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Guest Column: Gargi Sarkar, Founder & MD of RA Brand Consultant, examines why brand recall has become more critical than market competition
Gargi Sarkar Jun 23, 2026 2:04 PM
In a social media post entrepreneur Arnab Mitra writes that celebrations around Kunal Shah's rise at WhatsApp have overshadowed questions on data ownership, consent and regulatory oversight
e4m Staff Jun 23, 2026 1:26 PM
While Sushant Sinha is making a fresh start with "Desh Ki Pathshaala" on News18 India, Times Now Navbharat has handed over the reins of its popular show "News Ki Pathshaala" to Rubika Liyaquat
e4m Staff Jun 16, 2026 9:25 AM
Hamavvand Chwda served as Group Head - Commercial & Administration at Balaji Telefilms
e4m Staff Jun 11, 2026 9:15 AM
The move comes as Rajiv Bajaj takes on greater responsibilities at Bajaj Auto following recent business developments, including the acquisition of KTM
e4m Staff Jun 10, 2026 8:14 AM
Vajiram & Ravi IAS Study Centre allegedly put up ads about the institute's association with successful UPSC exam candidates while concealing info about nature of courses they had attended
Market observers and players say ruling a positive move for leader brands, opens a route for legal recourse & levels playing field; category, brand keyword investment likely to see an acceleration
Anuja Jain Jun 1, 2026 8:59 AM
The complaint alleges that electronic evidence collected during the investigation demonstrated that copyrighted JioStar content was being retransmitted through IPTV channels without authorisation
Imran Fazal Jun 1, 2026 8:30 AM
Jewellery brands are tapping creators for authenticity, individuality and cultural relevance; the test is whether these collabs can drive actual purchase behaviour and not just social media engagement
Shalinee Mishra May 29, 2026 9:06 AM
Ashish Gupta succeeds Amit Haria, who is stepping down after 19 years with Shemaroo
e4m Staff May 21, 2026 11:43 AM
Lisa Materazzo announced that she will step down from her role effective June 1
Matt Derella is taking on an expanded role, leading LinkedIn Ads and go-to-market for Microsoft Advertising
e4m Staff May 20, 2026 8:25 AM
Previously, he held leadership positions at OYO, Ola (Weddingz.in), Amazon India, Cummins India and Johnson & Johnson (Bangladesh)
e4m Staff May 19, 2026 3:06 PM
With more than three decades of experience in the media industry, Kohli had rejoined Bharat Express after a brief tenure at Times Network
e4m Staff May 19, 2026 2:27 PM
Sumit Jain is Unacademy’s Co-Founder and CEO for the test-prep vertical
Her exit comes less than a year after she was elevated as Head, Advertisement Revenue, Broadcast & Digital
e4m Staff May 18, 2026 8:38 AM
The EU is tightening scrutiny on TikTok and Meta over addictive design features such as endless scrolling, autoplay & push notifications that regulators believe fuel compulsive usage among young users
Kanchan Srivastava May 14, 2026 8:48 AM
Akshay Chowdhary had been associated with Dharmatic for over six years
e4m Staff May 13, 2026 12:13 PM
While many brands have started holding back budgets, others are seeking greater flexibility in media plans to retain room for recalibrating investments as market conditions evolve, say ad execs
Kanchan Srivastava May 13, 2026 8:27 AM
Pillai passed away on Monday night after reportedly suffering a cardiac arrest in Mangalore
e4m Staff May 12, 2026 4:06 PM
Sukhleen Aneja joined Nykaa as Senior Vice President and Business Head for Kay Beauty in September 2024
e4m Staff May 11, 2026 1:32 PM
Mehak Gulati has been with Airtel for 7 years and took over as Chief Brand Officer in October 2023
Industry reports earlier this year indicated Pansesar would be stepping down upon completion of his term this August
e4m Staff May 8, 2026 11:00 AM
Umang Papneja joined Julius Baer India in 2022 after a stint of nearly 13 years with IIFL Wealth
Norm de Greve was named Senior Vice President and Chief Growth Officer in November 2025
Rajiv Vimal currently serves as CFO at PPG Asian Paints Private Limited
Christine Gambino succeeds Duncan Painter, who is stepping down to pursue a senior executive opportunity in the UK
Shah has been elevated to the position of Senior Vice President, Owned Brands - Kay, Nykaa
Mehul Agrawal will continue to be associated with Cars24 as a member of the board
Previously, Sinha worked with The Indian Express, BBC News, among others
e4m Staff Apr 30, 2026 5:16 PM
Over the past two decades, Liz Rutgersson has led transformation across EMEA and the US spanning media, strategy and technology
e4m Desk Apr 30, 2026 11:48 AM
The potential shutdown is also expected to have a significant impact on the workforce
e4m Staff Apr 29, 2026 1:36 PM
Bhatia led Firstpost and Creator18 at Network18, where he was tasked with building a creator-first media proposition amid growing competition among legacy publishers and digital-native platforms
Imran Fazal Apr 27, 2026 10:53 AM
Pavel Chopra joined ZMCL in October 2024 as CHRO, bringing with him over two decades of experience across industries
e4m Staff Apr 23, 2026 3:42 PM
Chanda has more than two decades of media and investment experience across agency networks
e4m Staff Apr 22, 2026 12:44 PM
The conference will be followed by the the e4m Neons OOH Awards 2026 that celebrates creativity, innovation and excellence in outdoor advertising
Tapaswee Chandele will succeed Lisa Chang, who steps down after a 7-year tenure
e4m Staff Apr 17, 2026 1:00 PM
Umesh Bansal was entrusted with additional charge of Zee’s music business, alongside his role as Chief Business Officer for the movies division
e4m Staff Apr 16, 2026 9:03 PM
Anuj Kumar, who completes 20 years with Affle, will continue to be a shareholder
In his most recent role, Basu was Vice President – Marketing & Business Development at Radico Khaitan
e4m Staff Apr 16, 2026 12:14 PM
He will continue as a Senior Consultant with the Brand & Marketing Consulting Group of R K SWAMY
e4m Staff Apr 15, 2026 3:43 PM
Sabnavis’ next move is yet to be announced; Arha media has not named his successor yet
e4m Staff Apr 14, 2026 10:37 AM
It remains unclear who will take over Nair’s responsibilities or what his next move will be
Kanchan Srivastava Apr 13, 2026 4:09 PM
The Olive Crown Awards recognise and celebrate creative excellence in communicating sustainability and environmental responsibility through advertising and media
e4m Staff Apr 10, 2026 12:50 PM