The film will air on TV channels, digital platforms and YouTube in multiple languages

exchange4media Staff Aug 13, 2022 8:46 AM


The campaign involved celebrities like Asim Riaz, Mouni Roy and Urfi Javed

exchange4media Staff Aug 12, 2022 6:27 PM


The average monthly revenue per paid subscriber increased from $0.78 to $1.20 due to higher per-subscriber advertising revenue, the company said

exchange4media Staff Aug 11, 2022 8:20 AM


While publishers are divided over the absence of the Indian Readership Survey, MRUC says it has no plans to launch the survey as of now

Kanchan Srivastava Aug 11, 2022 8:11 AM


The brand has collaborated with the Minion franchise and launched its new Cream Banana Flavored Lollipops with an influencer campaign

exchange4media Staff Aug 10, 2022 4:35 PM

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The campaign takes their ‘aapke engine ka best friend’ proposition a step further

exchange4media Staff Aug 8, 2022 2:04 PM

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Paramount+, the D2C platform of Paramount, will also be launched in India along with the new streaming product, the company’s Global Chief said in the Q2 earnings call

Javed Farooqui Aug 8, 2022 7:57 AM


The campaign encourages all to acknowledge and celebrate the close bond with your BFFs this Friendship Day

exchange4media Staff Aug 6, 2022 8:11 AM


Prior to this, Mehta was associated with Dentsu as Associate Director – PR

exchange4media Staff Aug 4, 2022 3:26 PM


The account was won following a multiagency pitch and will be serviced from the agency’s Gurgaon office

exchange4media Staff Aug 2, 2022 11:30 AM


The campaign urges people to break the age barriers and extend their friendship beyond age

exchange4media Staff Aug 2, 2022 11:08 AM

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Roy Price, Founder of entertainment studio International Art Machine, says there are major opportunities to invent on behalf of customers - both Indian and global audiences

Javed Farooqui Aug 2, 2022 8:34 AM

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The Chief Data & Technology Officer at IPG Mediabrands spoke to e4m about the recent Acxiom acquisition, data privacy issues and the focus on India

Kanchan Srivastava Aug 1, 2022 8:26 AM


Industry players say the Commonwealth Esports Championships is a great opportunity for marketers and advertisers due to the scale and reach of the event

Shantanu David Jul 28, 2022 8:38 AM


The company already has a strong presence in the US, Europe and China markets

Kanchan Srivastava Jul 28, 2022 8:19 AM


A report by Elara Securities analyses the impact of Telugu movie producers halting film shoots from August 1

exchange4media Staff Jul 27, 2022 2:19 PM

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Flipkart users will be able to discover Pocket FM’s repository of audiobooks library on the platform

exchange4media Staff Jul 26, 2022 1:38 PM

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Adarsh Menon, who was earlier leading Flipkart Wholesale, will take over Shopsy, according to media reports

exchange4media Staff Jul 23, 2022 11:18 AM