lco
mainstream?blur=25

The Pay & Watch option renders the producers with new marketing possibilities

exchange4media Staff Jul 30, 2020 6:29 PM

qualcomm?blur=25

The investment will translate into 0.15% equity stake for the tech company in the platforms on a fully diluted basis

exchange4media Staff Jul 13, 2020 8:38 AM

Lemma?blur=25

The tool binds diverse data sets to fashion bespoke media plans basis machine learning algorithms

exchange4media Staff Jun 1, 2020 2:46 PM

Kingfisher Good Times?blur=25

The video was launched on Instagram & Facebook and is being promoted on Instagram using the story feature

exchange4media Staff May 23, 2020 9:58 AM

Dailyhunt?blur=25

The news aggregator's investors include Bytedance, Falcon Edge, Goldman Sachs and Advent Management

exchange4media Staff Apr 20, 2020 11:08 AM

TV?blur=25

Introduces low-cost pack and credit to help customers unable to remit payment to their LCOs due to the lockdown

exchange4media Staff Apr 9, 2020 12:00 AM

Karthik Nagarajan?blur=25

Guest Column: Karthik Nagarajan, Chief Content Officer for Wavemaker & host of The Filter Koffee Podcast, decodes the growth of the digital audio platform

Karthik Nagarajan Dec 19, 2019 8:43 AM

Local cable operators, Hinduja Group?blur=25

This move will give a fillip to LCOs associated with the InDigital cable and NXT Digital HITS platforms, some for over 24 years

exchange4media Staff Oct 30, 2019 5:46 PM

Wunderman Thompson?blur=25

The agency will be responsible for communication development, as well as providing strategic inputs to the brand

exchange4media Staff Oct 4, 2019 7:43 PM

Deepak Sinha Bira 91?blur=25

Sinha has worked in the marketing domain for more than 14 years across companies such as Pernod Ricard, MillerCoors and alcohol beverage start-ups across different stages of growth

exchange4media Staff May 27, 2019 12:15 PM

Things2DoInMumbai?blur=25

The 2-day-long mango festival organized in Mumbai was marketed entirely through digital, social and select traditional media and was attended by over 15,000 people

exchange4media Staff May 16, 2019 11:23 AM

Zee5 Apigate?blur=25

ZEE5’s bouquet of over 100,000 hours of multi-lingual content to be available to Celcom subscribers

exchange4media Staff Mar 5, 2019 11:46 AM

Alcohowl IdeateLabs?blur=25

Alcohowl aims at creating the perfect blend of alcohol-related events, reviews, tastings and trends to give alcohol connoisseurs a different outlook on the art of fine drinking

exchange4media Staff Feb 27, 2019 6:12 PM

collage?blur=25

MSOs say cable operators do not want to put in efforts for convincing consumers to buy pay channels

Neethu Mohan Jan 23, 2019 8:53 AM

trai?blur=25

Petition filed by cable TV body claims regulations not consumer friendly and will affect livelihood of local cable TV operators

exchange4media Staff Dec 31, 2018 3:04 PM

FCBLogo?blur=25

Fuel India will be led by Debarpita Banerjee, President North and East, FCB Ulka

exchange4media Staff Nov 14, 2018 12:29 PM

?blur=25

Publicis India takes over from Triton Communications, which was the incumbent agency of the account

exchange4media Staff May 2, 2018 1:46 PM

?blur=25

TV subscription revenue was expected to grow at 14.8 per cent CAGR between 2016 and 21. However, the growth rate was an average 7 per cent in 2016. This week’s Spotlight explores its causes and the road ahead

Madhuwanti Saha Jun 5, 2017 8:53 AM

TRAI directs MSOs-LCOs not to operate without interconnection agreements?blur=25

Telecom’s regulatory body TRAI (Telecom Regulatory Authority of India) warned all the MSOs (multisystem operators) in India to provide signals of TV channels to LCOs only with written interconnection agreements

exchange4media Staff Aug 22, 2016 8:05 AM

TRAI issues advisory to MSOs to provide cable TV services through DAS?blur=25

The advisory highlights several points such as disconnecting of signal, quality of service regulation, and communication procedures

exchange4media Staff Oct 6, 2015 1:24 PM