The product launch strengthens Criteo’s end-to-end advertising solution, following the acquisition of Manage, a data-driven mobile app platform last year

exchange4media Staff 04-June-2019

Nielsen Digital Ad Ratings provides independent view of key digital video platforms’ audience

exchange4media Staff 03-June-2019

The film highlights a series of hurdles that customers normally undergo while trying to trade

exchange4media Staff 27-April-2019

The Hindu has appointed Veena Venugopal as Editor for its ad-free app on iOS and Android

exchange4media Staff 27-June-2018

Facebook-owned Instagram introduces IGTV, a new app to upload long-form vertical videos, intensifies competition with YouTube.

Dolly Mahayan 22-June-2018

Marketers should be aware of the new tools like geo-mapping, QR codes, AR and use it to their advantage on not just mobile phones and tablets but also wearable technology

Rohit K Singh 01-August-2017

With the Modi government adding yet another app to bring easy governance in the hands of citizens, we look at other apps launched by the government and how they fare on the Play Store

Ronald Menezes 21-July-2017

Prat provides some top recommendations for increasing app download rates in order to stand out in a busy and competitive app marketplace

Ignasi Prat 12-July-2017

Partners with mobile attribution companies TUNE, Adjust, AppsFlyer and Kochava to launch unified Outbrain Dashboard and connect data for smart optimisation

exchange4media Staff 30-June-2017

Sundaram says it is time for everyone to embrace programmatic mobile first solutions that enable audience discovery and rapid video advertising adoption rather than the downloads that were being forced on consumers

Rammohan Sundaram 22-March-2017

The latest version of the app also featuresan all-new ‘card + swipe’ layout allowing users to check out multiple news headlines with every swipe

exchange4media Staff 16-March-2017

Special features like the Goafest Buzz Submit will allow users to ask the speakers questions through the app during the event. Also the informative travel schedule will help plan out daily itineraries

exchange4media Staff 29-March-2016

With thousands of apps available on the app store, getting your app noticed is a tall task but with a few simple steps, app creators can boost the chances that their apps are installed and used writes Rohan Patil, MD of AppLift India

Rohan Patil 26-February-2016

The future of the mobile experience is evolving and will be about bringing app functionality to users contextually and proactively, not just bringing users to apps where they have to search for the right functions. Quixey’s latest survey supports this shift in thinking.

exchange4media Staff 24-December-2015

Last week, Google said that it is working on a new feature for its mobile search that will allow users to use apps without the need to install them.

exchange4media Staff 24-November-2015

Jagdish Rajpurohit, Founder, CloudWalker Steaming Technologies, who is also an indie filmmaker and actor, talks about the platform’s ultimate aim to be a one-stop-shop for digital content distribution across multiple platforms

Collin Furtado 22-July-2015

Subscribers of Sony PIX on Tata Sky will now get to watch movies LIVE and on the go

exchange4media Staff 04-July-2015

The app is a mobile video platform where performers can beam live to fans and audiences through their smartphones

exchange4media Staff 21-May-2015

With this app, Radio Mango hopes to reach out to the Malayali diaspora in the region

exchange4media Staff 18-April-2015

Kaushal Sarda, CEO of Kuliza, talks about the exponential rise of mobile apps and how brands can meet consumers’ need to constantly stay connected and get work done while on the move

Kaushal Sarda 07-February-2015