ott-platforms
As OTT platforms, Q-comm apps, creator ecosystems collapse the distance between content and checkout, a new media category is quietly taking shape, share industry heads
Anuja Jain Jul 1, 2026 8:41 AM
This can be done without obtaining registration or prior approval under the policy framework that governs formal rating agencies
Imran Fazal Mar 27, 2026 7:40 PM
The Centre clarified in the Lok Sabha that OTT content remains outside CBFC’s purview and is regulated under the IT (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021
e4m Staff Dec 18, 2025 9:09 AM
The Code requires them to undertake age-based classification of content into 5 categories, based on general guidelines provided in the Schedule to the Rules
e4m Staff Dec 12, 2025 5:04 PM
Centre proposes two-phase implementation schedule for accessible content on OTT platforms
e4m Staff Dec 12, 2025 4:46 PM
Experts cite uncertainty in global markets and investors pausing to reassess returns; cautious corporate spending, fragmented audiences, competition from short-form platforms among other factors
Aditi Gupta Oct 22, 2025 8:30 AM
Valued at nearly $1.5 billion and expanding at 12–13% CAGR, India’s animation market is witnessing a content boom as OTT platforms race to capture digital-first audiences
Kanchan Srivastava Oct 22, 2025 8:27 AM
The draft issued by the Ministry of Information and Broadcasting seeks to ensure that online curated content is inclusive for viewers with hearing and visual impairments
The initiative was launched by Gaurav Dwivedi, CEO, Prasar Bharati, during Magzimise 2025
Streaming platforms have been asked to uphold social responsibility and avoid airing content promoting psychoactive substances; platforms told to incorporate public health messages and disclaimers
e4m Staff Dec 18, 2024 9:27 AM
The focus is now on compelling storytelling, innovation & adaptation without second-guessing what viewers want, say production heads
Aditi Gupta Nov 4, 2024 9:00 AM
While bundling of apps helps subscribers access a large amount of content, it is also a boon for small OTT platforms that otherwise find it difficult to reach a larger user base, say experts
Javed Farooqui May 19, 2022 8:07 AM
Setia, Head-Marketing & Social Commerce, Myntra, shares insights behind the brand’s new campaign, marketing plan, target audience and more
Ritika Raj May 11, 2022 8:21 AM
TDSAT, meanwhile, has adjourned the hearing in the case to March 3
Javed Farooqui Jan 25, 2022 8:31 AM
TV will continue to be the popular medium for all category of brands, and the sector is expected to see double-digit growth in AdEx in 2022, share experts
Sonam Saini Jan 11, 2022 9:09 AM
OTT platforms, which were skewed towards male and urban audiences before the pandemic, have seen huge consumption growth from Tier 2 and 3 cities
Javed Farooqui Dec 29, 2021 9:08 AM
ZEE5's Chief Business Officer noted that the platform’s original and language content has seen a rise in popularity this year. The platform had forayed into Punjabi market this September
Javed Farooqui Dec 28, 2021 8:39 AM
TRAI says broadcasters are violating downlinking guidelines, however, broadcasters insist that they are not using the infrastructure which is regulated to offer linear content
Javed Farooqui Dec 16, 2021 8:11 AM
Goyal, Minister of Consumer Affairs, Food, & Public Distribution, also denied that the consumers affairs ministry is working with the MIB to form guidelines & processes to monitor ads on OTT platforms
exchange4media Staff Dec 2, 2021 9:10 AM
Created, conceived and directed by award-winning director, cinematographer & producer, Deepak Pandey, 'Game of the Sexes' is the first original from EORTV
exchange4media Staff Nov 17, 2021 5:23 PM
The I&B minister further stated that the government is fostering the growth of OTT industry by allowing them to self-regulate
exchange4media Staff Nov 13, 2021 8:17 AM
The tool is based on syndicated research conducted every month among SVOD & AVOD audience across India, to track the performance of 16 OTT platforms on key brand measures
exchange4media Staff Nov 11, 2021 12:04 PM
Apart from Disney- Star, the category is left with only two players, Viacom18 and ZEEL, with their six channels
Sonam Saini Nov 8, 2021 8:57 AM
For the second consecutive quarter, the APAC region was Netflix's largest contributor to membership growth, with 2.2 million paid net adds
exchange4media Staff Oct 20, 2021 12:56 PM
Bhairav Shanth, MD of ITW Consulting, on how OTT activations can enhance branding exercises
exchange4media Staff Oct 19, 2021 9:55 AM
Divan, Head - Prime Video Channels, Amazon Prime Video, spoke about the new service launched today and how it will benefit the OTT ecosystem and consumers alike
Javed Farooqui Sep 24, 2021 8:42 AM
The rates are mostly based on cost per mille (CPM) or cost per 1000 views and Cost-Per-Completed-View (CPCV)
Javed Farooqui Aug 12, 2021 8:28 AM
The letter comes in the backdrop of businessman Raj Kundra's arrest in Mumbai for creation and dissemination of pornographic content
exchange4media Staff Jul 26, 2021 3:30 PM
Granot, VP & GM, Applause Israel, gets talking about how crowdtesting helps OTTs identify customer pain points, create amazing viewing experiences and improve stickiness
Javed Farooqui Jul 26, 2021 8:52 AM
In June, the MIB had said that 500+ digital news publishers and over the top (OTT) platforms have furnished requisite information sought by the ministry under Rule 18 of the IT Rules 2021
exchange4media Staff Jul 23, 2021 12:42 PM
Access to better networks, digital connectivity and smartphones, are some of the factors responsible for the growth in subscription of OTT platforms in India, according to the research report
exchange4media Staff Jul 16, 2021 9:59 AM
The IT rules have been challenged on the ground that they give excessive powers to government authorities to restrict the freedom of speech and expression of the media
exchange4media Staff Jul 9, 2021 8:26 AM
The authority noted that a sub-standard CAS/SMS renders a distribution network vulnerable to hacking and piracy
Javed Farooqui Jun 17, 2021 8:55 AM
The new plans will offer customers benefits such as access to premium OTT content, free ISD calling & unlimited data, at no extra cost
exchange4media Staff Jun 4, 2021 4:30 PM
While news remains an important category, it doesn't drive consumption for OTT platforms that already have a massive repository of on-demand entertainment content
Javed Farooqui Jun 4, 2021 8:15 AM
While NBA is contemplating a writ if the verdict is not in favour of the broadcasters, NBF has gone one step ahead and filed an RTI seeking details into the creation of the new guidelines
Javed Farooqui Jun 2, 2021 8:13 AM
Ambiguity regarding IT rules and FDI cap on digital news has prompted OTT platforms to play it safe by discontinuing live news services
Javed Farooqui Jun 1, 2021 8:45 AM
Around 60 publishers and their associations have informed the ministry that they have already initiated the process of the formation of self-regulatory bodies under the rule
Javed Farooqui May 27, 2021 4:30 PM
Panellists Sukesh Nayak, Apurva Asrani, Soumendra Padhi, Pratik Gandhi and Maanvi Gagroo discussed democratisation of content on OTT & future of OTT in India, at e4m Play Streaming Media Conference
exchange4media Staff May 13, 2021 8:30 AM
Saregama India Vice President - Films & Events Siddharth Anand Kumar talks about the worrying trend of a handful of OTT players determining the value producers get for their content
Javed Farooqui May 12, 2021 8:37 AM
The OTT platform's subscription base tripled in less than a year, from 8 million in April 2020 to around 25 million by the end of 2020
Javed Farooqui May 7, 2021 8:27 AM
Industry players discuss the fast-emerging TVOD model as not only a recurring revenue stream for OTT platforms but also a way to ensure customer retention
Javed Farooqui Apr 29, 2021 8:44 AM
As per Omdia’s latest report, online video subscription revenue grew by 142% in India in 2020 primarily due to the global pandemic
exchange4media Staff Apr 1, 2021 8:30 AM
Directed by Rakeysh Omprakash Mehra, the sports drama will premiere directly on the platform on the 21st of May, 2021
exchange4media Staff Mar 10, 2021 12:57 PM
The court was hearing the anticipatory bail plea of Amazon Prime Video’s Aparna Purohit in the Tandav case when the observation was made
exchange4media Staff Mar 5, 2021 10:18 AM
In a meeting with OTT platform representatives, the I&B Minister said that no member of the self-regulatory body will be appointed by the government
exchange4media Staff Mar 5, 2021 8:08 AM
Filmmaker Ramesh Sippy spoke to Kailashnath Adhikari, MD, Governance Now, as part of Visionary Talk series
exchange4media Staff Feb 23, 2021 8:50 AM
A large chunk of Watch users come from India as the country is Facebook’s biggest market with 320 million users
Javed Farooqui Feb 22, 2021 8:40 AM