posterscope
Haresh Nayak NEONS?blur=25

The tenth edition of the awards will recognise work done in the OOH advertising & digital signage industry between January and December 2019

exchange4media Staff Jan 30, 2020 8:46 AM

iProspect?blur=25

DAN’s Carat and Posterscope will also be working on the account

exchange4media Staff Jan 16, 2020 2:32 PM

Fabian Cowan?blur=25

Fabian Cowan, Director of Posterscope India, shares his outlook for 2020 and lists key points that will drive the OOH industry forward

Noel Dsouza Jan 13, 2020 9:04 AM

OOH Ads?blur=25

Given the line up of state elections in the coming year, experts believe that the OOH industry will see spends to the tune of Rs 800 crore-Rs 1000 crore

Anjali Thakur Dec 23, 2019 8:24 AM

Haresh Nayak Posterscope?blur=25

Haresh Nayak, Group MD, Posterscope Group South Asia & Regional Director, Posterscope APAC, shares insights on how data can be a driving factor to entice clients to use OOH

Noel Dsouza Dec 2, 2019 9:02 AM

White billboard?blur=25

Industry experts say that while the OOH industry has picked up pace during the festive season, spends on OOH have decreased over the past months

Anjali Thakur Oct 24, 2019 9:15 AM

Haresh Nayak Posterscope?blur=25

Nayak, Group MD of Posterscope, South Asia, India, talks about the different kinds of avenues brands tap into while leveraging OOH during the festive season

Anjali Thakur Oct 21, 2019 8:46 AM

Dentsu Aegis Network logo?blur=25

The new office will house DAN brands like Dentsu India, Carat, Posterscope, Perfect Relations, Vizeum, Fountainhead MKTG and Milestone

exchange4media Staff Oct 7, 2019 1:24 PM

Fabian Cowan?blur=25

Cowan, Director, Posterscope India, talks about disruptions in the OOH industry and how the agency has grown in the last five years

Anjali Thakur Aug 27, 2019 8:29 AM

Posterscope?blur=25

The self -built e-learning portal will enable employees to learn about the company at their own pace and will also serve as a resource that employees can access as and when they need to

exchange4media Staff Jun 26, 2019 6:48 PM

Posterscope?blur=25

Innovations like Block Out Printing, 3D Cut Outs, and Dynamic Lighting were executed to enhance the tempt value of the culinary experience

exchange4media Staff Jun 25, 2019 1:07 PM

Dentsu Aegis Network?blur=25

The tool has been launched under the umbrella of DAN Explore, the proprietary Audience Intelligence tool of the Data Sciences Division under its suite of products – DAN Data Labs

exchange4media Staff May 17, 2019 1:19 PM

Haresh Nayak?blur=25

Nayak, Regional Director, Posterscope Asia Pacific & Group MD, Posterscope Group South Asia spoke on how outdoor advertising can be optimised with the help of data, technology & infrastructure

exchange4media Staff Mar 11, 2019 9:04 AM

Transit Advertising?blur=25

The advantages of transit advertising is that it can’t be turned off like a television, delivers a varied audience, offers flexibility of ad size and location, and has longer shelf life

Dolly Mahayan Mar 1, 2019 9:09 AM

Haresh Nayak NEONS?blur=25

Haresh Nayak, Group MD Posterscope Group, will speak on 'How data, technology and infrastructure optimise the future of OOH'

exchange4media Staff Feb 25, 2019 9:10 AM

Posterscope?blur=25

Big-ticket events such as General Elections, the Cricket World Cup, and of course, the Indian Premier League expected to boost advertising this year

exchange4media Staff Feb 15, 2019 10:59 AM

OOH?blur=25

The Delhi Metro network allows advertisers to get direct access to consumers given the eye level panels placed, higher dwell time & easy readability in a captive atmosphere

Dolly Mahayan Jan 8, 2019 8:55 AM

rooh?blur=25

Most of the screens are cloud-based that enables ease and flexibility in campaign management

exchange4media Staff Dec 5, 2018 1:09 PM

Hologram?blur=25

With the advancement in technology OOH is getting its due share of importance. Experts inform how Hologram will redefine marketing perspectives, and discuss its challenges

Dolly Mahayan Nov 28, 2018 9:01 AM

Piramal?blur=25

The campaign embodies Piramal Capital & Housing Finance’s commitment to enable customers to transform their dreams into reality by embracing a new way of life - ‘Think Big’

exchange4media Staff Oct 17, 2018 5:31 PM