id
BCCI Opens Bidding for Title Sponsorship of Major Events?blur=25

The cricket body has said the Invitation to Tender can be purchased till August 4

e4m Desk 4 hours ago

The shift towards localised storytelling?blur=25

Creators are becoming important not just for speaking regional languages, but for understanding their nuances, cultural context and the way people naturally communicate

Shalinee Mishra 6 hours ago

Rajat Diwakar Joins iD Fresh Food Board Amid Growth Strategy?blur=25

Since joining iD Fresh Food in 2024, Rajat has played a key role in strengthening the company's India business

e4m Staff 22 hours ago

Charlette Machado Promoted to VP at Avanse Financial Services?blur=25

Machado has been elevated to the post of Vice President and Head - Brand & Customer Advocacy

e4m Staff 23 hours ago

Faisal Siddiqui Promoted to Chief General Manager of Revenue at Sakshi TV?blur=25

Faisal Siddiqui has over 23 years of experience in television advertising sales and media management

e4m Staff 1 day ago

Binayak Bhattacharjee Joins Origen Realty as Marketing President?blur=25

Bhattacharjee joins Origen Realty from Reach Group where he was Vice President-Marketing

e4m Staff 1 day ago

FIFA World Cup 2026: Brands Leverage Fan Excitement for Marketing Success?blur=25

From Louis Vuitton’s FIFA trunk to Heinz’s Penalty Packets, FIFA 2026 is now a $10-billion creative arena

Aryendra Khan Jul 18, 2026 8:49 AM

Puma Welcomes Marcia Dos Santos as New Vice President of BU Core?blur=25

Marcia joins Puma from Nike, where she most recently served as Vice President Merchandising Women’s EMEA

e4m Staff Jul 17, 2026 6:25 PM

FIR, raid and equipment seizure mark fresh action against cable piracy in Odisha?blur=25

The complaint alleges that the operator was retransmitting JioStar's television channels without authorization

e4m Staff Jul 17, 2026 12:57 PM

Aaron Raj Promoted to Editorial Director at CRN Asia?blur=25

Aaron Raj was previously Editor of CRN Asia and has been with the network for 2 years

e4m Staff Jul 17, 2026 8:13 AM

Prime Video and MX Player Unite for Enhanced Advertising Solutions?blur=25

Brands can opt for shoppable formats integrated in the shows or sponsor premium content, Prime Video has said

e4m Staff Jul 16, 2026 5:49 PM

Anmasa Secures Rs 30 Crore Seed Funding to Expand Operations?blur=25

With the latest infusion, the company's total funding has reached Rs 47 crore

e4m Staff Jul 16, 2026 5:03 PM

Kristi Argyilan Joins The Trade Desk as Chief Commercial Officer?blur=25

Argyilan, who most recently served as Global Head of Advertising at Uber, will join The Trade Desk on July 27

e4m Staff Jul 16, 2026 12:32 PM

Celebrating Uday Shankar: Pioneer of Indian Media Transformation?blur=25

As JioStar Vice-Chairman, Uday Shankar, turns a year older, a look back at his stellar three-decade media journey

e4m Staff Jul 16, 2026 8:23 AM

MIB Expands Inter-Ministerial Committee to Include Community Radio?blur=25

New order supersedes May directive; adds CRS oversight, restructures leadership with dual MIB representation, corrects policy citation error

Imran Fazal Jul 15, 2026 9:59 PM

Nishant Daptardar Beyond Communication Solutions, Sonal Karolia Satav launch, Integrated Marketing Solutions, Brand Strategy Agency, Entertainment Communications, Public Relations Innovation, Creative Ideation Services, Strategic Partnerships in Marketing?blur=25

Beyond Communication Solutions brings together strategic communications, marketing, creative ideation, brand building and business solutions under one roof

e4m Staff Jul 15, 2026 5:02 PM

Beyond Communication Solutions?blur=25

Beyond Communication Solutions is a new-age communications, marketing and brand strategy company designed to help businesses, brands, creators and studios

e4m Staff Jul 15, 2026 3:54 PM

Mohit Patle Joins DevRev to Lead Mid-Market Business in India?blur=25

He will lead DevRev’s mid-market business across West and South India

e4m Staff Jul 15, 2026 12:36 PM

Baishali Chatterjee?blur=25

She held communications leadership roles for several brands, including Netflix India, Vogue India, Lakmé Salon, Audible India, and others

e4m Staff Jul 15, 2026 11:25 AM

MIB Mandates Accessibility Disclosures for Movie Ticketing Platforms?blur=25

The directive has been issued to all major online movie ticketing platforms and ticket aggregators

e4m Staff Jul 15, 2026 8:17 AM

WAVES?blur=25

The impleaded entities include several of India's leading television networks, such as Zee Media, TV Today Network, ABP Network, Republic Media, Network18, Bennett Coleman & Co among others

Imran Fazal Jul 14, 2026 5:43 PM

Sakshi Telugu Daily?blur=25

P. Sridhar is a highly accomplished media professional with over three decades of experience in the print media industry

e4m Staff Jul 14, 2026 5:27 PM

Ketan Deorankar Joins Hybrid as Director of Growth for INSEA?blur=25

He has previously managed media planning and buying for BMW India across digital, print, OOH and partnerships

e4m Staff Jul 14, 2026 1:12 PM

Paramount's $110 Billion Warner Bros. Discovery Deal Faces Legal Challenge?blur=25

California and 11 other states in the US have filed suit seeking preliminary injunction

e4m Desk Jul 14, 2026 11:40 AM

Rema Vasan Appointed Global President of Social and Creator at WPP?blur=25

In her new position, Vasan will lead capability transformation for The Coca-Cola Company

e4m Desk Jul 14, 2026 10:59 AM

Sanchit Kashyap Appointed Sr VP at Indian Express Group for Digital Video?blur=25

Prior to this, Sanchit Kashyap worked at TV Today Network's Hindi digital news platform 'The Lallantop'

e4m Staff Jul 14, 2026 10:47 AM

Luxury Housing Developers Shift Focus to Branding and Lifestyle?blur=25

For marketers, the luxury housing category is moving beyond lead generation with developers increasingly focusing on creating distinct brand identities

Sunidhi Vijay Jul 14, 2026 8:25 AM

DEPT's Jonathan Whiteside and Yash Mody on Why Agentic AI Requires Enterprise Redesign?blur=25

DEPT® executives explain why agentic AI requires enterprises to redesign workflows, strengthen governance and combine AI agents with human oversight.

Brij Pahwa Jul 13, 2026 6:42 PM

court?blur=25

BARC urged the High Court to vacate the interim order, submitting that "there is no reason to have granted interim relief"

Imran Fazal Jul 13, 2026 5:52 PM

Nandita Godbole Takes Charge as Head of Marketing at Mercedes-Benz India?blur=25

As part of the new structure, Amrit Baid will lead the key Retail Finance & Pre-Owned Cars business verticals

e4m Staff Jul 13, 2026 2:39 PM

Arjun Banerjee Takes Charge as Head of YRF Talent Agency?blur=25

Prior to joining YRF, he was associated with Collective Artists Network

e4m Staff Jul 13, 2026 1:50 PM

Sajid Qureshi?blur=25

Qureshi’s success with Buzzzooka builds directly on his established footprint in the Indian film industry

NATIVE CONTENT Jul 13, 2026 1:27 PM

LIA names Ogilvy Latam CCO Keka Morelle as 2026 Jury President for Direct?blur=25

The judging for LIA 2026 will begin 25th September and run through 3rd October, 2026

e4m Staff Jul 13, 2026 10:49 AM

Meta’s next identity play?blur=25

Meta’s push to replace phone numbers with usernames for its Indian user base has run into a wall in Delhi. But the real story is what one identity, shared across 3 apps, does for a single advertiser

Anuja Jain Jul 11, 2026 8:55 AM

Week in Ads?blur=25

From disappearing faces to a boardroom run by pink wigs, this week's ads bet big on the absurd

Aryendra Khan Jul 11, 2026 8:06 AM

Kemi Green Elevated to Vice President of Marketing at WPP?blur=25

Before her promotion, Kemi Green held the role of Operations Director, WPP Stream

e4m Desk Jul 10, 2026 6:57 PM

Deepshikha Agarwal Appointed Head of Beauty at Tata Trent Group?blur=25

Prior to this, Deepshikha Agarwal was with Nykaa as Deputy General Manager

e4m Desk Jul 10, 2026 6:50 PM

Pallavi A. Singh Joins Genpact as VP of AI & Data Advisory?blur=25

Singh was previously associated with Providence India as Executive Director - AI & Data, Enterprise Transformation

e4m Staff Jul 10, 2026 4:48 PM

Sidharth Shakdher Resigns as CMO of Paytm?blur=25

Shakdher joined Paytm in October 2024 after his exit from Ola where he was Chief Business Officer

e4m Staff Jul 10, 2026 1:27 PM

MIB Forms Committee to Review Diljit Dosanjh's Film 'Satluj'?blur=25

According to reports, the committee has been tasked with reviewing the film's content and will submit its recommendations to the Centre

e4m Staff Jul 10, 2026 9:16 AM

Prasar Bharati to hold 100th e-auction for DD Free Dish slots on July 16?blur=25

Participation fee pegged at Rs 1.5 crore; reserve prices range from Rs 4.87 crore to Rs 11.22 crore across five channel categories

e4m Staff Jul 10, 2026 8:12 AM

Ben Rolleston Appointed Head of Prime for APAC at Amazon?blur=25

Prior to his promotion, Ben Rolleston held the role of Head of APAC Enterprise Business Development

e4m Desk Jul 9, 2026 5:32 PM

Sushant Chopra Promoted to Director of Sales at Hybrid India?blur=25

Chopra will now lead sales strategy and execution across all Hybrid India markets, working closely with the regional leadership team to deepen partnerships with brands and agencies.

e4m Desk Jul 8, 2026 6:15 PM

The Leela Palace Ad?blur=25

Yesudas S Pillai has shared his observations on a front-page newspaper advertisement by The Leela Palace, reflecting on how brand messaging can influence consumer attention and interpretation

e4m Staff Jul 8, 2026 3:58 PM