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In this ‘In the Spotlight’ series, Abhilasha Gupta, Tech Mahindra discusses her journey as a communicator, leading comms at a global scale, impact of technology, and more
Ritika Upmanyu May 29, 2026 4:54 PM
The ruling, which ends a 13-year legal battle between broadcasters and the regulator, is expected to disproportionately impact news broadcasters and free-to-air (FTA) channels
Imran Fazal May 29, 2026 1:59 PM
The 6th edition of e4m PR & Corp Comm Women Achievers Summit 2025 brought together women entrepreneurs and industry leaders who discussed how entrepreneurship is rapidly evolving in India
e4m Staff May 29, 2026 1:42 PM
Guest Column: Dr. Suresh Gaur explains how the approach of the PMs reflected their distinct personalities and the specific communication tools of their time
Dr. Suresh Gaur May 29, 2026 1:31 PM
The rule restricts channels to 10 minutes of commercial advertising and two minutes of self-promotional content every clock hour
e4m Staff May 29, 2026 1:28 PM
While agencies are marketing AI as a differentiator, brands may be judging them on traditional metrics: strategic thinking, cultural understanding, creativity, responsiveness, and business impact
Shantanu David May 29, 2026 8:44 AM
Founder and Managing Partner of Counselage India, Seth built his reputation not just as a brand strategist, but as someone whose understanding of influence extended far beyond advertising boardrooms
e4m Staff May 28, 2026 2:33 PM
Guest Column: M. Gautham Machaiah writes on how the Asian Paints controversy exposes the mechanics of anonymous digital smear campaigns designed to sabotage corporate rivals
M. Gautham Machaiah May 28, 2026 12:57 PM
Harsh Deep Chhabra, Global Head – Media at Godrej Consumer Products, discusses how FMCG companies are adjusting media strategies amid supply-side disruptions and geopolitical tensions
Imran Fazal May 28, 2026 9:25 AM
Urban middle-class sentiment is weakening faster than rural, which is hurting brands badly. This has begun to impact their media plans, say industry experts
Kanchan Srivastava May 28, 2026 9:02 AM
Guest Column: Shubhranshu Singh writes on how the football World Cup has never been an Indian sport, and why that is precisely the point
Shubhranshu Singh May 28, 2026 8:46 AM
For months, the Additional Solicitor General became the face of the Union government’s aggressive push against the real money gaming (RMG) industry
Imran Fazal May 28, 2026 8:08 AM
Preeti Lobana of Google, Priyanka Salot of The Sleep Company; Hephzibah Pathak of WPP Creative; Harman Dhillon of Unilever and Influencer Kusha Kapila are amongst the top 5
e4m Staff May 26, 2026 10:26 PM
The publication’s ‘Written By Journalists’ campaign has emerged as one of the most celebrated campaigns of the year
e4m Staff May 26, 2026 12:08 PM
Mumbai gears up for the 13th edition of IMPACT 50 Most Influential Women 2025, honouring trailblazers across tech, advertising, media, marketing, and business
e4m Staff May 26, 2026 9:10 AM
A quiet restructuring is unfolding inside Meta’s AI-native ad ecosystem, say experts, as automation replaces manual controls
Anuja Jain May 26, 2026 9:01 AM
The dispute is whether states can impose blanket prohibitions on online games played for stakes
Imran Fazal May 26, 2026 8:55 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, shares how Piyush Pandey transformed advertising from polished corporate messaging into something deeply emotional
Ganapathy Viswanathan May 26, 2026 8:29 AM
Manisha Verma is Additional Chief Secretary- Skills, Employment, Entrepreneurship & Innovation Dept., Government of Maharashtra
The CEO-Digital at JioStar will be joining OpenAI to spearhead its Asia-Pacific expansion
e4m Desk May 25, 2026 12:53 PM
He was earlier Head of Marketing for India and South East Asia at UiPath
e4m Staff May 25, 2026 10:14 AM
The honour recognised Prasoon Joshi’s extraordinary contribution to Indian advertising and media
e4m Staff May 22, 2026 2:03 PM
Jitender Dabas, CEO of BBDO Group India, speaks to e4m on the impact of AI-led consolidation on the ad industry, effect of rising fuel prices on the broader economy & consumer spending, and much more
Imran Fazal May 22, 2026 8:42 AM
Founded in 1926, Essel Group has grown into a multi-faceted conglomerate with a diverse presence across businesses
e4m Staff May 21, 2026 1:38 PM
While APAC saw organic decline of 7.5% and Americas declined 3%, Japan and India achieved organic growth
e4m Staff May 18, 2026 1:44 PM
Industry conversations have particularly intensified around what impact the move could have on the current role and programming responsibilities of Kishore Ajwani
e4m Staff May 18, 2026 9:14 AM
Sunita Rajan, MD – APAC Media Sales, Bloomberg Media, talks about the shift towards premium influence-led advertising and more
Ruhail Amin May 14, 2026 9:19 AM
Roy has nearly a decade of experience in brand planning and strategic leadership across the Asia-Pacific region
e4m Staff May 14, 2026 9:15 AM
Industry conversations around leadership realignment intensify as Amazon folds MX Player into Prime Video
Kanchan Srivastava May 13, 2026 8:46 AM
Mathias was earlier Head of Marketing and Communications at IndoSpace for 5 years
e4m Staff May 12, 2026 12:59 PM
In this role, Dinh will lead the full-funnel Media, GEO and Digital Transformation across the region
e4m Desk May 12, 2026 12:55 PM
This is a notable increase from former CEO Mark Read’s $10.8 million compensation
Iyer's role is expected to support the company’s ongoing efforts to build a creator-led content and distribution ecosystem
Imran Fazal May 6, 2026 2:38 PM
Prior to this, Nandan was with Oracle as Senior Director - Cloud Sales East
Ameet Dhanda joins Dainik Bhaskar Group from The Times of India, where he led Times Experience (West)
e4m Staff May 6, 2026 10:40 AM
Prior to this, Bhatia served as VP-Business Development, SEA, at OpenX
She has worked with leading global technology and industrial companies, including Oracle, Microsoft, Pine Labs, and others
The awards aim to celebrate leaders who are under 40 years of age and have made a significant contribution in the industry
Sonal P has over 20 years of experience in E-commerce, digital gaming, marketing, telco and other related domains
e4m Desk Apr 28, 2026 10:10 AM
The move signals a broader regional push as the company sharpens its growth focus across high-potential APAC markets
e4m Staff Apr 27, 2026 10:58 AM
Bhatia led Firstpost and Creator18 at Network18, where he was tasked with building a creator-first media proposition amid growing competition among legacy publishers and digital-native platforms
Imran Fazal Apr 27, 2026 10:53 AM
Built on ‘Kuch chhota sa karne par, life hogi behtar,’ the campaign ‘Always-On’ highlights how a simple shift unlocks 190+ channels, lifetime free service & a reliable & uninterrupted TV experience
NATIVE CONTENT Apr 24, 2026 10:22 AM
Neelam Verma brings over 11 years of experience in education, public systems, and women’s empowerment, with expertise in government advisory
e4m Staff Apr 23, 2026 5:23 PM
Pavel Chopra joined ZMCL in October 2024 as CHRO, bringing with him over two decades of experience across industries
e4m Staff Apr 23, 2026 3:42 PM
AudiencePro is enabling CPG advertisers with a clear way to connect media activation to real brand growth and business outcomes
NATIVE CONTENT Apr 23, 2026 9:02 AM
The IMPACT Top 30 Under 30 list for 2025 has been unveiled in its 12th edition; list finalised by jury chaired by Prasoon Joshi
e4m Staff Apr 22, 2026 12:29 PM
IMPACT Magazine to unveil the list today in its 12th edition; winners were handpicked by an esteemed jury chaired by Prasoon Joshi
e4m Staff Apr 22, 2026 8:16 AM