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From LinkedIn BROs to rigged roulette wheels, brands turned this Raksha Bandhan into their most inventive sibling showdown yet
Aryendra Khan Aug 28, 2026 9:06 AM
From an 80-20 split to equal regional spend, the new blueprint for penetrating tier 2 And tier 3 India
NATIVE CONTENT Aug 25, 2026 5:03 PM
As per reports, Gunjan Bhartia, Senior Vice President of business finance, and Amer Hussain, Vice President of supply chain for Grocery and Minutes are set to step
e4m Desk Aug 22, 2026 12:05 PM
Explore this week's standout ad campaigns from Flipkart, Google, and more, showcasing creativity, humour, and a courtroom clash in the advertising world.
Aryendra Khan Aug 22, 2026 10:03 AM
As brands chase shock value for cut-through, Flipkart's obituary-style sale ad reopens the debate on where provocation ends and poor judgement begins
Aryendra Khan Aug 20, 2026 7:42 AM
An ad mimicking obituary notices to promote Flipkart’s Freedom Sale has triggered widespread criticism online, with author Shobhaa De calling for a consumer boycott
e4m Staff Aug 17, 2026 8:24 AM
Marketers say the next phase of retail media growth will be defined not by shopper data alone, but by how quickly platforms turn that data into actionable insights
Kanchan Srivastava Jul 21, 2026 8:28 AM
In this role, Nitika Lal will drive brand, customer growth and retention initiatives at Shopsy
The upcoming ‘boltt’ smartphone portfolio will span both 4G and 5G affordable devices across the Evo and Ace series
As brands invest in creator-led discovery, industry executives say the focus is shifting from viral moments to sustained engagement, with visibility & repeated exposure reshaping marketing strategies
Shalinee Mishra Jun 30, 2026 9:17 AM
From restaurant bills to AI futures, this week's best ads leaned into humour, nostalgia, and storytelling that had something real to say
Aryendra Khan Jun 27, 2026 9:00 AM
Team Pumpkin will handle Royaloak’s social media marketing, website management, e-commerce operations, and performance marketing initiatives
e4m Staff Jun 24, 2026 3:40 PM
Creators are becoming recurring faces, storytelling partners, cultural ambassadors, and trusted voices who help brands build consistency, credibility, and relevance over time
Shalinee Mishra Jun 19, 2026 8:54 AM
The agency will focus on scaling the brand’s online presence and driving investor registrations and SIP conversions through targeted digital interventions
Prior to joining Flipkart Ads, Anand Ajantiwale spent over a decade at Amazon
e4m Staff May 22, 2026 12:42 PM
According to reports, Vineeth Nair, the current CEO of Ajio, will take on a broader role overseeing Reliance Retail’s fashion and lifestyle business
e4m Staff May 20, 2026 12:04 PM
Tajeshwar Singh was earlier with Tata Digital for nearly 4 years, with his last position being Business Head - Commerce Categories
e4m Staff Apr 27, 2026 2:43 PM
Pais is currently Senior VP - BU Head Fashion at Flipkart and the CBO at Myntra
Focus on enabling global-first and AI-native businesses from India to scale internationally
e4m Staff Apr 8, 2026 10:36 PM
Data shared by platforms with e4m indicates that IPL match hours are increasingly emerging as high-intent shopping windows
Pooja Yadav Apr 7, 2026 9:29 AM
As the IPL 2026 season begins, here are a few ads that caught our eye this week
Aryendra Khan Mar 28, 2026 10:00 AM
While a section of netizens says the messaging breaks through the cluttered advertising environment, others have questioned if the reference was needed at all
e4m Staff Mar 23, 2026 5:08 PM
From cultural metaphors to humorous dramatisations, this week's campaigns span categories but share one thread: storytelling that earns attention
Aryendra Khan Mar 21, 2026 8:39 AM
The leadership change comes as Flipkart prepares for an IPO reportedly planned for next year
e4m Staff Mar 20, 2026 3:21 PM
Before Cleartrip, Pallavi Saxena spent more than a decade at Flipkart
e4m Staff Mar 10, 2026 3:30 PM
Digbijay Mishra will lead Corporate Communications for the Flipkart Group
e4m Staff Mar 3, 2026 10:22 AM
Over the years, Priyanka Roy has held key communications roles at NSE India for over 4.5 years, at Capgemini for more than six years, and other organisations
This is how Indian brands celebrated love in all its modern, messy, beautifully real forms this Valentine's Day
Aryendra Khan Feb 14, 2026 8:50 AM
The agency is responsible for handling their social media and performance marketing
e4m Staff Jan 20, 2026 1:14 PM
In the film, Harbhajan takes on the role of a perfectionist teacher running a “Chaanta Class” for students of all ages
e4m Staff Jan 18, 2026 10:00 AM
As we wrap up the second week of 2026, we look back at the brand campaigns that stood out this week
Aryendra Khan Jan 10, 2026 8:06 AM
Gunjan Bhartia has previously held senior leadership positions at GE and Coupang
Arvind Youth Brands Private Limited runs popular denim brand Flying Machine
e4m Staff Dec 30, 2025 4:21 PM
Advertising is no longer a secondary monetisation layer for marketplaces. It is a core revenue engine that increasingly subsidises logistics, seller incentives and platform expansion
Shantanu David Dec 19, 2025 8:33 AM
Earlier, Jeyandran Venugopal served as Chief Product & Technology Officer at Flipkart
New survey shows rising dependence on quick commerce platforms, increasing order frequency, and shifting consumer behaviour across categories
e4m Staff Nov 27, 2025 12:02 PM
Brands are looking for shorter bursts at the coveted Times Square in New York, and most aim to cash in with viral videos on social media
Chehneet Kaur Nov 24, 2025 8:29 AM
The agency will handle PetFresh Kitchen’s comprehensive digital marketing stack, including paid media planning, campaign execution, influencer strategy
e4m Staff Nov 17, 2025 3:29 PM