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Jio Platforms Gains SEBI Approval for $3.8 Billion IPO Launch?blur=25

Jio Platforms plans to issue up to 27 crore fresh equity shares, representing around 2.9 per cent of its post-issue equity base

e4m Staff Aug 29, 2026 6:27 PM

Vice President C. P. Radhakrishnan Launches Gnani Artha?blur=25

At the launch event held at Uprashtrapati Bhavan, New Delhi, the Vice President highlighted India’s rapid progress in Artificial Intelligence

e4m Staff Aug 29, 2026 12:32 PM

Sanjay Rao Joins Bata India as New CEO and Managing Director?blur=25

Rao was previously associated with Nike as Senior Director, Nike Retail – France & Benelux

e4m Staff Aug 29, 2026 12:09 PM

Penguin Random House addresses rumours over Sonia Gandhi’s memoir ‘Belonging’?blur=25

The publishing house emphasised that editorial recommendations is a standard component of the publishing process

e4m Staff Aug 29, 2026 12:01 PM

Why India’s Rs 900-crore festive creator market is moving beyond discovery?blur=25

Brands are raising festive creator spends, but with influencer discovery getting crowded, focus is shifting from reach to relevance, regional influence & trusted voices that drive purchase decisions

Shalinee Mishra Aug 29, 2026 8:52 AM

The Meta India Sandhya Devanathan leaves behind?blur=25

More than three years later, Devanathan is leaving a rather different Meta behind

e4m Staff Aug 28, 2026 3:17 PM

Rochak Langer Appointed Lead of Strategy at Reliance Sports?blur=25

Langer will support Devang Bhimjyani on strategy across the group’s sports businesses

e4m Staff Aug 28, 2026 2:44 PM

Sandhya Devanathan Departs Meta After Over a Decade of Leadership?blur=25

Sandhya Devanathan served as the Vice President & Head - India and South East Asia

e4m Desk Aug 28, 2026 1:31 PM

Mohit Roy Sharma: Celebrating a Legacy in Media and Communications?blur=25

On his birthday, a look at a nearly three-decade career that has turned outreach, reputation and institution-building into a distinct form of media leadership

e4m Staff Aug 28, 2026 12:07 PM

ChatGPT Introduces Advertising: Key Insights on Attention Pricing?blur=25

Guest Column: Marketing veteran Shubhranshu Singh shares in a social media post his take on OpenAI introducing ChatGPT ads in India

Shubhranshu Singh Aug 28, 2026 11:23 AM

Can ChatGPT Transform Advertising with Conversational Context??blur=25

Marketers and agency executives say conversational intent is potentially richer than conventional signals but the real hurdle is not intent but attribution

Shantanu David Aug 28, 2026 8:47 AM

Are Brands Losing Creativity in the Race for Cultural Relevance??blur=25

As brands rush to react to the same cultural moments, industry experts warn that the format that makes one response sharp can turn the next ten into template work, putting distinctiveness at risk

Aryendra Khan Aug 28, 2026 8:29 AM

Navigating Endemic Crises: The New Role of PR in India?blur=25

Guest Column: Senior PR professional Sanjay Rammoorthy writes PR narratives are being buffeted by hyperactive digital ecosystems, politicized discourse, regulatory flux, and outrage on social media

Sanjay Rammoorthy Aug 27, 2026 6:49 PM

Ruhani Singh Mann, CEO of Brand Talk India?blur=25

This e4m’s Corp Comm & PR ‘Too Young to Start?’ series features Brand Talk India’s Ruhani Singh Mann on starting early, scaling fast and redefining the path to PR agency ownership

Ritika Upmanyu Aug 27, 2026 5:37 PM

India's Entertainment and Media Sector Set to Reach $37 Billion by 2030?blur=25

AI, internet advertising, OTT and gaming expected to drive growth as the sector shifts from audience scale to monetisation

e4m Staff Aug 27, 2026 4:28 PM

Vaibhav Maloo?blur=25

Vaibhav Maloo, who has turned a year older, represents a generation of Indian entrepreneurs comfortable moving between boardrooms and books, commercial ambition and public purpose

e4m Staff Aug 27, 2026 3:46 PM

Sidharth Malhotra Joins MMTC-PAMP as Brand Ambassador?blur=25

Sidharth Malhotra will lead MMTC-PAMP’s new integrated campaign, ‘Purest And More’

e4m Staff Aug 27, 2026 3:44 PM

The Rise of Young PR Founders in India: A New Era Begins?blur=25

The next generation of PR agency founders are starting earlier, building leaner and challenging the traditional agency model. But can youth translate into long-term credibility?

Ritika Upmanyu Aug 27, 2026 3:37 PM

Nestlé India's Manish Tiwary and CEO Meet PM Modi to Discuss Growth?blur=25

Manish Tiwary, Nestlé India Chairman and Managing Director, wrote in a social media post that Nestlé remains committed to being part of India's journey

e4m Desk Aug 27, 2026 3:00 PM

Dr. Annurag Batra Turns 54: A Visionary's Unfinished Journey?blur=25

Dr Annurag Batra has built his journey as a media entrepreneur with faith, passion, persistence and, above all, a constant eye on the future, writes Ganapathy Viswanathan

Ganapathy Viswanathan Aug 27, 2026 2:26 PM

Shirley Coses Dsilva Takes Charge of APAC Commercial Communications at Lenovo?blur=25

Prior to this, she was serving as Head of Communications for Lenovo India

e4m Desk Aug 27, 2026 12:21 PM

NCLT Approves Subhash Chandra's ₹6.5 Crore Repayment Plan Amid Controversy?blur=25

The order clears way for implementation of the repayment plan under the Insolvency and Bankruptcy Code

e4m Staff Aug 27, 2026 9:45 AM

Navigating India's TV Ratings: New Rules vs. Investment Challenges?blur=25

The investment question is becoming more difficult because the television market itself faces structural pressure

Imran Fazal Aug 27, 2026 9:25 AM

OpenAI Launches ChatGPT Ads in India: A New Revenue Opportunity?blur=25

Populations of countries where previous roll outs happened pale in comparison to India’s; so advertising built around interpreting conversation matters more than it would for a conventional banner ad

Shantanu David Aug 27, 2026 9:23 AM

Prajesh Kalathil Takes Charge of India Prime Business at Tata Communications?blur=25

Kalathil joins Tata Communications after a 23-year stint with Bharti Airtel

e4m Staff Aug 27, 2026 8:25 AM

OpenAI Launches ChatGPT Ads in India to Boost Digital Marketing?blur=25

WPP and Omnicom named first agency partners; self-serve Ads Manager to open on September 4 with daily budgets starting at ₹725

e4m Staff Aug 27, 2026 7:03 AM

Dr. Annurag Batra at 54: A Legacy of Media and Mentorship?blur=25

On his birthday, a look at a first-generation entrepreneur whose influence rests as much on people, faith and generosity as on the institutions he has built

e4m Staff Aug 27, 2026 12:08 AM

Prabhjeet Singh Appointed Managing Director of OpenAI India?blur=25

Prior to this, Prabhjeet Singh served as the President of Uber India and South Asia

e4m Desk Aug 26, 2026 6:49 PM

Wamiqa Gabbi?blur=25

Gabbi’s association with Everlite comes at a time when lightweight jewellery is becoming increasingly relevant to how younger consumers shop, style and wear their jewellery

e4m Staff Aug 26, 2026 4:37 PM

Amitabh Pande?blur=25

At the upcoming edition of the conference, Amitabh Pande, Chief Strategy Officer at Diageo India, will share key insights on the topic ‘Building Brands That Win Consumers, Occasions and Culture’

e4m Desk Aug 26, 2026 3:38 PM

Sanyukta Dutta?blur=25

Sanyukta brings two decades of corporate and technology communications experience across India and Southeast Asia

e4m Staff Aug 26, 2026 2:47 PM

Praveen Singh Joins VidUnit Media as New Editorial Head?blur=25

Singh was previously Deputy Editor at State Mirror Hindi

e4m Staff Aug 26, 2026 2:39 PM

CineNow Unites Industry Leaders to Transform India's Entertainment Sector?blur=25

CineNow aims to deploy US$150 mn across 30+ films over six years, with a focus on building long-term value across theatrical, streaming, international distribution, music, licensing and other rights

e4m Staff Aug 26, 2026 2:36 PM

Ankur Mishra Joins ArcelorMittal Nippon Steel as Senior Media Lead?blur=25

Mishra moves to the corporate communications space after spending more than five years at ET NOW

e4m Staff Aug 26, 2026 1:48 PM

Bloomberg?blur=25

Bloomberg India debuts across web and mobile app today

e4m Staff Aug 26, 2026 10:36 AM

Ministry of Information and Broadcasting (MIB)?blur=25

The discussions come at a time when the government is increasingly positioning the creative economy

e4m Staff Aug 26, 2026 9:44 AM

Anirudha Taparia, Founder & CEO, Nexedge Capital?blur=25

The fresh capital will be deployed to strengthen its technology platform, expand Nexedge's senior banker network, extend its footprint across India

e4m Staff Aug 26, 2026 8:29 AM

Rajkumar Remalli?blur=25

Rajkumar Remalli’s birthday today marks a personal milestone and offers a chance to look back at a professional journey shaped alongside India’s evolving media and advertising landscape

e4m Staff Aug 26, 2026 8:24 AM

Renowned Filmmaker Kuku Kohli Dies in Mumbai?blur=25

Kohli had made his directorial debut with ‘Phool Aur Kaante’ in 1991

e4m Staff Aug 26, 2026 8:10 AM

Abhay Deol joins Victorinox India as Friend of the Brand?blur=25

Throughout this term, Deol will feature across all media touch touchpoints including digital, outdoor and retail touchpoints

e4m Staff Aug 25, 2026 6:24 PM

Happiest Places to Work® Awards honour India’s most people-first organizations?blur=25

Every winner was decided by weighing multiple sources of evidence including employee happiness dialogue results, sentiment analysis, external feedback and a detailed Culture Audit

e4m Staff Aug 25, 2026 5:09 PM

Idiotic Media is rewriting the consumer tech playbook through regional creators?blur=25

From an 80-20 split to equal regional spend, the new blueprint for penetrating tier 2 And tier 3 India

NATIVE CONTENT Aug 25, 2026 5:03 PM

GIVA's Rakhi Campaign with Kriti Sanon Sparks Fashion Debate?blur=25

The ad drew flak for the actor’s Indo-Western styling in a rakhi campaign, but many defended it by calling it a contemporary expression

e4m Staff Aug 25, 2026 11:42 AM

ASCI Reports 4,858 Betting Ads in Year Since PROGA Implementation?blur=25

ASCI said almost 97% of advertisements reported during the post-PROGA period were found on the Meta Ad Library, Instagram and websites

Imran Fazal Aug 25, 2026 9:18 AM

D2C Brands Shift Focus from ROAS to Sustainable Profitability Metrics?blur=25

Industry heads say brands are looking beyond immediate conversions to retention, repeat purchases and potential lifetime value since marketing spends need to drive sustainable, profitable growth

Sunidhi Vijay Aug 25, 2026 8:46 AM