mumbai-indian
The streaming platform has collaborated with the franchise to release a parody-led digital film inspired by Rohit Sharma’s viral meme, “Garden mein aaya hai kya?”
e4m Staff Apr 11, 2026 11:05 AM
The ‘Ghar ki yaad nahi aayi Jassi’ dialogue, earlier referenced by Sanjana Ganesan, continues to follow Bumrah on and off the field
As sponsorship stacks grow, industry players say franchises and brands alike are shifting focus from scale to effectiveness
Sunidhi Vijay Apr 1, 2026 9:19 AM
From MI’s two-day festival The MIX to CSK’s AR Rahman concert and RCB’s Unbox, teams are expanding pre-season activations into large-scale entertainment formats
Kanchan Srivastava Mar 19, 2026 9:05 AM
The agency will manage campaign assets and launch films for the franchise
e4m Staff Mar 17, 2026 6:44 PM
The association is for the upcoming edition of the Women’s T20 league in 2026
The campaign, developed by Saatchi & Saatchi India, features Rohit Sharma, Hardik Pandya and Suryakumar Yadav
Udemy will offer exclusive promotions and events with MI during the season
e4m Staff Mar 27, 2025 2:59 PM
The partnership will offer extensive brand visibility across Mumbai Indians' key assets, including team merchandise, advertisements, digital campaigns, and fan engagement initiatives
e4m Staff Mar 27, 2025 2:41 PM
The brand has released a special anthem emphasising how adequate sleep and rest boosts performance
e4m Staff Mar 25, 2025 3:25 PM
The brand’s campaign also features Mumbai Indians players Harmanpreet Kaur, Yastika Bhatia and Akshita Maheshwari
e4m Staff Feb 24, 2025 1:37 PM
Rexona will be the Official Freshness Partner with the Mumbai Indians women’s team at the T20 women’s tournament
e4m Staff Feb 14, 2025 11:16 AM
DHL Express is the principal sponsor and official logistics service provider for the Mumbai Indians team
e4m Staff May 23, 2024 1:46 PM
In this edition of Pitch BrandTalk, Vishal Suri, Managing Director, SOTC Travel India, speaks on the industry’s recovery post the pandemic, SOTC’s automation & digitisation, and customer-centricity
Simran Sabherwal May 22, 2024 8:37 AM
Boldfit will offer an exclusive line of Mumbai Indians-branded merchandise
e4m Staff Apr 18, 2024 12:43 PM
Goldi Solar will utilize its rights as the official partner of Mumbai Indians and run marketing engagement campaigns to connect with cricket fans
The teams that have partnered with Bisleri are Delhi Capitals, Gujarat Titans, Mumbai Indians, Rajasthan Royals and Royal Challengers Bengaluru
DHL Express diversifies Mumbai Indians partnership with Men’s, Women’s teams and MI Cape Town
e4m Staff Mar 28, 2024 11:45 AM
As part of the association, the ‘USHA’ logo will be prominently visible on the caps and helmets of all Mumbai Indians players
e4m Staff Mar 26, 2024 12:49 PM
NIC Ice Creams will be the Official Ice Cream Partner for Mumbai Indians
e4m Staff Mar 21, 2024 10:35 AM
'This journey stands as a testament to the seamless synergies we share,' said Mumbai Indians' spokesperson
e4m Staff Feb 23, 2024 10:58 AM
Players from both the women’s and men’s teams will be outfitted in Skechers-branded Mumbai Indians match kits
e4m Staff Feb 22, 2024 6:47 PM
IPL has seen a 433% growth in brand value since its inception in 2008 and has acquired the status of a decacorn, says Brand Finance’s latest report
e4m Staff Dec 14, 2023 1:29 PM
The brand has come on board as their Exclusive Global Merchandise Partner this year
exchange4media Staff May 8, 2023 1:45 PM
The marketing campaign will use various touchpoints including TV, Digital, Out of Home and Radio
exchange4media Staff Mar 24, 2023 5:04 PM
The network will build an added layer of story-telling for the fans of MI
exchange4media Staff Mar 21, 2023 5:05 PM
Dream11 has also partnered with Royal Challengers Bangalore in the WPL
exchange4media Staff Mar 10, 2023 7:14 PM
The new jersey has been conceptualized by designer duo Shantanu & Nikhil
exchange4media Staff Mar 10, 2023 11:24 AM
The 360-degree campaign will be spread across various mediums such as TV, digital, outdoor, and radio
exchange4media Staff Mar 3, 2023 6:20 PM
The brand has been part of the Mumbai Indians family for over a decade
exchange4media Staff Mar 3, 2023 1:40 PM
As part of this association, Ashok Leyland logo & name will feature prominently on the back of the team’s jersey
exchange4media Staff Mar 2, 2023 3:06 PM
According to Brand Finance, Mumbai Indians has nearly doubled its brand value over the years with a 99% growth since 2009
exchange4media Staff Dec 28, 2022 1:09 PM
Based in Cape Town, the new franchise will take forward the Mumbai Indians brand
exchange4media Staff Jul 20, 2022 3:11 PM
The partnership, which is in its second year, has helped us to reach a much wider customer base, says Juneja, DHL’s VP-Sales & Marketing
Mansi Sharma May 10, 2022 8:22 AM
According to some media experts the viewership decline is not alarming and the auction will still see a bidding war
Javed Farooqui Apr 29, 2022 9:02 AM
Fans of KKR, RR, MI, RCB & SRH can use the hashtag #No1YaariCheers and share their fun cheers to win exciting prizes
exchange4media Staff Apr 7, 2022 12:34 PM
Under the initiative, the brand will provide the ground staff with best-in-class travel, accommodation, nutritional needs and customized jerseys designed by fashion designer Masaba Gupta
exchange4media Staff Mar 30, 2022 4:11 PM
Part of ‘Khelenge Dil Kholke’ campaign, the film features young talent from the Mumbai Indians squad - Tilak Varma, Aryan Juyal, Rahul Buddhi, Ramandeep Singh, Hritik Shokeen & Arshad Khan
exchange4media Staff Mar 29, 2022 5:29 PM
Reliance Industries' subsidiary Indiawin Sports, which owns Mumbai Indians, had reported revenue of Rs 336.25 crore in FY21
Javed Farooqui Mar 28, 2022 8:36 AM
While the company will be the Official sponsor of Chennai Super Kings, it will act as an Associate Sponsor for Gujarat Titans and Mumbai Indians
exchange4media Staff Mar 25, 2022 4:58 PM
Bombay Shaving Company's logo will be seen on player helmets, caps and kits through the 2-month tournament
exchange4media Staff Mar 22, 2022 12:25 PM
The Dil Khol Ke campaign celebrates the spirit of Mumbai, the camaraderie of the teams and showcase their passion of sports
exchange4media Staff Mar 17, 2022 7:03 PM
The National Director, Sports & Entertainment Sponsorships, Wavemaker India, in a candid chat spoke about IPL’s popularity, impact and how the new teams will increase the league’s reach further
Kanchan Srivastava Mar 17, 2022 8:32 AM
The brand's logo will be prominently visible on the caps & helmets and on the mat during the official match toss of Mumbai Indians matches
exchange4media Staff Mar 10, 2022 4:03 PM