mercedes
Martin Schwenk Mercedes Benz India

Martin Schwenk, MD & CEO, Mercedes-Benz India, talks about the current scenario in the auto sector, performance of the luxury car market and their plans to focus on Tier markets

Dolly Mahayan Jul 17, 2019 8:46 AM

Santosh Iyer Mercedes Benz

Iyer will take over from Michael Jopp, who will be heading Sales & Marketing function of Mercedes-Benz Malaysia, upon completion of his India tenure

exchange4media Staff Jun 11, 2019 5:10 PM

Supercar Blondie

In her maiden trip to India, Australian social media celebrity and vlogger, Supercar Blondie shares her passion to drive hybrid electric cars and talks about benefits of social media

Priyaankaa Mathur May 6, 2019 8:40 AM

OMG Mercedes Benz

Omnicom Media Group will be responsible for all Daimler divisions: Mercedes-Benz Cars, Mercedes-Benz Vans, Daimler Trucks, Daimler Buses, Daimler Financial Services

exchange4media Staff Oct 24, 2018 4:13 PM

Wavemaker India

Rushes captures adrenaline-pumping activities in their most native forms in India

exchange4media Staff Apr 25, 2018 8:52 AM

In a market that is dominated by giants like Mercedes, Volvo and Mitsubishi, Tata Motors is using VR to deliver a compelling sales pitch

Venkata Susmita Biswas Feb 21, 2018 8:51 AM

Several renowned brands like Audi, Mercedes-AMG, Volvo, Volkswagen, Canali, BOSS, TAG Heuer, Swatch, Calvin Klein and Titan have tasted success with their digital magazine ad campaigns

Srikanth Rajagopalan Feb 1, 2018 1:10 PM

These five mobile ad campaigns enticed users to the point of immersion and led to brilliant ways for consumers to engage with the brands

Misbaah Mansuri Jan 23, 2018 8:54 AM

AliveNow, MEC create chatbot for Mercedes

AliveNow& MEC launch India’s first automobile Messenger chatbot for Mercedes’ 50 years of AMG

exchange4media Staff May 9, 2017 3:29 PM

For us an idea is brilliant if the right audience responds to it: T Gangadhar MEC

T Gangadhar, Managing Director, MEC South Asia talks about how he plans to sustain MEC India’s 40% plus growth record for two years in a row, this year as well, importance of diversification of talent not being a media agency and more …..

Priyanka Mehra May 20, 2016 8:18 AM

Hyundai, Mahindra, Honda & Mercedes increase car prices on the back of proposed new ‘cess’

The government has proposed to impose a 2.5% cess on diesel vehicles of length not exceeding 4-meter and engine capacity not exceeding 1,500 cc, while higher engine capacity and SUVs as well as bigger sedans were slapped with a cess of 4% on the value of the car, this has forced car manufacturers to increase their selling price

Ronald Menezes Mar 15, 2016 8:06 AM

MEC and Mercedes Benz rope in music maestros to launch winner’s anthem-Khushnuma.

Having completed 20 successful years in India, Mercedes Benz is celebrating its ‘Winning’ moment this year. The anthem and its accompanying music video were premiered at the Auto Expo 2016 for an exclusive guest list

exchange4media Staff Feb 8, 2016 7:55 AM

Mercedes-Benz India announces key organizational changes

Mercedes-Benz India announced key organizational changes in after-sales and marketing functions and CRM divisions. The new appointments will be effective from January 1, 2016

exchange4media Staff Dec 22, 2015 8:08 AM

Mercedes-Benz appoints Roland S. Folger as MD, CEO for India

Folger will replace Eberhard Kern who will assume a new role for the European market

exchange4media Staff Aug 4, 2015 3:48 PM

Brands should avoid hard selling on social media: Nick Foley

Foley, President of South East Asia Pacific & Japan, Landor Associates, on social media don'ts, the impact of design on ROI, experience of working on client's side as well as agency's side...

Priyanka Mehra Jan 9, 2015 9:03 AM

Automakers struggle to strengthen sales this festive season

Car sales dropped by 1.03% in September, halting four straight months of expansion in the automotive industry and the festive season has so far failed to boost consumer sentiment. We take a look at the top brands that managed to create buzz this year

Ankur Singh Oct 14, 2014 8:04 AM