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Himalaya

The new campaign by 82.5 Communications, Bengaluru, will be led by a television commercial followed by a media plan for print, outdoor and retail

exchange4media Staff 1 day ago

Havas Media Piramal

The pitch was jointly won by Havas Media and Havas Life Sorento, the group’s healthcare specialist division

exchange4media Staff Oct 10, 2019 12:34 PM

BKT LaLiga

Rajiv Poddar, Joint MD of tyre manufacturing company BKT and José Antonio Cachaza, MD, LaLiga India, share insights on the impact of the association for both parties

Noel Dsouza Oct 10, 2019 8:41 AM

J Ramesh

J Ramesh, Joint Managing Director, Kali Aerated Water Works, speaks at the Pitch CMO Summit - Chennai, on 'Building a Personalized Connect with the Tamil Makkal'

exchange4media Staff Oct 7, 2019 8:30 AM

TRAI

TRAI had moved the Supreme Court after the Madras High Court set the discount cap on channel bouquets clause aside. The authority had later withdrawn the appeal

exchange4media Staff Sep 28, 2019 9:27 AM

HD

Industry experts attribute this growth to factors like increase in interest for watching high quality content, growth in HD households & dip in cost of TV sets

Moumita Bhattacharjee Sep 27, 2019 8:35 AM

BARC

BARC India has released a paper on its sampling techniques and measurement panel's efficiency

exchange4media Staff Sep 26, 2019 2:31 PM

Shankar Mahadevan Vodafone Play

The 360-degree high decibel campaign has been conceptualised by Ogilvy & Mather India

exchange4media Staff Sep 24, 2019 12:28 PM

Httpool and Dailymotion

Dailymotion will be able to leverage Httpool's advertising solutions for brands and advertisers across the country

exchange4media Staff Sep 18, 2019 2:50 PM

Ntooitive

Ntooitive has also officially announced its new data-driven digital marketing service, Ntooitive Healthcare

exchange4media Staff Sep 18, 2019 11:03 AM

DPO

Many broadcasters and distribution platform operators have reported hike in subscription revenues after the implementation of NTO

Moumita Bhattacharjee Sep 16, 2019 8:26 AM

Santoor

Bollywood actor Varun Dhawan for West & North markets, Telugu actor Mahesh Babu and Tamil actor Karthi for South markets

exchange4media Staff Sep 7, 2019 9:43 AM

e4mrecap

We bring you a round-up of the stories that made headlines this past week

exchange4media Staff Aug 31, 2019 9:20 AM

TRAI

The operators have been asked to report compliance as per the new regulatory framework within seven days from the date of issue of the direction

exchange4media Staff Aug 30, 2019 11:31 AM

Anto

The appointment comes as part of the agency’s announcement for a new leadership

exchange4media Staff Aug 29, 2019 11:02 AM

Festive

Industry experts say brands and consumers who refrained from spending due to the economic slowdown will now loosen their purse strings

Moumita Bhattacharjee Aug 29, 2019 8:16 AM

TRAI

TRAI’s consultation paper on tariff-related issues has stakeholders debating on whether there should be a ceiling price at all and should TRAI interfere with the pricing of channels. We find out more

exchange4media Staff Aug 29, 2019 8:15 AM

Sacred Games hoarding

Sacred Games produced by Phantom Films has set new records by spending a huge amount on Out-of-Home for their ongoing season of Sacred Games 2

Anjali Thakur Aug 29, 2019 7:50 AM

AntoPuthiry

He breathed his last around 4 am today at Medical Trust Hospital, Kochi

exchange4media Staff Aug 28, 2019 8:46 AM