lux
Guest Column: Gargi Sarkar, Founder & MD of RA Brand Consultant, writes how luxury brands are moving beyond products and exclusivity to build trust, certainty, and confidence
e4m Staff Jul 13, 2026 4:58 PM
Guest Column: Dr. Sandeep Goyal deep dives into what Brand Osaka is telling the world
Sandeep Goyal Jul 6, 2026 8:17 AM
Pandit will lead the company's corporate communications, public relations, brand strategy, content, and reputation management across ASPHL's portfolio
e4m Staff Jun 29, 2026 10:00 AM
Previously, she held leadership positions at The Estée Lauder Companies and L'Oréal Group
e4m Staff Jun 22, 2026 10:50 AM
Prior to joining Ogilvy, she served as Vice President and Lead – Luxury & Lifestyle at MSL Group India
e4m Staff Jun 18, 2026 11:46 AM
Vishwajeet Singh brings over 16 years of experience across sales, marketing, business development, and customer relationship management
e4m Staff Jun 11, 2026 1:53 PM
Jewellery brands are tapping creators for authenticity, individuality and cultural relevance; the test is whether these collabs can drive actual purchase behaviour and not just social media engagement
Shalinee Mishra May 29, 2026 9:06 AM
Hemang Nensee has been associated with Titan Company for more than four years
e4m Staff May 12, 2026 1:04 PM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, on how Lux built its legacy with leading actresses, and why Rashmika Mandanna joining the brand has drawn attention
Ganapathy Viswanathan May 11, 2026 8:35 AM
Le Mill will continue to operate from Mumbai with the same team and client focus
e4m Staff May 4, 2026 12:59 PM
Before this move, Setia was associated with the Mumbai-based Rustomjee Group as President for sales, marketing and CRM
e4m Staff Apr 17, 2026 6:21 PM
The magazine aims to decode market trends and valuations, consumer behaviour, and the rise of a mid-market segment that has contributed to India’s luxury boom
e4m Staff Apr 13, 2026 5:51 PM
The transaction will see Burda’s media businesses based in Thailand, India, Singapore, Malaysia, and Hong Kong being acquired
e4m Staff Mar 31, 2026 3:58 PM
Former TV9 communications leader to spearhead brand strategy, media relations, and marketing initiatives
e4m Staff Mar 24, 2026 1:33 PM
Eyesight specialises in the design, organization, and artistic and technical execution of events and shows
e4m Staff Mar 11, 2026 8:47 AM
Bobby Kuramdas has previously held senior leadership roles at Prime Developments, Conscient Infrastructure, Kingfisher Airlines, among others
e4m Staff Feb 16, 2026 11:49 AM
Indian brands cut budgets and explore influencer-led models, foreign luxury and lifestyle brands continue to view Indian celebrities as key gateways to a fast-growing market
Shalinee Mishra Feb 4, 2026 8:28 AM
Meher Bajwa most recently served as the Deputy Regional Director of Digital Operations
e4m Staff Jan 27, 2026 4:28 PM
As per data compiled by Rediffusion’s ICYMI platform, the growth is being fuelled by repeatable shifts in consumption patterns, a move from occasion-led purchases to everyday luxury
e4m Staff Jan 24, 2026 10:27 AM
Antoine Pin previously served as Managing Director, Watch Business Unit, at Bulgari Horlogerie
e4m Staff Jan 19, 2026 8:02 AM
Pushkar Upadhyay will be associated with The Westin Jaipur Kant Kalwar Resort & Spa
e4m Staff Jan 12, 2026 12:48 PM
Venkataramana Seshagirirao Gorti has held senior leadership positions at companies including ABB, Oracle, GE, Flextronics, Wipro Hydraulics, Honeywell and Homag
e4m Staff Dec 16, 2025 6:15 PM
Koorichh was earlier the Vice President Marketing - category head IMFL Brands
e4m Staff Oct 31, 2025 2:54 PM
Global luxury brands are shifting focus, treating India not just as a growth market, but as a source of creative inspiration, cultural influence and new storytelling
Soumya Gawri Oct 29, 2025 8:15 AM
For luxury brands, print remains the preferred medium for building trust and reaching affluent consumers, though digital is rapidly gaining ground as engagement and reach deepen online
Sunidhi Vijay Oct 23, 2025 9:09 AM
Guest Column: Gargi Sarkar, Founder & MD of RA Brand Consultant, on how every luxury purchase tells a story
Gargi Sarkar Oct 6, 2025 5:10 PM
The commercial reinforces Lux Cozi HEATEK’s commitment to delivering quality, performance, and style for every household in India
e4m Staff Sep 15, 2025 12:36 PM
The film is conceptualized by Lowe Lintas and directed by Prasoon Pandey
e4m Staff Sep 12, 2025 4:32 PM
This program is designed to incubate and elevate a new generation of Indian fragrance voices
e4m Staff Jul 22, 2025 4:11 PM
Crafted from heritage organic Indian winter wheat and with the pristine waters of the Kashmir Valley, Cashmir is a tribute to the land’s poetic beauty and timeless mystique
e4m Staff May 26, 2025 4:57 PM
The judgment settles a long-standing legal tussle over whether states could impose an entertainment tax on cable TV operators and digital content providers covered under central service tax laws
e4m Staff May 23, 2025 8:53 AM
The social media campaign video features her indulging in unfiltered shopping and sharing her confessions while talking about The Big CLiQ Sale by Tata CLiQ Luxury
e4m Staff May 19, 2025 3:10 PM
















