The Indian pen manufacturer has teamed up with the German brand for a new portfolio of innovative writing instruments

exchange4media Staff Mar 17, 2023 12:45 PM

tata CLiq?blur=25

Mohua Das Gupta, Head - Marketing, Tata CLiQ Luxury, talks about the thought behind their new campaign, marketing strategies and more

Tanzila Shaikh Feb 27, 2023 9:33 AM


The campaign is live across television, social media, outdoor, print, and on-ground channels

exchange4media Staff Dec 4, 2022 2:00 PM


The mandate will involve creating end-to-end media solutions and accelerating the brand's growth journey in India

exchange4media Staff Nov 4, 2022 1:06 PM

milind soman?blur=25

#EscapeInABottle campaign has a series of videos showing daily dilemmas of people, like the nervousness one faces before a job interview

exchange4media Staff Oct 29, 2022 8:15 AM

Lux Cozi?blur=25

The brand has also flagged off the association with a 20-second ad film featuring the cricketer

exchange4media Staff Sep 23, 2022 11:54 AM

Indya Luxe?blur=25

The digital film encapsulates the sentiments and moods of a bride and her bridesmaids on her wedding day

exchange4media Staff Sep 11, 2022 10:00 AM

Mohua Das?blur=25

Guest Column: Mohua Das Gupta, Head – Brand Marketing, Tata CLiQ Luxury, writes how brands today are accelerating the shift towards content-enabling commerce as part of their marketing mix

Mohua Das Gupta Jun 20, 2022 8:39 AM


The campaign for Dulux Aquatech has been conceived by Mullen Lintas Delhi

exchange4media Staff Jun 7, 2022 1:02 PM


DeepFlux Co-founder Abhimanyu Vyas will join Yogesh Kothari in leading the new entity as Business Head

exchange4media Staff May 19, 2022 12:07 PM

Dulux Velvet Touch Campaign?blur=25

Conceived by Mullen Lintas Delhi, the ‘Dulux Velvet Touch – feels like home’ campaign will be promoted across the brand’s online channels and other offline mediums

exchange4media Staff Apr 19, 2022 4:09 PM

Gitanjali Saxena, Tata CLiQ Luxury?blur=25

Saxena, Business Head–Global Luxury, Tata CLiQ Luxury, shares insights on The Luxe Life 2, social commerce, evolving proposition and more

Ritika Raj Apr 8, 2022 8:44 AM


The agency will spearhead digital branding, media buying, planning & mandate campaign strategies across all social channels

exchange4media Staff Apr 1, 2022 12:27 PM

Pitch CMO?blur=25

The e4m Pitch CMO summit saw an interesting panel discussion on ‘Creating Brand Trust in the Digital Age’

exchange4media Staff Mar 28, 2022 12:10 PM