hero
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, on how Lux built its legacy with leading actresses, and why Rashmika Mandanna joining the brand has drawn attention
Ganapathy Viswanathan May 11, 2026 8:35 AM
Prior to joining Hero MotoCorp, Sachin Agrawal served as Executive Vice President & Head – R&D and Technology at VE Commercial Vehicles
At the e4m Automotive Marketing Summit 2026, Hero MotoCorp’s Aashish Midha and Spotify’s Arjun Kolady discussed balancing performance marketing with emotional impact in a fragmented media landscape
e4m Staff Mar 3, 2026 10:39 AM
Aashish Midha, Head of Marketing at Hero MotoCorp, says Hero’s four-decade journey focuses on ‘democratising mobility’ without reducing mass-market products to affordability pitches
Reema Jain previously served for more than three years as Chief Information and Digital Officer at Hero MotoCorp
e4m Staff Feb 27, 2026 12:49 PM
As part of the association, VIDA will power several high-impact fan engagement initiatives throughout the season
e4m Staff Dec 16, 2025 2:32 PM
Marketers report that CPCs have risen sharply, in some cases by up to 70% in competitive micro-markets and consistently by 15–30% across major geographies
Sunidhi Vijay Nov 25, 2025 9:15 AM
Locally Yours showcases these everyday heroes through a series of portraits and films that capture their commitment, heritage and entrepreneurial spirit
e4m Staff Sep 2, 2025 10:59 AM
Soumyajit joins Balancehero India from IndiaLends, where he served as Chief Business Officer
e4m Staff Aug 28, 2025 5:32 PM
Before joining Hero MotoCorp, she was with Shell as Head of Corporate Relations
e4m Staff Aug 20, 2025 7:20 PM
While a hero product ensures visibility, in a hyper-digital environment relying on one star product may not be enough, and brands need to diversify as consumer preferences are shifting constantly
Sunidhi Vijay Jul 30, 2025 9:07 AM
Before this , Aashish Midha was with ZALORA Group as CEO/ Managing Director for Zalora Philippines and Zalora Indonesia
Guest Column: Karan Kumar, CMO, Hero Realty, shares his thoughts on how marketing operates
Karan Kumar Jul 19, 2025 8:56 AM
The company has reported a total income of Rs 41,967.5 crore for FY25, marking a nearly 9% increase over FY24
e4m Staff Jul 14, 2025 4:11 PM
In this role, Kausalya will report to Pawan Munjal, Executive Chairman, and will be responsible for steering the strategic direction and growth of Hero MotoCorp’s Emerging Mobility business -Vida
e4m Staff Jul 10, 2025 4:05 PM
The campaign executed a cycling movement reaching over 16 lakh citizens across 23 cities
e4m Staff Jun 13, 2025 6:20 PM
e4m was the first to report about Hero MotoCorp shortlisting EssenceMediacom and Lodestar UM for the Rs 700-750 crore media account
Tasmayee Laha Roy May 12, 2025 1:34 PM
The partnership will officially "tee off" this week, with both players proudly sporting the Hero logo as they compete on the global stage
As per sources, Hero MotoCorp has shortlisted EssenceMediacom and Lodestar UM for the account
Tasmayee Laha Roy Apr 8, 2025 8:35 AM
Rohit Kishore joins Hero Realty from Eldeco Properties, where he served as CEO
e4m Staff Mar 24, 2025 5:59 PM
Reema Jain, Chief information and Digital Officer, and Sameer Pande, HR Head for Talent Management have reportedly stepped down this week
The new pitch is believed to be worth over Rs 750 crore, say sources
Kanchan Srivastava Mar 12, 2025 8:23 AM
Ashutosh Varma, National Sales Head – India Business Unit, elevated as Chief Business Officer; will take over from Ranjivjit Singh whose tenure ends on April 30
e4m Staff Feb 19, 2025 10:51 AM
Before joining Firefox, Ashwani was a pivotal part of Hero Cycles, where he served as Chief of Staff and Business Head for International Business, Exports, and E-commerce
e4m Staff Feb 17, 2025 3:24 PM
The campaign enlists other inspiring and charismatic female figures such as Charlize Theron, Glenn Close, Laetitia Casta, Rosamund Pike, Venus Williams and Xin Liu
e4m Staff Jan 20, 2025 2:03 PM
Previously, Karan Kumar served as the first CMO for DLF Residential, bringing a wealth of experience to his new role
e4m Staff Dec 16, 2024 10:48 AM
Ashish Aggarwal joins with leadership experience from roles at BharatPe, Navi, Snapdeal and Statiq
e4m Staff Nov 27, 2024 1:32 PM
While several brands are reviewing media accounts, industry sources estimate the results will be finalised before the close of the 2024 calendar year
e4m Staff Oct 15, 2024 9:19 AM
The campaign promotes two Hero Xtreme motorcycles - Xtreme 125R and Xtreme 160R 4V
With agencies like Dentsu, IPG, GroupM, Publicis, and Havas in the fray, the Hero MotoCorp team may arrive at a decision to pick its media partner post-Diwali, according to sources
e4m Staff Sep 30, 2024 8:50 AM
Viewers can tune into the live action on Sony Sports Network and Sony Liv
e4m Staff Sep 2, 2024 11:36 AM
VIDA, the electric mobility brand from Hero MotoCorp, has partnered with the Tata Mumbai Marathon 2024 as the official electric two-wheeler partner
e4m Staff Aug 20, 2024 1:22 PM
The inauguration ceremony saw Dr. Pawan Munjal, Executive Chairman of Hero MotoCorp, handing over the keys to the first lucky customers
NATIVE CONTENT Aug 9, 2024 12:53 PM
Prakhar Kasar has more than 16 years of experience across sales, marketing, and revenue streams
e4m Staff Jul 30, 2024 7:22 AM
'Kargil Vijay Run' has been organised in partnership with ultra-runner Sufiya Sufi
e4m Staff Jul 26, 2024 1:19 PM
Media mandates of Tata Motors (Passenger Vehicles) and Hero MotoCorp valued at approximately Rs 450 crore and Rs 400 crore respectively, up for grabs
Sonam Saini Jul 23, 2024 9:27 AM
The A' Design Award is an esteemed recognition in vehicle design, celebrating exceptional works that showcase innovation and benefit society
e4m Staff Jul 22, 2024 6:31 PM
The event featured four gaming influencers-- Mortal, Gamerfleet, LolzZz, and Dobby
e4m Staff Mar 14, 2024 4:02 PM