We bring you a roundup of the news that made headlines this past week

exchange4media Staff Nov 26, 2022 7:41 AM


The regulator has said the inclusion of popular channels in bouquets would give consumers a fair balance of choice of channels

exchange4media Staff Nov 24, 2022 7:53 AM

santosh iyer?blur=25

Iyer, Vice President - Sales and Marketing at Mercedes-Benz India Pvt. Ltd, said the Covid pandemic has paved the way for exploring new possibilities which hitherto were unknown or unexplored

exchange4media Staff Nov 23, 2022 6:27 PM


The two sides have been at loggerheads ever since the regulator came out with the first amendments to the NTO in January 2020

Javed Farooqui Nov 23, 2022 8:01 AM

K madhavan?blur=25

We remain confident of moving to an environment of regulatory forbearance, said Country Manager and President of Disney Star reacting to TRAI amending NTO 2.0

exchange4media Staff Nov 22, 2022 5:27 PM


A broadcaster can offer a maximum discount of 45% while pricing its bouquet of pay channels over the sum of MRPs of all the of pay channels in that bouquet

exchange4media Staff Nov 22, 2022 3:29 PM


The possibility of an India vs Pakistan final is learnt to have raised the hopes of the broadcaster to monetise the leftover inventory at a premium

Javed Farooqui Nov 9, 2022 8:21 AM

valerie pinto?blur=25

Valerie Pinto, CEO, Weber Shandwick, shares her view on face-to-face communication, the preferences of today’s customers and more

Ruchika Jha Nov 8, 2022 9:13 AM


S Prasanna Rai, Vice President – Marketing, Wipro Consumer Care & Lighting, talks about Santoor’s recently released campaign

Tanzila Shaikh Nov 5, 2022 9:48 AM

India today conclave?blur=25

Bachchan talked about people obsessing over box office collections rather than content. He was joined by Amit Sadh, Naveen Kasturia, Saiyami Kher and director Mayank Sharma in the session

exchange4media Staff Nov 4, 2022 3:26 PM


Talwalkar will be responsible for further bolstering the agency’s creative and communications excellence through the agency's offering in healthcomm

exchange4media Staff Oct 28, 2022 3:02 PM

Santosh Kumar?blur=25

Kumar, Country Head - Indian subcontinent & Indonesia, Booking.com, spoke to e4m about the ICC T20 World Cup campaign, India being a priority market, the marketing mix and more

Javed Farooqui Oct 19, 2022 8:15 AM


Guest Column: Antony Rajkumar, the CEO of StoryBoats, remembers his ally Uddalak Gupta as a man of impeccable talent and unrelenting goodness

Antony Rajkumar Oct 18, 2022 12:59 PM


As per industry watchers, the combined network will have a strong presence across genres but the merger is unlikely to have major ramifications on the pay-TV industry. Read on to know why

Javed Farooqui Oct 17, 2022 8:39 AM


The campus houses more than 2,000 of WPP’s employees

exchange4media Staff Oct 12, 2022 7:09 PM


Parambrata Chattopadhyay, who was the face of the campaign, makes a comeback this year as well

exchange4media Staff Oct 3, 2022 1:55 PM