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Fantasy gaming?blur=25

Industry watchers say the category, seen making a big advertising splash this IPL, should advertise responsibly with brands getting endorsers to talk about playing it the right way

Misbaah Mansuri Sep 23, 2020 8:47 AM

Advertising?blur=25

As per the MIB advisory, the rule aims at prohibiting surrogate advertisements while allowing ads of genuine brand extensions subject to specified conditions

exchange4media Staff Sep 18, 2020 8:32 AM

disclaimer?blur=25

The Ministry of Consumer Affairs has released a set of draft guidelines for manufactures, ad agencies and endorsers to prevent false or misleading advertisements

exchange4media Staff Sep 7, 2020 9:19 AM

ads?blur=25

Industry observers believe that fair implementation of the norms could help curb opportunistic advertising practices

Misbaah Mansuri Sep 7, 2020 8:41 AM

pubg?blur=25

The Ministry of Information & Technology, in its official statement, said that the move is to ensure safety, security and sovereignty of Indian cyberspace

exchange4media Staff Sep 2, 2020 5:34 PM

Celebyte?blur=25

The platform has over 500 celebrities from various domains, including Saina Nehwal, Cyrus Broacha and Minissha Lamba

exchange4media Staff Sep 2, 2020 1:06 PM

production?blur=25

Production houses have sworn to adhere to MIB's safety guidelines, citing the health and safety of their crew members as their topmost concern

exchange4media Staff Aug 25, 2020 8:45 AM

Gemini?blur=25

Subin Sivan, Marketing Head, Cargill’s oils business in India, tells us how the Gemini Sunflower Oil brand is engaging with consumers to spread the festive cheer

Simran Sabherwal Aug 22, 2020 7:59 AM

nationalgeographic?blur=25

The Next Frontier: India’s Smart Cities, made in collaboration with Ministry of Housing and Urban Affairs, premieres on August 15

exchange4media Staff Aug 14, 2020 6:39 PM

Gemini?blur=25

The objective of the campaign is to encourage consumers to celebrate the festival of Ganpati at home along with their loved ones, ensuring the safety norms are in place

exchange4media Staff Aug 8, 2020 6:00 PM

Apps?blur=25

The newly-banned apps include Tiktok Lite, Helo Lite, SHAREit Lite, BIGO LIVE Lite and VFY Lite

exchange4media Staff Jul 28, 2020 9:00 AM

cinema?blur=25

I&B Secretary Amit Khare makes the recommendation at a close-door industry interaction with the CII Media Committee on Friday, say media reports

exchange4media Staff Jul 27, 2020 9:07 AM

consumerprotection?blur=25

Industry observers contend that it will all boil down to fair implementation of the law

Misbaah Mansuri Jul 21, 2020 8:47 AM

Rahul Johri?blur=25

Before joining BCCI, Johri was Executive Vice President and GM South Asia at Discovery Networks Asia Pacific

Ruhail Amin Jul 9, 2020 11:52 PM

Pocket Aces?blur=25

The first five videos under the new format will explore the evolution of dating in these unprecedented times

exchange4media Staff Jul 6, 2020 2:06 PM

tiktok?blur=25

Nikhil Gandhi, India Head, TikTok has issued a statement saying that the company will discuss with concerned government stakeholders and submit clarifications

exchange4media Staff Jun 30, 2020 10:27 AM

MIB?blur=25

The ministry has also cancelled registrations of five MSOs in the same period

exchange4media Staff Jun 26, 2020 9:28 AM

e-content jam?blur=25

At the e4m e-Content Jam, experts exchanged views on the winning mantra for building brands via influencers

exchange4media Staff Jun 23, 2020 8:40 AM

e-Content Jam?blur=25

The panel will also discuss the future of influencer marketing and the impact of COVID-19 on the industry

exchange4media Staff Jun 22, 2020 10:49 AM