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Manish Tiwary, Nestlé India Chairman and Managing Director, wrote in a social media post that Nestlé remains committed to being part of India's journey
The discussions come at a time when the government is increasingly positioning the creative economy
e4m Staff Aug 26, 2026 9:44 AM
The advisory comes days after the ministry issued a separate direction to private satellite television channels to carry an anti-drug disclaimer during their programming
e4m Staff Aug 25, 2026 9:55 AM
Explore this week's standout ad campaigns from Flipkart, Google, and more, showcasing creativity, humour, and a courtroom clash in the advertising world.
Aryendra Khan Aug 22, 2026 10:03 AM
Following Thursday's high-level govt meeting on the prolonged ratings impasse, the industry is yet to receive any fresh direction from the ministry
Imran Fazal Aug 21, 2026 9:10 AM
MIB has specifically referred to general entertainment and non-news programmes, bringing a wide range of TV content within the scope of the public-awareness initiative
e4m Staff Aug 21, 2026 8:59 AM
Prior to the elevation, she served as Strategy & Transformation Leader
e4m Staff Aug 19, 2026 3:21 PM
Guest Column: Brij Kothari, Adjunct Professor, IIT-Delhi, School of Public Policy, writes key aspect of films born accessible is that the features are inalienable elements of Digital Content Package
Brij Kothari Aug 19, 2026 12:21 PM
The suit challenges the FCC’s April directive requiring Disney's eight owned-and-operated ABC stations to seek licence renewals years ahead of schedule
e4m Staff Aug 19, 2026 8:51 AM
Revenue from operations rose 36% to ₹690.2 crore during the year, while profit after tax stood at ₹25.9 crore
e4m Staff Aug 17, 2026 6:09 PM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, on why Shah Rukh Khan continues to remain in the consideration set for major brands seeking celebrity endorsers
Ganapathy Viswanathan Aug 17, 2026 12:03 PM
The removal of the cap also creates a potential downside for advertisers: commercial clutter could dilute the impact of individual campaigns
Imran Fazal Aug 17, 2026 9:16 AM
Damini Chopra, actor, writer and philanthropist, shares why investing in education and skills is key to turning India’s demographic dividend into lasting prosperity
Damini Chopra Aug 15, 2026 9:54 AM
The new model is positioned as a lower-cost option for businesses building autonomous AI systems
e4m Staff Aug 14, 2026 8:57 AM
At 28, Leavitt is the youngest person to have served as White House press secretary.
e4m Staff Aug 13, 2026 3:41 PM
The ministry first issued the Accessibility Standards for Persons with Disabilities in Television Programmes on September 11, 2019
Imran Fazal Aug 13, 2026 8:59 AM
The government also said representations and grievances submitted by casual assignees are examined on merit
Imran Fazal Aug 12, 2026 12:47 PM
The curriculum for the initiative has been jointly designed and developed by the Indian Institute of Creative Technologies (IICT) and private-sector partners
Imran Fazal Aug 12, 2026 12:44 PM
The agency will lead brand strategy, creative, social media and performance marketing for the online-first automotive services platform
e4m Staff Aug 11, 2026 10:33 AM
The campaign is conceptualised and written by Prasoon Joshi, Chairman, Omnicom Advertising India, and developed by Google with McCann India and Nirvana Films
e4m Staff Aug 10, 2026 6:40 PM
Panel urged close coordination between MIB, MeitY and other ministries to develop legal and technological mechanisms for identifying and prosecuting those responsible for AI-generated fake news
Imran Fazal Aug 7, 2026 2:27 PM
Alongside the digital portal, the Ministry informed the panel that it had finalised a Model Executive Order and Standard Operating Procedure after consultations with industry stakeholders
Imran Fazal Aug 7, 2026 1:24 PM
YouTube-backed AI skilling to train 15,000 as MIB says AI broadcasting policy will evolve only when required
Imran Fazal Aug 7, 2026 1:11 PM
Jain currently serves as Joint Secretary in the Ministry of Corporate Affairs
While the MIB relies on a three-tier self-regulatory grievance mechanism, the DEPwD proposes a statutory, penalty-backed enforcement framework
Imran Fazal Aug 6, 2026 8:54 AM
Minister of State for Information and Broadcasting Dr. L. Murugan shared the information during a Lok Sabha session
In a note, addressed to I&B Minister Ashwini Vaishnaw, Chrome DM Founder and CEO Pankaj Krishna argued that India's existing TV audience measurement architecture has become "obsolete and impractical"
Imran Fazal Aug 4, 2026 8:34 AM
At s4m Journalism 40Under40, Dr Annurag Batra, Chairman & Editor-in-Chief, e4m & BW Businessworld, said that even in the changing times media remains one of the most important institutions of society
e4m Staff Aug 3, 2026 12:41 PM
MoS L. Murugan says IICT is driving global partnerships to strengthen India's AVGC-XR ecosystem
e4m Staff Jul 29, 2026 4:40 PM
The federation reserves liberty to file a fresh writ petition on the same or similar cause of action
Tasmayee Laha Roy Jul 29, 2026 8:09 AM
Marketing agencies say political communication can be creator-led content, with greater focus on short videos, storytelling and community building
Shalinee Mishra Jul 28, 2026 8:57 AM
TDSAT has deferred the matter to September 11, directing the parties to conclude settlement efforts
e4m Staff Jul 28, 2026 8:01 AM
Further details on the resignation and the government's next steps are awaited
e4m Staff Jul 25, 2026 3:20 PM
While Revenue from Search and Other rose 17% year over year, YouTube Ads recorded 13% growth; Google Cloud’s revenue surged 82%
The challenge is part of the government’s push to discover and nurture grassroots creators while encouraging hyperlocal storytelling
e4m Staff Jul 22, 2026 8:34 AM
Information and Broadcasting Secretary Chanchal Kumar presented the Ministry's initial plans for WAVES 2027 and briefed the Chief Minister on key initiatives currently under preparation
e4m Staff Jul 20, 2026 8:40 PM
Rekha Gupta will address young journalists at the Samachar4Media Journalism 40 Under 40 awards ceremony, to be held on July 28 at the India International Centre, New Delhi
e4m Staff Jul 18, 2026 12:27 PM
From Kareena's Countryman debut to Messi's next chapter with MLS — here are the campaigns that defined the week in advertising
Aryendra Khan Jul 18, 2026 9:30 AM
Among the proposals being discussed are differentiated advertising norms for different channel genres, revised thresholds or a more flexible framework
Imran Fazal Jul 17, 2026 8:25 AM
New order supersedes May directive; adds CRS oversight, restructures leadership with dual MIB representation, corrects policy citation error
Imran Fazal Jul 15, 2026 9:59 PM
Hachette, Cengage, Elsevier and author Scott Turow have filed a proposed class action in New York, accusing Google of unlawfully using millions of copyrighted books to develop its Gemini AI models
e4m Staff Jul 15, 2026 11:18 AM
Messaging platform submits its reply to the Centre's notice, while officials assess whether the proposed feature adequately addresses concerns over online fraud, impersonation and cybercrime
e4m Staff Jul 10, 2026 1:23 PM
Justice Khanna will hold charge for a period of three months with effect from 5 July 2026, or until a regular Chairperson is appointed, or until further orders, whichever is earliest
Dr Annurag Batra, Chairman and Editor-in-Chief of BW Businessworld and Founder of the e4m Group, has been conferred a Special Award in recognition of his contribution to media & experiential economy
e4m Staff Jul 6, 2026 11:45 AM
Dr Batra has been conferred with the Special Contribution to the Event Industry Award
e4m Staff Jul 4, 2026 10:08 PM
Several legal experts also questioned whether the MIB is the appropriate authority to issue such directions in the first place
Imran Fazal Jul 4, 2026 5:47 PM
Officials are expected to question Meta on the mechanisms it uses to monitor and block such material and the steps being taken to strengthen content moderation systems
At Cannes Lions 2026, Sir Martin Sorrell discusses AI, media concentration, Brand India, agency transformation and why human creativity still matters
Brij Pahwa Jun 26, 2026 8:59 AM
The June 11 notification superseded the government's previous 2022 framework and laid out an updated list of sporting events deemed to be of national importance
Imran Fazal Jun 24, 2026 12:57 PM