The campaign, conceptualized and crafted by DDB Mudra Group, has been rolled out across TV, outdoor, print, radio and digital

exchange4media Staff Mar 6, 2020 3:10 PM

Gamification is often touted as a trend to watch out for as it boosts engagement on the platforms and also attracts brands to leverage the hyper-personalisation tool

Shikha Paliwal Feb 19, 2020 8:15 AM

Audiences across 190+ countries internationally can now access over 100,000 hours of Indian video entertainment on their Roku TV and Roku streaming devices

exchange4media Staff Feb 17, 2020 7:58 PM

According to reports, Apple CEO Tim Cook has said he believes that customers want an ad-free product

exchange4media Staff Jan 29, 2020 8:56 AM

The calendar launch took place in the presence of a starry line-up of actors such as Vivek Dahiya, Sid Makkar, Chitrangada Satarupa and Sneha Wagh

exchange4media Staff Dec 27, 2019 2:53 PM

The launch of PWA enhances customer experience and increases acquisition manifold across markets, urban as well as regional

exchange4media Staff Dec 23, 2019 5:53 PM

At 400+ mn downloads, Hotstar is one of the most downloaded apps, registering 2x installs and 3x growth in consumption compared to 2018, says the India Watch Report 2019

Shikha Paliwal Dec 11, 2019 8:29 AM

Siddhartha Roy, COO, Hungama Digital Media, spoke about recent strategic partnerships, marketing & advertising strategies behind the partnerships and imminent plans

Neethu Mohan Dec 6, 2019 8:21 AM

Siddharth Anand Kumar, VP, TV & Films, Saregama and Yoodlee Films, spoke about the launch of their first web-series and plans to foray into the events space

Sonam Saini Dec 2, 2019 9:30 AM

Experts believe that while certain players will be affected by the launch of Disney+ in India, the platform will draw a mainly premium audience

Sonam Saini Nov 20, 2019 8:32 AM

Gaurav Banerjee, President & Head of Hindi Entertainment, Star India, talks about the journey of Hotstar Specials and why it is not looking to partner with other platforms

Sonam Saini Nov 19, 2019 8:52 AM

The funding is one of the largest investments into digital streaming in the subcontinent

exchange4media Staff Oct 30, 2019 12:11 PM

Zomato’s Video tab was recently launched on 16th September 2019

exchange4media Staff Oct 9, 2019 3:44 PM

Tarun Katial, CEO, ZEE5, talks about the age of hyper-personalisation and AI, and how they have evolved with the rise of digital

exchange4media Staff Sep 25, 2019 9:17 AM

Subramaniam, Director & Content Head, Amazon Prime Video talks about increasing competition in the OTT space and why Television will always be a thriving universe

Moumita Bhattacharjee Sep 18, 2019 8:22 AM

As the OTT industry continues to grow, digital rights for films have prominently figured as a source of revenue generation

Shikha Paliwal Aug 27, 2019 8:39 AM

At Music.Inc. 2019, Katial, CEO, ZEE5 India, shared insights on the synonymity of OTT platforms, paywall and video platforms for music artist

exchange4media Staff Jun 22, 2019 8:57 AM

The partnership will curate an end-to-end content & monetization solution for broadcasters & OTT platforms

exchange4media Staff Jun 6, 2019 2:03 PM

Vishnu Mohta, Co-founder of Hoichoi, talks about the app, how it recently went bi-lingual and is looking forward to more exciting days ahead

Tasmayee Laha Roy Jun 4, 2019 8:35 AM

Spanning between 19th April to 23rd May, the campaign was divided into 3 phases: pre-voting, voting, and results, and allowed users to keep up with news related to the 2019 Lok Sabha elections

exchange4media Staff May 29, 2019 2:05 PM