While bundling of apps helps subscribers access a large amount of content, it is also a boon for small OTT platforms that otherwise find it difficult to reach a larger user base, say experts

Javed Farooqui May 19, 2022 8:07 AM

Achint Setia, Myntra?blur=25

Setia, Head-Marketing & Social Commerce, Myntra, shares insights behind the brand’s new campaign, marketing plan, target audience and more

Ritika Raj May 11, 2022 8:21 AM


TV will continue to be the popular medium for all category of brands, and the sector is expected to see double-digit growth in AdEx in 2022, share experts

Sonam Saini Jan 11, 2022 9:09 AM


OTT platforms, which were skewed towards male and urban audiences before the pandemic, have seen huge consumption growth from Tier 2 and 3 cities

Javed Farooqui Dec 29, 2021 9:08 AM

Manish Kalra?blur=25

ZEE5's Chief Business Officer noted that the platform’s original and language content has seen a rise in popularity this year. The platform had forayed into Punjabi market this September

Javed Farooqui Dec 28, 2021 8:39 AM


TRAI says broadcasters are violating downlinking guidelines, however, broadcasters insist that they are not using the infrastructure which is regulated to offer linear content

Javed Farooqui Dec 16, 2021 8:11 AM

Piyush Goyal?blur=25

Goyal, Minister of Consumer Affairs, Food, & Public Distribution, also denied that the consumers affairs ministry is working with the MIB to form guidelines & processes to monitor ads on OTT platforms

exchange4media Staff Dec 2, 2021 9:10 AM

Game of the Sexes?blur=25

Created, conceived and directed by award-winning director, cinematographer & producer, Deepak Pandey, 'Game of the Sexes' is the first original from EORTV

exchange4media Staff Nov 17, 2021 5:23 PM

I&B Ministry - Anurag Thakur?blur=25

The I&B minister further stated that the government is fostering the growth of OTT industry by allowing them to self-regulate

exchange4media Staff Nov 13, 2021 8:17 AM

Ormax Media Logo?blur=25

The tool is based on syndicated research conducted every month among SVOD & AVOD audience across India, to track the performance of 16 OTT platforms on key brand measures

exchange4media Staff Nov 11, 2021 12:04 PM


Apart from Disney- Star, the category is left with only two players, Viacom18 and ZEEL, with their six channels

Sonam Saini Nov 8, 2021 8:57 AM


For the second consecutive quarter, the APAC region was Netflix's largest contributor to membership growth, with 2.2 million paid net adds

exchange4media Staff Oct 20, 2021 12:56 PM

Bhairav Shanth?blur=25

Bhairav Shanth, MD of ITW Consulting, on how OTT activations can enhance branding exercises

exchange4media Staff Oct 19, 2021 9:55 AM

Chaitanya Divan?blur=25

Divan, Head - Prime Video Channels, Amazon Prime Video, spoke about the new service launched today and how it will benefit the OTT ecosystem and consumers alike

Javed Farooqui Sep 24, 2021 8:42 AM


The rates are mostly based on cost per mille (CPM) or cost per 1000 views and Cost-Per-Completed-View (CPCV)

Javed Farooqui Aug 12, 2021 8:28 AM

Ashish Shelar?blur=25

The letter comes in the backdrop of businessman Raj Kundra's arrest in Mumbai for creation and dissemination of pornographic content

exchange4media Staff Jul 26, 2021 3:30 PM


Granot, VP & GM, Applause Israel, gets talking about how crowdtesting helps OTTs identify customer pain points, create amazing viewing experiences and improve stickiness

Javed Farooqui Jul 26, 2021 8:52 AM


In June, the MIB had said that 500+ digital news publishers and over the top (OTT) platforms have furnished requisite information sought by the ministry under Rule 18 of the IT Rules 2021

exchange4media Staff Jul 23, 2021 12:42 PM

TBSA advisory report?blur=25

Access to better networks, digital connectivity and smartphones, are some of the factors responsible for the growth in subscription of OTT platforms in India, according to the research report

exchange4media Staff Jul 16, 2021 9:59 AM