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At Rs 150 per 10 seconds, the prescribed CTV video rate is more than twice the Rs 70 rate applicable to mobile and desktop video
e4m Staff Aug 31, 2026 9:50 AM
The iconic reality entertainment franchise premieres on 30 August on Star Jalsha and JioHotstar, promising a high-stakes game of strategy, relationships and unexpected twists
NATIVE CONTENT Aug 21, 2026 10:04 PM
From Kochi Metro to airports and malls, brands are expanding their OOH play beyond traditional hoardings
Sandhi Sarun Aug 17, 2026 9:25 AM
Soni was earlier Director-Google Play, APAC Scaled Business & Partner Ecosystem.
e4m Staff Aug 15, 2026 9:26 AM
Our take on this week’s campaigns and a spotlight on fresh ways to turn familiar cultural cues into brand stories
Aryendra Khan Aug 8, 2026 9:36 AM
Bluetile and BestPlay founders and senior leadership to collectively invest Rs 733.5 crore in Nazara equity at Rs 306 per share
Stauffer joined Nazara after Bluetile and Bestplay became part of the gaming group's portfolio
With a content-first strategy, KFC partnered with PlayAce to take the product - Double Chicken Dynamite directly into authentic social settings
NATIVE CONTENT Jul 30, 2026 12:35 PM
SportVibes will join Havas Play in the Netherlands, expanding the network's capabilities across Benelux
e4m Staff Jul 22, 2026 12:58 PM
Brands can opt for shoppable formats integrated in the shows or sponsor premium content, Prime Video has said
e4m Staff Jul 16, 2026 5:49 PM
Meta’s push to replace phone numbers with usernames for its Indian user base has run into a wall in Delhi. But the real story is what one identity, shared across 3 apps, does for a single advertiser
Anuja Jain Jul 11, 2026 8:55 AM
Advertising continues to contribute more than one-third of industry revenues, generating an estimated $300 million in 2025
e4m Staff Jul 9, 2026 11:00 AM
Joshi has held senior leadership roles at Licious, Jubilant FoodWorks HUL and GCMMF
e4m Staff Jul 2, 2026 10:37 AM
Talwar was also the Chief Content Officer with MX Player for nearly 7 years
e4m Staff Jun 18, 2026 5:24 PM
The government has said the restriction is aimed at preventing cheating networks
e4m Staff Jun 17, 2026 12:07 PM
The company bagged 6 wins in the Brand Integration and Marketing category
Here are some special moments from the e4m Play Streaming Media Awards 2026
e4m Desk Jun 12, 2026 11:03 AM
Netflix won 6 wins in Content category and 11 wins in Talent category
e4m Desk Jun 11, 2026 10:19 PM
The steaming platform bagged 5 wins in the Content category, 8 wins in the Talent category and 6 wins in the Brand Integration & Marketing category
e4m Desk Jun 11, 2026 10:19 PM
The platform bagged 6 wins in Content category and 16 wins in Talent category
e4m Desk Jun 11, 2026 10:18 PM
Arha Media Broadcasting Pvt Ltd bagged 5 wins in Content category, 3 wins in Talent category and 3 wins in Brand Integration & Marketing category
e4m Desk Jun 11, 2026 10:18 PM
Among the key winners are JioHotstar, Sony LIV, Netflix, Arha Media Broadcasting Pvt Ltd, Jio Studios and Prime Video
e4m Desk Jun 11, 2026 10:14 PM
The acquisition expands Havas Play’s offering across sports marketing, live experiences, branded partnerships, creator engagement and experiential activation
e4m Staff Jun 11, 2026 3:38 PM
Prashant Paulose was earlier Head of Apps, Google Play & Google TV, India
Political leaders, musicians, and admirers remembered her as a singer whose voice embodied grace, purity, and timeless musicality
The scarcity of credible niche creators is the new constraint brands are solving for, say experts
Shalinee Mishra May 20, 2026 9:05 AM
As feeds grow noisier and user behaviour becomes more reflexive, advertisers are rethinking what meaningful attention actually looks like
Aryendra Khan May 15, 2026 8:16 AM
A key demand emerging from the submissions is that ALTD platforms should be treated on par with Distribution Platform Operators (DPOs), such as DTH, cable, IPTV and HITS operators
Imran Fazal May 13, 2026 3:28 PM
Industry conversations around leadership realignment intensify as Amazon folds MX Player into Prime Video
Kanchan Srivastava May 13, 2026 8:46 AM
As Gaurav Gandhi is expected to continue leading Amazon’s unified streaming business, industry attention is now turning to the future roles of Karan Bedi and Amogh Dusad
Kanchan Srivastava May 7, 2026 5:05 PM
The integrated platform will be a free-and-paid streaming service under one brand, spanning SVOD, AVOD, Transactional Video on Demand, and add-on subscriptions
e4m Staff May 7, 2026 11:58 AM
AI infrastructure must move beyond hype to deliver measurable ROI, faster decisions, and real business outcomes, says Lenovo’s APAC marketing leader.
Brij Pahwa May 5, 2026 3:46 PM
President Seok Woo Yong, who has led the business, will serve as advisor to the Head of Device eXperience (DX) Division
e4m Staff May 4, 2026 10:19 AM
As discovery shifts beyond app stores and automation takes over acquisition, India’s non-gaming marketers are being forced to rethink visibility, value, and what real performance actually means
Anuja Jain Apr 30, 2026 9:00 AM
Mehrotra was earlier the Global Product Lead, Mobile Apps Ads -Measurement and Ecosystem
e4m Staff Apr 28, 2026 3:35 PM
New regime draws a hard line between entertainment and money gaming, pushing the industry toward compliance-led scale, say industry heads
Anuja Jain Apr 28, 2026 8:50 AM
The ministry referred to its existing policy guidelines for IPTV services, first issued on September 8, 2008
e4m Staff Apr 22, 2026 7:54 PM
With attention spans shrinking and media consumption splintered across platforms, marketers say utility cuts through by being inherently useful
Sunidhi Vijay Apr 22, 2026 8:16 AM
The focus has shifted from just festive promotions to solving consumer anxieties around fluctuating gold prices
Shalinee Mishra Apr 15, 2026 11:58 AM
Paroma Dayal will report to Rohit Potphode, Managing Partner - Sports, Gaming, eSports & Live Experiences, dentsu India
With a sharper multi-platform strategy, Fortune India is building on its global legacy to create richer opportunities for audiences and brand partners in India
e4m Staff Apr 3, 2026 10:45 AM
The playbook presents a comprehensive view of the structural shifts reshaping digital commerce and brand building in India
e4m Staff Mar 31, 2026 5:12 PM
In earlier interim relief, TDSAT had stayed the disconnection, directing Tata Play to deposit ₹40 crore, which ensured continued availability of Culver Max channels on the platform
Imran Fazal Mar 30, 2026 12:08 PM