indya
Vocal for local?blur=25

Thanks to the strong sentiments around the call for 'Make In India', some of these apps are seeing more downloads and greater interest from advertisers, say experts

Tasmayee Laha Roy Jun 9, 2020 8:20 AM

havmor?blur=25

As part of this partnership, Havmor is offering customers three months premium subscription of Gaana on every family pack and a chance to win Amazon Gift Vouchers

exchange4media Staff Jul 24, 2019 1:53 PM

Indya?blur=25

An initiative to support women empowerment by by Goonj, a social enterprise that resonates with the aesthetics of Indya to nurture and inspire women to build their own future

exchange4media Staff Mar 4, 2019 3:10 PM

anindya?blur=25

He was with Britannia for the last 17 years in roles of increasing impact in sales, marketing, strategy and P&L Management

exchange4media Staff Nov 13, 2018 4:39 PM

AnindyaBanerjee?blur=25

Having 23 years of experience, Banerjee's work has won him multiple accolades both, nationally and internationally

exchange4media Staff Oct 25, 2018 10:11 AM

Q3 AdEx: Print and digital to gain at television's expense?blur=25

The losses in AdEx for TV in Q3, 2013 should be capitalised by print and digital, with print likely to gain more; but, marketers and other experts see this as very short-term

Abhinav Trivedi Oct 29, 2013 8:00 AM

Mobile advertising draws heavily from display techniques: Experts?blur=25

Leaders at MMA India Forum stressed that segmented audiences, media dark areas & location targeting need to be enhanced in order to offer effective mobile marketing solutions

Abid Hasan Sep 6, 2013 10:09 AM

Mobile advertising draws heavily from display techniques: Experts?blur=25

Leaders at MMA India Forum stressed that segmented audiences, media dark areas & location targeting need to be enhanced in order to offer effective mobile marketing solutions

Abid Hasan Sep 6, 2013 8:31 AM

Vodafone launches the musical ZooZoo internet army?blur=25

Undeterred by the controversies surrounding IPL, the army of tiny ZooZoos gave an interesting twist to the tale by launching the first-ever musical video

Twishy May 28, 2013 7:46 PM

IPL all India viewership drops 14% in Season 6?blur=25

According to research experts, the drop is attributed to two important developments – introduction of DAS & introduction of LC1 coverage in TAM

Synjini Nandi May 22, 2013 7:44 PM

Creative honchos = control freaks? Aye or Nay??blur=25

In milieu of controversy around scam ads, e4m sheds light on how creative heads can walk the fine line between being control freaks & nurturing innovative thinking

Twishy May 3, 2013 9:16 PM

Is IPL hitting sixes over GEC revenues??blur=25

Is IPL affecting the top line of GECs? At least Q1 every fiscal marks a shift in viewership & advertising trends. e4m decodes...

Abhinav Trivedi Apr 22, 2013 7:34 PM

Bates CHI & Partners strengthens account planning team?blur=25

Anindya Ghosh joins as Senior Planning Director and Sohini Das as Group Planning Manager

exchange4media Staff Apr 9, 2013 8:41 PM

Bates CHI & Partners strengthens account planning team?blur=25

Anindya Ghosh joins as Senior Planning Director and Sohini Das as Group Planning Manager

exchange4media Staff Apr 9, 2013 8:40 PM

Spending on radio? Here is what marketers should avoid…?blur=25

e4m attempts to highlight mistakes that are commonly made while using radio as a mktg tool and shares tips on what should not be done while investing in radio

Saloni Surti Apr 1, 2013 9:25 PM

Honda CR-V uses versatility-driven positioning to target achievers?blur=25

The campaign ‘One Life, Many Lives’ links the multi-faceted car with high profile individuals who lead multi-dimensional lives

Twishy Feb 26, 2013 8:19 PM

Lenovo’s Ajay Kaul is Jury President @AME 2013 Awards?blur=25

Unilever’s Vijay Sinha, Vodafone’s Anuradha Aggarwal, Grey Group’s Nirvik Singh & Mindshare’s Ravi Rao are some other Indians on the Awards jury

exchange4media Staff Feb 22, 2013 7:56 PM

Maaza positions brand around romance?blur=25

Maaza moves brand philosophy from ‘quirky’ to ‘love’. Leo Burnett has conceptualised new campaign ‘Har mausam love, har mausam aam’

Twishy Jan 29, 2013 8:03 PM

Yes Bank embarks on first OOH campaign?blur=25

The private banking player plans to increase its marketing share of voice by at least 40 per cent year-on-year

Sai Prasanna Dec 28, 2012 8:47 PM

“CCD ad is a fantastic brand connect with coffee drinking”?blur=25

The ad is built on the insight that ‘standing up’ often doesn’t really yield results, but a lot can happen when you ‘sit down’

Twishy Dec 10, 2012 7:40 PM