to understand how optimizing the marketing budget, content and the concepts underlying the initiatives can make a difference in building a brand that India trusts.

The panel will be chaired by Amit Wadhwa, CEO, Dentsu Creative (India ) and the panel members will be: 

  • Suman Varma, CMO, Hamdard ( Medicine Division )
  • Amit Anand, MD, Apis India
  • Udita Bansal, Founder & CEO, TrueBrowns
  • Prashant Sinha, Co-Founder, Momspresso
  • Raghunandan Saraf, Founder & CEO, Saraf Furniture
  • Ravi Singhal, CEO, GCL

Up next, there will be another panel discussion on “Data & Digital: Tools for new Bharat”. The huge increase in customer interactions and touchpoints has created enormous amounts of data – that has in spite of creating new challenges for brands, brought about enormous opportunities to enhance the brand-building process.

In this discussion, panellists will try to explore the importance of identifying many Bharats within Bharat with the use of data and technology in order to reach the ambition of New Bharat.

Please welcome on stage our moderator Shradha Agarwal, Co-founder and CEO, Grapes

The panelists will be:

  • Varun Khurana, CEO & Founder, Otipy
  • Aloke Bajpai, Group CEO & Co-Founder, Ixigo
  • Ameya Dangi, CEO, Niine Hygiene
  • Sidharth Kedia, CEO, Nodwin Gaming
  • Mugdh Rajit, Marketing Head, Lava International
  • Amit Gupta, MD- SAG Infotech

Are there any parameters to define ‘Success’? Especially when it comes to homegrown brands in India. And if yes, what are the secrets of building a successful brand that is truly Indian at heart? We will find answers to these questions and more in another panel discussion at the e4m Pride of India Brands - The Best of North which will explore “Success Stories”.

The session chair for the discussion will be Ruhail Amin, Sr. Editor exchange4media & BW Businessworld and the panelists will be

  • Aakash Anand, Partner, Ananta Capital, Founder & CEO- IDAM House
  • OAkshay Bector, Chairman & MD, Cremica Foods
  • Arushi Jain, Director, Akum Drugs
  • Varun Ganjoo, Co-Founder & CMO, Baazi Games
  • Punkaj Guptaa, Director, RP Foam Home Pvt Ltd.

Though an intangible asset, brand trust is key in building brands for Bharat. Almost a “new marketing currency” that goes beyond traditional motivators like price or discounts — brand trust is a long-term approach to building stickiness with consumers

In this exclusive chat on Building brand that Bharat Trusts with Mona Jain, Chief Revenue Officer, ABP Network;

Upasana Taku, Chairperson, Co-Founder & COO, MobiKwik will share the roadmap to revolutionizing digital payments in India.

The conference will be concluded with a “Leader’s Roundtable”. For an industry of such scale that is expanding daily, there is always so much new to learn and the leader’s roundtable will be a window to this wisdom.

The session chair for the panel discussion will be moderator Aditi Mishra, Chief Executive Officer, Lodestar UM and the  panellists will be: 

  • Akshay Modi, Joint Managing Director, Modi Naturals
  • Jitendra Agrawal, CEO - Lighting & Consumer Durables, Surya Roshni
  • A. K Tyagi, Executive Director, Haldirams
  • Daviender Narang, Director, Jaipuria Institute of Management
  • Deepak Sahni, Founder & CEO, Healthians

Awards:

The awards are a recognition and celebration of the best brands built by North Indian business houses over the years and honour the indomitable spirit of these businesses during challenging times. The awards are given to the brands of North India that have demonstrated leadership, strategic accomplishments, creativity and constant innovation in their product, processes and marketing practices.

 

Agenda:

https://e4mevents.com/pride-of-north-india-brands-2022/agenda

 

To Attend, Register:

https://e4mevents.com/pride-of-north-india-brands-2022/register#register

 

 

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Amul MD Jayen Mehta joins enba jury panel

Mehta joined Amul in 1991 and has held several top positions in the company

By exchange4media Staff | Mar 17, 2023 8:04 AM   |   1 min read

jayenmehta

Jayen Mehta, Managing Director of Amul, has joined the enba jury panel.

Earlier COO, he succeeded RS Sodhi as Managing Director in January.

Mehta joined Amul in 1991 and has served as the brand manager, group product manager and general manager of the company. He has also been the MD in-charge of Amul Dairy, Anand in 2018.

Mehta is a gold medalist from Sardar Patel University and is an alumnus of the Institute of Rural Management, Anand, Gujarat.

The enba jury this year will be led by Sunil Arora, a senior bureaucrat, and former Election Commissioner of India.

In the last editions, the enba jury was led by Sh. Harivansh Narayan Singh – Deputy Chairman, Rajya Sabha, Dr. Kiran Karnik – Former President – Nasscom, Dr. Nasim Zaidi - Former Chief Election Commissioner of India, S.Y. Quraishi – Former Chief Election Commissioner of India, N. Ram – Chairman, Kasturi & Sons Ltd., Former Editor–in-chief The Hindu and Group Newspapers, Sanjay Gupta – Managing Director – Star India.

exchange4media formulated enba in 2008 with the objective of recognizing the best in television news, and to reward industry leaders who are responsible for shaping the future of television broadcasting in India.

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Manja wins integrated digital creative mandate for Taco Bell

The account was earlier with BBH India

By Tanzila Shaikh | Mar 16, 2023 4:33 PM   |   1 min read

Manja
Sources have confirmed to exchange4media that Manja has won the integrated digital creative mandate for Taco Bell, the world’s largest Mexican-Inspired quick-service restaurant chain. The creative agency was launched by BBH's Arvind Krishnan and Leo Burnett's Prajota Guha Thakurta in July 2022.
The account was previously with BBH India, which was awarded the mandate in 2019. Manja will be the agency on record from now on.

Taco Bell, which has been leveraging influencer marketing, collaborated with youth icon and gaming enthusiast Rannvijay Singha in 2021 for the #CravingMeetsGaming experience through a virtual Game Session in the racing game Forza Horizon 4. In the same year, they also did #ISeeATaco campaign as well. 

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Former Rajya Sabha MP Syed Zafar Islam joins enba jury

He is the national spokesperson for the BJP and a former member of the upper house of parliament from the Uttar Pradesh constituency

By exchange4media Staff | Mar 16, 2023 8:40 AM   |   1 min read

enba

Syed Zafar Islam former Rajya Sabha MP, and politician with the Bharatiya Janata Party has joined the enba Jury Panel.

He is the national spokesperson for the BJP and a former member of the upper house of parliament from the Uttar Pradesh constituency. He has previously been an investment banker and managing director at Deutsche Bank.

He was appointed as the non-official independent director of Air India 2017. Zafar Islam frequently writes opinion pieces on economic and political affairs in national publications like the Hindustan Times.

The enba jury this year will be led by Sunil Arora, a senior bureaucrat, and former Election Commissioner of India.

In the last editions, the ENBA jury was led by Sh. Harivansh Narayan Singh – Deputy Chairman, Rajya Sabha, Dr. Kiran Karnik – Former President – Nasscom, Dr. Nasim Zaidi - Former Chief Election Commissioner of India, S.Y. Quraishi – Former Chief Election Commissioner of India, N. Ram – Chairman, Kasturi & Sons Ltd., Former Editor–in-chief The Hindu and Group Newspapers, Sanjay Gupta – Managing Director – Star India.

exchange4media formulated enba in 2008 with the objective of recognizing the best in television news, and to reward industry leaders who are responsible for shaping the future of television broadcasting in India.

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Oscars 2023: RRR, The Elephant Whisperers win big for India

'Naatu Naatu' clinched a win for 'Original Song', and 'The Elephant Whisperers' bagged the golden statuette for 'Best Documentary Short Film' at the 95th Academy Awards

By exchange4media Staff | Mar 13, 2023 9:00 AM   |   1 min read

elephant whisperers

India has bagged its first Oscars for 2023 for the Netflix documentary movie ‘The Elephant Whisperers’ at the 95th Academy Awards for 'Best Documentary Short Film'. Kartiki Gonsalves and Guneet Monga the director-producer team behind the film have dedicated the win to India. SS Rajamouli's period action blockbuster 'RRR' also clinched a win for Original Song "Naatu Naatu."

The 40-minute documentary is centred on the bond between animals and humans and tells the story of a Tamil couple named Bomman and Belli who bring up an orphaned elephant named Raghu. The film reflects upon the struggles of the couple who fight against all odds to raise the elephant into a healthy juvenile. The film is set in the Mudumalai National Park in Tamil Nadu.

The Telugu hit song was competing with "Applause" from "Tell It Like a Woman", "Hold My Hand" from "Top Gun: Maverick", "Lift Me Up" from "Black Panther: Wakanda Forever" and "This is a Life" from "Everything Everywhere all at Once."

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Rohit Jawa: Meet the new CEO of HUL

Jawa is presently the Chief of Transformation for Unilever in London

By Ruhail Amin | Mar 10, 2023 5:11 PM   |   2 min read

rohit jawa

Rohit Jawa is all set to join as the CEO designate and whole-time director for HUL from April 1, 2023, and will also take over as the president of Unilever South Asia. He will join the Unilever Leadership Executive (ULE) on April 1, 2023.


Who is Rohit Jawa?

Rohit Jawa is presently the Chief of Transformation for Unilever in London since January 2022. Jawa started as a management trainee in 1988 and has worked in the company across India, South East Asia and North Asia.

He started his career with HUL as a management trainee in 1988 and has a proven track record of sustained business results across - India, South East Asia, and North Asia. As EVP for North Asia & Chairman for Unilever China, he led a significant transformation of Unilever China into a competitive, profitable, and consistent business, now Unilever’s 3rd biggest globally.

He was also the Chairman of Unilever Philippines where he led the business to become one of the top 10 markets for Unilever globally.

In a statement, HUL said, "Rohit’s ability to integrate the strength of traditional markets with digital technologies and future-fit business models, positions him well to take HUL into its next growth phase."

Having done a Bachelor of Science from St. Stephens College, Delhi and an MBA from Faculty of Management Study (1986-88), Jawa recently got an Executive Education Certificate in Advanced Management Program, Business Administration and Management, General from Harvard Business School.

In 1988, Jawa started his career with HUL as a management trainee and has a proven track record of sustained business results across - India, South-East Asia, and North Asia. In June 1988, he became General Manager for the Western Region in-charge of the sales and operations.

After staying in the role for nearly 16 years, he became Vice President for Unilever Vietnam from May 2004 to Oct 2006. He was Head of the Home Care business and Marketing function for Unilever Vietnam.

Jawa, throughout his marketing career, has contributed to the industry in the Asian region, including serving as an expert speaker and judge in several regional advertising and marketing forums. Internationalist Magazine recognised him as one of 'The Asia 50' marketers in 2013. He was also awarded the 'CEO Excel' Award for 2015 by the Philippines chapter of the International Association of Business Communicators for leadership in business communication.

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Rezolve secures $250 million in capital commitment from Yorkville Advisors

The proceeds will go into working capital and corporate purposes

By exchange4media Staff | Mar 2, 2023 10:00 AM   |   1 min read

rezolve

Mobile commerce and engagement platform Rezolve has secured $250 million in capital commitment from private alternative investment group Yorkville Advisors in the form of a share subscription facility.

Under the terms, Yorkville will invest $250 million in equity capital for a 36-month term following a public listing of Rezolve’s common stock. While Rezolve will not be obligated to draw the full $250 million, it can do so in part or in whole at its own discretion.

The timing and amount of all the drawdowns will be controlled by Rezolve, which will issue stock to Yorkville on each drawdown. The proceeds will go into working capital and corporate purposes.

“The Yorkville facility will provide significant access to capital upon the closing of our planned merger with Armada,” commented Dan Wagner, Founder and Chairman of Rezolve.

“Rezolve is an exciting and fast-growing business with a global appeal. They have developed impressive technology that can make a real and sustainable impact in the markets they serve,” commented BJ Arnold, Managing Director Yorkville Advisors.

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Ex-DDB Mudra leaders start new agency — Fundamental

The three co-founders — Pallavi Chakravarti, Nishant Saurabh & Anand Murty — will lead the agency as CCO, CEO, and CSO respectively

By Neeta Nair | Mar 2, 2023 8:43 AM   |   3 min read

fundamental

exchange4media has learned that Pallavi Chakravarti, Nishant Saurabh, and Anand Murty, who quit DDB Mudra last year, have come together to launch their own creative agency, ‘Fundamental’. The three co-founders will lead the agency as CCO, CEO, and CSO, respectively.

‘Fundamental’ is three traditional, yet non-conformist minds, pooling in two decades of experience each to ‘make advertising great again’. ‘Basics’ are at the core.

Confirming the development, Pallavi Chakravarti, Co-founder and CCO, Fundamental says, “We’re looking to make advertising that serves the brand and not its makers alone. Unfashionable? Perhaps. But necessary? Absolutely! And we’re hoping that when people see the magic at work, they’ll rediscover that creativity in advertising is a basic necessity – right up there with roti, kapda, makaan and WiFi, and not an indulgence.”

Chakravarti brings to the table two decades of creative insights gathered while leading brands such as Marico's Set Wet, Unilever, J&J, P&G, Diageo, Star Sports, Cipla, Myntra, Meesho, Acko, Aquaguard, Uber, Instagram, Pepsi, McDonald's, The Times of India, and more. Most recently, she was Creative Head - West for DDB Mudra.

Nishant Saurabh has worked across networks and geographies to nurture and grow brands such as Asian Paints, Coca-Cola, Nescafe, Tata Docomo, Microsoft, Mastercard, Greenlam, Maaza, Minute Maid, Nissan, Airbnb, Gillette, Pantene, Raymond, Meta, Instagram, Meesho, Acko, Stayfree, and Oral-B among others. True to the idea behind ‘Fundamental’, Saurabh who was recently the Head of Business at DDB Mudra is a believer in the power of simplicity and creativity, and a nagging skeptic at the same time. Explaining the reason behind launching their own agency, he says, “We keep hearing about how good old advertising will die soon. Truth is, it is alive and kicking, because of some of the people in it. We’re looking to work with just those people. Ones who aren’t afraid to argue and question, to laugh at themselves and to roll up their sleeves in the quest for the answers that work the best. And while we’re at it, we’re hoping to bring some madness and love back to this business.”

Having switched from leading sales to strategy function, Murty is a blend of business logic and creativity. “Sometimes, you have to start right at the beginning. The big ideas and the devastatingly simple insights come from engaging with the complexity and nuance of businesses and the lived existence of people. It’s therefore important to spar, intensely engage with clients and partners and each other so we solve the right problems and not fall prey to easy pronouncements and generalisations,” he states.

Anand Murty was the National strategy head at DDB Mudra. His experience ranges across brands such as Reckitt, Voltas - where he reframed the category with ‘Murthy’, Sprite, Set Wet, Dulux, Honda, Airwick, Smartwater, Hayu, Meesho, Instagram, Veeba, Unilever, Amex
and Meta, to name a few.

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