hero
An affectionate contemporary homage by Rajeev Beotra to P. G. Wodehouse and his immortal creations, Bertie Wooster and Jeeves
Rajeev Beotra Aug 21, 2026 8:23 AM
Prior to joining Hero MotoCorp, Mulgund was a Partner at EY-Parthenon
e4m Staff Aug 17, 2026 11:43 AM
HFE has been part of India’s clean energy journey for the last 14 years
e4m Staff Aug 17, 2026 10:54 AM
The pitch has attracted participation from advertising agency networks, including WPP, Omnicom Advertising India and Cheil SWA
Imran Fazal Aug 7, 2026 9:08 AM
TVS, Raymond, L'Oréal and Godrej Consumer among companies that are tapping consulting firms
Imran Fazal Aug 5, 2026 8:49 AM
In his current role, he will steer premiumisation through portfolio expansion, strategic partnerships and stronger rider engagement - across premium, lifestyle and performance categories
Karan Kumar recently concluded his tenure as Chief Marketing Officer at Hero Realty
e4m Desk Jul 30, 2026 11:57 AM
From shaping brands at Microsoft, HP and Samsung to driving transformation at Hero MotoCorp, Ranjivjit Singh's career reflects three decades of leadership across India's evolving business landscape
e4m Staff Jul 27, 2026 12:30 PM
Prior to this, Aakriti Mishra was Deputy Manager Marketing at Livguard
The shift to E20 is pushing automakers beyond product marketing towards education-led communication, as consumer trust becomes as critical as vehicle compliance
Kanchan Srivastava Jul 10, 2026 8:37 AM
As India's First Influencer Reality Show, the property brings together some of the region's most popular digital creators, who collectively command millions of followers across platforms
VIDA has officially secured a spot in the Asia Book of Records for creating the largest brand logo
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, on how Lux built its legacy with leading actresses, and why Rashmika Mandanna joining the brand has drawn attention
Ganapathy Viswanathan May 11, 2026 8:35 AM
Prior to joining Hero MotoCorp, Sachin Agrawal served as Executive Vice President & Head – R&D and Technology at VE Commercial Vehicles
At the e4m Automotive Marketing Summit 2026, Hero MotoCorp’s Aashish Midha and Spotify’s Arjun Kolady discussed balancing performance marketing with emotional impact in a fragmented media landscape
e4m Staff Mar 3, 2026 10:39 AM
Aashish Midha, Head of Marketing at Hero MotoCorp, says Hero’s four-decade journey focuses on ‘democratising mobility’ without reducing mass-market products to affordability pitches
Reema Jain previously served for more than three years as Chief Information and Digital Officer at Hero MotoCorp
e4m Staff Feb 27, 2026 12:49 PM
As part of the association, VIDA will power several high-impact fan engagement initiatives throughout the season
e4m Staff Dec 16, 2025 2:32 PM
Marketers report that CPCs have risen sharply, in some cases by up to 70% in competitive micro-markets and consistently by 15–30% across major geographies
Sunidhi Vijay Nov 25, 2025 9:15 AM
Locally Yours showcases these everyday heroes through a series of portraits and films that capture their commitment, heritage and entrepreneurial spirit
e4m Staff Sep 2, 2025 10:59 AM
Soumyajit joins Balancehero India from IndiaLends, where he served as Chief Business Officer
e4m Staff Aug 28, 2025 5:32 PM
Before joining Hero MotoCorp, she was with Shell as Head of Corporate Relations
e4m Staff Aug 20, 2025 7:20 PM
While a hero product ensures visibility, in a hyper-digital environment relying on one star product may not be enough, and brands need to diversify as consumer preferences are shifting constantly
Sunidhi Vijay Jul 30, 2025 9:07 AM
Before this , Aashish Midha was with ZALORA Group as CEO/ Managing Director for Zalora Philippines and Zalora Indonesia
Guest Column: Karan Kumar, CMO, Hero Realty, shares his thoughts on how marketing operates
Karan Kumar Jul 19, 2025 8:56 AM
The company has reported a total income of Rs 41,967.5 crore for FY25, marking a nearly 9% increase over FY24
e4m Staff Jul 14, 2025 4:11 PM
In this role, Kausalya will report to Pawan Munjal, Executive Chairman, and will be responsible for steering the strategic direction and growth of Hero MotoCorp’s Emerging Mobility business -Vida
e4m Staff Jul 10, 2025 4:05 PM
The campaign executed a cycling movement reaching over 16 lakh citizens across 23 cities
e4m Staff Jun 13, 2025 6:20 PM
e4m was the first to report about Hero MotoCorp shortlisting EssenceMediacom and Lodestar UM for the Rs 700-750 crore media account
Tasmayee Laha Roy May 12, 2025 1:34 PM
The partnership will officially "tee off" this week, with both players proudly sporting the Hero logo as they compete on the global stage
As per sources, Hero MotoCorp has shortlisted EssenceMediacom and Lodestar UM for the account
Tasmayee Laha Roy Apr 8, 2025 8:35 AM
Rohit Kishore joins Hero Realty from Eldeco Properties, where he served as CEO
e4m Staff Mar 24, 2025 5:59 PM
Reema Jain, Chief information and Digital Officer, and Sameer Pande, HR Head for Talent Management have reportedly stepped down this week
The new pitch is believed to be worth over Rs 750 crore, say sources
Kanchan Srivastava Mar 12, 2025 8:23 AM
Ashutosh Varma, National Sales Head – India Business Unit, elevated as Chief Business Officer; will take over from Ranjivjit Singh whose tenure ends on April 30
e4m Staff Feb 19, 2025 10:51 AM
Before joining Firefox, Ashwani was a pivotal part of Hero Cycles, where he served as Chief of Staff and Business Head for International Business, Exports, and E-commerce
e4m Staff Feb 17, 2025 3:24 PM
The campaign enlists other inspiring and charismatic female figures such as Charlize Theron, Glenn Close, Laetitia Casta, Rosamund Pike, Venus Williams and Xin Liu
e4m Staff Jan 20, 2025 2:03 PM
Previously, Karan Kumar served as the first CMO for DLF Residential, bringing a wealth of experience to his new role
e4m Staff Dec 16, 2024 10:48 AM
Ashish Aggarwal joins with leadership experience from roles at BharatPe, Navi, Snapdeal and Statiq
e4m Staff Nov 27, 2024 1:32 PM