media-new
Digital now accounts for 55% of Emami's ATL spends, up from 20% in FY22
e4m Staff Aug 25, 2026 7:37 PM
Every winner was decided by weighing multiple sources of evidence including employee happiness dialogue results, sentiment analysis, external feedback and a detailed Culture Audit
e4m Staff Aug 25, 2026 5:09 PM
Chopra was previously Head North|West|East - Commerce Lead at WPP Media
e4m Staff Aug 25, 2026 1:26 PM
Brands aren't abandoning TV and top channels are selling out, but without fresh GRPs, broadcasters are negotiating harder on rates, inventory and integrations as the festive quarter gets underway
Tasmayee Laha Roy Aug 25, 2026 8:38 AM
With rising AI automation in advertising, brands, agencies and platforms are grappling with where accountability should ultimately lie
Shantanu David Aug 18, 2026 8:25 AM
CEO and Editor-in-Chief Rahul Kanwal told e4m the network is applying a 360-degree multimedia approach spanning television, YouTube, digital and social media
Ruhail Amin Aug 17, 2026 4:36 PM
Rahul Kanwal, CEO and Editor-in-Chief of NDTV, discusses editorial independence, public trust, TV revenues and rebuilding NDTV’s brand under corporate ownership
Ruhail Amin Aug 17, 2026 9:21 AM
The removal of the cap also creates a potential downside for advertisers: commercial clutter could dilute the impact of individual campaigns
Imran Fazal Aug 17, 2026 9:16 AM
In its statement to e4m, IBDF said it had been relentlessly following up with the government on the issue, making sustained representations on behalf of broadcasters
Imran Fazal Aug 14, 2026 7:20 PM
However, industry executives said scrapping the ad cap will only partly ease the sector’s concerns. The bigger issue is the restoration of BARC television ratings
Imran Fazal Aug 14, 2026 6:42 PM
SAT also placed considerable emphasis on the fact that the proposed fundraise had received approval from a substantial majority of public shareholders
e4m Staff Aug 14, 2026 4:31 PM
Prior to this, Tom Amies-Cull was with Intelio Works as Consultant, Board Advisor & Interim Exec Leader
Newslaundry’s former employees’ allegations have put the media watchdog under scrutiny over transparency, due process and accountability
e4m Staff Aug 12, 2026 4:38 PM
Ankur Agarwal elevated to Senior Vice President, Client Services at WPP Media
e4m Staff Aug 11, 2026 4:29 PM
Guest Column: Partho Dasgupta, Managing Partner, Thoth Advisors and ex CEO, BARC India, asks, “How did the giants of the Indian media landscape manage to completely bankrupt their own credibility?”
Partho Dasgupta Aug 11, 2026 12:01 PM
The Centro cluster comprises Colombia, Ecuador, Peru, Venezuela, the Caribbean, Miami and Central America
Pawshe joins PHD Media after serving as Senior Director at WPP Media
e4m Staff Aug 10, 2026 10:58 AM
Prior to this, Bhushan Bagkar was with Madison World as General Manager
At Network18, Devgan currently serves as Managing Editor at News18 India and anchors the channel’s flagship debate programme, Aar Paar
Ruhail Amin Aug 6, 2026 7:49 AM
The company reported consolidated revenue from operations of ₹206.22 crore for the first quarter of FY27, while total income stood at ₹212.66 crore
Industry leaders say the most valuable agency talent of the future will be those who orchestrate AI, data and creativity into distinctive ideas
Aryendra Khan Aug 5, 2026 8:56 AM
Broadcasters, publishers and radio networks report healthy advertiser sentiment despite inflationary and geopolitical headwinds
Sandhi Sarun Aug 5, 2026 8:39 AM
Celebrating Nirvik Singh means recognising the Indian leadership that professionalised agency business at home and earned authority across global markets
Annurag Batra Aug 4, 2026 9:47 AM
He previously served as Head of Digital Business Operations at Mindshare India
Previously, she worked as an economist and consultant at PwC and Coffey International Ltd across European and international markets
e4m Staff Jul 31, 2026 5:44 PM
Company tells stock exchanges non-compliance was beyond its control; says regulatory and shareholder hurdles prevented it from meeting minimum board strength
e4m Staff Jul 31, 2026 2:38 PM
Rajiv Singh has previously worked with The Glitch, Fever 104 FM, Dentsu Impact and Tilt Brand Solutions
e4m Staff Jul 31, 2026 2:12 PM
Jain had joined InMobi in July 2025 as Senior Vice President and Head of Ad Revenue for APAC
e4m Staff Jul 29, 2026 7:00 PM
Dr Annurag Batra writes about Shashi Sinha’s legacy, kindness and leadership, and why Shashi 2.0 marks a new beginning
Annurag Batra Jul 29, 2026 6:33 PM
A successful product launch is now judged less by shelf presence and more by repeat purchases and reorders
Anuja Jain Jul 29, 2026 9:09 AM
Networks are consolidating and cutting jobs by the thousand; independents are picking up the awards, the mandates and the marquee names instead
Aryendra Khan Jul 29, 2026 8:28 AM
Prior to joining NKN Media, Haresh served as Head of Marketing at SPR India
e4m Staff Jul 28, 2026 3:52 PM
A trailblazer in every sense, Sinha’s career spans nearly four decades of redefining how media is planned, bought, and measured in India
Kanchan Srivastava Jul 28, 2026 9:26 AM
Thadimarri, who joined IndiGo as Deputy CFO, will succeed Gaurav Negi
e4m Staff Jul 28, 2026 9:16 AM
The development follows a recent business win where The Womb was brought on board by Accenture Song to handle the creative mandate for Wonder Cement
Imran Fazal Jul 28, 2026 9:11 AM
Suresh will be joining VIT Business School of VIT Chennai as a Consultant. He will also be joining The Impact Collective as a Consultant
e4m Staff Jul 27, 2026 5:46 PM
Ganapathy Viswanathan, Communication Consultant & Author, writes that the INS surcharge addresses rising costs but risks pushing advertisers towards other media unless
Ganapathy Viswanathan Jul 27, 2026 9:32 AM
Cable industry is likely to not pursue further legal remedies after Kerala HC vacated the stay on releasing the ratings without landing page data
Imran Fazal Jul 27, 2026 9:07 AM
INS President Vivek Gupta says publishers should not be treated differently from other industries passing on inflationary costs
Kanchan Srivastava Jul 27, 2026 8:51 AM
INS call for 15% ad surcharge from Aug 1 has triggered discussion over whether an industry body should step into what has traditionally been a bilateral negotiation between publishers & advertisers
Kanchan Srivastava Jul 27, 2026 8:24 AM
Sen joined Republic TV in 2017 and served as Deputy Editor, handling special projects
e4m Staff Jul 25, 2026 10:08 AM
According to media reports, the delay follows lawsuits filed by 12 US states and the Writers Guild of America, which contend that the merger would reduce competition in the media industry
e4m Staff Jul 25, 2026 9:00 AM
The Delhi High Court, on Friday, delivered India’s clearest judicial signal yet on whether artificial intelligence companies can use copyrighted news to train their models
Shantanu David Jul 25, 2026 8:52 AM
While vacating the interim protection granted earlier this year, the court observed that the methodology adopted for measuring television ratings falls squarely within the government's policy domain
Imran Fazal Jul 24, 2026 7:14 PM
The company said its advertising business continued to expand. However, it did not reveal the standalone advertising revenue generated during the year
e4m Staff Jul 24, 2026 5:59 PM
The Bench examined responses generated by ChatGPT through its Retrieval-Augmented Generation (RAG) system and found that they were not substantially similar to ANI's original reports
e4m Staff Jul 24, 2026 5:36 PM