Guest Column: Shirish Agarwal, Head - Brand & Marketing Communication, Panasonic India says innovation, empathy & relevance should be marketers' tools to survive the slowdown

Shirish Agarwal May 25, 2020 8:58 AM

The campaign was planned and executed digitally by WATConsult, the hybrid digital agency from the house of Dentsu Aegis Network (DAN) India

exchange4media Staff Apr 7, 2020 12:00 AM

Along with the new ICON AC series, Panasonic also offers its Connected ACs under the MirAIe series on Flipkart

exchange4media Staff Mar 23, 2020 3:52 PM

In a three-part series for the launch of its MirAIe platform, the campaign highlights the value of future-forward connected technology

exchange4media Staff Feb 22, 2020 8:13 AM

The campaign urges people to take a good look at the part of their homes that reflects their health the most – refrigerators

exchange4media Staff Jan 4, 2020 9:14 AM

Khan will be responsible for handling external communications, media relations, public relations, brand strategy and digital marketing

exchange4media Staff Nov 14, 2019 5:24 PM

This collaboration will enable the ZEE5 app to be featured in the recommended apps section of Panasonic Android Smart TV

exchange4media Staff Oct 10, 2019 3:57 PM

Agarwal has worked with brands like Samsung India, Hewlett-Packard India and Times Internet

exchange4media Staff Jul 25, 2019 4:58 PM

The campaign has been ideated and executed by Milestone Dentsu and the TVCs are premiering across TV and digital platforms

exchange4media Staff Apr 22, 2019 3:49 PM

At the NEONS OOH Conference and Awards 2019 panellists discussed what is the next step in DOOH to attract maximum eyeballs

exchange4media Staff Mar 9, 2019 10:45 AM

Under the tutelage of professional photographer Mohit Ahuja, the activity will culminate at the Delhi Photo Fair, on World Photography Day on August 19

exchange4media Staff Aug 20, 2018 4:44 PM

The Pitch CMO Summit was held in Bangalore on 4th July, 2018, where the best minds in the business discussed the theme- ‘I shop, therefore I am’

exchange4media Staff Jul 6, 2018 8:52 AM

Sarthak Seth, Chief Marketing Officer, Panasonic, spoke about how consumer experience and the ways brands connect to their customers have changed today, at the Pitch CMO Summit, 2018 in Bangalore

exchange4media Staff Jul 5, 2018 8:56 AM

Panasonic aims to boost sales before the roll-out of GST slabs and pass on the advantage to the end customer

exchange4media Staff Jun 5, 2017 3:59 PM

In 2014, around 72% of TV advertising for this category used to come from the top 6 players, i.e., Samsung India Electronics Ltd, Nokia Corporation, Panasonic India Pvt Ltd, Intex Technologies (India), Micromax Informatics Ltd & Syntech Technology Pvt Ltd.

exchange4media Staff Nov 17, 2015 12:33 AM

In his new role, Sharma will be responsible for the strategic planning, sales & marketing of company’s consumer & enterprise divisions with immediate effect

exchange4media Staff Apr 11, 2013 7:48 PM

The desperate desire to stand out has led to a lot of misleading commitments. Brands should realise that the consumer is no longer gullible, say industry experts

Twishy Apr 5, 2013 9:12 PM

Advertising leaders, international speakers, panel discussions, award ceremonies…Here is a quick look at what to expect in the next few days @Goafest

exchange4media Staff Apr 4, 2013 9:26 PM

Advertising leaders, international speakers, panel discussions, award ceremonies…Here is a quick look at what to expect in the next few days @Goafest

exchange4media Staff Apr 4, 2013 9:22 PM

The outdoor campaign is designed to promote Panasonic’s Hot and Cold AC range. Percept Out Of Home has used traditional and large media formats

exchange4media Staff Jan 14, 2013 6:38 PM