Panasonic asks millennials to eat clean with #JunkTheJunk campaign

The campaign urges people to take a good look at the part of their homes that reflects their health the most – refrigerators

e4m by exchange4media Staff
Updated: Jan 6, 2020 4:07 PM

As we move into the new decade, consumer durables giant, Panasonic India Pvt. Ltd encourages the conscious millennials to #JunkTheJunk by getting rid of the unhealthy items from their diet and refrigerator this new year.

Bringing alive the proposition of 'experience fresh' with Panasonic’s line of refrigerators; the brand went live with a digital film, leveraging its social media handles urging consumers to make a healthy start to the year by replacing all the unhealthy food items with green and healthy food in their refrigerators.

Talking about the campaign, Shirish Agarwal, Head - Brand & Marketing Communications, Panasonic India said, “Switching to healthier lifestyle habits tops the list of New Year resolutions every year. Be it being regular with exercising or eating right; health has become a priority. Through this campaign we want to ask consumers to look into a part of their home that reflects their health the most – refrigerators; and replace all unwanted things with healthy options to inculcate better eating habits.”

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