mobile-app
Criteo?blur=25

The product launch strengthens Criteo’s end-to-end advertising solution, following the acquisition of Manage, a data-driven mobile app platform last year

exchange4media Staff Jun 4, 2019 4:59 PM

Nielsen?blur=25

Nielsen Digital Ad Ratings provides independent view of key digital video platforms’ audience

exchange4media Staff Jun 3, 2019 5:20 PM

AngelBroking?blur=25

The film highlights a series of hurdles that customers normally undergo while trying to trade

exchange4media Staff Apr 27, 2019 10:00 AM

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The Hindu has appointed Veena Venugopal as Editor for its ad-free app on iOS and Android

exchange4media Staff Jun 27, 2018 8:49 AM

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Facebook-owned Instagram introduces IGTV, a new app to upload long-form vertical videos, intensifies competition with YouTube.

Dolly Mahayan Jun 22, 2018 8:56 AM

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Marketers should be aware of the new tools like geo-mapping, QR codes, AR and use it to their advantage on not just mobile phones and tablets but also wearable technology

Rohit K Singh Aug 1, 2017 8:22 AM

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With the Modi government adding yet another app to bring easy governance in the hands of citizens, we look at other apps launched by the government and how they fare on the Play Store

Ronald Menezes Jul 21, 2017 8:15 AM

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Prat provides some top recommendations for increasing app download rates in order to stand out in a busy and competitive app marketplace

Ignasi Prat Jul 12, 2017 8:05 AM

Outbrain expands mobile app offering to marketers globally?blur=25

Partners with mobile attribution companies TUNE, Adjust, AppsFlyer and Kochava to launch unified Outbrain Dashboard and connect data for smart optimisation

exchange4media Staff Jun 30, 2017 11:04 AM

Guest Column: Mobile App Downloads is a dead business, wake up to the new reality that is audience discovery: Rammohan Sundaram, MD & Sr. VP, APMEA C1X Inc?blur=25

Sundaram says it is time for everyone to embrace programmatic mobile first solutions that enable audience discovery and rapid video advertising adoption rather than the downloads that were being forced on consumers

Rammohan Sundaram Mar 22, 2017 8:34 AM

Indian Express introduces first-of-its-kind text-to-speech feature on its app?blur=25

The latest version of the app also featuresan all-new ‘card + swipe’ layout allowing users to check out multiple news headlines with every swipe

exchange4media Staff Mar 16, 2017 12:50 PM

Goafest 2016 gets future ready, launches Goafest 2016 mobile app?blur=25

Special features like the Goafest Buzz Submit will allow users to ask the speakers questions through the app during the event. Also the informative travel schedule will help plan out daily itineraries

exchange4media Staff Mar 29, 2016 8:08 AM

Guest Column: Ensure app installs and engagement in 2016: Rohan Patil Patil, MD AppLift India?blur=25

With thousands of apps available on the app store, getting your app noticed is a tall task but with a few simple steps, app creators can boost the chances that their apps are installed and used writes Rohan Patil, MD of AppLift India

Rohan Patil Feb 26, 2016 8:44 AM

49.7% mobile users dislike using apps ---Quixey Survey 2015?blur=25

The future of the mobile experience is evolving and will be about bringing app functionality to users contextually and proactively, not just bringing users to apps where they have to search for the right functions. Quixey’s latest survey supports this shift in thinking.

exchange4media Staff Dec 24, 2015 8:48 AM

Google Search’s new feature likely to make apps obsolete??blur=25

Last week, Google said that it is working on a new feature for its mobile search that will allow users to use apps without the need to install them.

exchange4media Staff Nov 24, 2015 8:11 AM

We don’t think subscription-based model will work in India: Jagdish Rajpurohit?blur=25

Jagdish Rajpurohit, Founder, CloudWalker Steaming Technologies, who is also an indie filmmaker and actor, talks about the platform’s ultimate aim to be a one-stop-shop for digital content distribution across multiple platforms

Collin Furtado Jul 22, 2015 8:36 AM

Sony PIX now on mobile devices through Tata Sky’s mobile app?blur=25

Subscribers of Sony PIX on Tata Sky will now get to watch movies LIVE and on the go

exchange4media Staff Jul 4, 2015 8:49 AM

#fame launches ‘Live Video’ entertainment app?blur=25

The app is a mobile video platform where performers can beam live to fans and audiences through their smartphones

exchange4media Staff May 21, 2015 6:24 PM

Radio Mango launches mobile app for its UAE-based radio station?blur=25

With this app, Radio Mango hopes to reach out to the Malayali diaspora in the region

exchange4media Staff Apr 18, 2015 9:16 AM

Make mobility, not mobile the success mantra for your brand: Kaushal Sarda?blur=25

Kaushal Sarda, CEO of Kuliza, talks about the exponential rise of mobile apps and how brands can meet consumers’ need to constantly stay connected and get work done while on the move

Kaushal Sarda Feb 7, 2015 12:35 PM