guidelines
The proposed framework is intended to set boundaries around the kind of videos, opinions and other content that government personnel can share online
‘AI creator’ labels are being replaced with ‘AI-generated profile’ as brands increasingly experiment with synthetic creators and digital likenesses
Shalinee Mishra Sep 2, 2026 8:37 AM
The advisory comes days after the ministry issued a separate direction to private satellite television channels to carry an anti-drug disclaimer during their programming
e4m Staff Aug 25, 2026 9:55 AM
For the creator economy, the impact may depend largely on the type of financial content being produced
Shalinee Mishra Aug 25, 2026 9:12 AM
The regulator's consultation paper proposes a revised advertising framework for online bond platform providers
e4m Staff Aug 24, 2026 12:52 PM
The ministry first issued the Accessibility Standards for Persons with Disabilities in Television Programmes on September 11, 2019
Imran Fazal Aug 13, 2026 8:59 AM
For OTT companies, a common set of definitions, testing standards and reporting requirements could be as important as the accessibility features themselves
Imran Fazal Aug 11, 2026 8:53 AM
The MIB has also reiterated the time slots during which PSA films can be shown in cinemas
e4m Staff Aug 10, 2026 12:49 PM
For India's OTT industry, accessibility is increasingly becoming a competitive advantage rather than simply a regulatory obligation
Imran Fazal Aug 10, 2026 9:11 AM
While the MIB relies on a three-tier self-regulatory grievance mechanism, the DEPwD proposes a statutory, penalty-backed enforcement framework
Imran Fazal Aug 6, 2026 8:54 AM
In the absence of binding legislation, ad agencies are increasingly adopting self-regulation
Imran Fazal Jul 22, 2026 8:59 AM
New order supersedes May directive; adds CRS oversight, restructures leadership with dual MIB representation, corrects policy citation error
Imran Fazal Jul 15, 2026 9:59 PM
The directive has been issued to all major online movie ticketing platforms and ticket aggregators
e4m Staff Jul 15, 2026 8:17 AM
Influencer industry experts say with brands evaluating audience trust, relevance & engagement quality, RBI's new norms will bring in stricter checks around disclosures, approvals & creator education
Shalinee Mishra Jun 18, 2026 8:51 AM
As per the central bank said the objective was to ensure that incentive structures do not encourage aggressive sales practices or lead to the mis-selling of products
e4m Staff Jun 16, 2026 12:15 PM
Only officially licensed partners and authorized entities are permitted to use FIFA trademarks and branding, cautioned the company
e4m Staff Jun 12, 2026 7:11 PM
Brands, technology platforms are increasingly using AI for behavioural prediction, automated decision-making, functions where the Court has stressed the need for human oversight and accountability
Anuja Jain Jun 8, 2026 9:12 AM
ASCI’s draft guidelines push for focusing on consumer outcomes rather than regulating the technology itself
e4m Staff May 12, 2026 11:48 AM
The deadline of April 14 has been extended following representations from multiple stakeholders seeking more time to respond to the draft rules
Imran Fazal Apr 10, 2026 8:54 PM
Centre proposes two-phase implementation schedule for accessible content on OTT platforms
e4m Staff Dec 12, 2025 4:46 PM
The industry players have submitted that the draft guidelines do not account for how digital content is produced, licensed and delivered, nor for the operational complexity
e4m Desk Nov 21, 2025 11:07 AM
As India’s AI Governance Guidelines take effect, ad tech leaders weigh in on whether regulation will restrain or redefine innovation
Anuja Jain Nov 7, 2025 9:31 AM
Rene Ritchie, Head of Editorial & Creator Liaison at YouTube, clarified that the platform’s focus is not on banning AI or reused content
Shalinee Mishra Jul 15, 2025 9:22 AM
Meta's new rules will come into effect on July 31, 2025, with the verification process being introduced gradually
e4m Staff Jun 30, 2025 5:06 PM
Manufacturers, advertisers, publishers, intermediaries, social media platforms, endorsers and other stakeholers will be held responsible for violation of guidelines
While the guidelines will promote responsible brand building, it will benefit in the long run if enforced well, say industry observers
Chehneet Kaur Jan 15, 2024 1:18 PM
The guidelines shall be applicable to all coaching institutes whether online or physical and cover all forms of advertisement regardless of form, format or medium
Chehneet Kaur Jan 10, 2024 8:49 AM
These modifications have been detailed in Chapter III Clause 3.6 (a) of the ASCI code
e4m Staff Dec 14, 2023 1:48 PM
The draft guidelines are open for public feedback until the 31st of December 2023
e4m Staff Nov 16, 2023 3:40 PM
Despite ASCI's guidelines, ad violations have been at an all-time high. Experts list all the reasons from greed to ambiguity in the rules
Tanzila Shaikh Aug 23, 2023 9:23 AM
The department organized a round table discussion with influencers, content creators, and their agencies on the recently released guidelines for celebrities, influencers, and virtual influencers
exchange4media Staff Apr 20, 2023 12:06 PM
All educational institutions, from universities to coaching classes and ed-tech platforms, will be subject to the updated guidelines
exchange4media Staff Mar 14, 2023 9:24 AM
e4m quizzed influencers and agencies for their views on the Consumer Affairs Ministry's new set of guidelines that demand complete transparency from influencers and celebs
Tanzila Shaikh Jan 23, 2023 9:14 AM
As per Clause 35 of MIB's 'Guidelines for Uplinking and Downlinking of Television Channels in 2022', channels are now required to air content of national interest for 30 mins every day
exchange4media Staff Nov 28, 2022 9:09 AM
According to new guidelines, TV channels need not seek permission for the live telecast of events
exchange4media Staff Nov 9, 2022 4:33 PM
The WhatsApp monthly report was issued in compliance with the new IT rules and revealed that the accounts were banned for spam, violation of policy, and other reasons
exchange4media Staff Nov 2, 2022 6:16 PM
After a set of guidelines for surrogate and misleading ads, the Centre has announced to bring additional guidelines to tighten grip on social media influencers
Kanchan Srivastava Sep 12, 2022 8:32 AM
The Department of Consumer Affairs has cautioned the advertisers’ associations that failure to ensure strict compliance with the guidelines would lead to stern action
exchange4media Staff Sep 1, 2022 2:09 PM
The ASCI reiterated that provisions of existing rules and regulations require ads to be honest and transparent and advertising of all categories, including crypto, must follow these guidelines
Kanchan Srivastava Nov 23, 2021 9:01 AM
The court said that the sub-clauses 1 and 3 of clause 9 of the new rules were 'manifestly unreasonable' that can impinge on the freedom of speech of writers, editors and publishers
exchange4media Staff Aug 16, 2021 11:11 AM
The minister added that 1800+ digital news publishers have furnished information sought by the ministry
exchange4media Staff Aug 2, 2021 7:40 AM
The centre had filed a transfer petition in the SC seeking transfer of all cases related to IT Rules to the apex court
exchange4media Staff Jul 10, 2021 8:19 AM
NBA had moved court contending that the Intermediary Guidelines and Digital Media Ethics Code violates Article 14 and Article 19 of the Constitution
exchange4media Staff Jul 9, 2021 11:49 AM
In a short affidavit, Meity notified the court that Twitter has failed to comply to the new IT rules on four counts
exchange4media Staff Jul 6, 2021 7:30 AM
The tech giants submitted their compliance report, claiming to have removed crores of contentious posts
exchange4media Staff Jul 5, 2021 10:01 AM
The bench has also observed that TRAI will not take any coercive steps for six weeks for implementation of remaining part of NTO-2.0, which has been upheld
Javed Farooqui Jul 1, 2021 9:29 AM
ASCI had organised a social media roundtable to talk about the success of its influencer guidelines and discuss the way ahead
exchange4media Staff Jul 1, 2021 8:56 AM
Maheshwari has also been summoned in another unrelated case of a Muslim man's assault in Ghaziabad, UP
exchange4media Staff Jun 29, 2021 10:02 AM