tam-media-research
TAMAdex

Print and Radio together managed only 3% share, although Radio did see highest category ad insertions in March 2018

exchange4media Staff Feb 28, 2019 8:33 AM

Industry players attribute this slump to several factors, including the after-effects of demonetization and GST.

Sonam Saini Sep 26, 2018 8:59 AM

In top 10 categories of the current year (January-June 2018) on television, top 3 includes toilet soaps leading the category followed by B2C online shopping and tooth pastes

exchange4media Staff Sep 19, 2018 9:00 AM

Radio operators, in the absence of an extensive unified measurement currency, adopt RAM, IRS 2018 or data from third-party research agency. How does it work for them?

Madhuwanti Saha Aug 27, 2018 9:00 AM

IMPACT from the exchange4media Group launches the first edition of its ‘40 Under Forty’ list to recognise extraordinary achievers who are 40 years of age and below in the Indian Media, Marketing and Advertising industry

exchange4media Staff Jul 31, 2018 8:59 AM

TAM Sports

Online shopping entered this time with a hike of 8 per cent with six brands in IPL 11

exchange4media Staff May 10, 2018 8:58 AM

VIVO IPL

In an exclusive data shared with e4m, Pan Masala/Zarda/Gutkha had the highest jump of 185 per cent in terms of ad volumes in the first 14 matches

exchange4media Staff Apr 19, 2018 8:55 AM

Volume of festive ads around Holi dropped 11% from 2016 to 2017: TAM Media

Cars/Jeeps was the topmost advertising category around Holi in 2017; 'FMCG Products Range' went up from rank 134 in 2016 to rank 5 in 2017, according to data shared by TAM Media Research

exchange4media Staff Apr 5, 2017 7:53 AM

Pro Kabaddi League-4 registered 15% growth in ad volumes: TAM Media Research

Compared to PKL Season 3, 15% growth in ad volumes was witnessed in PKL Season 4. It had dropped by 6% in Season 3 compared to Season 2

Priyanka Mehra & Madhuwanti Saha Aug 17, 2016 8:08 AM

S-Group Insights: Hosiery & readymade garments dominate 60% of textile & clothing category in TV, Print ads

In 2015 till 2nd quarter 29 new advertisers, 60 brands & 24 Channels were added. Hosiery & Readymade Garments contribute more than 60% of Ad duration. They added to nearly 70% in 2014. Denim which was at 12% severely fell to 3% due to Levis Strauss

exchange4media Staff Oct 13, 2015 8:10 AM

S-Group Insights: Print ads see 19% growth in top retail categories, radio ads rise 12%

Retail, due to its very nature, is advertised majorly on print as it is more important to have a local coverage rather than a mass or a national coverage. The top category in Retail – Clothing, Textile and Fashion, increases ads on Print and Radio by 19% and 12%, respectively

exchange4media Staff Sep 29, 2015 9:07 AM

TAM's rebranded Eikona to focus on earned media management

Eikona's service span will include helping brand custodians listen to the mood of the market, set communications targets, monitor execution, audit & advisory & establish earned media's impact on brand reputation

exchange4media Staff Jul 7, 2014 8:02 AM

"Rupee depreciation has wiped out around Rs 1,200 cr from print media"

According to industry experts, cash, content & carriage are the three challenges facing the media industry, even as tough economic conditions put further pressure on bottomlines

Rashi Bisaria Sep 12, 2013 8:32 AM

TAM may stop LC 1 town reportage if broadcasters insist

While TAM Media has been expanding its footprint to rural areas, broadcasters feel that the ratings data from LC 1 towns are not always accurate

Abid Hasan Jun 12, 2013 7:14 PM

As Network18 Group plans pullout, TAM keen to resolve issues

After MSM, NDTV & TNN, Network18 Group is set to unsubscribe TAM ratings, even as the ratings agency is suggesting steps to find a way out of the impasse

Abid Hasan Jun 12, 2013 7:14 PM

With one more b’caster logging off, TAM calls for forming new body

TAM Media’s suggestion finds resonance with the broadcasters, who see this committee playing the role of peacemaker in the current ratings row

Abid Hasan Jun 11, 2013 7:58 PM

11 mn digital households added in TAM surveyed markets post DAS 2

The C&S universe profile is tipped more towards digital, which now accounts for over half the TV owning households within the TAM surveyed markets

Abid Hasan May 22, 2013 8:15 PM

TAM brings on board President’s Medal awardee to safeguard ops

The market research service provider has fortified its TV panel home security process by setting up a dedicated vigilance desk headed by a former cop

exchange4media Staff May 15, 2013 6:56 PM

Now, b'casters under TAM scanner for selective claims on ratings

TAM has issued an advisory wherein it takes note of data being dredged to yield interpretations merely to force-fit into a pre-determined conclusion

Abid Hasan & Priyanka Mehra May 15, 2013 1:03 AM