The campaign takes the brand’s ‘Naye India ke badhte load ke liye’ proposition further

exchange4media Staff Oct 14, 2019 4:19 PM

This collaboration will enable the ZEE5 app to be featured in the recommended apps section of Panasonic Android Smart TV

exchange4media Staff Oct 10, 2019 3:57 PM

Vivek Sharma, Managing Director, Panasonic Life Solutions, talks to exchange4media about the brand’s on-going campaign, plans to go full throttle on TV with over 15,000 spots and more

Misbaah Mansuri Oct 3, 2019 8:09 AM

Panasonic aims to expand its technology benefits to a larger retail ecosystem by enabling SDN technology with Lemma Technologies digital advertising platform

exchange4media Staff Sep 26, 2019 12:03 PM

The series of digital films will be available on YouTube, Facebook, and Instagram

exchange4media Staff Aug 31, 2019 8:54 AM

Agarwal has worked with brands like Samsung India, Hewlett-Packard India and Times Internet

exchange4media Staff Jul 25, 2019 4:58 PM

The campaign has been ideated and executed by Milestone Dentsu and the TVCs are premiering across TV and digital platforms

exchange4media Staff Apr 22, 2019 3:49 PM

Panasonic Life Solutions India to reinforce vision to ‘Make a better, comfortable life with human-oriented solution’

exchange4media Staff Apr 10, 2019 4:44 PM

At the NEONS OOH Conference and Awards 2019 panellists discussed what is the next step in DOOH to attract maximum eyeballs

exchange4media Staff Mar 9, 2019 10:45 AM

The new series features superior technology including Nanoe™ and AG Clean Filter for removal of harmful particles and PM2.5 to provide clean air

exchange4media Staff Feb 21, 2019 7:52 PM

The 'Naye India ke badhte load ke liye’ campaign highlights Anchor by Panasonic’s product offerings featuring the latest Japanese technology

exchange4media Staff Nov 10, 2018 10:04 AM

Further to their successful execution for Panasonic’s smartphone campaign last year, Makani Creatives will now manage all ATL and BTL communication for the brand

exchange4media Staff Aug 29, 2018 2:34 PM

Under the tutelage of professional photographer Mohit Ahuja, the activity will culminate at the Delhi Photo Fair, on World Photography Day on August 19

exchange4media Staff Aug 20, 2018 4:44 PM

The business was won post a multi-agency pitch and will be handled by Leo Burnett India’s Mumbai office

exchange4media Staff Aug 16, 2018 2:10 PM

Sharma is the first Indian to hold this position and spearhead the company's Indian electricals business

exchange4media Staff Jul 9, 2018 2:29 PM

The Pitch CMO Summit was held in Bangalore on 4th July, 2018, where the best minds in the business discussed the theme- ‘I shop, therefore I am’

exchange4media Staff Jul 6, 2018 8:52 AM

Sarthak Seth, Chief Marketing Officer, Panasonic, spoke about how consumer experience and the ways brands connect to their customers have changed today, at the Pitch CMO Summit, 2018 in Bangalore

exchange4media Staff Jul 5, 2018 8:56 AM

This year’s theme for the Bangalore edition of the Summit is ‘I shop, therefore I am’

exchange4media Staff Jun 5, 2018 8:58 AM

The campaign has been conceptualized by Dentsu Webchutney

exchange4media Staff Oct 16, 2017 5:41 PM

She features in the new TVC with Bollywood actor Varun Dhawan

exchange4media Staff Aug 11, 2017 6:37 PM