Influencer industry experts say with brands evaluating audience trust, relevance & engagement quality, RBI's new norms will bring in stricter checks around disclosures, approvals & creator education

Shalinee Mishra Jun 18, 2026 8:51 AM

As per the central bank said the objective was to ensure that incentive structures do not encourage aggressive sales practices or lead to the mis-selling of products

e4m Staff Jun 16, 2026 12:15 PM

Only officially licensed partners and authorized entities are permitted to use FIFA trademarks and branding, cautioned the company

e4m Staff Jun 12, 2026 7:11 PM

Brands, technology platforms are increasingly using AI for behavioural prediction, automated decision-making, functions where the Court has stressed the need for human oversight and accountability

Anuja Jain Jun 8, 2026 9:12 AM

ASCI’s draft guidelines push for focusing on consumer outcomes rather than regulating the technology itself

e4m Staff May 12, 2026 11:48 AM

The deadline of April 14 has been extended following representations from multiple stakeholders seeking more time to respond to the draft rules

Imran Fazal Apr 10, 2026 8:54 PM

Centre proposes two-phase implementation schedule for accessible content on OTT platforms

e4m Staff Dec 12, 2025 4:46 PM

The industry players have submitted that the draft guidelines do not account for how digital content is produced, licensed and delivered, nor for the operational complexity 

e4m Desk Nov 21, 2025 11:07 AM

As India’s AI Governance Guidelines take effect, ad tech leaders weigh in on whether regulation will restrain or redefine innovation

Anuja Jain Nov 7, 2025 9:31 AM

Rene Ritchie, Head of Editorial & Creator Liaison at YouTube, clarified that the platform’s focus is not on banning AI or reused content

Shalinee Mishra Jul 15, 2025 9:22 AM

Meta's new rules will come into effect on July 31, 2025, with the verification process being introduced gradually

e4m Staff Jun 30, 2025 5:06 PM

Manufacturers, advertisers, publishers, intermediaries, social media platforms, endorsers and other stakeholers will be held responsible for violation of guidelines

e4m Staff Mar 7, 2024 8:57 AM

While the guidelines will promote responsible brand building, it will benefit in the long run if enforced well, say industry observers

Chehneet Kaur Jan 15, 2024 1:18 PM

The guidelines shall be applicable to all coaching institutes whether online or physical and cover all forms of advertisement regardless of form, format or medium

Chehneet Kaur Jan 10, 2024 8:49 AM

These modifications have been detailed in Chapter III Clause 3.6 (a) of the ASCI code

e4m Staff Dec 14, 2023 1:48 PM

The draft guidelines are open for public feedback until the 31st of December 2023

e4m Staff Nov 16, 2023 3:40 PM

Despite ASCI's guidelines, ad violations have been at an all-time high. Experts list all the reasons from greed to ambiguity in the rules

Tanzila Shaikh Aug 23, 2023 9:23 AM

The department organized a round table discussion with influencers, content creators, and their agencies on the recently released guidelines for celebrities, influencers, and virtual influencers

exchange4media Staff Apr 20, 2023 12:06 PM

All educational institutions, from universities to coaching classes and ed-tech platforms, will be subject to the updated guidelines

exchange4media Staff Mar 14, 2023 9:24 AM

e4m quizzed influencers and agencies for their views on the Consumer Affairs Ministry's new set of guidelines that demand complete transparency from influencers and celebs

Tanzila Shaikh Jan 23, 2023 9:14 AM

As per Clause 35 of MIB's 'Guidelines for Uplinking and Downlinking of Television Channels in 2022', channels are now required to air content of national interest for 30 mins every day

exchange4media Staff Nov 28, 2022 9:09 AM

According to new guidelines, TV channels need not seek permission for the live telecast of events

exchange4media Staff Nov 9, 2022 4:33 PM

The WhatsApp monthly report was issued in compliance with the new IT rules and revealed that the accounts were banned for spam, violation of policy, and other reasons

exchange4media Staff Nov 2, 2022 6:16 PM

After a set of guidelines for surrogate and misleading ads, the Centre has announced to bring additional guidelines to tighten grip on social media influencers

Kanchan Srivastava Sep 12, 2022 8:32 AM

The Department of Consumer Affairs has cautioned the advertisers’ associations that failure to ensure strict compliance with the guidelines would lead to stern action

exchange4media Staff Sep 1, 2022 2:09 PM

The ASCI reiterated that provisions of existing rules and regulations require ads to be honest and transparent and advertising of all categories, including crypto, must follow these guidelines

Kanchan Srivastava Nov 23, 2021 9:01 AM

The court said that the sub-clauses 1 and 3 of clause 9 of the new rules were 'manifestly unreasonable' that can impinge on the freedom of speech of writers, editors and publishers

exchange4media Staff Aug 16, 2021 11:11 AM

The hearing has been adjourned to August 20th

exchange4media Staff Aug 5, 2021 1:46 PM

The minister added that 1800+ digital news publishers have furnished information sought by the ministry

exchange4media Staff Aug 2, 2021 7:40 AM

The centre had filed a transfer petition in the SC seeking transfer of all cases related to IT Rules to the apex court

exchange4media Staff Jul 10, 2021 8:19 AM

NBA had moved court contending that the Intermediary Guidelines and Digital Media Ethics Code violates Article 14 and Article 19 of the Constitution

exchange4media Staff Jul 9, 2021 11:49 AM

The HC directed the Centre to file a counter-affidavit

exchange4media Staff Jul 8, 2021 12:55 PM

In a short affidavit, Meity notified the court that Twitter has failed to comply to the new IT rules on four counts

exchange4media Staff Jul 6, 2021 7:30 AM

The tech giants submitted their compliance report, claiming to have removed crores of contentious posts

exchange4media Staff Jul 5, 2021 10:01 AM

The bench has also observed that TRAI will not take any coercive steps for six weeks for implementation of remaining part of NTO-2.0, which has been upheld

Javed Farooqui Jul 1, 2021 9:29 AM

ASCI had organised a social media roundtable to talk about the success of its influencer guidelines and discuss the way ahead

exchange4media Staff Jul 1, 2021 8:56 AM

Maheshwari has also been summoned in another unrelated case of a Muslim man's assault in Ghaziabad, UP

exchange4media Staff Jun 29, 2021 10:02 AM

A vacation Bench said that it was not in agreement with the petitioners Foundation for Independent Journalism, The Wire, Quint and Pravda Media Foundation who passed such an order at this stage

exchange4media Staff Jun 28, 2021 2:08 PM

California-based Kessel's appointment doesn't comply with the IT Rules of 2021, which requires the grievance redressal officer to be an Indian resident

exchange4media Staff Jun 28, 2021 10:10 AM

The ByteDance-owned company wrote to the IT ministry, stating that it was compliant with the new intermediary guidelines even before it was enforced in India

exchange4media Staff Jun 24, 2021 10:43 AM

The new IT rules for social media companies came into effect last month in an effort to make digital platforms more accountable & responsible for the content hosted by them

exchange4media Staff Jun 22, 2021 9:20 AM

Experts decode the fate of the microblogging platform in the wake of its failure to comply with the new IT rules

Tasmayee Laha Roy Jun 17, 2021 9:03 AM

With this, top officials of Twitter may be liable for any 'inflammatory' or 'objectionable' post put out by any of its users

exchange4media Staff Jun 16, 2021 9:30 AM

More than 500 digital news publishers and OTT platforms had furnished the requisite information under Rule 18 of the Information Technology Rules, 2021

Tasmayee Laha Roy Jun 14, 2021 9:20 AM

The MIB has sent reminders to the publishers who have not submitted the information yet

Javed Farooqui Jun 14, 2021 8:50 AM

With TV and print already complying with the Cable Television Network Act and Press Council Act respectively, industry bodies question the need for an extra layer of regulation

Javed Farooqui Jun 11, 2021 8:56 AM

All NBF members are currently allied with the new digital media subcommittee and the broadcasters’ body is now looking at onboarding more players

Tasmayee Laha Roy Jun 10, 2021 8:41 AM

While news remains an important category, it doesn't drive consumption for OTT platforms that already have a massive repository of on-demand entertainment content

Javed Farooqui Jun 4, 2021 8:15 AM

Google contended that the single judge 'mischaracterised' its search engine as a 'social media intermediary' or 'significant social media intermediary' as provided under new IT rules

exchange4media Staff Jun 2, 2021 2:53 PM

While NBA is contemplating a writ if the verdict is not in favour of the broadcasters, NBF has gone one step ahead and filed an RTI seeking details into the creation of the new guidelines

Javed Farooqui Jun 2, 2021 8:13 AM