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Nirmalya Sen, Founder and CEO of The Rethink Company, has paid heartfelt tribute to Atul Hegde, reflecting on his leadership and lasting contribution to India’s digital advertising and media industry
As India's First Influencer Reality Show, the property brings together some of the region's most popular digital creators, who collectively command millions of followers across platforms
Prior to this, Stephanie Antonelli was with VML as Global Chief Business Transformation Officer
Ganapathy Viswanathan, Communication Consultant & Author, writes on how India’s brand endorsements are shifting from star power to strategic fit, credibility and relevance
Ganapathy Viswanathan Jul 2, 2026 9:41 AM
Guest Column: Shantomoy Ray, Founder & Director of K Factor Communications, explores whether AI content is fueling creativity or overcrowding the digital landscape
Shantomoy Ray Jul 1, 2026 8:17 AM
Shreya Dutta joins from Amazon Ads where she was Inventory Partnerships India Lead
The event industry veteran has announced his candidature for EEMA South Vice President
e4m Staff Jun 27, 2026 2:20 PM
The Adani Group aims to identify high-potential entrepreneurs and innovators from across the country
e4m Staff Jun 27, 2026 1:55 PM
Denton joins Nike from Pfizer, Inc., where he has served as Chief Financial Officer and Executive Vice President since May 2022
e4m Staff Jun 26, 2026 1:37 PM
As per Badminton Association of India, digital platforms & social media accounts circulated misleading claims alleging inappropriate interactions between members of the judiciary and the executive
e4m Staff Jun 24, 2026 12:56 PM
Guest Column: Shantomoy Ray, Founder & Director of K Factor Communications, explores how Gen Z is reshaping luxury and why experiences and authenticity have become the new symbols of prestige
Shantomoy Ray Jun 22, 2026 10:32 AM
Guest Column: Dr. Sandeep Goyal decodes the Japanese philosophy of ‘Osoji’ and the cultural pillars it is built on
Sandeep Goyal Jun 22, 2026 8:26 AM
They succeed Kosuke Kataoka, who returns to Hakuhodo Japan to take on new global responsibilities
e4m Staff Jun 20, 2026 8:19 AM
Dave Denton, Chief Financial Officer, will step down from his current role and leave Pfizer on August 15
e4m Staff Jun 20, 2026 8:11 AM
Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, explores why high brand awareness does not always translate into sales and what it takes to turn recognition into revenue
Shantomoy Ray Jun 17, 2026 8:10 AM
Avalani has built a reputation that extends far beyond traditional marketing
e4m Staff Jun 14, 2026 12:45 PM
Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, explores how manipulative algorithms are reshaping marketing ethics by influencing consumer attention and decision making
Shantomoy Ray Jun 9, 2026 12:52 PM
According to a new report by Rediffusion Consumer Lab, Sooryavanshi's story is about more than statistics and his journey is a case study in how modern prodigies are created
The ruling, which ends a 13-year legal battle between broadcasters and the regulator, is expected to disproportionately impact news broadcasters and free-to-air (FTA) channels
Imran Fazal May 29, 2026 1:59 PM
At the e4m PR & Corp Comm Women Achievers Summit 2025, the session explored the defining role of mentorship and how it continues to shape professionals, leadership journeys, and workplace cultures
e4m Desk May 29, 2026 12:29 PM
Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, explores why trust is becoming the most powerful currency in modern advertising as AI reshapes consumer behaviour
Shantomoy Ray May 27, 2026 2:22 PM
The EGI has expressed concern over ‘embarrassing stand-offs’ between Indian officials and European journalists during PM Modi’s visits to the Netherlands and Norway
e4m Staff May 25, 2026 10:02 AM
Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, explores how fear-driven marketing and risk-averse ads are creating forgettable brands in an era craving authenticity
Shantomoy Ray May 25, 2026 8:03 AM
Apart from entrepreneurship, Tripathy has also emerged as a prominent mentor, angel investor and industry thought leader
e4m Staff May 24, 2026 12:15 PM
Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, on why in the age of AI driven advertising the brands that retain human emotion will be the ones consumers truly remember
Shantomoy Ray May 19, 2026 7:56 AM
Industry conversations around leadership realignment intensify as Amazon folds MX Player into Prime Video
Kanchan Srivastava May 13, 2026 8:46 AM
Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, explores why staying culturally relevant matters more than simply positioning a brand in today’s fast-changing market
Shantomoy Ray May 12, 2026 8:01 AM
Guest Column: Yesudas S Pillai, Advertising and Marketing Strategist, Investor & Founder at Y&A Transformation, writes how the almond campaign confuses interactivity with effectiveness
Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, explores the tension between global marketing frameworks and local realities
Shantomoy Ray May 8, 2026 8:09 AM
Guest Column: Shantomoy Ray, Founder & Director of K Factor Communications explores the paradox of being data-rich but insight-poor, where more data often leads to less clarity in decision-making
Shantomoy Ray May 4, 2026 7:41 AM
Prior to his promotion, Nitesh served as Senior Planning Director at the agency
e4m Staff Apr 30, 2026 11:33 AM
Company to acquire Compulsorily Convertible Debentures in PhantomFX in one or more tranches
e4m Staff Apr 18, 2026 6:54 AM
A film by Grant Thornton Bharat shows how employee value proposition playbook is transforming, its implications, changing storytelling equation, what future holds, and more
Ritika Upmanyu Apr 16, 2026 11:36 AM
Tilt Brand Solutions will conceive and execute marketing, brand, communication, and content for Santoor across media and platforms
e4m Staff Apr 15, 2026 2:13 PM
Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, reveals why adaptability is becoming the real cornerstone of brand building in a constantly shifting marketplace
Shantomoy Ray Apr 9, 2026 8:05 AM
Several members of the industry have mourned his passing and extended their condolences to the family
Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, examines why differentiation is losing its meaning in a marketplace where every brand claims to be unique
Shantomoy Ray Mar 31, 2026 10:21 AM
In this role, Helder will join the Global Executive Committee and will report to AKQA Global CEO Baiju Shah
e4m Staff Mar 26, 2026 12:38 PM
Rastogi brings nearly two decades of experience in the media industry
e4m Staff Mar 19, 2026 12:02 PM
Guest Column: Shantomoy Ray, Founder & Director of K Factor Communications, explores how brands are using emotional AI and biofeedback to shape-shift in real time and match the mood of modern consumer
Shantomoy Ray Mar 19, 2026 8:24 AM
Company announces expansion of focus toward first-party data collaboration, CTV ecosystems, premium media supply and proprietary marketing technology
e4m Staff Mar 10, 2026 2:08 PM
Guest Article: Ananay Jain – Partner & National Media & Entertainment Industry Leader – Grant Thornton Bharat explore the rising issues in the DTH industry, what changed, and what the future holds
Ananay Jain Mar 10, 2026 11:51 AM
Directed by Badal Ray & Shoma Mukherji and produced by Shantomoy Ray, ‘Bitongsho’ features a spirited ensemble cast bringing eccentric characters and surprising twists to life.
e4m Staff Mar 9, 2026 10:09 AM