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Apoorva Mehandiratta Promoted to VP of Marketing at ZEE5?blur=25

Prior to this promotion, Apoorva Mehandiratta served as Director – Marketing at ZEE5

e4m Staff May 29, 2026 12:16 PM

Jewellery Brands Embrace Creators Amid India's Gold Caution?blur=25

Jewellery brands are tapping creators for authenticity, individuality and cultural relevance; the test is whether these collabs can drive actual purchase behaviour and not just social media engagement

Shalinee Mishra May 29, 2026 9:06 AM

Karan Dayanidhi Maran launches micro-drama platform KadhaiShorts?blur=25

As part of its launch strategy, the platform has introduced a pay-per-series pricing model starting at Rs. 20

e4m Staff May 29, 2026 7:57 AM

Srividya Srinivasan Takes Over as CFO of P&G Hygiene and Health Care?blur=25

Srividya Srinivasan will succeed Gaurav Bhartia, who will step down as Chief Financial Officer on 30 June 2026

e4m Desk May 28, 2026 5:54 PM

Bhavna Chawla Promoted to Senior VP of Marketing at Kotak Mahindra Bank?blur=25

Before the promotion, she was serving as Vice President – Marketing at the bank

e4m Desk May 28, 2026 3:07 PM

Sonia Manglani Takes on New Role as Associate VP at GCPL?blur=25

In this new role, Manglani will lead Shopper Marketing for the e-commerce channel, along with driving innovations portfolio and digital transformation initiatives

e4m Desk May 28, 2026 1:59 PM

Zenab Abbas Takes Charge as Marketing Director at Emerson MEA?blur=25

Zenab Abbas brings over 10 years of experience leading marketing across the Middle East, Africa, Europe & APAC

e4m Desk May 28, 2026 10:22 AM

SC GST Ruling Sparks Insolvency Concerns for Online Gaming Firms?blur=25

Legal and tax experts said the immediate fallout could shift from courtroom battles to insolvency proceedings before the National Company Law Tribunal

Imran Fazal May 28, 2026 9:21 AM

Bolloré SE Urges UMG to Reject Ackman’s €64bn Takeover Bid?blur=25

Cyrille Bolloré, Chief Executive of Bolloré SE, has said the offer undervalues the company and is financed in a way that relies ‘too heavily on the label’s own resources’

e4m Desk May 28, 2026 8:27 AM

Suchit Kakar, Aditya Birla Fashion & Retail?blur=25

Kakar has been appointed as Senior Manager, Brand & Customer Experience for Galeries Lafayette in India

e4m Desk May 28, 2026 8:09 AM

Amit Murthy Joins Schbang as Business Head?blur=25

Before joining Schbang, Murthy was Vice President at Dentsu Creative

e4m Staff May 27, 2026 5:11 PM

Asian Games shooting icon Randhir Singh no more?blur=25

Randhir Singh was India's first shooting gold medallist in the Asian Games

e4m Desk May 27, 2026 1:57 PM

Keynote address by Naina Lal Kidwai?blur=25

At the 6the edition of e4m PR & Corp Comm Women Achievers Summit, Naina Lal Kidwai delivered a powerful address on leadership, communication, AI-led disruption, and the evolving role of women leaders

e4m Staff May 27, 2026 12:18 PM

JioStar exits FIFA World Cup rights race; Zee continues negotiations?blur=25

Negotiations between Zee and Fédération Internationale de Football Association (FIFA) are still underway and an agreement is expected to be signed soon, sources said

e4m Staff May 27, 2026 10:33 AM

Sony revives SPNI branding as broadcaster phases out Culver Max?blur=25

The broadcaster has also rolled out a redesigned corporate website with a new interface and a more prominent Sony Pictures-led visual identity

e4m Staff May 27, 2026 9:18 AM

Dr Sandeep Goyal?blur=25

Guest Column: Dr. Sandeep Goyal writes on what Goafest can borrow from other global festivals of media and creativity

Sandeep Goyal May 27, 2026 8:26 AM

Erum Kidwai Elevated to Chief Marketing Officer at Ageas Federal Life?blur=25

Erum Kidwai has been leading the company’s integrated marketing, brand, communications, and customer engagement strategies

e4m Staff May 26, 2026 2:51 PM

Micro vs Macro Influencers: What Idiotic Media’s 400+ Campaign Data Reveals?blur=25

The ROI of Relatability! Why niche storytelling and hyper-local communities are driving deep engagement and brand loyalty in India’s 2026 creator economy

NATIVE CONTENT May 26, 2026 11:48 AM

SC verdict tomorrow on states’ power to ban online games played for stakes?blur=25

The dispute is whether states can impose blanket prohibitions on online games played for stakes

Imran Fazal May 26, 2026 8:55 AM

AIDCF Challenges New TV Ratings Policy in Kerala High Court?blur=25

The petition contends the blanket exclusion of landing page viewership ignores technological realities & existing safeguards, and said it was neither technically justified nor operationally feasible

Imran Fazal May 26, 2026 8:49 AM

Bratin Roy Promoted to Vice President at AB InBev India?blur=25

Prior to this elevation, Bratin Roy served as Director, Corporate Affairs

e4m Staff May 25, 2026 10:28 AM

Jagran Prakashan board dispute escalates; independent directors question proposed removal?blur=25

In the wake of a proposal to remove 7 independent directors and full-time director Satish Chandra Mishra, the directors have sent a lengthy representation to shareholders

e4m Staff May 25, 2026 9:27 AM

Videos, Events, B2B Services & Bot Paywalls: Publishers rewrite playbook amid traffic loss?blur=25

The collapse of referral certainty is forcing publishers to rethink what digital media businesses should look like in an AI-first internet

Kanchan Srivastava May 25, 2026 9:04 AM

AAAI?blur=25

Srinivasan Swamy, president of AAAI, said the association had fully cooperated with investigators but refrained from commenting on specifics as the matter remains sub judice

Imran Fazal May 25, 2026 8:39 AM

Rupen Thakkar Elevated to VP and Head Counsel at SPNI?blur=25

Thakkar has been appointed Vice President and Head Counsel - Networks (Television and Sony Sports Network), StudioNext and Corporate

e4m Staff May 23, 2026 8:25 PM

Dayanidhi Maran, son Karan to launch mobile-first streaming venture: Reports?blur=25

The platform is expected to be formally unveiled by the end of this month

e4m Staff May 23, 2026 8:52 AM

e4m Indian Digital Marketing Awards (IDMA)?blur=25

Saugata Gupta, MD and CEO of Marico Limited, is the Jury Chair for the 17th edition of the e4m Indian Digital Marketing Awards

e4m Desk May 22, 2026 4:58 PM

TV?blur=25

The latest development comes close on the heels of BARC's decision to resume publishing news television ratings from June 11, without including landing page data

Imran Fazal May 22, 2026 2:17 PM

Anand Ajantiwale Joins Flipkart Ads as Senior Director?blur=25

Prior to joining Flipkart Ads, Anand Ajantiwale spent over a decade at Amazon

e4m Staff May 22, 2026 12:42 PM

Jitender Dabas, BBDO Group India?blur=25

Jitender Dabas, CEO of BBDO Group India, speaks to e4m on the impact of AI-led consolidation on the ad industry, effect of rising fuel prices on the broader economy & consumer spending, and much more

Imran Fazal May 22, 2026 8:42 AM

Sachin Paliwal Appointed GM - Marketing & Branding at Gruner Group?blur=25

Prior to this, Paliwal was with Republic World at Assistant Vice President

e4m Desk May 21, 2026 6:48 PM

Rahul Pandey Appointed VP and Head of Sales at Heritage Foods?blur=25

Previously, Rahul Pandey served as Head – Sales & Distribution for the Foods Division at Dabur India Limited

e4m Staff May 20, 2026 12:39 PM

Reckoning of Trust: How BFSI marketers are navigating changing digital metrics?blur=25

With BFSI marketing facing the challenge of longer customer acquisition & consumer doubt, the increasing emphasis is on trust scores, grievance resolution & brands building confidence-led journeys

Anuja Jain May 20, 2026 8:43 AM

Kya Sainsbury-Carter steps down from Microsoft Advertising after 20 years?blur=25

Matt Derella is taking on an expanded role, leading LinkedIn Ads and go-to-market for Microsoft Advertising

e4m Staff May 20, 2026 8:25 AM

Saugata Gupta?blur=25

Saugata Gupta is the Managing Director and Chief Executive Officer of Marico Limited

e4m Desk May 19, 2026 5:38 PM

HARMAN Appoints Shekhar Datta as Sales Management Leader India?blur=25

Previously, he held leadership positions at OYO, Ola (Weddingz.in), Amazon India, Cummins India and Johnson & Johnson (Bangladesh)

e4m Staff May 19, 2026 3:06 PM

Saurabh Vijay takes charge as Chief Executive Officer of UIDAI?blur=25

Saurabh Vijay was earlier Principal Secretary (Expenditure) in the Finance Department of the Maharashtra government

e4m Staff May 19, 2026 10:04 AM

Javier Campopiano exiting Omnicom Advertising Group leadership role?blur=25

Campopiano serves as Worldwide Chief Creative Officer, Global Clients at OAG

e4m Staff May 19, 2026 8:20 AM

Roppen Transportation Services Private Limited?blur=25

The primary round also included participation from WestBridge Capital, Accel, and others

e4m Staff May 16, 2026 1:27 PM

Lourdes Arocho Joins Gap Inc. as SVP, Head of Licensing?blur=25

Most recently, Arocho served as Senior Vice President, Global Consumer Products and Franchise Management at Paramount Global

e4m Staff May 16, 2026 9:09 AM

Simon Green joins Cursor as President?blur=25

Simon Green served as President of Asia Pacific and Japan at Palo Alto Networks

e4m Staff May 16, 2026 8:54 AM