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At a conclave held in Mumbai, industry experts shared their views on young consumers, their needs and how to create innovative IPs for them

exchange4media Staff 2 days ago

We ask ad industry experts if growing trend of in-house agencies will change the game for mainstream ad agencies going forward

Noel Dsouza 1 week ago

Advertising industry experts spill the tea on whether OTT platforms and their premium service paywall pose a challenge for advertisers or not

Noel Dsouza 01-April-2019

Advertising industry experts give us an insight into how today's youth wants brands to highlight social issues and also prove their authenticity

Noel Dsouza 29-March-2019

From April 1 to June 30, 2019, LaLiga Football Schools will be hosting special training camps for students in 8 cities in India

exchange4media Staff 28-March-2019

Actor Freida Pinto is the Wild Edens: South Asia project’s ambassador. The feature documentary is by Rosatom and will be broadcast by National Geographic this spring

exchange4media Staff 24-March-2019

The TVC has been created by the creative agency Brand Bazooka and is live on multiple digital platforms like YouTube and Facebook

exchange4media Staff 16-March-2019

The latest campaign by FCB Ulka uses the insight that 'only 11% women drive in India’ as an inspiration, to drive more women to drive

exchange4media Staff 12-March-2019

The five weekly primetime games airing from March 10 - April 7 in India will feature some of the most popular teams in the league including the L.A. Lakers, Milwaukee Bucks and Toronto Raptors

exchange4media Staff 11-March-2019

Kumar will be tasked with building a global tech-enabled marketplace for the fragmented short format content ecosystem

exchange4media Staff 25-February-2019

In the show, brothers Taimoor and Rehan Nana will renovate odd structures to transform them into retreats

exchange4media Staff 12-February-2019

Advertisers and media agencies assess their media plans as ISA advises stakeholders to not use BARC data during the transition period of TRAI’s NTO

exchange4media Staff 08-February-2019

A candid chat with the creative duo - Sumanto Chattopadhyay, Chairman & CCO, and VS Srikanth, CEO of 82.5 Communications reveals they have their feet planted firmly on the ground of Indianness

Misbaah Mansuri 04-February-2019

Series has been produced by Off The Fence Productions; each episode to feature individual animal or family group

exchange4media Staff 25-January-2019

First marketing campaign of 2019, #Strongereveryhour, conceptualised by Ogilvy & Mather India, showcases improved network at crowded places

exchange4media Staff 15-January-2019

The 25 seconds ad film uses relatable life scenarios highlighting the advantages of subscription versus outright purchase

exchange4media Staff 14-January-2019

In a special video by Supari Studios, the ace badminton players go undercover to prank kids at the Garuda Badminton Academy by disguising themselves as an elderly couple

exchange4media Staff 08-January-2019

The second edition of Jammin, headlined by A R Rahman will feature many artists from the music industry including Salim-Sulaiman, Shankar-Ehsaan-Loy, Clinton Cerejo and others

exchange4media Staff 01-December-2018

Having 23 years of experience, Banerjee's work has won him multiple accolades both, nationally and internationally

exchange4media Staff 25-October-2018