posterscope
New OOH Inventories?blur=25

Experts discuss OOH inventories and new avenues brands can explore to make themselves more visible in the current COVID environment

Noel Dsouza 7 hours ago

APPL OOH Campaign?blur=25

The agency says using a proprietary tool it could target the right locations and identify sites that deliver the highest impact for its Kolkata client

Noel Dsouza Sep 28, 2020 9:03 AM

Covid OOH Ads Return in Mumbai?blur=25

OOH players say the new CSR Covid campaign by MCGM won’t restrict brands from wanting to invest in outdoor media and is a voluntary exercise

Noel Dsouza Sep 23, 2020 8:46 AM

MSRDC Development on Liscence Fees?blur=25

OOH industry experts weigh in on the recent rebate and extension granted by MSRDC to all advertising contracts for the lockdown period

Noel Dsouza Sep 2, 2020 8:20 AM

Air Asia?blur=25

The campaign, conceptualised by Posterscope India, focuses on large format hoardings and has been launched in Jamshedpur

exchange4media Staff Aug 26, 2020 2:38 PM

Mumbai OOH growth post lockdown?blur=25

OOH players say the unlocking of the city coinciding with the festive season - the reopening of malls & traffic back on roads – are all driving the recovery

Noel Dsouza Aug 26, 2020 9:05 AM

Festive Season OOH?blur=25

OOH players say with most brands looking at moving inventory during this festive season, Out of Home has the perfect opportunity to bounce back

Noel Dsouza Aug 14, 2020 8:43 AM

recap?blur=25

We bring you a roundup of the news that made headlines this past week

exchange4media Staff Aug 1, 2020 10:13 AM

posterscope fabian cowan?blur=25

The marketing specialist from the house of DAN has also announced the promotion of Deepak Kumar as Director

exchange4media Staff Jul 28, 2020 10:21 AM

Billboard Speaks Campaign?blur=25

Haresh Nayak, President, Posterscope Asia Pacific, lets us in on how its OOH campaign 'Billboard Speaks' managed to drum up support from media partners & clients alike

Noel Dsouza Jun 9, 2020 8:40 AM

Airport Advertising?blur=25

Industry experts believe that although brands may be initially hesitant to advertise after a two-month lull, airport advertisements biz will surely bounce back

Noel Dsouza Jun 3, 2020 8:24 AM

Hyperspace?blur=25

Information Signage Program offers a bouquet of solutions to enable social distancing, safety and hygiene across eleven touch points

exchange4media Staff May 14, 2020 11:45 AM

haresh nayak?blur=25

In his new role, Nayak will be driving long-term, sustainable growth by bringing automation, intelligence and accountability into the business

exchange4media Staff Apr 29, 2020 11:20 AM

OOH and impact of Coronavirus?blur=25

OOH experts elaborate on the challenges brought by the COVID-19 lockdown, the strategies being used in these difficult times and the hopes for a bounce back

Noel Dsouza Mar 26, 2020 8:26 AM

NEONS OOH Awards 2020?blur=25

The NEONS OOH Conference and Awards were held on March 12 and 13 at the Taj Santacruz, Mumbai

exchange4media Staff Mar 14, 2020 10:18 AM

NEONS OOH Works?blur=25

At the NEONS OOH Conference, Posterscope India's Fabian Trevor Cowan, Madison Media's Ramesh Bhaskaran, Signpost India's Rahul Mago, presented case studies that explored the efficacy of the OOH medium

exchange4media Staff Mar 14, 2020 8:57 AM

Haresh Nayak NEONS?blur=25

The tenth edition of the awards will recognise work done in the OOH advertising & digital signage industry between January and December 2019

exchange4media Staff Jan 30, 2020 8:46 AM

iProspect?blur=25

DAN’s Carat and Posterscope will also be working on the account

exchange4media Staff Jan 16, 2020 2:32 PM

Fabian Cowan?blur=25

Fabian Cowan, Director of Posterscope India, shares his outlook for 2020 and lists key points that will drive the OOH industry forward

Noel Dsouza Jan 13, 2020 9:04 AM

OOH Ads?blur=25

Given the line up of state elections in the coming year, experts believe that the OOH industry will see spends to the tune of Rs 800 crore-Rs 1000 crore

Anjali Thakur Dec 23, 2019 8:24 AM