new-year
Apple’s ‘Shot on iPhone 17 Pro’ film blends live-action and stop-motion craft to tell a moving Chinese New Year story, and wins top honours at ONE Asia
Aryendra Khan Mar 5, 2026 8:41 AM
As we step into 2026, we look at brand spots that caught our eye this holiday season
Soumya Gawri Jan 3, 2026 9:09 AM
The initiative brings the harsh reality of drunk driving into public view by displaying original wrecked vehicles on billboards across Delhi NCR and Pune
The messaging platform, owned by Meta Corporation, has introduced New Year-themed features to make the celebrations even more engaging
Vaishnavi Deshpande Dec 31, 2025 4:15 PM
Chandan Mendiratta, Chief Brand Officer at Zepto, speaks to e4m on greenlighting ideas that would typically struggle to pass conventional brand filters, his take on marketing measurement and more
Chehneet Kaur Dec 23, 2025 12:31 PM
As the New Year approaches, brands are turning to regional creators to aid discovery and drive measurable campaign impact
Shalinee Mishra Nov 20, 2025 9:43 AM
This new ad conveys the message that everyone, irrespective of their orientation or ideology, has the right to equality
e4m Staff Jan 14, 2025 1:07 PM
MLAs, District Collectors, Mayors, and senior police officials will share their 2025 resolutions exclusively on Club FM this New Year's Day
The #MakeItCount campaign centres on a simple yet powerful equation: small, sustainable goals plus persistence equals long-term success
WPP CEO Mark Read has been awarded the Commander of the Order for his services to the creative industries
The Croma campaign will be out across various channels, including digital platforms, social media, and retail stores
The campaign has a representation that showcases the grand change of the year as viewed from a Tata vehicle on a journey
e4m Staff Dec 30, 2023 6:00 PM
Red FM has introduced another season of ‘Poila Baithak’ to mark the beginning of the Bengali New Year
NATIVE CONTENT Apr 21, 2023 9:14 AM
According to industry leaders, the online medium provides brands with massive visibility and generates a lot of business
Simran Sabherwal Apr 14, 2023 2:27 PM
Media houses cheer the spurt in marketing spends and say the overall sentiment has been buoyant with retail showing major traction
Simran Sabherwal Apr 14, 2023 8:42 AM
The new year film underlines the importance of living in the moment and connecting in the real world
exchange4media Staff Dec 28, 2022 1:19 PM
The new film emphasises the brand's commitment to democratising domestic duties
exchange4media Staff Dec 17, 2022 8:54 AM
Globalization, digital awakening and blurring cultural boundaries have led brands to offer lucrative shopping deals for festivities like Black Friday, Halloween & Thanksgiving, note industry experts
Tanzila Shaikh & Nilanjana Basu Dec 13, 2022 8:56 AM
Industry leaders and OTT players say they are mapping changing audience preferences for factual genres and collaborating with innovative storytellers
Tanzila Shaikh Nov 25, 2022 8:11 AM
actor Silambarasan aka Simbu and music composer Anirudh Ravichander, who were announced as the brand ambassadors for aha Tamil
exchange4media Staff Apr 18, 2022 12:47 PM
The upcoming Originals feature works by Vetrimaaran, Prakash Raj and Kalidas Jayaram
exchange4media Staff Apr 6, 2022 11:52 AM
The industry discusses their personal & professional goals, and things they would like to learn and unlearn in 2022
Mansi Sharma Jan 6, 2022 9:02 AM
As Tamil New Year is a celebration of all wonderful shades, the style guide 'Tamizhnatin Vanna Puthagam' captures perfectly everything this land offers - architecture, literature, culture & sport
exchange4media Staff Apr 15, 2021 3:32 PM
The campaign represents a new wave of globalisation, technology, culture and entertainment
exchange4media Staff Apr 15, 2021 3:18 PM
The campaign film is now live on the brand’s social media accounts and will be broadcast exclusively on leading digital platforms
exchange4media Staff Jan 23, 2021 7:45 AM
The fete begins as audience soak in the fathoms of love with the romantic blockbuster ‘Mohabbat’ featuring Chintu Pandey and Kajal Yadav on January 11
exchange4media Staff Jan 11, 2021 1:15 PM
The interactive platform will allow users to collaborate, share and learn together keeping informed on the latest updates on all products and services
exchange4media Staff Jan 4, 2021 2:51 PM
Conceptualised by Wunderman Thompson South Asia, the brand’s New Year’s film is a tribute to the positive human spirit
exchange4media Staff Jan 2, 2021 7:56 AM
From superhit films to special shows, with audiences of the channel will have an enthralling and entertaining start to the New Year
exchange4media Staff Dec 31, 2020 12:34 PM
The line-up will include 2020 ki Sabse Badi Mehfil, Lapete Mein Netaji, sensational performance by Sapna Chowdhry, stand-up comedy by KK Naikar, & 2021 Shubh Mangal Sawdhaan
exchange4media Staff Dec 29, 2020 3:24 PM
The campaign is rooted in its philosophy of ‘Fun is for life, and not just for kids’
exchange4media Staff Dec 26, 2020 8:17 AM
Deepak Rajadhyaksha, Programming Head, Colors Marathi, says, the shows are culturally rich and resonate with every Maharashtrian household’s values
exchange4media Staff Dec 23, 2020 4:57 PM
The campaign features Kalyan Jewellers’ regional brand ambassador and Marathi actress Pooja Sawant
exchange4media Staff Mar 17, 2020 2:34 PM
In India alone, WhatsApp users sent over 20 billion messages on December 31, the messaging platform has said
exchange4media Staff Jan 3, 2020 1:27 PM