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‘AI creator’ labels are being replaced with ‘AI-generated profile’ as brands increasingly experiment with synthetic creators and digital likenesses
Shalinee Mishra Sep 2, 2026 8:37 AM
According to sources at the Mumbai's Worli Police Division, the searches by IT officials began at 10 am
Imran Fazal Sep 1, 2026 6:55 PM
PRP will manage Spark Minda’s comprehensive PR strategy, including media relations, leadership profiling, thought leadership initiatives, corporate communications, and strategic stakeholder engagement
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, explores how Lionel Messi built a global brand through consistent performance, authenticity and years of trust
Ganapathy Viswanathan Sep 1, 2026 1:50 PM
Dentsu India faces renewed regulatory scrutiny, say sources. The raids are suspected to be conducted by the Income Tax department
Neeta Nair Sep 1, 2026 1:07 PM
Prior to the promotion, she served as Senior Manager - Capacity Expansion & Launch Leader for the Fabric Liquids Business Unit
e4m Staff Sep 1, 2026 12:30 PM
From a chessboard with Cristiano Ronaldo to AI-generated versions of himself, Messi has spent two decades turning football's biggest moments into some of advertising's most talked-about campaigns
e4m Staff Sep 1, 2026 10:16 AM
Srivastav will lead marketing for Capillary Technologies’ new AI Developer Platform
The international luxury lifestyle media brand is set to launch its Indian edition
e4m Staff Aug 31, 2026 4:27 PM
Mumbai edition of Navbharat Times, The Times of India group’s Hindi daily, saw a top-level editorial change on Monday
e4m Staff Aug 31, 2026 3:56 PM
Previously, Srushti Rao has held senior marketing and communications roles at XBP Global, IKS Health, and Pearl Academy
e4m Staff Aug 31, 2026 1:18 PM
Prior to this, Vaidya was associated with The St. Regis Mumbai as Senior Manager - Marketing and Communications
e4m Staff Aug 31, 2026 11:29 AM
Angela Zepeda has joined Lucid Motors as Vice President, Global Head of Performance Marketing and Marketing Communications
e4m Desk Aug 31, 2026 10:00 AM
Dr. Annurag Batra explores whether HDFC Bank’s next CEO needs deep banking expertise or a broader leadership skill set to steer its next phase of growth
Dr Annurag Batra Aug 31, 2026 9:53 AM
Brands are increasingly looking at what happens between awareness and conversion; marketers relying on reviews, user-generated content and trials as tools
Sunidhi Vijay Aug 31, 2026 8:41 AM
Guest Column: Ganapathy Viswanathan, Independent Comm. Consultant & Author, explores the leadership qualities HDFC Bank needs as it prepares for a new CEO after Sashidhar Jagdishan’s retirement
Ganapathy Viswanathan Aug 31, 2026 8:15 AM
Vohra brings over two decades of experience across the beauty, personal care and FMCG sectors
e4m Staff Aug 29, 2026 8:30 AM
Sandhya Devanathan served as the Vice President & Head - India and South East Asia
Prior to this, Tanya Julka was with Roche Diagnostics India, Neighbouring Markets as Head Marketing (Director Marketing)
e4m Desk Aug 28, 2026 11:10 AM
Guest Column: Ganapathy Viswanathan writes the meaning of a colour can change depending on the category, the brand and the way it is used
Ganapathy Viswanathan Aug 28, 2026 10:49 AM
From LinkedIn BROs to rigged roulette wheels, brands turned this Raksha Bandhan into their most inventive sibling showdown yet
Aryendra Khan Aug 28, 2026 9:06 AM
Marketers and agency executives say conversational intent is potentially richer than conventional signals but the real hurdle is not intent but attribution
Shantanu David Aug 28, 2026 8:47 AM
DTDC has elevated Aditya Vikram, Vinod Khatri, Santanu Chakraborty and Nikhil Abhishek
e4m Staff Aug 27, 2026 4:35 PM
AI, internet advertising, OTT and gaming expected to drive growth as the sector shifts from audience scale to monetisation
e4m Staff Aug 27, 2026 4:28 PM
Sidharth Malhotra will lead MMTC-PAMP’s new integrated campaign, ‘Purest And More’
e4m Staff Aug 27, 2026 3:44 PM
Guest Column: Marketing veteran Shubhranshu Singh says the decision shaping how Facebook and Instagram engage with teenagers is bigger news than the fine
Shubhranshu Singh Aug 27, 2026 2:54 PM
He was serving as Senior Business Director - Media Buying and Planning
e4m Staff Aug 27, 2026 1:00 PM
Prior to this, she was serving as Head of Communications for Lenovo India
e4m Desk Aug 27, 2026 12:21 PM
As he turns a year older, a look at the Cricexec founder who saw that some of cricket’s most consequential stories were unfolding far beyond the boundary
e4m Staff Aug 27, 2026 11:56 AM
From Rajasthan Tourism ad to CRED and Titan, Jim Sarbh has built an advertising identity of his own
e4m Staff Aug 27, 2026 10:07 AM
The landmark settlement resolves claims brought by 29 US states and ends a federal trial in Oakland, California
e4m Staff Aug 26, 2026 7:52 PM
Shrivastava's role will encompass strengthening sales performance, improving productivity and conversion, deepening customer and channel relationships and more
e4m Staff Aug 26, 2026 7:09 PM
Prior to this, Prabhjeet Singh served as the President of Uber India and South Asia
Guest Column: Shveta Singh, founder of Iridescent Lens and independent marketing consultant, explores the growing gap between how middle age is experienced today and how businesses market to it
Shveta Singh Aug 26, 2026 9:44 AM
Rajkumar Remalli’s birthday today marks a personal milestone and offers a chance to look back at a professional journey shaped alongside India’s evolving media and advertising landscape
e4m Staff Aug 26, 2026 8:24 AM
From an 80-20 split to equal regional spend, the new blueprint for penetrating tier 2 And tier 3 India
NATIVE CONTENT Aug 25, 2026 5:03 PM
Chopra was previously Head North|West|East - Commerce Lead at WPP Media
e4m Staff Aug 25, 2026 1:26 PM
The advisory comes days after the ministry issued a separate direction to private satellite television channels to carry an anti-drug disclaimer during their programming
e4m Staff Aug 25, 2026 9:55 AM
For the creator economy, the impact may depend largely on the type of financial content being produced
Shalinee Mishra Aug 25, 2026 9:12 AM
For brands & agencies, the question is whether the AI badge will matter to consumers, and what happens when machines can identify machine-made content, even when humans cannot
Shantanu David Aug 25, 2026 8:56 AM
