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Advertising continues to contribute more than one-third of industry revenues, generating an estimated $300 million in 2025
e4m Staff Jul 9, 2026 11:00 AM
Campaign saw participation from over 100K+ users, amplified by social creators, including Prajakta Koli, Harsh Gujral, Dharnaa, Gurleen Pannu, Anirban Dasgupta, Rahul Dua, Tanmay Singh, & Mohak Narang
NATIVE CONTENT Apr 29, 2026 3:05 PM
Deepali Naair, Global Head of Brand, Mktg & Corp Comms, Biocon, speaks with Shripad Kulkarni on GenAI, collapse of the strategy-execution divide — & why the principles of mktg have never mattered more
Shripad Kulkarni Apr 28, 2026 7:58 AM
Prior to this, Satish Paliwal served as Chief Operating Officer at Krsnaa Diagnostics
e4m Staff Apr 1, 2026 12:26 PM
The collaboration, as part of a refreshed marketing strategy for Mysore Sandal Soap, has reignited criticism and debate, much of it tied to identity, representation and regional pride
e4m Staff Feb 10, 2026 5:11 PM
Speaking at the launch of dentsu–e4m Digital Advertising Report 2026, Agchbayar said media today actively shapes aspirations, behaviours and belief systems
This year’s edition coincides with the Vikatan Group’s centenary celebrations
e4m Staff Feb 2, 2026 10:29 AM
The 10th edition of the report will be unveiled on February 2 in Mumbai
The film was recently honoured with the Best Family Film Award at an event held in Ayodhya
e4m Staff Jan 15, 2026 11:39 AM
Ashwanii Dandonaa till recently was Business Head, Branded Partnerships at Fork Media
Her professional journey stands out for its breadth, impact and consistency
e4m Staff Nov 30, 2025 1:17 PM
The AI-altered re-release of ‘Raanjhanaa’ has reignited debate, as surveys reveal that 81% of global audiences seek transparency in AI use, with many preferring human-made films
Soumya Gawri Aug 19, 2025 8:22 AM
From major C-suite appointments in India’s corporations to global leaders making headlines for career moves, here are the most impactful executive movements that shaped business landscape this week
e4m Staff Jul 25, 2025 5:24 PM
Deepali Naair will lead the global brand and corporate communications function
e4m Staff Jul 23, 2025 1:41 PM
Relatable storytelling and unexpected twists positions Trakstar as the perfect tractor
e4m Staff May 30, 2025 2:47 PM
Dissenters argue that a brand with deep cultural ties to Karnataka should be represented by someone associated with the state’s language and film industry
e4m Staff May 26, 2025 10:55 AM
The film shows a playful exchange between Tamannaah Bhatia and Mahesh Babu as they recall a recent get-together
e4m Staff Apr 22, 2025 1:04 PM
Tamannaah has become a sought-after name for brands looking for star power and relatability. Here’s a glimpse into some of her latest and most notable endorsements
Soumya Gawri Dec 21, 2024 8:50 AM
Deepali Naair,Group Chief Marketing Officer of CK Birla Group, has been honoured as one of IMPACT 50 Most Influential Women of 2024
Preranaa Khatri will report to Tusharr Kumar, CEO of OML Entertainment
e4m Staff Oct 8, 2024 12:19 PM
The potential investors are believed to be three top business houses based out of Mumbai, Kolkata and Ahmedabad
Kanchan Srivastava Aug 10, 2024 10:00 AM
The campaign ‘Full Full Fresh’ encourages a fresh and healthy lifestyle
e4m Staff Jul 10, 2024 1:16 PM
The new campaign highlights Rasna’s emotional connect and its functional benefits
e4m Staff Mar 14, 2024 1:21 PM
The campaign features actress Tamannaah Bhatia as the brand ambassador
e4m Staff Mar 11, 2024 1:33 PM
The show is set to go on air starting 20th February, 2024 every Monday to Saturday at 9:00 PM
e4m Staff Feb 16, 2024 8:10 PM
The multivitamin brand has collaborated with Tamannaah Bhatia for its freshly launched campaign #MyHeartLovesDiataalD.
e4m Staff Feb 15, 2024 2:21 PM
Bhatia is the India brand ambassador and has starred in the country's first campaign video for the brand
e4m Staff Oct 31, 2023 4:43 PM
Sharma is credited with bringing to life shows such as 24, Dance Deewane, Bigg Boss, Khatron Ke Khiladi, Rising Star, Udaariyaan, Naagin, Ishq Mein Marjawaan and Sirf Tum
exchange4media Staff Aug 16, 2023 3:52 PM
Celebrities Suniel Shetty, Karishma Tanna, Kainaat Arora and Nimrat Kaur graced the launch of Radio City’s peppy new vibe
exchange4media Staff Jun 12, 2023 2:19 PM
Datta, the newly onboarded Chief Marketing Officer, spoke to e4m about the brand’s recently launched campaign featuring Saif Ali Khan and Shehnaaz Gill
Tanzila Shaikh May 12, 2023 9:19 AM
Dr Annurag Batra, Chairman & Editor-in-Chief, BW Business World & exchange4media, writes on the rise of the media sector in the country’s southern states and the factors behind the growth
Dr Annurag Batra May 2, 2023 8:28 AM
Saif Ali Khan and Shehnaaz Gill feature in two separate TVCs
exchange4media Staff Apr 20, 2023 3:56 PM
Bhatia was recently announced as the face of Myntra’s latest campaign 'Be Extraordinary EveryDay
exchange4media Staff Feb 20, 2023 3:29 PM
The actor has been roped in to enhance the brand’s pan-India presence
exchange4media Staff Jan 30, 2023 1:06 PM
RRR song ‘Naatu Naatu’ won Best Original Song at the 80th Golden Globes Awards
exchange4media Staff Jan 12, 2023 2:37 PM
The ad film, #InnConnectionsKeNaam, has been created by Chimp&Z Inc
exchange4media Staff Nov 23, 2022 5:17 PM
The shows Meet, Main Hoon Aparajita, Pyaar Ka Pehla Naam Radha Mohan, and Bhagya Lakshmi will now air across the week starting October 16
exchange4media Staff Oct 10, 2022 5:38 PM
Industry leaders will deliberate on what it takes to build 'The Media Agency of Tomorrow'
exchange4media Staff Oct 6, 2022 8:38 AM
#ShukarHainSUGARHain campaign also has a guest appearance from Co-Founder & CEO Vineeta Singh
exchange4media Staff Sep 10, 2022 8:47 AM
The National Anti-Profiteering Authority’s order came on a complaint that the benefits of input tax credit have not been passed to the consumers
exchange4media Staff Sep 9, 2022 6:53 PM