posterscope

Industry experts on the growth and relevance of OOH this election despite the growing popularity of digital and social media

Anjali Thakur and Dolly Mahayan 12-March-2019

Nayak, Regional Director, Posterscope Asia Pacific & Group MD, Posterscope Group South Asia spoke on how outdoor advertising can be optimised with the help of data, technology & infrastructure

exchange4media Staff 11-March-2019

The advantages of transit advertising is that it can’t be turned off like a television, delivers a varied audience, offers flexibility of ad size and location, and has longer shelf life

Dolly Mahayan 01-March-2019

Haresh Nayak, Group MD Posterscope Group, will speak on 'How data, technology and infrastructure optimise the future of OOH'

exchange4media Staff 25-February-2019

Big-ticket events such as General Elections, the Cricket World Cup, and of course, the Indian Premier League expected to boost advertising this year

exchange4media Staff 15-February-2019

The Delhi Metro network allows advertisers to get direct access to consumers given the eye level panels placed, higher dwell time & easy readability in a captive atmosphere

Dolly Mahayan 08-January-2019

Most of the screens are cloud-based that enables ease and flexibility in campaign management

exchange4media Staff 05-December-2018

With the advancement in technology OOH is getting its due share of importance. Experts inform how Hologram will redefine marketing perspectives, and discuss its challenges

Dolly Mahayan 28-November-2018

The campaign embodies Piramal Capital & Housing Finance’s commitment to enable customers to transform their dreams into reality by embracing a new way of life - ‘Think Big’

exchange4media Staff 17-October-2018

Nayak currently heads operations under the Dentsu Aegis Network (DAN) umbrella for Posterscope (OOH), Brandscope (OOH), Ambient OOH, Hyperspace (Retail), InDeed (CSR Advisory) and C-LAB (Celebrity & Sports Management)

Sonam Saini 21-August-2018

Posterscope India has rolled out a 14-day OOH campaign for Behrouz Biryani in Delhi and is mapping the reach through its proprietary tool, OOHZONE

exchange4media Staff 20-August-2018

The core objective of the campaign is to build awareness, buzz and excitement around the tournament and to own conversations around the World Cup for Adidas

exchange4media Staff 11-July-2018

The slowdown in spends during rainy season is not a new trend and according to experts it does not impact the overall business

Sonam Saini 25-June-2018

Carat, Posterscope team up to create buzz around FIFA World Cup 2018

exchange4media Staff 19-June-2018

Posterscope India, the out-of-home (OOH) agency from Dentsu Aegis Network, has rolled out a massive OOH campaign to announce the launch of ‘Adidas Predator’

exchange4media Staff 05-January-2018

The rateOOHmeter platform is based on field data of the OOH campaign universe with information on more than 400 brands, 1600 cities, over 3,000 campaigns and around 85,000 OOH inventory across formats pan India.

Samarpita Banerjee 16-October-2017

She will be responsible for Hyperspace’s end-to-end service sphere, providing comprehensive retail and shopper marketing solutions to clients

exchange4media Staff 03-August-2017

Live #TheFrootiLife campaign will create high visibility and impact for the mango drink from Parle Agro

exchange4media Staff 22-October-2016