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As brands rush to react to the same cultural moments, industry experts warn that the format that makes one response sharp can turn the next ten into template work, putting distinctiveness at risk
Aryendra Khan Aug 28, 2026 8:29 AM
Wearables turn profitable, and finance costs fall sharply even as topline stays flat
e4m Staff Aug 26, 2026 6:57 PM
Basu was previously Head of Marketing, Product & Ecommerce at Voltas Beko
e4m Staff Aug 24, 2026 9:21 AM
Prior to PepsiCo, Smita was was heading Communications at Godrej Enterprises Group
The scheme broadly classifies the group’s businesses into two segments — the Publishing Business and the EIBME Business
Imran Fazal Aug 22, 2026 7:59 AM
Bobble AI raised Rs 25 crore through secured debentures in March 2023
e4m Staff Aug 19, 2026 6:36 PM
Guest Column: Senior business leader Taranjeet Singh offers an honest look at where AI actually moves the needle, and where it doesn’t
Taranjeet Singh Aug 19, 2026 8:43 AM
Karan Sehgal joins Voltas following a 16-year career with ITC Limited
e4m Staff Aug 18, 2026 10:49 AM
Alongside his CMO mandate, Mahadev also headed digital growth for the ZEE Network
e4m Staff Aug 17, 2026 9:22 AM
Editorial leadership, global thought leadership, marquee IPs and technology-led transformation shape Zee Media’s Q1 momentum
e4m Staff Aug 14, 2026 7:26 PM
The network incurred Operating Expenditure of Rs 1,745.9 million in the first quarter
e4m Staff Aug 14, 2026 7:25 PM
Jaikishin Chhaproo, Head of Media & Brand PR at ITC Limited, who celebrates his birthday today, is one of the industry’s most consistent and thoughtful voices
e4m Staff Aug 13, 2026 11:39 AM
During his long tenure at Zee, Mayank worked at the intersection of content, brand strategy and partnerships
e4m Staff Aug 12, 2026 4:29 PM
The rebrand signals a structural shift: from software vendor to AI-native outcome partner
e4m Staff Aug 12, 2026 12:28 PM
Shetty served as Head Sales Strategy & Planning (Linear and Digital) at the media company
e4m Staff Aug 11, 2026 6:06 PM
As AI changes how consumers discover brands, marketers are balancing traditional search, conversational queries, unified visibility, content credibility and conversion
e4m Staff Aug 11, 2026 5:50 PM
Nayak was leading the West market as Chief Sales Officer – HMG, Brand Works, IP and Digital Sales
e4m Staff Aug 11, 2026 5:38 PM
Heda was previously serving as Assistant General Manager - Brand & Communications at Vi
e4m Staff Aug 11, 2026 3:44 PM
Marketers share the role of CRM and retention has increased with owned channels becoming a bigger priority; brands building out owned consumer journeys too
Sunidhi Vijay Aug 10, 2026 9:47 AM
Prior to this, Niti Uttam was with Forever New Apparels Private Limited as Assistant Vice President - Marketing
Following the acquisition, the technology is expected to strengthen Reliance Retail's AI-driven discovery and personalisation capabilities across its digital and omni-channel platforms
According to the report, marketers need to align creative strategy with audience targeting
e4m Staff Aug 6, 2026 11:42 AM
Gupta will assist Samtel Avionics in preparing the company’s long-term strategy for aviation, space and advanced electronics businesses
Parikshit Ghosh has been named Senior Vice President & Head – Marketing & National Business Operations at Mahindra and Mahindra Limited, Tractor Division
e4m Desk Jul 31, 2026 12:00 PM
Adfactors PR will drive Namdev Finvest’s reputation management, leadership positioning, and stakeholder engagement through a strategic communications mandate
e4m Staff Jul 29, 2026 6:03 PM
SEO agencies are building capabilities around AI citation tracking, structured content, digital PR, reputation management and monitoring how brands are described across different answer engines
Shantanu David Jul 28, 2026 8:37 AM
According to a report by EY and the Indian Music Industry, India currently has around 14 million paid music subscriptions and 80% of listeners spending more than an hour a day listening to it
e4m Staff Jul 27, 2026 11:54 AM
The report says that 61% of non-paying respondents said they would consider paying if free alternatives were unavailable and subscription prices were reasonable
e4m Staff Jul 27, 2026 11:08 AM
LinkedIn's Head of India tells marketers to trade vanity metrics for "buyability" as AI reshapes how B2B buyers discover and trust brands
e4m Staff Jul 27, 2026 8:33 AM
Daga will continue in her role with Marriott International as Cluster Director of Marketing & Communications
Revenues of Good Home and Eva together were ₹148 crore in FY26, which are being acquired at a consideration of Rs 256 Cr
e4m Staff Jul 23, 2026 5:47 PM
With Instagram, TikTok, X and YouTube performance being part of the Search Console, marketers say a reel is as searchable as a webpage, and it’s time to find out what that means for content & metrics
Anuja Jain Jul 22, 2026 8:51 AM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, shares every form of advertising has carried an element of waste
Ganapathy Viswanathan Jul 22, 2026 7:58 AM
Prior to this, Jhawar was with Godrej Consumer Products Limited for over 11 years
According to Haresh Nayak, Founder & CEO, Connect Network Inc., IMMERSIVE is designed to understand real-world variables such as mobility patterns & consumer behaviour before creating recommendations
e4m Staff Jul 20, 2026 8:54 AM
She will work closely with the leadership team to shape corporate narratives, strengthen stakeholder relationships, enhance visibility across media and industry platforms
e4m Staff Jul 15, 2026 2:49 PM
On A P Parigi's birthday, revisiting the legacy of the executive who helped build Radio Mirchi and transform India's FM radio industry
e4m Staff Jul 15, 2026 1:10 PM
Raj Nayak has been appointed as Chairman & Managing Director of Yaap Digital Limited
e4m Desk Jul 15, 2026 10:31 AM
Jain was earlier VP, Corporate Strategy and Chief of Staff at Honasa Consumer
e4m Staff Jul 14, 2026 1:05 PM
Rohiet Ghildyaal, AVP of Business Development for APAC at Eyeota, a Dun & Bradstreet company, writes agencies need to prove their data can be trusted at speed, across channels, and complex ecosystems
NATIVE CONTENT Jul 14, 2026 10:03 AM
DEPT® executives explain why agentic AI requires enterprises to redesign workflows, strengthen governance and combine AI agents with human oversight.
Brij Pahwa Jul 13, 2026 6:42 PM