tam-media-research

Print and Radio together managed only 3% share, although Radio did see highest category ad insertions in March 2018

exchange4media Staff 28-February-2019

Industry players attribute this slump to several factors, including the after-effects of demonetization and GST.

Sonam Saini 26-September-2018

In top 10 categories of the current year (January-June 2018) on television, top 3 includes toilet soaps leading the category followed by B2C online shopping and tooth pastes

exchange4media Staff 19-September-2018

Radio operators, in the absence of an extensive unified measurement currency, adopt RAM, IRS 2018 or data from third-party research agency. How does it work for them?

Madhuwanti Saha 27-August-2018

IMPACT from the exchange4media Group launches the first edition of its ‘40 Under Forty’ list to recognise extraordinary achievers who are 40 years of age and below in the Indian Media, Marketing and Advertising industry

exchange4media Staff 31-July-2018

Online shopping entered this time with a hike of 8 per cent with six brands in IPL 11

exchange4media Staff 10-May-2018

In an exclusive data shared with e4m, Pan Masala/Zarda/Gutkha had the highest jump of 185 per cent in terms of ad volumes in the first 14 matches

exchange4media Staff 19-April-2018

Cars/Jeeps was the topmost advertising category around Holi in 2017; 'FMCG Products Range' went up from rank 134 in 2016 to rank 5 in 2017, according to data shared by TAM Media Research

exchange4media Staff 05-April-2017

Compared to PKL Season 3, 15% growth in ad volumes was witnessed in PKL Season 4. It had dropped by 6% in Season 3 compared to Season 2

Priyanka Mehra & Madhuwanti Saha 17-August-2016

In 2015 till 2nd quarter 29 new advertisers, 60 brands & 24 Channels were added. Hosiery & Readymade Garments contribute more than 60% of Ad duration. They added to nearly 70% in 2014. Denim which was at 12% severely fell to 3% due to Levis Strauss

exchange4media Staff 13-October-2015

Retail, due to its very nature, is advertised majorly on print as it is more important to have a local coverage rather than a mass or a national coverage. The top category in Retail – Clothing, Textile and Fashion, increases ads on Print and Radio by 19% and 12%, respectively

exchange4media Staff 29-September-2015

Eikona's service span will include helping brand custodians listen to the mood of the market, set communications targets, monitor execution, audit & advisory & establish earned media's impact on brand reputation

exchange4media Staff 07-July-2014

According to industry experts, cash, content & carriage are the three challenges facing the media industry, even as tough economic conditions put further pressure on bottomlines

Rashi Bisaria 12-September-2013

While TAM Media has been expanding its footprint to rural areas, broadcasters feel that the ratings data from LC 1 towns are not always accurate

Abid Hasan 12-June-2013

After MSM, NDTV & TNN, Network18 Group is set to unsubscribe TAM ratings, even as the ratings agency is suggesting steps to find a way out of the impasse

Abid Hasan 12-June-2013

TAM Media’s suggestion finds resonance with the broadcasters, who see this committee playing the role of peacemaker in the current ratings row

Abid Hasan 11-June-2013

The C&S universe profile is tipped more towards digital, which now accounts for over half the TV owning households within the TAM surveyed markets

Abid Hasan 22-May-2013

The market research service provider has fortified its TV panel home security process by setting up a dedicated vigilance desk headed by a former cop

exchange4media Staff 15-May-2013

TAM has issued an advisory wherein it takes note of data being dredged to yield interpretations merely to force-fit into a pre-determined conclusion

Abid Hasan & Priyanka Mehra 15-May-2013

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