Future Generali India Insurance appoints What’s Your Problem as AOR

The agency has been awarded a fully integrated mandate, which includes ATL, BTL, Digital, Social and Performance Marketing

e4m by Neeta Nair
Updated: Jun 5, 2020 8:11 AM
Future Generali India Insurance

Future Generali India Insurance has got on board What’s Your Problem as their Agency on Record. Sources have told exchange4media that the mandate was given to WYP after a multi-agency pitch held in April where 7-8 agencies had participated. The pitch had two rounds after which WYP was awarded a fully integrated mandate including ATL, BTL, Digital, Social and Performance Marketing.

Confirming the development Ruchika Varma, CMO, Future Generali India Insurance says, “We wanted a creative partner that will help us eliminate the monotony revolving around insurance messaging. The idea was to onboard a partner that could break down complex products for the consumer and help drive category education, while at the same time create brand preference for Future Generali. With WYP, we found a partner who brought in a fresh approach which was in sync with the roadmap for the brand."

Commenting on the win Tejas Mehta, CEO, What’s Your Problem says, “At WYP, we are always looking for opportunities to partner brands that are seeking disruptive solutions which help them solve unique problems and ways to overcome exciting challenges. We strongly believe disruption led by new age marketing is the key when it comes to challenger brands. Thus we at WYP are thrilled to partner Team Future Generali. Right at the onset both Anup and Ruchika were clear that they are not only entrusting us to partner them in building the brand with a truly integrated communication approach but also service the business ambitions of various product categories that the brand operates in. Innovation being at the heart, may be to build some new ones along the way. Exciting times for sure. Watch out this space for some industry defining disruptive work. On a personal front what makes it memorable is winning a business in a multi-agency pitch. And as always it’s WYP's ability to question, strong strategic & new age marketing approach that helped us get there!”

Future Generali India Insurance Company Limited is a joint venture between Future Group and Generali – a 189 years old global insurance group. The Company was incorporated in September 2007 with the objective of providing retail, commercial, personal and rural insurance solutions to individuals and corporates to help them manage and mitigate risks.

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