The 5-part series will see television presenter & actor Samir Kochhar converse with Sania Mirza, Abhinav Bindra, Sunil Chhetri, Robin Uthappa, and Cheteshwar Pujara

exchange4media Staff Apr 12, 2021 12:14 PM

Ruchika Varma, CMO, Future Generali India Insurance said that their media and marketing strategies always follow consumer behaviour and this campaign series is no different

Noel Dsouza Feb 4, 2021 8:17 AM

Guest Column: Tanuj Khanna, Creative Director, What’s Your Problem (a Wondrlab Company) & Suresh Eriyat, Founder & Creative Director, Studio Eeksaurus, narrate the process of creating this campaign

Tanuj Khanna & Suresh Eriyat Jan 22, 2021 8:46 AM

The multi-video campaign showcases how releasing strong emotions on inanimate objects are early signs of mental illness

exchange4media Staff Jan 16, 2021 8:02 AM

The brand has associated with 25 influencers including celebrities like Shilpa Shetty, Mandira Bedi, Sunil Chettri Yasmin Karachiwala, and Ranveer Allahabadia

exchange4media Staff Oct 19, 2020 4:59 PM

Flovie Martins, AVP & Head - Corp Comm, Brand Advocacy & CSR at Future Generali India Life Insurance, advises her peers to adapt to the changing environment and be open to learning new skills

Nafisa Shaheen Sep 11, 2020 9:29 AM

Rakesh Wadhwa, Chief Marketing & Customer Officer, Future Generali India Life Insurance Co., talks about current trends and future of the insurance industry in India

exchange4media Staff Jul 17, 2020 8:49 AM

The agency has been awarded a fully integrated mandate, which includes ATL, BTL, Digital, Social and Performance Marketing

Neeta Nair Jun 5, 2020 8:11 AM

Given the 30% spike in insurance amid the coronavirus pandemic, India’s top firms are staying well-connected with their consumers through offers and campaigns

Anjali Thakur Apr 13, 2020 8:28 AM

The campaign video depicts various relationships and focusses on the fact that it is important to stay connected with your loved ones while practising social distancing

exchange4media Staff Apr 12, 2020 6:00 PM

Sood, who has over three decades of experience in the insurance industry, will be involved in InsuranceDekho’s corporate governance, business planning and strategic expansion

exchange4media Staff Feb 19, 2020 3:24 PM

Ruchika has over 18 years of marketing experience across multiple sectors, including financial services, media, travel and consumer goods

exchange4media Staff Jan 14, 2020 12:56 PM

Industry experts share insights on how User Generated Content on digital platforms can serve as word-of-mouth for brands and how they should manage such conversations to create an impact

Noel Dsouza Oct 23, 2019 8:04 AM

The 360-degree marketing campaign was created by L&K Saatchi & Saatchi

exchange4media Staff Oct 14, 2019 2:33 PM

The 2nd edition of exchange4media Screenage Mobile Marketing Conference and Maddies will be held on October 11, 2019 in Mumbai

exchange4media Staff Sep 26, 2019 9:01 AM

The campaign is being executed via contests on various social media platforms such as Facebook, Instagram, Twitter, LinkedIn and YouTube through a series of interesting customer engagement activities

exchange4media Staff Jun 17, 2019 6:43 PM

From Future Generali Life Insurance to Mankind Pharma, brands have touched on important topics and rolled out thoughtful communication

exchange4media Staff Jun 15, 2018 8:59 AM

He will be leading the Group’s brand building efforts as well as grow individual lines of business in line with existing & emerging opportunities

exchange4media Staff Oct 23, 2012 3:01 AM