Hyper-local categories including real estate, coaching centres, hospitals, and food chains expected to be the next big advertisers across digital & traditional media

exchange4media Staff Jan 19, 2023 11:28 AM

The event will be held in Delhi

exchange4media Staff Jan 19, 2023 8:44 AM

At the inaugural e4m Pride of India Brands conference, the CEO of TAM Media Research presented findings from a study that decoded SMBs via AdEx

exchange4media Staff Apr 22, 2022 8:50 AM

Prior to this, Pandya was associated with ZEE5 as Head, Content Acquisition & Partnership

exchange4media Staff Oct 1, 2021 3:55 PM

During her tenure at TAM, she handled the Analytics, TAM Sports, and corporate communication portfolios

exchange4media Staff Mar 2, 2021 11:59 AM

The data shows there has been a growth in ad volumes for the movie genre from Week 23 to Week 32 except for a drop in Week 27

exchange4media Staff Aug 13, 2020 8:45 AM

Guest Column: LV Krishnan, CEO, TAM Media Research, writes amidst the lockdown Radio listenership has significantly increased due to an emotional connection being built between RJs & listeners

LV Krishnan Jun 18, 2020 8:48 AM

The TAM report also shows advertising trends during 2019, with a peak in advertising during the months of April and May due to IPL 12 and also during October due to the festive season

Sonam Saini Jan 20, 2020 9:24 AM

As per the TAM AdEx Report on Sales Promotion Advertising in Print – 2019, the total ad volume for sales promotion in August to September was 25% which doubled in Oct 2019

exchange4media Staff Dec 13, 2019 8:38 AM

According to TAM AdEx data, F&B services, personal care, healthcare and the auto sector were among the top five categories in Q2 2019

Sonam Saini Dec 5, 2019 8:22 AM

At Knowledge Conclave organised by Advertising Club Bangalore, Krishnan, CEO, TAM Media Research, spoke on the 'Science & Art of Data Monetization' to elevate the customer experience

exchange4media Staff Nov 30, 2019 8:51 AM

Print and Radio together managed only 3% share, although Radio did see highest category ad insertions in March 2018

exchange4media Staff Feb 28, 2019 8:33 AM

Prior to this, Mukherjee was with TAM Media Research

exchange4media Staff Feb 9, 2019 3:21 PM

Industry players attribute this slump to several factors, including the after-effects of demonetization and GST.

Sonam Saini Sep 26, 2018 8:59 AM

In top 10 categories of the current year (January-June 2018) on television, top 3 includes toilet soaps leading the category followed by B2C online shopping and tooth pastes

exchange4media Staff Sep 19, 2018 9:00 AM

Online shopping entered this time with a hike of 8 per cent with six brands in IPL 11

exchange4media Staff May 10, 2018 8:58 AM

In an exclusive data shared with e4m, Pan Masala/Zarda/Gutkha had the highest jump of 185 per cent in terms of ad volumes in the first 14 matches

exchange4media Staff Apr 19, 2018 8:55 AM

Cars/Jeeps was the topmost advertising category around Holi in 2017; 'FMCG Products Range' went up from rank 134 in 2016 to rank 5 in 2017, according to data shared by TAM Media Research

exchange4media Staff Apr 5, 2017 7:53 AM

Compared to PKL Season 3, 15% growth in ad volumes was witnessed in PKL Season 4. It had dropped by 6% in Season 3 compared to Season 2

Priyanka Mehra & Madhuwanti Saha Aug 17, 2016 8:08 AM

In 2015 till 2nd quarter 29 new advertisers, 60 brands & 24 Channels were added. Hosiery & Readymade Garments contribute more than 60% of Ad duration. They added to nearly 70% in 2014. Denim which was at 12% severely fell to 3% due to Levis Strauss

exchange4media Staff Oct 13, 2015 8:10 AM