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At the Pitch CMO Summit 2026, marketers argued that the split between brand and performance lives in budget lines and org charts, not in the consumer's head
The Lokmat Media Group Executive and Editorial Director will succeed Vivek Gupta of Sanmarg
Ruhail Amin Sep 7, 2026 12:59 PM
The Sanmarg Group CMD’s 2025–26 term saw a 26% revision in government advertising rates, the launch of the ‘Ink Doesn’t Lie’ campaign and policy interventions on AI, copyright and newsprint
e4m Staff Sep 7, 2026 12:08 PM
Mainak Dhar Moves to a new role in McCain, Avishek Kar elevated to Commercial Director, McCain Foods India
e4m Staff Sep 7, 2026 11:47 AM
A five-year CEO renewal approved on Friday was followed by a resignation on Monday. What changed at Godrej Consumer remains unexplained
Annurag Batra Sep 7, 2026 10:37 AM
Mohit Jain, the newly elected Chairman of ABC, outlines a cautious modernisation agenda for the 87-year-old circulation currency, balancing audit rigour with technology, evolving advertiser needs
Kanchan Srivastava Sep 7, 2026 9:43 AM
Estimates put the next 5-yr rights cycle at ₹1,000-1,300 cr as audiences & ad volumes grow, but brands see limited pricing headroom and a concentrated broadcast market could constrain price discovery
Tasmayee Laha Roy and Aryendra Khan Sep 7, 2026 9:27 AM
Dentsu’s tax probe could have implications beyond one agency, as scrutiny of royalty payments, IP & cross-border charges raises prospect of a wider examination across advertising networks
Imran Fazal Sep 7, 2026 9:26 AM
US military is disabling mobile advertising IDs after reports that commercial location data was used to track personnel in the Middle East; exposes how ad targeting infra can be a surveillance tool
Shantanu David Sep 7, 2026 8:58 AM
Guest Column: Yesudas S Pillai, Entrepreneur, Investor, Marathoner and a Curious observer, shares his take on why a brand chooses to change the logo and messaging
Yesudas S Pillai Sep 7, 2026 8:30 AM
Guest Column: Bhuvan Lall chronicles the extraordinary journey of the Amritraj brothers, from Chennai to the global stage, and the values of self-belief, family and perseverance
Bhuvan Lall Sep 7, 2026 8:19 AM
The round has received backing from existing investors Elevation Capital and Nexus Venture Partners, along with angel investors Abhiraj Singh Bhal, Ajit Mohan and Anand Ahuja
e4m Staff Sep 5, 2026 10:27 AM
The appointment was finalised at the 19th AGM of cable and broadband company
For brands, this means the visual identity of a product has to work not just in a store or on an e-commerce page, but also when it appears in a creator's video or a consumer's social media post
Sunidhi Vijay Sep 5, 2026 9:11 AM
Guest Column: Ganapathy Viswanathan, Independent Comm. Consultant & Author, writes about how mentors shape careers and leave a lasting legacy
Ganapathy Viswanathan Sep 5, 2026 8:58 AM
The development comes amid a broader period of restructuring across the Times of India group
Education, auto and services dominate print advertising, while jewellery, insurance, mutual funds and healthcare emerge among the fastest-growing categories
Beauty brand’s revenue fell 20% in FY25, with FY26 estimates pointing to a further decline
e4m was the first to report that the ‘royalty pivot’ was emerging as a key angle in the Dentsu IT probe
Imran Fazal Sep 4, 2026 4:01 PM
Halbe joins Pronto from 82.5 India, where he served as Chief Strategy Officer
The proposed framework is intended to set boundaries around the kind of videos, opinions and other content that government personnel can share online
Astra is also the first OpenAI model to trigger stronger safeguards under the company's safety protocol because of its cybersecurity capabilities
Jayati Somani, Head of Industry – eCommerce, Travel & Casual Gaming, Snap Inc., says brands are facing the challenge of capturing and retaining attention in an increasingly cluttered media environment
Creegan joins The Walt Disney Company after a 27-year career at Microsoft
Prior to this, he was with WPP Media as Associate Vice President, Marketplace and Partnerships, India
She has been associated with Bharat Aluminium Company Limited for over 3 years.
Sona Bahadur, Independent Food Journalist, remembered Steinem as the one who was known for a revolutionary spirit, trailblazing activism and extraordinary life
e4m Staff Sep 4, 2026 11:35 AM
Before joining BrandStory Digital, Swaminathan served as Senior Director – Revenues & New Initiatives at Globale Media
According to VLCC, the funding will help in expanding businesses across beauty, wellness and personal care
Murugavel Janakiraman, Founder, Chairman, Managing Director and CEO, Matrimony.com, spoke at Pitch CMO Summit on the foundation of brand building, personalisation in the age of algorithms and more
The earlier revenue department methodology had resulted in potential demands of nearly Rs 2.5 lakh crore across the sector
Imran Fazal Sep 4, 2026 9:24 AM
Kotru previously served as Director, Enablers and Digital Acceptance Partnerships - EEMEA
Legal voices say, in brand or agency workflows authorship may depend on prompting, iteration, selection and editing but the prompter cannot automatically be treated as the person who caused the work
Shantanu David Sep 4, 2026 9:10 AM
Lavanya Nalli of Nalli Group, Manas Gupta of Lenovo Digital Commerce & Rishabh Shekhar, Pepper broke down how brands can remain relevant as consumer categories evolve
At Pitch CMO Summit 2026 in Bengaluru, Diageo India’s Chief Strategy Officer Amitabh Pande spoke in detail on how brands are built, measured and experienced
In a fireside chat at the Pitch CMO Summit, the Lumio marketing head told 91mobiles' Deepak Dhingra that AI should enhance the consumer experience quietly, not headline it
The agency won 21 metals including 6 golds, 7 silver metals and 8 bronze for its impressive work
Nvidia's acquisition of one of world's largest AI development platforms raises a question the advertising industry may soon have to confront: how much of AI infra will ultimately depend on one firm?
Shantanu David Sep 3, 2026 7:48 PM
Vineet Kumar Kapila is a seasoned professional with over 36 years of experience across FMCG, Retail, Media, and Consulting
At Pitch CMO Summit 2026 in Bengaluru, Shahad Anand, Business Head, Skylight Mediakart, makes the case for combining contextual relevance with creativity to win attention
In his previous role with Dabur as Digital Marketing Lead, Mehta was leading Health Care, and Foods & Beverages verticals
Rigg most recently served as Vice President, Commercial at Fuze Finance
At the Pitch CMO Summit, Gowthaman Ragothaman said that as India moves towards stricter consent management, brands will increasingly need explicit permission to use personal data for marketing
Pushkar Jauhari has nearly 25 years of experience in private equity, venture capital and public markets in India and Europe
Sandeep has been with Medtronic for over six years, moving through several senior communications leadership roles across geographies and business segments