Guest Column: Shirish Agarwal, Head - Brand & Marketing Communication, Panasonic India says innovation, empathy & relevance should be marketers' tools to survive the slowdown

Shirish Agarwal May 25, 2020 8:58 AM

The campaign was planned and executed digitally by WATConsult, the hybrid digital agency from the house of Dentsu Aegis Network (DAN) India

exchange4media Staff Apr 7, 2020 12:00 AM

Along with the new ICON AC series, Panasonic also offers its Connected ACs under the MirAIe series on Flipkart

exchange4media Staff Mar 23, 2020 3:52 PM

In a three-part series for the launch of its MirAIe platform, the campaign highlights the value of future-forward connected technology

exchange4media Staff Feb 22, 2020 8:13 AM

The agency will drive the creative strategy across both offline and digital media in India

Misbaah Mansuri Feb 11, 2020 8:20 AM

The campaign has been rolled out on Facebook, YouTube and Twitter

exchange4media Staff Jan 28, 2020 2:31 PM

The fully automatic top load series is available in 6.2kg up to 8 kg capacity and the semi-automatic top load range is available in 6.5kg up to 14 kg

exchange4media Staff Jan 20, 2020 1:40 PM

The campaign urges people to take a good look at the part of their homes that reflects their health the most – refrigerators

exchange4media Staff Jan 4, 2020 9:14 AM

Prior to this, Tribhuwan was with Panasonic as Senior Manager PR and Digital

exchange4media Staff Nov 19, 2019 12:56 PM

Khan will be responsible for handling external communications, media relations, public relations, brand strategy and digital marketing

exchange4media Staff Nov 14, 2019 5:24 PM

The campaign takes the brand’s ‘Naye India ke badhte load ke liye’ proposition further

exchange4media Staff Oct 14, 2019 4:19 PM

This collaboration will enable the ZEE5 app to be featured in the recommended apps section of Panasonic Android Smart TV

exchange4media Staff Oct 10, 2019 3:57 PM

Vivek Sharma, Managing Director, Panasonic Life Solutions, talks to exchange4media about the brand’s on-going campaign, plans to go full throttle on TV with over 15,000 spots and more

Misbaah Mansuri Oct 3, 2019 8:09 AM

Panasonic aims to expand its technology benefits to a larger retail ecosystem by enabling SDN technology with Lemma Technologies digital advertising platform

exchange4media Staff Sep 26, 2019 12:03 PM

The series of digital films will be available on YouTube, Facebook, and Instagram

exchange4media Staff Aug 31, 2019 8:54 AM

Agarwal has worked with brands like Samsung India, Hewlett-Packard India and Times Internet

exchange4media Staff Jul 25, 2019 4:58 PM

The campaign has been ideated and executed by Milestone Dentsu and the TVCs are premiering across TV and digital platforms

exchange4media Staff Apr 22, 2019 3:49 PM

Panasonic Life Solutions India to reinforce vision to ‘Make a better, comfortable life with human-oriented solution’

exchange4media Staff Apr 10, 2019 4:44 PM

At the NEONS OOH Conference and Awards 2019 panellists discussed what is the next step in DOOH to attract maximum eyeballs

exchange4media Staff Mar 9, 2019 10:45 AM

The new series features superior technology including Nanoe™ and AG Clean Filter for removal of harmful particles and PM2.5 to provide clean air

exchange4media Staff Feb 21, 2019 7:52 PM