media-new
For an industry that has spent years pitching brands on esports sponsorships, tournament co-branding and competitive streamer endorsements, this diversification carries an obvious commercial subtext
Among the proposals being discussed are differentiated advertising norms for different channel genres, revised thresholds or a more flexible framework
Tribunal rules broadcaster continued to benefit from channel placement after expiry of written agreement; awards 9% interest instead of claimed 24%
Imran Fazal Jul 16, 2026 8:43 AM
For healthcare brands, this shift is translating into communication that prioritises education and evidence over aspirational transformation
Sunidhi Vijay Jul 16, 2026 8:39 AM
The media company posted consolidated operating revenue of Rs 516 crore in the first quarter of FY27, compared with Rs 468 crore in the corresponding period last year
e4m Staff Jul 15, 2026 7:33 PM
Partnering closely with Harsha Razdan, CEO, South Asia, Ajay will accelerate dentsu's transformation by advancing strategic priorities and strengthening a future-ready operating model
e4m Staff Jul 15, 2026 4:23 PM
India's winning ODI start boosts cricket's commercial appeal, reinforcing its value for advertisers
e4m Staff Jul 15, 2026 4:01 PM
Advertisers have quietly rebuilt their print planning playbook—combining ABC circulation data, proprietary market intelligence, consumer insights and business outcome metrics
Kanchan Srivastava Jul 15, 2026 8:57 AM
The Kerala High Court disclosure is also feeding into a separate, and arguably bigger, storm brewing around BARC's leadership
Imran Fazal Jul 14, 2026 9:27 AM
Says exclusion of landing-page viewership is a scientific audience measurement principle, not a restriction on channel placement; argues petition challenging policy is not maintainable
Imran Fazal Jul 13, 2026 5:36 PM
As viewers move seamlessly across TV, OTT and digital platforms, advertisers are shifting from screen-based planning to unified audience strategies
Anuja Jain Jul 13, 2026 9:27 AM
The company's board, at its meeting held on July 11, approved the issuance of 3,87,87,137 warrants on a preferential basis at an issue price of ₹24.57 per warrant
e4m Staff Jul 13, 2026 8:31 AM
Nearly a year after the pilot survey was announced, fieldwork is yet to begin. As publishers question the survey framework, the future of India's print media currency remains uncertain
Kanchan Srivastava Jul 13, 2026 8:13 AM
The proposal will be placed before shareholders at an Extraordinary General Meeting on July 31
e4m Staff Jul 10, 2026 9:30 AM
Multiple news broadcasters are also expected to seek adjustments to their BARC subscription invoices once ratings resume, according to industry executives familiar with the matter
Imran Fazal Jul 10, 2026 9:20 AM
Amid demand for a ban on adult ads during cricket, e4m analyses the debate over legality, suitability and ad placement during family-viewing events
e4m Staff Jul 9, 2026 11:36 AM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, writes how fragmented audiences and digital consumption are redefining media measurement beyond television ratings
Ganapathy Viswanathan Jul 9, 2026 10:40 AM
Hearing the 12-min ad cap case, the Delhi High Court rejected broadcasters' argument that TRAI's jurisdiction is confined to technical aspects of transmission and interconnection
e4m Staff Jul 9, 2026 10:23 AM
Global technology companies including Google (which owns YouTube), Amazon (which owns MX Player and Prime Video), Netflix, and Meta have historically retained tight control over audience data
Imran Fazal Jul 9, 2026 9:15 AM
Earlier, he was Editorial Director of India News of ITV Group Since 2022
Brij Bakshi, former Addl DG Doordarshan and a media & communication analyst, writes that TV ratings reset is an opportunity to learn from the shortcomings of TAM and BARC
Brij Bakshi Jul 8, 2026 6:06 PM
Dr Annurag Batra remembers Atul Hegde as a visionary entrepreneur and a trusted friend whose warmth and generosity touched many lives
Annurag Batra Jul 8, 2026 4:50 PM
Advertising revenue emerged as the biggest growth driver during the year, rising 19% to Rs 3,165 crore
As reported earlier, e4m has also learnt that Gaurav Dewani is now preparing to pursue entrepreneurship
A new WARC report finds marketers believe creativity drives growth, but most cannot prove its business impact. As CFO scrutiny rises and AI reshapes measurement, creative ROI is under fresh debate
Kanchan Srivastava Jul 6, 2026 8:56 AM
Industry executives argue that while licence renewals are a regulatory process, stopping ongoing operations before the process is completed creates uncertainty for the entire sector
Imran Fazal Jul 3, 2026 8:59 AM
With TRPs suspended at the start of the crucial festive planning cycle, advertisers may divert budgets to digital platforms where campaign performance can be measured in real time
Imran Fazal Jul 3, 2026 8:59 AM
Kunal Chitravanshi most recently served as Assistant General Manager – Creative Brand Solutions at TV9 Network
Guest Column: Shantomoy Ray, Founder & Director of K Factor Communications, explores whether AI content is fueling creativity or overcrowding the digital landscape
Shantomoy Ray Jul 1, 2026 8:17 AM
Data released by the DPIIT shows that the investment pertains to share purchases made during the January-March quarter of FY26
e4m Staff Jun 30, 2026 1:32 PM
The panel will also study how the industry can gain better access to institutional finance and explore alternative funding mechanisms for film production
e4m Staff Jun 30, 2026 9:23 AM
Raina explains why trust has become Lava's biggest competitive advantage, how tech creators helped rebuild the brand's credibility and more
Ruhail Amin Jun 29, 2026 8:32 AM
TRP row also puts the spotlight on news-licensed channels carrying general entertainment and sports programming
Imran Fazal Jun 29, 2026 8:11 AM
The proposal reportedly comes after talks with EU competition regulators on Tuesday
e4m Staff Jun 25, 2026 11:34 AM
Under the agreement, PMC will acquire Eater, The Verge, SB Nation, Popsugar, The Dodo, Punch, and Thrillist, as well as its premium ad marketplace, Concert, and first-party data platform, Forte
e4m Staff Jun 19, 2026 8:21 AM
The channel is being relaunched with a new identity and content philosophy
e4m Staff Jun 18, 2026 1:40 PM
The ED has relied on a spreadsheet allegedly recovered from the mobile phone of Gameskraft co-founder Deepak Singh Ahlawat
Imran Fazal Jun 18, 2026 11:03 AM
For broadcasters and media companies, the challenge lies in aligning the interests of multiple industry segments that often operate under different business realities
Imran Fazal Jun 18, 2026 9:05 AM
As industry stakeholders begin examining the draft, the emerging consensus appears to be that while the rules modernise the administrative framework, they stop short of liberalising the sector
Imran Fazal Jun 17, 2026 8:33 AM
Sumit Patil joins the company following a nearly five-year tenure at Zee Entertainment Enterprises Limited
WPP Media’s TYNY Midyear 2026 report forecasts India’s ad revenue to grow 8.8% this year with digital, commerce and AI-led formats driving momentum but total TV advertising to decline 6.8%
e4m Staff Jun 16, 2026 12:36 PM
Ravi Chawla, MD & CEO, Gulf Oil Lubricants India, talks about the changing composition of the company's business and more
Sunidhi Vijay Jun 16, 2026 9:19 AM
The ministry is learnt to have assured broadcasters that no coercive action would be initiated against television channels in the immediate term following the Delhi High Court judgment
Imran Fazal Jun 16, 2026 8:45 AM
Across sectors, brands are increasingly treating CSR initiatives as long-term storytelling platforms rather than standalone corporate programmes
Sunidhi Vijay Jun 15, 2026 9:03 AM
Prior to joining GTPL, Vivek was Co-Founder and CEO of Excitel Broadband
e4m Staff Jun 10, 2026 7:11 PM
The funds will support the company's strategic and business initiatives.
e4m Staff Jun 10, 2026 6:21 PM