Amrit Baid: Driving marketing excellence at Mercedes-Benz India

The Laqshya Pitch Best CMO Awards 2025 was a celebration of marketing excellence and leaders. One of the highlights was the award given to Amrit Baid, General Manager - Marketing and Customer, Mercedes-Benz India, who was awarded The CMO Innovation Award.

Baid is an experienced marketing professional with deep knowledge and demonstrated understanding of the automobile industry. He firmly believes that marketing requires a combination of great content and a pragmatic distribution strategy. Always curious about diverse marketing circumstances, Baid is exceptionally skilled at designing relevant business solutions according to varied, complex objectives.

Joining Mercedes-Benz India in 2013 under the CAReer program, Baid successfully developed brand campaigns, supported multiple product launches, led media planning and execution across mainline and digital publications, and executed strategic projects with key media houses. 

Baid also led the rollout and management of the brand’s e-commerce platform and the publishing of the Mercedes Magazine in India. He is also responsible for ensuring the local marketing strategy is in sync with the brand’s global marketing strategy. 

In 2021, he joined the Region Overseas Marketing team in Malaysia as a Customer Experience Manager. There, Baid played a key role in enhancing the customer experience by integrating and optimising multiple digital touchpoints. He also supported marketing teams across regions, overseeing customer journey audits and driving efficiency improvements.

Since February 2024, Baid has been leading Mercedes-Benz India's marketing and customer experience initiatives as General Manager, ensuring the luxury auto brand remains at the forefront of innovation and customer engagement.